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Yuwei 202 tutorial 4
- 1. COMM 202 tutorial 3:resumes & personal branding
- 2. agenda • personal branding •resumes & hooks • action items
- 3. timeline week 6 week10week 7 week 9week 8 • tutorial: resumes / cover letters • due: skills matrix final submission (6 success stories, 2 failure stories) • tutorial: resume & cover letter peer review • due: 2 copies of resume draft & cover letter draft & job posting • tutorial: LinkedIn / networking • due: LinkedIn due before class • tutorial: event networking / informational interviews • Due: cover letter & resume due Tuesday, March 7th @ 2:00PM • networking event on March 9th reading break
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- 8. describe yourself • 2minutes to jot down 4-5 words that describe you best – skills, personality, etc. • THINK: if you had 30 seconds to describe who you ware what would you say?
- 9. you shape yourown brand • permeate your brand throughout all your documents • your personal brand can change
- 10. where are weat? StrengthsQuest Job Research Skills Matrix Cover Letter Resume Interview!!
- 11. the process cover emailresume & cover letter interview get hired!
- 12. resume vs. coverletter • what’s the difference?
- 13. resume vs. coverletter • what’s the difference? resumes are about YOU cover Letters are about the EMPLOYER can want fit
- 14. can, want, fit CANyou do the job? Do you WANT the job? Are you the right FIT?
- 15. can want fit •CAN: can you do the job? do you have the relevant skills and experience they’re looking for? • WANT: do you want the job? are you passionate about this job, the company, the industry? • FIT: would you get along with the people at this company? does their culture align with your values and personality
- 16. resume elements profile education work& volunteer experience personal formatting branding
- 17. formatting be consistent font size,font style, spacing, bullet points, alignment, punctuation, date & abbreviation format, hyphens vs dashes first impression pick a colour scheme (if you don’t want black-and-white, which is also fine) and use white space wisely; be concise with your resume page count third person always speak in third person and maintain a professional tone; no slang or personal pronouns (he, she, we, I) proofread no grammar mistakes, typos, spelling errors - proofread then proofread again
- 18. header • name ispreferred name with (given name) in brackets • phone and address are included • LinkedIn URL is personalized
- 19. profile/key competencies what isit? no more than 4 line summary of what to expect in your resume key questions: • does it match the job posting (multiple references)? • does it provide a clear, convincing link to the rest of the resume (i.e. is there PROOF elsewhere in the document?) what to include? • strengths, past experiences, interests, languages, technical skills
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- 21. education what is it?summary of your schooling journey key questions: • is there any ambiguity with respect to the info provided? • does it match the job description?
- 22. education what to include? •degree (write it out fully) and specialization • GPA –score/%/letter grade, indicating the school scale • no laundry lists of courses: only specific, relevant courses • key/relevant projects and awards: write in accomplishment statement form • don’t include high school stuff unless you’re still in first year!
- 23. work experience what isit? collection of relevant experiences – the real meat key questions: • are experiences achievement based? • do numbers clearly quantify achievements where appropriate? • do statements have Accomplishment, Proof, Transferrable skills, and Scope of Action? • does language indicate familiarity with industry/company? Does it match the job description?
- 24. work experience what toinclude? • reverse chronological order by end date • you can include explanation sentences of companies/experiences if necessary • written in third person • keep it to one sentence (2 lines is best) • accomplishment statements as bullet points
- 25. STAR to RATS fromSTAR stories to RATS statements employers don’t want to read your story on your resume, they want to read your accomplishments
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- 28. results qualitative • ***be Descriptive •positive feedback • promotion/increase in Responsibilities • implementation • awards quantitative • how much? • how many? • numbers / percentages
- 29. action do your resultsmatch up with your actions? are those skills relevant to the job? what skills did you see?
- 30. situation & task whatwas the challenge? paint the setting (who, what, where?) describe the context
- 31. duty-based vs. accomplishment duty-based responsiblefor contacting corporate clients and organizing a tournament accomplishment VS .
- 32. duty-based vs. accomplishment duty-based Responsiblefor contacting corporate clients and organizing a tournament accomplishment VS . this is a job description!
- 33. duty-based vs. accomplishment duty-based responsiblefor contacting corporate clients and organizing a tournament accomplishment VS . accomplishment achieved 85% client retention rate by establishing relationships with key corporate clients and providing a well organized, personally tailored tournament experience
- 34. accomplishment example achieved 85%client retention rate by establishing relationships with key corporate clients and providing a well organized, personally tailored tournament experience RESULT
- 35. accomplishment example achieved 85%client retention rate by establishing relationships with key corporate clients and providing a well organized, personally tailored tournament experience ACTION + TASK
- 36. accomplishment example achieved 85%client retention rate by establishing relationships with key corporate clients and providing a well organized, personally tailored tournament experience SITUATION
- 37. one more example results actionstask/situation led Varsity Volleyball team to the PacWest BC Provincial Championship gold medal by exemplifying camaraderie and teamwork in both practices and high-pressure games
- 38. interests are you cateringto your audience? GOAL: showcase personality & differentiate yourself! how do you want to be remembered?
- 39. interests what is it?a chance to showcase your personality & stand out key questions: • Do the interests show personality? Are they specific? Are they relevant to the job (not always necessary)? • Do they differentiate the candidate? Are they memorable? what to include? • side interests & hobbies • cool personal experiences • be fun, specific, and stay appropriate *NOTE for the candidate: Be able to speak about these interests extensively!
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- 41. branding does this reflectyour personal brand? if the employer were to describe you based on your resume or cover letter would they perceive you the way you want to be perceived? does this align with your employer’s brand? investment banks will look for different personal brands from advertising agencies. are you tailoring the best and most applicable parts of yourself to the company?
- 42. administrative • Turnitin registration: –T24: Class ID: 14513052, Enrollment Password: bubbles – T25: Class ID: 14513100, Enrollment Password: bubbles • Family Day holiday: – make up classes: same time Wednesday • T24 (12 – 1PM): HA334 • T25 (1 – 2PM): HA350 – or any other tutorial that week • Email respective TA
- 43. action items • signup for office hours! • resume & cover letter draft due next tutorial! – bring 2 copies + your job posting! • skills matrix due February 10th @ 11:59PM on Turnitin • tutorial next week! Puppy of the week!
Editor's Notes
- #11 -This class mimics a drawn out version of the job application process -You’ve done your SQ, research, skills matrix… -After finishing this process, what steps will you have to repeat for the next job?
- #14 Cover letter shows your INTEREST in the firm It shows your stories, but more importantly, how that links to their firm
- #15 Resume is the can. Cover letter is all three components.
- #16 Cover letter shows your INTEREST in the firm It shows your stories, but more importantly, how that links to their firm
- #35 Can make this better by: tell me what 6000 means.. Is this more than average?
- #43 Resume is the can. Cover letter is all three components.