The document provides a comprehensive guide for career direction, focusing on resume structuring, personal branding through social media, and effective interviewing techniques. It emphasizes the importance of tailored resumes, clean social media profiles, and professional presentation during interviews. Additionally, it offers practical tips and common interview questions to help job seekers prepare and present themselves confidently.

1. Your Roadmap to Career
Direction
Resume ◊ Social Media ◊ Interviewing

2. RESUMES
 Structuring Your Resume
 The Do’s and Don’ts of Writing Your Resume
 Eye Catching Content

3. STRUCTURING YOUR
RESUME
 Heading
 Summary
 Education
 Professional Experience

4. HEADINGS
 Headings should…

5. SUMMARY
 The purpose of the summary is to provide a
synopsis of your experience, qualifications, and
attributes you posses. This should be a brief
paragraph highlighting some key skills. You can
make it specific to the job or industry you are
applying for or keep it general.
 Years of experience
 Managerial skills
 Decision making skills
 Problem solving

6. SUMMARY (EXAMPLE)
“A sales professional with ten years of corporate
experience, strong communication, management,
and organizational skills. Effective decision maker
with the ability to build relationships at all levels of
management while providing quality service.”

7. EDUCATION
 Add all completed higher education
 Add all higher education actively pursuing
(only if you are a current student)
 Do not add incomplete education

8. EDUCATION (EXAMPLES)
 Example #1
University of South Florida – Current
Anticipated Completion Date – June 2015
Doctorate of Business Administration (DBA)
 Example #2
University of South Florida – Graduated 2009
Master of Business Administration (MBA)
 Example #3
University of South Florida – Graduated 2007
Bachelors of Arts (BA)

9. WORK EXPERIENCE
 Must be in a chronological order
 Most recent job first
 Company name, city & state, dates of
employment and current job title
 Make sure dates are accurate
 Bullet point your job responsibilities
 No stand alone paragraphs
 Highlight all career accomplishments
 Increased Profits, Decreased Expenses, Performance Awards

10. WORK EXPERIENCE
(EXAMPLE)
Chandran Media Las Vegas, NV 10/2008 – 10/2010
U.S. Area Sales Manager/Recruiter
 Developed a sales strategy that ensured a 7% increase in
monthly revenue
 Responsible for the performance and development of the
Account Executives on a quarterly basis
 Prepared action plans for individuals for effective lead
generation
 Initiated and developed action plans to penetrate new
markets
 Oversaw all internal recruiting for account managers
across the country

11. RESUME DO’S AND DON’TS
DO DON’T
 Use action words.
 Keep paragraphs under seven
lines.
 Be honest.
 Check thoroughly for grammar
and spelling mistakes.
 Use high-quality paper that is
white, ivory or another
conservative color.
 Make sure your resume is clear
and visually pleasing.
 Make your resume unique.
 Be vague.
 Be too focused on job duties.
 Write about inappropriate and
unnecessary personal
experiences.
 Always pertain to your activities
to the job you are seeking.
 Use personal pronouns, such as
"I" and "me."
 Include copies of transcripts,
letters of recommendation or
awards.
 Include reasons you left your
previous job or salary.
 Staple your resume.

14. QUESTIONS?
Remember!
• Re-vamped resumes are due at the next session.

15. Your Roadmap to Career
Direction
Resume ◊ Social Media ◊ Interviewing

16. SOCIAL MEDIA
 What is Social Media?
 Importance of Social Media
 Represents Your Personal Brand
 Enhances Job Search

17. WHAT IS SOCIAL MEDIA?
 Social media are computer-mediated tools that
allow people to create, share or exchange
information, ideas, and pictures/videos in virtual
communities and networks.

18. IMPORTANCE OF SOCIAL
MEDIA
 Represents Your Personal Brand
 Describe Your Personal Brand
 Style of Clothes
 Favorite Hobby
 Representation of You
“Personal brand is what people say about you when
you leave the room”
- Jeff Bezos, Founder of Amazon.com

19. PERSONAL BRAND
“Now that we are ambassadors for Christ…”
2 Corinthians 5:20
 Personal brand directly represents you as an
Ambassador of Christ
 Therefore it is our due diligence that the
representation of Christ is upheld in an upright
and professional manner

20. PERSONAL BRAND
 Recruiters or Hiring Managers will research your
personal brand to ensure it matches resume or
interview.
 Topics that are not legally allowed to ask in an
interview, recruiters can find on social media due to
its public display.
 Job seekers need to carefully develop and maintain
their brand.
 Your brand represents you, your social media reflects
your personality and potentially your approach to
professionalism

21. PERSONAL BRAND
Clean-up all social media sites prior to submission
of job application!
 Social Media sites should:
 Not include controversial topics
 Example: political discussions
 Be modest
 Be a true representation of your character
 Include a professional picture
 Reflect soft skills
 Example: usage of correct grammar

22. WHAT IS YOUR FAVORITE SOCIAL
MEDIA FORUM?

23. FACEBOOK
 Even if you are not friends with someone, people
can usually see your profile photos, things that
you "like," and your personal information.
Therefore, it is important to make sure you keep
your account professional.

