10. Conclusion
Pandora Jewelry is growing and developing.
As this variety of sources, this brand will be better and
make success more than now.
Editor's Notes
How many people have Pandora chram bracelet in this classroom? My brand is Pandora which is Jewelry brand. Pandora is the largest Jewelry retailer for young adults. Pandora is known for customize bracelet.
This brand was started from Denmark but, they are manufacturing based set in Thailand.
They has reported a growth in revenue by about 15% and also unveiled new digital marketing strategy. Also, this brand is still growing and stock is increasing.
The targeting audience for this brand is women who aged 18 to 49. Usually Men shopping for girlfriend or wife so Pandora advertise their product for event such as valentine’s day or mother’s day. By this targeting, customers can easily approach to this brands. Even they do not use this product, they well introduce their products.
For social media advertising in Pandora, they offer special discounts to members of its group in Facebook and they shows lots of images of products through Instagram. In additionally, Youtube has their own video advertising and Snapchat which is social media that famous with young adults, put their product’s Icon during special day such as valentines.
Pandora have official website (Pandora.net) and mobile version and application for android and Iphone Appstore. All versions have same categories like products and their story. They have alerts system which is sent text or smartphone alert for new product or events. Because of practically, people use digital market a lot so they are still developing their app and website.
Pandora use variety events to motivate customers to consider to use this brand. For example, They provides ‘Free shipping’, ‘promotion code’. These incentives are simple to understand in one sentence and easily communicate with customers. They have search engine which is Google Adwords. People access this brand through Google search so they optimize their brand by using search engine. It helps to know about my brand PANDORA.
As you can see the picture, the first picture is an example of Pandora’s buyer persona. It helps identify who you specifically targeted and market segments what factor makes people decide on purchases and what drives people to make specific decision. Also, It can help to understand more deeply about target audience of this company. In addition, they have both email marketing and blog. For email marketing, they use send variety of events and promotion about their products, and increase their brand awareness too. You can see the second picture which is personal blog. People share variety of information about Pandora’s products. Furthermore, the focus will be on the products, rather than the brand itself. The company can have a goal-directed persona which gives a clear idea about the customer base and their expectations from the brand.
Pandora’s competitors are jewelry brands such as ‘Tiffany and co’ ‘Swarovski’ and ‘Cartier’. These brands have similar strategy with my brand. However, the biggest difference is target audience because they have different cost for each company. Except this fact, other advertising and marketing strategy is almost match.
We can measure the effectiveness of Pandora through their change of revenue and sales they make and the number of viewers on their official websites. Also, the number of followers and likes of their social media accounts reveals their brand’s outcome. Since as more people visit the website and social media accounts is directly related to the increase of their brand awareness and consumer engagement. These will help Pandora earn higher profets and also adhere to its KPIs.
Pandora Jewelry is growing and developing. As this variety of sources, this brand will be better and make success more than now. Thank you for listening.
