COMM 202 – TUTORIAL #3
Alison Buchanan | T30 + T37
Name cards out! Writing utensils at the ready; laptops at the
ready
AGENDA
Cover Letter Breakdown
Cover Letter Activity
Action Items
1
2
3
COVER LETTERS
A Cautionary Tale
Skills Matrix Mixer
Action Items
COVER LETTERS – WHY?
1. Shows your intentions & interests
 SHOWS SINCERITY AND RESEARCH
2. Demonstrates ability to communicate
 CREATIVE AND PROFESSIONAL
3. Opportunity to elaborate on your stories
 DRAWN FROM YOUR SKILLS MATRIX
RESUME is about YOU
COVER LETTER is about THEM
CAN.
WANT.
FIT.
ELEMENTS OF A COVER LETTER
Integration + Formatting
Branding to
Company
Opening
Skill Matching
Closing
OPENING
Dear ,
My name is , and
I am applying to
.
OPENING – KEY TAKEAWAYS
• Expresses keen and genuine interest and/or passion for
position
• Makes a clear expression of the skills/experience
matching the job description
• Genuine and unique primary and secondary research
indicating interest in company (Make sure the research
you show is tied to your interest)
• Name drop (where applicable)
SKILLS MATCHING
SKILLS MATCHING
Skills – from job descriptions & skills matrix
Experience – best, relevant experiences
Education – how you’ll leverage your BCom
Matching qualifications – any other qualifications
If it doesn’t belong, don’t include it!
SKILLS MATCHING – KEY TAKEAWAYS
• Use STARL to your advantage – Action and
Link!
• Each line proves you have the necessary skills
& aptitudes to perform on the job
• Always link to the company/position if not
obvious
• Use skills that you discovered in your Job
CLOSING
“Thank you for looking at my
application. I hope that I have shown
you that my interpersonal skills, my
leadership skills, and my ability to
perform on a team make me a perfect
fit for ABC position. Thank you very
much and I hope to hear from you
soon.”
TIPS FOR A STRONG CLOSING
Make a good final impression!
• Show your passion
• Restate skills with a different wording; tie to previous
examples/stories (especially if you have a unique hook)
• Give genuine thanks
• Leave a call to action (“I would love the chance to meet
with you and further discuss my interest and fit for…”)
TIPS FOR A STRONG CLOSING
• Address the elephant in the room
o Bad Grades
o Relocation
o Year Level or other qualifications/requirements
BRANDING – KEY TAKEAWAYS
• Consistent throughout cover letter
• Fits with the company’s values & yours
• Good impression
• Use Research Assignment
What do you
know about
us?
INTEGRATION – KEY TAKEAWAYS
• CL & Resume use SAME formatting
• Stand out!
• CL reflects & expands on resume
• Be mindful of spacing
CL FORMATTING – ADDRESS
Date
Contact Name
Their Title
Company
Address
City, Province Postal Code
Re: Position Title
Dear Mr. / Ms. Their Last Name OR Hiring
Manager
[Opening Paragraph]
These spaces
are important
If unknown, this
can be omitted
AVOID:
“To Whom it May
Concern”
“Dear Sir or Madam”
Country is typically
unnecessary unless
applying outside of
Canada
No indented paragraphs in a
business letter
ADDRESS EXAMPLES
CL FORMATTING – SIGN OFF
Sincerely,
Your Name
BCom Candidate 20XX
Sauder School of Business
Attached: Resume
Regards,
Best,
Written signature
optional (provide more
space if including)
Attached: Resume, Transcript
Use “Enclosed: …” only if sending
application by mail
BCom BTM Co-op Candidate
2016
These spaces
are important
SIGN OFF EXAMPLES
COVER LETTERS: CAN. WANT. FIT.
CAN you do
the job?
Do you
WANT
the job?
Are you
the right
FIT?
ACTION ITEMS
• Skills Matrix due February 12th on Turnitin
by 2:00pm!
• Cover Letter Draft due next tutorial (bring
2 copies)
• Job Posting Research Assignment + Think
Like an Employer Worksheet + Your Chosen
Job Posting due on Turnitin by Sunday via
Turnitin
• Office Hours – sign up on COOL
!
Puppy of the week
This Thursday @ 12:30 - HA 492
Come meet Dan Moore, President –
Southwestern Advantage
Speaking on:
“Certainty in a Completely Uncertain
Future”
What can you do now to be ready for
just about anything as our world
changes increasingly fast?
*202 bonus marks eligible