24. LINKEDIN
 LinkedIn is a business-oriented social networking site
that allows you to connect with employers and follow
groups and organizations that interest you.
 LinkedIn will also help educate you about the
organization and notify you when jobs have been
posted.
 When setting your profile picture, make sure to use
the most professional photo you own.
 Note:
 LinkedIn is a Revolving door
 Gives insight to the employer just as much as it gives the employer
insight to a potential employee

25. TWITTER
 Twitter is a micro-blogging platform, allowing
you to share updates with your followers in 140
characters or less.
 Share content about your own interests or your
industry. Engaging in a conversation is a great
way to make connections and get noticed.
 Use (#) hashtags that prospective organizations
are using to enhance your chances of
communicating.

26. INSTAGRAM
 Instagram is an online mobile photo and
video sharing application that enables its
users to share them on a variety of
social networking platforms such as
Facebook, and twitter
 Visual Self expression

27. USING JOB BOARDS

28. QUESTIONS?
Remember:
• To clean up all social media that can hurt your personal
brand.

29. Your Roadmap to Career
Direction
Resume ◊ Social Media ◊ Interviewing

30. INTERVIEWING
 Interview Preparation
 Proper Introduction
 Interviewing Do’s and Don’ts
 Phone Interviewing
 Common Interview Questions
 Closing the Interview
 Attire & Presentation

31. PREPARING FOR THE
INTERVIEW
 Research company website (In-Person or Phone)
 Prepare your clothes
 Prepare your resumes
 Prepare your questions (In-Person or Phone)
 Prepare your driving directions
 Get some rest
 Prepare to WIN!

32. PROPER INTRODUCTION
 Always…
 Give a firm handshake
 Keep eye contact
 Give your first & last name
 Speak clearly
 Smile

33. INTERVIEWING DO’S AND DON’TS
Do Don’t
 Arrive 10 minutes early.
 Clarify questions.
 Give your qualifications.
 Anticipate tough
questions.
 Ask questions.
 Listen.
 Dress appropriately.
 Be professional.
 Answer vague questions.
 Interrupt the interviewer.
 Be overly familiar, even if
the interviewer is.
 Ramble.
 Lie.
 Express resentment.
 Don't wear heavy perfume
or cologne.

34. PHONE INTERVIEWING
 Be Professional
 Be Positive
 Be in a quiet space
 Articulate & enunciate
your words
 Smile

35. PHONE INTERVIEWING
 Don’t get distracted
 Personal Voicemail
 Personal Ringtone
 Keep resume in front of
you
 Have company website
open to review (If
possible)

36. COMMON INTERVIEW QUESTIONS
General
 Tell me about yourself.
 Why did you leave your last job/Why are you leaving your current job?
 What would your previous co-workers and supervisors say about you?
 Why do you want to work for our Company?
 Why should we hire you over someone else for this position?
 What are your greatest strengths? What weaknesses would you like to improve on?
 What are you seeking in your next job?
 What motivates you to do your best on the job?
 What qualities do you value in a Supervisor?
 What has been a professional accomplishment you are significantly proud of?

37. COMMON INTERVIEW QUESTIONS
Behavioral-Based
 Give an example of a time when you had to make an important decision between
different options.
 Provide an example of a time when you used good judgment and logic to solve a
problem.
 Give me an example of a specific occasion in which you had to conform to a policy or
decision you didn’t agree with.
 Tell me about a time when you had to go above and beyond the call of duty to
accomplish a task.
 Tell me about a time when you had to take initiative to develop an idea or project.
What was it and how were the results?
 Tell me about a time when you had to teach someone a new skill or procedure.
 Tell me about a time when you had to work well under pressure.
 Tell me about a time when you resolved a conflict or disagreement with another
employee on the job.

38. CLOSING THE INTERVIEW
 Job seekers often second-guess themselves after
interviews.
 By asking good questions and closing strongly, you can reduce
post-interview doubts.
 If you feel that the interview went well and you want to take
the next step, express your interest to the interviewer.
 Try an approach like the following:
"After learning more about your company, the position and
responsibilities, I believe that I have the qualities you are looking
for. Are there any issues or concerns that would lead you to
believe otherwise?"

39. CLOSING THE INTERVIEW
 If concerns do exist, you may be able to create an
opportunity to overcome them, and have one final
chance to dispel the concerns.
 Sell your strengths and end the interview on a positive
note.
 Make sure that you have thoroughly answered these
questions during the interview:
 "Why are you interested in our company?" and "What can you
offer?"
 Express appreciation for the interviewer's time and
consideration.
 Don't expect an offer to be made or a specific salary to be
discussed during your first interview.

40. THE FOLLOW UP
 After your interview, follow-up is critical.
 When you get in your car, immediately write down key issues
uncovered in the interview. Think of the qualifications the
employer is looking for and match your strengths to them.
 A "thank you" letter or email should be written no later than 24
hours after the interview.
 If you are working with a recruiter be sure to call them to
discuss your interview and your next steps.

41. ATTIRE & PRESENTATION
 Men/Women: No tight fitted clothing, Tailored
clothing
 Women: No skirts above the knee
 Men/Women: No visible tattoos
 Men: No excessive facial hair, keep it well groomed
 Women: No outrageous long nails
 French tip or clear polish preferably
 Men/Women: No wild haircuts/hairdos, keep it
conservative
 Men/Women: Conservative color suits (Black, Blue, or
Grey)

42. YES!YES!

43. NO!!!
NO!

44. QUESTIONS?
Remember:
• Mock Interviews will be conducted at the next session.
• If you have not signed up for a time slot please do so before
you leave.