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COMM 202
tutorial 4: cover letter peer review
T29 & T31
timeline
week 5 week 9week 6 week 8week 7
• intro to cover
letters
• skills matrix
drafts due
• cover letter
peer review
• cover letter
drafts due
• skills matrix
due Friday,
October 14th @
2:00PM
• LinkedIn /
networking
• event
networking /
informational
interviews
• cover letter &
resume due
Tuesday,
November 1st
@ 2:00PM
• networking
event on
November 3rd
• resume peer
review
• resume drafts
due
skills matrix
agenda
• cover letter peer review!
• resume overview
• action items
cover letter peer review
instructions
1. write your table number on ALL of your documents
2. put your documents in a pile in the middle of the table
3. get out your marking utensils
for each new slide section,
pass the document to the right
formatting
• left aligned (NOT justified)
• no indents on paragraphs
• bullet points vs. paragraphs
• 2-3 relevant skills
• consistent font size
• appropriate font
• margin sizes
• spacing between paragraphs
• white space
addressing the cover letter
Date
Contact Name
Their Title
Company
Address
City, Province, Postal Code
Re: Position Title
Dear [first name last name] OR Hiring Manager
These spaces are
important
If unknown, this can be
omitted
AVOID:
“To Whom it May Concern”
“Dear Sir or Madam”
Country is typically
unnecessary unless
applying outside of
Canada
addressing the cover letter
To a non-specified
committee/manager
To a specific person
signing off the cover letter
Sincerely,
Your Name
BCom Candidate 20XX
Sauder School of Business
Attached: Resume
Written signature
optional (provide
more space if
including)
Attached: Resume, Transcript
Use “Enclosed: …” only if sending
application by mail
BCom Candidate 2016These spaces
are important
Regards,
Best,
opening
• how do you like the hook?
• is there keen, genuine interest and/or passion for the position?
• is there a clear expression of the skills/experience matching the job
posting?
• is primary or secondary research integrated (and indicates interest)?
• if name drop is used, was it well-integrated?
• hook!
skills matching
• are there specific skills matched to the job description?
• do they reference specific examples that leverage experiences/qualifications?
• are the highlighted experiences specific and concise?
• do they indicate transferrable skills?
• do the results show strength or success?
• suggested minimum of 2 skills/attributes matched
• show, don’t tell!
conclusion
• are skills reiterated in a different (not redundant!) way?
• is sincere interest expressed?
• is there a gracious thank you and call to action
• request for meeting?
• tie back to hook/intro
branding
• is their research insightful? Have they gone the distance to
show how they will “fit” into the industry or organization?
• did they use Industry Terms?
activity
who would you hire?
of the applications on your
table, who has…
• who had the WOW factor?
• did they show CAN, WANT, and
FIT?
• what was GOOD about their
application?
• what do they need to work on?
how to get an “a”
• ask friends for feedback
• come to OFFICE HOURS
• work through it – 20 minutes a day!
resume overview
header
the banner at the top of the page that contains basic information
profile
a brief self-intro and preview to your resume
education
showcase your academic journey
personal branding
presenting yourself through the document
• goal: showcase personality & differentiate yourself
• how do you want to be remembered?
• are you catering to your audience?
marking
TYPOS FORMATTING
SPELLING &
GRAMMAR
MISSING INFO
DASHES VS.
HYPHENS
CONSISTENCY
if you have 2 or more errors per
document, we will deduct 40%
resume overview
accomplishment statements
STAR to RATS
from STAR stories to RATS statements
employers don’t want to read your story on your resume,
they want to read your accomplishments
flip it!
Result
Action
Task
Situation
results
ATTAINED
EXCEEDED
ELIMINATED
INCREASED
DECREASED
MAXIMIZED
MINIMIZED
REDUCED
SAVED
SURPASSED
IMPROVED
CREATED
GENERATED
ENHANCED
OPTIMIZED
ESTABLISHED
results
qualitative
• ***Be Descriptive
• Positive Feedback
• Promotion/Increase in
Responsibilities
• Implementation
• Awards
quantitative
• How much?
