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London Olympics
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- 2. Case Study PresentationBy Jalal Akbar Usman Zafar Shayan Wazir THE LONDON 2012 OLYMPIC GAMES
- 3. Introduction Olympic Organizing Committee Economicsof the games Past Olympic Games 2012 Games Plan Ticketing Conclusion SCOPE
- 4. It comes fromthe city-state Olympia that was in ancient Rome. The Olympics were a celebration of stopping wars to come together for the Olympics and celebration of the god Zeus. First held in 1896 in Athens, Greece. Total Participants were:241,Total sports were 9 and games held between (6 - 15 April 1896) 10days. 26th time except 1916 and 1944 because of world War History of Olympic: Games
- 5. Source Organization Responsible Amount(in millions) BroadcastRights International Sponsorships Of Games Ticketing To Games Domestic Sponsorships Of Games Licensing Rights IOC IOC Sydney OCOG Sydney OCOG Sydney OCOG $1332 $405 $551 $492 $52 Total $2832 Revenues For Sydney Games(2000)
- 6. 50% to 65%of the broadcasting rights and international sponsorships went to OCOG OCOG is also associated with expenses of planning the games, housing the athletes and running the events. OCOG employed several hundred individuals over the four to seven years leading up and including the games Role Of OCOG
- 7. Allocation Of Revenues FromThe Sydney Games(2000) Source Approx. Amount(In Millions) ($) Sydney Organizing Committee Of The Olympic Games National Olympic Committee International Federations International Olympic Committee 2137 321 200 173 Total $2832
- 8. ECONOMICS OF GAMES RevenuesGenerated for 2000 Sydney Games. $ 2,832 Millions $0 $200 $400 $600 $800 $1,000 $1,200 $1,400 Amount ( in Millions) Broadcast Rights International Sponsorship of Games Ticketing to Games Domestic Sponsorship of Games Licensing Rights
- 9. Allocation of Revenues fromthe Games. Allocation of Revenues from the Games. $ 2,832 Millions $0 $500 $1,000 $1,500 $2,000 $2,500 Amount ( in Millions) Sydney Organizing Committee National Olympic Committees International Federation International Olympic Committee
- 10. Using its allocationsof the Olympic revenues, the host city OCOG had to plan for, organize & manage the 17 days of the game, all with in the contractual obligations set forth by IOC. PREPARING FOR & MANAGING THE GAMES
- 11. Staging the openingceremony, closing ceremony & sporting events. Arranging for required stadia, arenas, training facilities & equipment. Housing & feeding the athletes & officials. Anticipating & solving potential transportation problems Meeting the needs of the media. Providing security to ensure a safe & peaceful Olympics. THE MAJOR TASKS ARE
- 12. Infrastructure costs ranged forSYDNEY, ATHENS & BEIJING $ 2 billion for Sydney. $ 15 billion for Athens $ 40 billion For Beijing. LAST THREE GAMES REVENUE
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- 14. London Olympics isan “Everybody Game” Stakeholders are 60 million British. Free Open Air Festivals before games. Large Screen TVs around UK. Preliminary Football Rounds at Glasgow, Cardiff, Manchester, Brimingham and Newcastle. Availability of tickets to all at a accessible price. ATMOSPHERE
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- 16. Initial Budget in2004 : £2 billion Revised Budget in 2007 : £3 billion o £560 m two new venues (including £250 m for the Olympic Stadium). o £650 million for the Olympic village. o £1.5 billion to run the Games. o £200 million on security. BUDGET o Estimated in 2011 : £9 billion
- 17. Projected revenue :£ 3.75 billion £1.5 billion from a special Olympic National Lottery. £625 million from a council tax surcharge of £20 per year for London households. £560 million from IOC television and marketing deals. £450 million from sponsorship and official suppliers. £300 million from ticket sales. £250 million from the London Development Agency. £60 million from licensing. PROJECTED REVENUE
- 18. 6000 4000 2000 Expenditure in $Mil Olympic Park Transportation Misc
- 19. 60 15 20 5 Funding % National taxes LondonTaxes National Lottery Misc
- 20. £1,500.00 £625 £560 £450 £300 £250 £60 Revenue million OlympicNational Lottery Council tax IOC Broadcasting Sponsorship Ticket sales Projected Source of Revenue
- 21. 7 30 18 ATHENS BEIJING (ESTIMATED)LONDON (PROJECTED) 2004 2008 2012 TOTAL EXPENDITURE (BILLION USD) Total Expenditure (Billion USD)
- 22. OLYMPIC PARTICIPATION 0 50 100 150 200 250 300 350 Nations Sport EventsAthelets (X 100) 205 26 300 125 204 28 302 112 201 28 301 106 2012 london 2008 Beijing 2004 Athens
