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MEM
BER MEETIN
G
39
SOC
IALMEDIA.
ORG
The Hershey Company
Sarah Dull
Developing a social media presence for
a 122-year-old...
Developing a social media presence for a 122-year-old company
ICONIC BRANDS
RELYING ON BRANDS
ESTABLISHING THC BRAND
VIBRANT OPTIMISTIC HEARTFELT STEADFAST
More important to engage More important to inform
Consumers ...
DIGITAL ECOSYSTEM
Facebook.com/HersheyCompany
@HersheyCompany
Youtube.com/HersheyCompany
@HersheyCompany
The Hershey Compa...
A PLAN
June 2016July 2015 April 2016
Employee Ambassadorship Pilot
Social Campaigns
News & Topics of Expertise/Interest
Co...
SIMPLE INGREDIENTS
SOCIAL INNOVATION
JULY 2015 - TODAY
Sarah Dull
Corporate Reputation & Social Media
sdull@hersheys.com
@SarahSiz
THANK YOU
MEM
BER MEETIN
G
39
SOC
IALMEDIA.
ORG
Learn more about Member Meetings
socialmedia.org/meetings
SOCIALMEDIA.ORG
CASE STUDI...
The Hershey Company: Developing a social media presence for a 122-year-old company, presented by Sarah Dull
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The Hershey Company: Developing a social media presence for a 122-year-old company, presented by Sarah Dull

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In her SocialMedia.org Member Meeting case study presentation, The Hershey Company's Sarah Dull explains how the 122-year-old company, a house of over 80 brands, developed a company social media presence.

She talks about how they re-established the brand, updated their website, renamed all their social profiles, and created a plan to launch a customer service channel at @AskHershey.

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The Hershey Company: Developing a social media presence for a 122-year-old company, presented by Sarah Dull

  1. 1. MEM BER MEETIN G 39 SOC IALMEDIA. ORG The Hershey Company Sarah Dull Developing a social media presence for a 122-year-old company Learn more about Member Meetings socialmedia.org/meetings SOCIALMEDIA.ORG CASE STUDIES Member Meeting 39 Chicago 5-3-2016
  2. 2. Developing a social media presence for a 122-year-old company
  3. 3. ICONIC BRANDS
  4. 4. RELYING ON BRANDS
  5. 5. ESTABLISHING THC BRAND VIBRANT OPTIMISTIC HEARTFELT STEADFAST More important to engage More important to inform Consumers Recruits InvestorsCustomersInfluencersEmployees The New The plume represents passion for our products and by our people—an expression that signals goodness to the world. The True The foundation represents our legacy—the source of our goodness.
  6. 6. DIGITAL ECOSYSTEM Facebook.com/HersheyCompany @HersheyCompany Youtube.com/HersheyCompany @HersheyCompany The Hershey Company hersheycompany.com
  7. 7. A PLAN June 2016July 2015 April 2016 Employee Ambassadorship Pilot Social Campaigns News & Topics of Expertise/Interest Company Priorities
  8. 8. SIMPLE INGREDIENTS
  9. 9. SOCIAL INNOVATION
  10. 10. JULY 2015 - TODAY
  11. 11. Sarah Dull Corporate Reputation & Social Media sdull@hersheys.com @SarahSiz THANK YOU
  12. 12. MEM BER MEETIN G 39 SOC IALMEDIA. ORG Learn more about Member Meetings socialmedia.org/meetings SOCIALMEDIA.ORG CASE STUDIES Member Meeting 39 Chicago 5-3-2016 Learn more about past and upcoming Member Meetings socialmedia.org/meetings

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