• How many?
• Numbers / Percentages
action
do your results match up with your
actions?
are those skills relevant to the job?
what skills did you see?
situation & task
what was the challenge?
paint the setting (who, what, where?)
describe the context
duty-based vs. accomplishment
duty-based
responsible for contacting
corporate clients and
organizing a tournament
accomplishment
VS
.
duty-based vs. accomplishment
duty-based
Responsible for contacting
corporate clients and
organizing a tournament
accomplishment
VS
.
this is a
job description!
duty-based vs. accomplishment
duty-based
responsible for contacting
corporate clients and
organizing a tournament
accomplishment
VS
.
accomplishment
achieved 85% client
retention rate by
establishing relationships
with key corporate clients
and providing a well
organized, personally
tailored tournament
experience
accomplishment example
achieved 85% client retention rate by establishing
relationships with key corporate clients and
providing a well organized, personally tailored
tournament experience
RESULT
accomplishment example
achieved 85% client retention rate by establishing
relationships with key corporate clients and
providing a well organized, personally tailored
tournament experience
ACTION +
TASK
accomplishment example
achieved 85% client retention rate by establishing
relationships with key corporate clients and
providing a well organized, personally tailored
tournament experience
SITUATION
one more example
results
actions task/situation
led Varsity Volleyball team to the PacWest BC Provincial
Championship gold medal by exemplifying camaraderie and
teamwork in both practices and high-pressure games
activity
take one of your skills-
matching paragraphs and
rewrite it as an
accomplishment statement
key takeaways
• no duty statements
• be concise
• format consistently
• always stay relevant
• small details matter
• you do you!
action items
• watch the resume e-module and review “outline to a
chronological resume”
• resume draft due next tutorial!
– bring 2 copies!
• skills matrix due Friday (the 14th) at 2PM
on Turnitin
Puppy of the week!

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Yuwei 202 tutorial 4

  • 1. COMM 202 tutorial 4: cover letter peer review T29 & T31
  • 2. timeline week 5 week 9week 6 week 8week 7 • intro to cover letters • skills matrix drafts due • cover letter peer review • cover letter drafts due • skills matrix due Friday, October 14th @ 2:00PM • LinkedIn / networking • event networking / informational interviews • cover letter & resume due Tuesday, November 1st @ 2:00PM • networking event on November 3rd • resume peer review • resume drafts due
  • 4. agenda • cover letter peer review! • resume overview • action items
  • 6. instructions 1. write your table number on ALL of your documents 2. put your documents in a pile in the middle of the table 3. get out your marking utensils for each new slide section, pass the document to the right
  • 7. formatting • left aligned (NOT justified) • no indents on paragraphs • bullet points vs. paragraphs • 2-3 relevant skills • consistent font size • appropriate font • margin sizes • spacing between paragraphs • white space
  • 8. addressing the cover letter Date Contact Name Their Title Company Address City, Province, Postal Code Re: Position Title Dear [first name last name] OR Hiring Manager These spaces are important If unknown, this can be omitted AVOID: “To Whom it May Concern” “Dear Sir or Madam” Country is typically unnecessary unless applying outside of Canada
  • 9. addressing the cover letter To a non-specified committee/manager To a specific person
  • 10. signing off the cover letter Sincerely, Your Name BCom Candidate 20XX Sauder School of Business Attached: Resume Written signature optional (provide more space if including) Attached: Resume, Transcript Use “Enclosed: …” only if sending application by mail BCom Candidate 2016These spaces are important Regards, Best,
  • 11. opening • how do you like the hook? • is there keen, genuine interest and/or passion for the position? • is there a clear expression of the skills/experience matching the job posting? • is primary or secondary research integrated (and indicates interest)? • if name drop is used, was it well-integrated? • hook!
