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“Human needs in a post-physical world” by John McClelland, CPO @Dubsmash.

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Millions of downloads all over the world & some crazy internal tools make Dubsmash one of the most fun apps ever...And John knows pretty much everything about it. Come get some tips!

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“Human needs in a post-physical world” by John McClelland, CPO @Dubsmash.

  1. 1. Human needs in a post-physical world Or, why pretending to be someone else is the real me.
  2. 2. Inspire one person here to think about consumer internet differently.
  3. 3. What is Dubsmash?
  4. 4. 175M
  5. 5. 3B
  6. 6. €0
  7. 7. ~100K / day * *Average installs for the last 3 months
  8. 8. Who am I?
  9. 9. Berlin has a problem
  10. 10. “How do you make money?” “What’s your business model?” “Can you send us your 5-year pro forma?” “What problem are you solving?”
  11. 11. Berlin doesn’t understand consumer internet
  12. 12. How do you make money?
  13. 13. 1.5B x 30 $10.00 $45M*x = videos created average views average video CPM potential revenue Last year... *Ad every 10 videos, sales team not included, not scientific at all
  14. 14. What problem are you solving?
  15. 15. Human needs are more than physical
  16. 16. subsistence protection understanding participation leisure creation identity freedom authenticity Source: Manfred Max-Neef affection
  17. 17. subsistence protection understanding participation leisure creation identity freedom authenticity Source: Manfred Max-Neef Physical needs Individual needs Social needs affection Post-physical
  18. 18. Being @ Dubsmash protection care, safe subsistence physical health Physical needs...
  19. 19. Social needs... Being @ Dubsmash affection humor, sensuality understanding critical capacity, intuition participation reciprocity, dedication leisure imagination, spontaneity
  20. 20. Individual needs... Being @ Dubsmash creation imagination, curiosity identity belonging, self-esteem freedom autonomy, passion authenticity originality, sincerity
  21. 21. Cool framework bro, why does this matter to Dubsmash?
  22. 22. It’s the sound that makes Dubsmash, not the video.
  23. 23. Dubsmash is a content company, not a communication platform.
  24. 24. (first principles, postulates)
  25. 25. Takeaways: 1. Invest the time to think about what problem your startup is solving, especially in consumer 2. Human needs are more than physical 3. Manfred Max-Neef is a cool dude
  26. 26. john@dubsmash.com

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