2. 2
EVENTS AND EXPERIENCES
FOR THE PEOPLE WHO
WORK IN ONLINE VIDEO,
THE CREATORS WHO
POWER IT AND THE FANS
WHO LOVE IT.
3. At every VidCon event, we do our best to capture and
reflect the state of this ever-changing, vibrant, and
thriving content ecosystem, and give it a life in the real
world for a few days. It’s a chance for CREATORS to
gather, for COMMUNITIES to connect, for this
INDUSTRY to define itself, and for US ALL to come
together to celebrate. We relish our small part in helping
to democratize the creative economy.
- Hank Green, Founder and Chairman Emeritus
3
4. 4
THREE
EVENTS IN
ONE
ANAHEIM (US), MELBOURNE (Australia), LONDON (UK)
VIDCON AUSTRALIA – SEPTEMBER 19th – 22nd
CREATOR
CONFERENCE
INDUSTRY
SUMMIT
FAN
FESTIVAL
52. 52
SPOTTING
FAKES
VIEW RATIOS
COMMENTS TO VIEWS
1 COMMENT FOR EVERY 200
VIEWS (OR LESS) .
.05% - .5%
LIKES/DISLIKES TO VIEWS
1 LIKE FOR EVERY 25 VIEWS
(OR LESS) .
1.5% - 4%
VIEWS TO SUBSCRIBERS
1 VIEW FOR EVERY 7 – 10
SUBSCRIBERS
10% - 14%
54. 54
OTHER
THINGS TO
WATCH FOR
Traffic Location
Other Account Activity
Asset Recycling
Posting Frequency and Distribution
Follower / Subscriber Location
56. 56
RECAP
HERE’S WHAT
TO DO
Avoid “influencers” without passion
Focus on authentic “creators” that align with
your values and targets
Bigger isn’t always better
Trust but verify using tools and common sense
Technology will continue to drive huge
changes in media – ignore it at your peril!