  • 12. skills matching • are there specific skills matched to the job description? • do they reference specific examples that leverage experiences/qualifications? • are the highlighted experiences specific and concise? • do they indicate transferrable skills? • do the results show strength or success? • suggested minimum of 2 skills/attributes matched • show, don’t tell!
  • 13. conclusion • are skills reiterated in a different (not redundant!) way? • is sincere interest expressed? • is there a gracious thank you and call to action • request for meeting? • tie back to hook/intro
  • 14. branding • is their research insightful? Have they gone the distance to show how they will “fit” into the industry or organization? • did they use Industry Terms?
  • 15. activity who would you hire? of the applications on your table, who has… • who had the WOW factor? • did they show CAN, WANT, and FIT? • what was GOOD about their application? • what do they need to work on?
  • 16. how to get an “a” • ask friends for feedback • come to OFFICE HOURS • work through it – 20 minutes a day!
  • 18. header the banner at the top of the page that contains basic information
  • 19. profile a brief self-intro and preview to your resume
  • 21. personal branding presenting yourself through the document • goal: showcase personality & differentiate yourself • how do you want to be remembered? • are you catering to your audience?
  • 22. marking TYPOS FORMATTING SPELLING & GRAMMAR MISSING INFO DASHES VS. HYPHENS CONSISTENCY if you have 2 or more errors per document, we will deduct 40%
  • 24. STAR to RATS from STAR stories to RATS statements employers don’t want to read your story on your resume, they want to read your accomplishments
  • 27. results qualitative • ***Be Descriptive • Positive Feedback • Promotion/Increase in Responsibilities • Implementation • Awards quantitative • How much? • How many? • Numbers / Percentages
  • 28. action do your results match up with your actions? are those skills relevant to the job? what skills did you see?
  • 29. situation & task what was the challenge? paint the setting (who, what, where?) describe the context
  • 30. duty-based vs. accomplishment duty-based responsible for contacting corporate clients and organizing a tournament accomplishment VS .
  • 31. duty-based vs. accomplishment duty-based Responsible for contacting corporate clients and organizing a tournament accomplishment VS . this is a job description!
  • 32. duty-based vs. accomplishment duty-based responsible for contacting corporate clients and organizing a tournament accomplishment VS . accomplishment achieved 85% client retention rate by establishing relationships with key corporate clients and providing a well organized, personally tailored tournament experience
  • 33. accomplishment example achieved 85% client retention rate by establishing relationships with key corporate clients and providing a well organized, personally tailored tournament experience RESULT
  • 34. accomplishment example achieved 85% client retention rate by establishing relationships with key corporate clients and providing a well organized, personally tailored tournament experience ACTION + TASK
  • 35. accomplishment example achieved 85% client retention rate by establishing relationships with key corporate clients and providing a well organized, personally tailored tournament experience SITUATION
  • 36. one more example results actions task/situation led Varsity Volleyball team to the PacWest BC Provincial Championship gold medal by exemplifying camaraderie and teamwork in both practices and high-pressure games
  • 37. activity take one of your skills- matching paragraphs and rewrite it as an accomplishment statement
  • 38. key takeaways • no duty statements • be concise • format consistently • always stay relevant • small details matter • you do you!
  • 39. action items • watch the resume e-module and review “outline to a chronological resume” • resume draft due next tutorial! – bring 2 copies! • skills matrix due Friday (the 14th) at 2PM on Turnitin Puppy of the week!

Editor's Notes

  1. 3 minutes / element of the cover letter Rubric on other screen—vocalize what you need to get a 4/4
  2. Can make this better by: tell me what 6000 means.. Is this more than average?
  3. Use car, then flip to rats! Show an example of one! Context: 4 W’s: Who What Where When: Who was involved? What was the situation/task/challenge/problem? Where did the story happen? When did the story happen? Action: What were the specific action steps you took to resolve the issue? Results: What was/were the outcome(s) in the situation? Is this outcome relevant to the skill set used (i.e. column it is in?) Does this result show proof of how well you used the skill?
  4. What we want to see is strong accomplishment statements