The document summarizes the mission, capabilities, and success of a video advertising technology company. The company's mission is to deliver the most awesome social video campaigns globally. It runs over 14,000 campaigns annually for 84% of Ad Age's top 100 brands, reaching over 1.36 billion monthly unique users across 15 offices worldwide. The company uses data on user emotions and behaviors to drive user engagement and has achieved strong revenue growth and repeat business from the world's biggest brands by delivering engaging, native video formats that outperform YouTube.

1. OUR MISSION:
TO DELIVER THE MOST AWESOME SOCIAL
VIDEO CAMPAIGNS ON THE PLANET!
High growth video ad tech
company, #1 in Europe 200 people across 15
offices in 12 countries
Run over 14,000 campaigns
for 84% of ad age 100 brands
Global reach 1.36bn
monthly unique usersUnique data set of 2 trillion
views

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12-13 NOV2015 8 - 9 JUN2016

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AUTOMATION TRANSFORMING AD INDUSTRY

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© LUMA Partners LLC 2014
Gamification
SOCIAL LUMAscape
Social Data
Community
Platforms
Social/Mobile
Apps & Games
Social Networks - Other
Social Search & Browsing
Social Commerce
Platforms
Analytics
Social Promotion Platforms
Social Publishing Platforms
Social Marketing Management Twitter Apps
Facebook Gaming
Facebook Apps
Content Curation
URL Shorteners Stream Platforms
Traditional Publishers
Social Business Software
Content Sharing (Reviews/Q&A/Docs)
Image/Video Sharing
Blogging
Platforms
External (Customer) Facing
Internal (Employee) Facing
Social Ad Networks
Social Intelligence Social
Scoring
Social TV
Social Referral
M
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K
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T
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R
C
O
N
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RSocial Shopping
Social Advertising Platforms
Social Login/Sharing
Social Content & Forums
Denotes acquired company Denotes shuttered company
Advocate Platforms
Social Branded Video
© LUMA Partners LLC 20141
Content Curation
Advocate
Platforms
CONTENT MARKETING / NATIVE LUMAscape
M
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K
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R
Social Marketing Management In-Feed Advertising
Platforms
Social
Branded Video
App Integration
Early Adopters
Social Networks
Content
Recommendations
Inventory Creation
Video
Content
Marketing
Agency
Content
Content Creation
Outsourcing
Tools
Content Planning
& Amplification
Vertically
Integrated
Network
Denotes acquired company Denotes shuttered company
Mobile-First
Commerce
Content Analytics / Intelligence
Brands as Publishers
Search
Promoted Listing
C
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U
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R
Publishers
In-Feed
Exchanges
Native Ad Platforms
GeminiAI Content Creation
Gemini
tkawaja@lumapartners.com
WE’RE AT THE NEXUS OF MOBILE,
VIDEO, NATIVE & SOCIAL

5. MaVeNS CATEGORIES DISRUPTING TV

6. Mike Kelly, NED & Chair Marion Bernard, BGF
Chris Blake, NED Scott Button, Unruly
Richard Anton, Amadeus Matt Cooke, Unruly
Martijn Hamann, Van den Ende Sarah Wood, Unruly
INVESTORS
SCOTT BUTTON, CEO & CO-FOUNDER
15 years experience in madtech
Former CEO of Connextra
E&Y 2012 Entrepreneur of the Year
MATT COOKE, CTO & CO-FOUNDER
One of the UK’s most experienced
practitioners of eXtreme Programming
Former Software Architect at Connextra and
Krescendo
SARAH WOOD, COO, CMO & CO-FOUNDER
Associate Lecturer at Cambridge University
Named in Europe’s Inspiring Fifty; 10 London-
Based Entrepreneurs to Watch by Forbes
LUCY GREGGAINS, CFO
FCA. Joined Unruly April 2012 following
various senior finance roles in media
industry including BSkyB plc, Emap plc, and
Shine Group
$25 million Series A Funding, January 2012
BOARD OF DIRECTORS
OUR LEADERSHIP TEAM

