This document outlines the agenda and content covered in Tutorial #3 of COMM 202. It discusses the key elements of a strong cover letter, including an opening, skills matching section, and closing. Tips are provided for each element, such as expressing genuine interest in the company, linking skills to the job description, and addressing any weaknesses. Students are assigned to complete a skills matrix, draft a cover letter, and do a job posting research assignment by upcoming deadlines. The tutorial also announces an optional guest speaker on preparing for an uncertain future.
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4. COVER LETTERS – WHY?
1. Shows your intentions & interests
SHOWS SINCERITY AND RESEARCH
2. Demonstrates ability to communicate
CREATIVE AND PROFESSIONAL
3. Opportunity to elaborate on your stories
DRAWN FROM YOUR SKILLS MATRIX
5. RESUME is about YOU
COVER LETTER is about THEM
CAN.
WANT.
FIT.
6. ELEMENTS OF A COVER LETTER
Integration + Formatting
Branding to
Company
Opening
Skill Matching
Closing
8. OPENING – KEY TAKEAWAYS
• Expresses keen and genuine interest and/or passion for
position
• Makes a clear expression of the skills/experience
matching the job description
• Genuine and unique primary and secondary research
indicating interest in company (Make sure the research
you show is tied to your interest)
• Name drop (where applicable)
10. SKILLS MATCHING
Skills – from job descriptions & skills matrix
Experience – best, relevant experiences
Education – how you’ll leverage your BCom
Matching qualifications – any other qualifications
If it doesn’t belong, don’t include it!
11. SKILLS MATCHING – KEY TAKEAWAYS
• Use STARL to your advantage – Action and
Link!
• Each line proves you have the necessary skills
& aptitudes to perform on the job
• Always link to the company/position if not
obvious
• Use skills that you discovered in your Job
12. CLOSING
“Thank you for looking at my
application. I hope that I have shown
you that my interpersonal skills, my
leadership skills, and my ability to
perform on a team make me a perfect
fit for ABC position. Thank you very
much and I hope to hear from you
soon.”
13. TIPS FOR A STRONG CLOSING
Make a good final impression!
• Show your passion
• Restate skills with a different wording; tie to previous
examples/stories (especially if you have a unique hook)
• Give genuine thanks
• Leave a call to action (“I would love the chance to meet
with you and further discuss my interest and fit for…”)
14. TIPS FOR A STRONG CLOSING
• Address the elephant in the room
o Bad Grades
o Relocation
o Year Level or other qualifications/requirements
15. BRANDING – KEY TAKEAWAYS
• Consistent throughout cover letter
• Fits with the company’s values & yours
• Good impression
• Use Research Assignment
What do you
know about
us?
16. INTEGRATION – KEY TAKEAWAYS
• CL & Resume use SAME formatting
• Stand out!
• CL reflects & expands on resume
• Be mindful of spacing
17. CL FORMATTING – ADDRESS
Date
Contact Name
Their Title
Company
Address
City, Province Postal Code
Re: Position Title
Dear Mr. / Ms. Their Last Name OR Hiring
Manager
[Opening Paragraph]
These spaces
are important
If unknown, this
can be omitted
AVOID:
“To Whom it May
Concern”
“Dear Sir or Madam”
Country is typically
unnecessary unless
applying outside of
Canada
No indented paragraphs in a
business letter
19. CL FORMATTING – SIGN OFF
Sincerely,
Your Name
BCom Candidate 20XX
Sauder School of Business
Attached: Resume
Regards,
Best,
Written signature
optional (provide more
space if including)
Attached: Resume, Transcript
Use “Enclosed: …” only if sending
application by mail
BCom BTM Co-op Candidate
2016
These spaces
are important
21. COVER LETTERS: CAN. WANT. FIT.
CAN you do
the job?
Do you
WANT
the job?
Are you
the right
FIT?
22. ACTION ITEMS
• Skills Matrix due February 12th on Turnitin
by 2:00pm!
• Cover Letter Draft due next tutorial (bring
2 copies)
• Job Posting Research Assignment + Think
Like an Employer Worksheet + Your Chosen
Job Posting due on Turnitin by Sunday via
Turnitin
• Office Hours – sign up on COOL
!
Puppy of the week
23. This Thursday @ 12:30 - HA 492
Come meet Dan Moore, President –
Southwestern Advantage
Speaking on:
“Certainty in a Completely Uncertain
Future”
What can you do now to be ready for
just about anything as our world
changes increasingly fast?
*202 bonus marks eligible
Editor's Notes
Tie back your skills matrix to the cover letter (it is like an inventory back of stories to use for your cover letters)
Tie back your skills matrix to the cover letter (it is like an inventory back of stories to use for your cover letters)
Here are the 6 elements of a cover letter
What not to do
Tell a personal story on how this worked for you! This does not have to be three stories, only display the best stories that you have.
Only use bullet points if you have a direct match
Make sure that there is FLOW
You do not want your closing to look like this!
Differentiate yourself
Make sure that your cover letter and resume have the exact same header and formatting! It is supposed to be “one” document