- 23. 0 200 400 600 800 1000 1200 1400 1600 1800 2000 LosAngeles Seoul Barcelona Atlanta Sydney Athens Beijing 1984 1988 19921996 2000 2004 2008 BROADCAST REVENUE (MILLION USD) Broadcast Revenue (Million USD)
- 24. 9 12 1011 11 12 67 120 195 405 464 606 0 100 200 300 400 500 600 700 Seoul Barcelona Atlanta Sydney Athens Beijing 1988 1992 1996 2000 2004 2008 No of Sponsers INTERNATIONAL SPONSORS REVENUES
- 25. TICKET REVENUE6.9 4.4 3.9 11 7.6 5.3 6.8 5.7 3.3 3 8.3 6.7 3.8 6.8 1.56 0.36 0.79 4.25 5.51 2.28 2 LOS ANGELESSEOUL BARCELONA ATLANTA SYDNEY ATHENS BEIJING 1984 1988 1992 1996 2000 2004 2008 Tickets availabe for sale (in millions) Tickets sold (in millions) Ticket Revenue (in 100 millions)
- 26. Total 33 Venues NewOlympic Park – East London By Developing 500 acre existing industrial and waste land to include:- 80,000 Seat Olympic Stadium 17,500 Seat Aquatic Center 12,000 Seat London Velopark 12,000 Seat Basketball Arena 15,000 Seat Olympic Field Hockey Center 17,000 Bed Olympic Village LOCATION AND VENUE
- 27. Olympic Stadium Sport: Athletics& Paralympic Athletics Location: In the south of the Olympic Park Permanent or temporary: Permanent Number of events: 208 Status : Construction completed & Turf laid in Nov 11. Utility After Ganes : Venue for sports, athletics, as well as cultural & community events. Cost : £760m
- 28. Aquatic Center Sport: Diving,Swimming & Modern Pentathlon Location: South-east corner of the Olympic Park Permanent or temporary: Permanent Number of events: 192 Status : Construction completed in July 2011. Utility After Ganes : Venue for sports, athletics, as well as cultural & community events. Cost : £268m
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- 30. Basketball Arena Sport: Basketball,Wheelchair Rugby & Handball (Finals). Location: In the north of the Olympic Park Permanent or temporary: Temporary (re- useable) Number of events: 7 Status : Construction completed in Jun 11. Utility After Ganes : relocated elsewhere in the UK Cost :£42 m
- 31. Handball Arena Sport: Handball,Goalball & Modern Pentathlon Location: west of the Olympic Park Permanent or temporary: Permanent Number of events: 6 Status : Construction completed in July 2011. Utility After Ganes : Sports, health and fitness club with changing facilities Cost : £44 m
- 32. Velopark Sport: Track Cycling& Paralympic Track Cycling Location: North of the Olympic Park Permanent or temporary: Permanent Number of events: 28 Status : Construction completed in Feb 2011. Utility After Games : The facility will be owned, funded and run by the Lee Valley Regional Park Authority. Cost : £105 m
- 33. Hockey Center Sport: Hockey& Paralympic Football Location: Olympic Park Permanent or temporary: Temporary Number of events: 4 Status : Construction completed in Oct 2011. Utility After Games : The facility will be moved north to Eton Manor.
- 34. Lee Valley White WaterCentre Sport: Canoe & Slalom Location: 30km north of the Olympic Park Permanent or temporary: Permanent Number of events: 4 Status : Opened to Public since Spring 2011. Utility After Ganes : It will be owned, funded and managed by Lee Valley Regional Park Authority.
- 35. Olympic Village Capacity: 17,000Beds Location: Olympic Park Permanent or temporary: Permanent Developer : Qatari Diar and British developer Delancey to manage East Village. Utility After Games : Will be called East Village and become home to 3,600 families from 2013. Cost :£557m
- 36. Travel of 100%of ticketed spectators by Public Transport” Upgradation of East London connectivity. 12 Car Subway shuttle “Olympic Javelin” Price of ticket to include public transportation. 240,000 passengers/ hour into/out Olympic Park. Transportation
- 37. Olympic Javelin • Tenpublic transport lines feeding into Stratford. • Representing the capability of a train arriving in the area every 15 seconds.“ • Expenditure for expansion £1.4bn. • 395 trains services. • 29 Hitachi six-car electric multiple units capable of 140mph (225km/h)
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- 39. Ticketing revenue (650m out of 3 billion (21%)) excellence exp on infrastructure by ODA Comparison to other sporting events Man Utd over the season earnings $ 150 million NY yankees $ 120 milliion IMP OF TICKETING REVENUE
- 40. Previous experience fromother Olympics 2004 Athens - small size of city, limited capacity of venues 2008 Beijing - artificially low prices 2000 Sydney - large city, sports loving country
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