7. OUR GLOBAL GROWTH

8. 30%+ REVENUE GROWTH
21.2
28.7
36.7
£0M
£10M
£20M
£30M
£40M
FY13-14(A) FY14-15(A) FY15-16(E)
31% CAGR

9. OPT-IN, NATIVE, ENGAGING FORMATS
6 SEC VINE 30 SEC SPOT 6 MIN FILM
SOCIAL VIDEO PUTS THE USER IN CONTROL

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WE ENGAGE AUDIENCES ON THE OPEN WEB
Source: US – comScore Video Metrix, November 2014, content video views
WHERE THE VAST MAJORITY OF VIDEO VIEWS OCCUR
YouTube.com and
embedded YouTube player
The rest of the web
78.9%
views
21.1%
views

11. COMSCORE DATA JANUARY 2015
WITH MASSIVE REACH, GLOBAL AUDIENCES
Source: comScore January 2015
1,357,601
821,705
698,226
178,057
UniqueMonthlyVisitors

12. WE BRIDGE CONTENT STACK & TECH STACK
RESEARCH,
STRATEGY &
IDEATION CONTENT
PRODUCTION
TESTING
FORMATS
META-
CREATIVE

13. OUR DMP USES DATA ON EMOTIONS &
BEHAVIOURS TO DRIVE ENGAGEMENT
• MOBILE/DEVICE USAGE
• FACEBOOK FRIENDS
• NARROWCAST TO FRIENDS
• LINKED IN TO COLLEAGUES
• AGE
• GENDER
• HOUSEHOLD INCOME
• FAMILY & EDUCATION
WHO ARE THEY?
WHAT DO THEY DO?
• XXXXXXXXXXXX SOCIAL GOOD
• XXXXXXXXXXX SOCIAL UTILITY
• XXXXXXX SHARED PASSION
• XXXXX SELF EXPRESSION
• XXXXXXXXXXXXXXXXXX HAPPINESS
• XXXXXXXXXXXXXX AMAZEMENT
• XXXXXXXXXXX WARMTH
• XXXXXXX NOSTALGIA
WHAT DO THEY FEEL?
WHAT DO THEY CARE ABOUT?
EMOTIONAL TRACE
BRAND LOYALTY
Emotion: Amazement

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IN-STREAM FORMATS HEAD-TO-HEAD
OUTPERFORMING YOUTUBE
Source: Unruly Activate, US campaigns, 2,397,467 views delivered for the same video content across In-Stream and TrueView, 27/10/2014 to 04/02/2015
0.0%
0.5%
1.0%
1.5%
2.0%
2.5%
3.0%
3.5%
0.0%
0.5%
1.0%
1.5%
2.0%
2.5%
3.0%
3.5%
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
70.0%
80.0%581.9%
Interaction Rate Click-Through Rate Completion Rate
566.8% 46.6%

15. THAT’S WHY WE’RE WINNING
WITH WORLD’S BIGGEST BRANDS
0 40,000,000 80,000,000 120,000,000
1
2
3
4
5
£11,672,229
PAID VIEWS EARNED VIEWS
£6,441,926
£4,322,705
£4,237,399
£3,424,573
Source: Company Management
85%+ REPEAT BUSINESS YEAR ON YEAR

16. DELIVERING RECORD-BREAKING
CAMPAIGNS…
UNRULY IS 2x WORLD RECORD HOLDER

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America's Funniest
Home Videos
This cat tries to catch fish under the
frozen pond
Views – 58.7M, Shares – 1.5M
Jimmy Kimmel Live
I Told My Kids I Ate All Their
Halloween Candy
Views – 30.3M, Shares – 760k
WHO’S GETTING IT RIGHT WITH
MILLENNIALS - CAT OR KIMMEL?