Alison t3 2016 v2

  • 1.
    COMM 202 –TUTORIAL #3 Alison Buchanan | T30 + T37 Name cards out! Writing utensils at the ready; laptops at the ready
  • 2.
    AGENDA Cover Letter Breakdown CoverLetter Activity Action Items 1 2 3
  • 3.
    COVER LETTERS A CautionaryTale Skills Matrix Mixer Action Items
  • 4.
    COVER LETTERS –WHY? 1. Shows your intentions & interests  SHOWS SINCERITY AND RESEARCH 2. Demonstrates ability to communicate  CREATIVE AND PROFESSIONAL 3. Opportunity to elaborate on your stories  DRAWN FROM YOUR SKILLS MATRIX
  • 5.
    RESUME is aboutYOU COVER LETTER is about THEM CAN. WANT. FIT.
  • 6.
    ELEMENTS OF ACOVER LETTER Integration + Formatting Branding to Company Opening Skill Matching Closing
  • 7.
    OPENING Dear , My nameis , and I am applying to .
  • 8.
    OPENING – KEYTAKEAWAYS • Expresses keen and genuine interest and/or passion for position • Makes a clear expression of the skills/experience matching the job description • Genuine and unique primary and secondary research indicating interest in company (Make sure the research you show is tied to your interest) • Name drop (where applicable)
  • 9.
  • 10.
    SKILLS MATCHING Skills –from job descriptions & skills matrix Experience – best, relevant experiences Education – how you’ll leverage your BCom Matching qualifications – any other qualifications If it doesn’t belong, don’t include it!
  • 11.
    SKILLS MATCHING –KEY TAKEAWAYS • Use STARL to your advantage – Action and Link! • Each line proves you have the necessary skills & aptitudes to perform on the job • Always link to the company/position if not obvious • Use skills that you discovered in your Job
  • 12.
    CLOSING “Thank you forlooking at my application. I hope that I have shown you that my interpersonal skills, my leadership skills, and my ability to perform on a team make me a perfect fit for ABC position. Thank you very much and I hope to hear from you soon.”
  • 13.
    TIPS FOR ASTRONG CLOSING Make a good final impression! • Show your passion • Restate skills with a different wording; tie to previous examples/stories (especially if you have a unique hook) • Give genuine thanks • Leave a call to action (“I would love the chance to meet with you and further discuss my interest and fit for…”)
  • 14.
    TIPS FOR ASTRONG CLOSING • Address the elephant in the room o Bad Grades o Relocation o Year Level or other qualifications/requirements
  • 15.
    BRANDING – KEYTAKEAWAYS • Consistent throughout cover letter • Fits with the company’s values & yours • Good impression • Use Research Assignment What do you know about us?
  • 16.
    INTEGRATION – KEYTAKEAWAYS • CL & Resume use SAME formatting • Stand out! • CL reflects & expands on resume • Be mindful of spacing
  • 17.
    CL FORMATTING –ADDRESS Date Contact Name Their Title Company Address City, Province Postal Code Re: Position Title Dear Mr. / Ms. Their Last Name OR Hiring Manager [Opening Paragraph] These spaces are important If unknown, this can be omitted AVOID: “To Whom it May Concern” “Dear Sir or Madam” Country is typically unnecessary unless applying outside of Canada No indented paragraphs in a business letter
  • 18.
  • 19.
    CL FORMATTING –SIGN OFF Sincerely, Your Name BCom Candidate 20XX Sauder School of Business Attached: Resume Regards, Best, Written signature optional (provide more space if including) Attached: Resume, Transcript Use “Enclosed: …” only if sending application by mail BCom BTM Co-op Candidate 2016 These spaces are important
  • 20.
  • 21.
    COVER LETTERS: CAN.WANT. FIT. CAN you do the job? Do you WANT the job? Are you the right FIT?
  • 22.
    ACTION ITEMS • SkillsMatrix due February 12th on Turnitin by 2:00pm! • Cover Letter Draft due next tutorial (bring 2 copies) • Job Posting Research Assignment + Think Like an Employer Worksheet + Your Chosen Job Posting due on Turnitin by Sunday via Turnitin • Office Hours – sign up on COOL ! Puppy of the week
  • 23.
    This Thursday @12:30 - HA 492 Come meet Dan Moore, President – Southwestern Advantage Speaking on: “Certainty in a Completely Uncertain Future” What can you do now to be ready for just about anything as our world changes increasingly fast? *202 bonus marks eligible

Editor's Notes

  • #5 Tie back your skills matrix to the cover letter (it is like an inventory back of stories to use for your cover letters)
  • #6 Tie back your skills matrix to the cover letter (it is like an inventory back of stories to use for your cover letters)
  • #7 Here are the 6 elements of a cover letter
  • #8 What not to do
  • #10 Tell a personal story on how this worked for you! This does not have to be three stories, only display the best stories that you have. Only use bullet points if you have a direct match Make sure that there is FLOW
  • #13 You do not want your closing to look like this!
  • #16 Differentiate yourself
  • #17 Make sure that your cover letter and resume have the exact same header and formatting! It is supposed to be “one” document