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Rackspace Hosting: How to address the "what if's" when starting a social enablement program, presented by Elizabeth Jurewicz

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In her SocialMedia.org Member Meeting case study presentation, Rackspace Hosting's Elizabeth Jurewicz talks about how they overcame the "what if's" to drive successful employee engagement on LinkedIn.

She discusses the evolution of their social enablement program in terms of employee training, time management, risk mitigation, and reputation management.

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Rackspace Hosting: How to address the "what if's" when starting a social enablement program, presented by Elizabeth Jurewicz

  1. 1. MEM BER MEETIN G 39 SOC IALMEDIA. ORG Rackspace Hosting Elizabeth Jurewicz How to address the “what if’s” when starting a social enablement program Learn more about Member Meetings socialmedia.org/meetings SOCIALMEDIA.ORG CASE STUDIES Member Meeting 39 Chicago 5-3-2016
  2. 2. SOCIALMEDIA.ORG How to address the “what if’s” when starting a Social Enablement Program Elizabeth Jurewicz I Social Enablement Strategist @CreatingLiz
  3. 3. THE ORIGINS 2 EMPLOYEES LEADERS
  4. 4. THE WHAT IF’S 3 What if I say something wrong? EMPLOYEES LEADERS
  5. 5. THE WHAT IF’S 4 What if I say something wrong? What if employees say something wrong? EMPLOYEES LEADERS
  6. 6. THE WHAT IF’S 5 What if I say something wrong? What if I hurt my reputation? What if employees say something wrong? EMPLOYEES LEADERS
  7. 7. THE WHAT IF’S 6 What if I say something wrong? What if I hurt my reputation? What if employees say something wrong? EMPLOYEES LEADERS What if our employees get poached?
  8. 8. THE WHAT IF’S 7 What if I say something wrong? What if we don’t have time? What if employees say something wrong? EMPLOYEES LEADERS What if I hurt my reputation? What if our employees get poached?
  9. 9. THE WHAT IF’S 8 What if I say something wrong? What if we don’t have time? What if employees say something wrong? EMPLOYEES LEADERS What if we don’t have time? What if I hurt my reputation? What if our employees get poached?
  10. 10. IDENTIFY THE FEARS 9 Time Management Risk Mitigation Reputation Management
  11. 11. PICK A PATH 10 1. AVOID 2. AGREE 3. ACT
  12. 12. ‹#› Time Management 11 EMPLOYEES LEADERS Awareness Track Advocacy Track Presentations One-on-One
  13. 13. 12
  14. 14. ‹#› Risk Mitigation 13 Advocacy Track Presentations
  15. 15. ‹#› Reputation Management 14 One-on-One Advocacy Track Presentations
  16. 16. April 2016 Social Compliance E-learning Integrated Global Social Enablement Program January 2016 9 Executives March 2016 Social Selling Alignment February 2016 Tiger Teams May 2016 Hong Kong February 2015 Social Advocacy July 2014 Social Ambassadors March 2015 LinkedIn Workshop April 2015 Social Selling Pilot July 2015 Australia October 2015 UK August 2015 TCT, ETLP, ALP, ELP Integration 15
  17. 17. 64% 90% 58% 73% The Results - Strongly Agree 16 Update Profiles Engage on Social Understand Guidelines Feel Confident
  18. 18. Increased Engagement 17 CATEGORY CATEGORY Insights August 2015 - October 2015 of all Rackers sharing content on LinkedIn 37%
  19. 19. Increased Engagement 19 CATEGORY CATEGORY Personal Brand Right People Insights August 2015 - October 2015 9% of all employees 37% Only about 1/4TH are sharing Rackspace contentof all Rackers sharing content on LinkedIn
  20. 20. Increased Engagement 20 CATEGORY CATEGORY Personal Brand Right People Insights 9% of employees doubled organic engagement Rackers Additional engagement driven by employee shares 4,483 Rackspace Rackspace organic engagement on company status updates 4,395
  21. 21. Increase in SSI 21 CATEGORY CATEGORY Rackspace Average SSI: 60.5 PROFESSIONAL BRAND 17 FINDING PEOPLE INSIGHTS BUILDING RELATIONSHIPS 13 7.1 23.4
  22. 22. 45 SOCIAL AMBASSADORS 22
  23. 23. Increase in Reputation 23 CATEGORY CATEGORY Personal Brand Right People Insights Relationships I like your summary.
  24. 24. Increase in Reputation 24 CATEGORY CATEGORY Personal Brand Right People Insights Relationships I like your summary. Thanks :)
  25. 25. Increase in Reputation 25 CATEGORY CATEGORY Personal Brand Right People Insights Relationships I like your summary. Thanks :) We had a social media training for the Legal Team and my updated pic and summary statement are a result of that.
  26. 26. Increase in Reputation 26 CATEGORY CATEGORY Personal Brand Right People Insights Relationships I like your summary. No way! Good results. Recommend them then? Thanks :) We had a social media training for the Legal Team and my updated pic and summary statement are a result of that.
  27. 27. Increase in Reputation 27 CATEGORY CATEGORY Personal Brand Right People Insights Relationships I like your summary. No way! Good results. Recommend them then? Thanks :) I do recommend them, but it was our own social media team that did the training!… Thanks for the compliment, I’ll let them know. We had a social media training for the Legal Team and my updated pic and summary statement are a result of that.
  28. 28. EVERYTHING YOU WANT IS ON THE OTHER SIDE OF FEAR 28 Jack Canfield
  29. 29. O N E FA N AT I C A L P L A C E | S A N A N TO N I O , T X 7 8 2 1 8 U S S A L E S : 1 - 8 0 0 - 9 6 1 - 2 8 8 8 | U S S U P P O RT: 1 - 8 0 0 - 9 6 1 - 4 4 5 4 | W W W. R A C K S PA C E . C O M Thank you Copyright © 2016 Rackspace | Rackspace®, Fanatical Support® and other Rackspace marks are either registered service marks or service marks of Rackspace US, Inc. in the United States and other countries. Features, benefits and pricing presented depend on system configuration and are subject to change without notice. Rackspace disclaims any representation, warranty or other legal commitment regarding its services except for those expressly stated in a Rackspace services agreement. All other trademarks, service marks, images, products and brands remain the sole property of their respective holders and do not imply endorsement or sponsorship. Elizabeth Jurewicz @CreatingLiz
  30. 30. MEM BER MEETIN G 39 SOC IALMEDIA. ORG Learn more about Member Meetings socialmedia.org/meetings SOCIALMEDIA.ORG CASE STUDIES Member Meeting 39 Chicago 5-3-2016 Learn more about past and upcoming Member Meetings socialmedia.org/meetings

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