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COMM 202
TUTORIAL #4 – T26 + T35
Name Tents UP! Goodbye Laptops and Phones!
Agenda
Question of the Day
Course Outline
Personal Branding
Resume + Hooks
Action Items
If you could have dinner with anyone
in the world, who would it be?
Course Timeline
Week 6 Week 7 Week 8
• Resume and Cover
Letters/Emails
• Skills matrix due
Feb 10th @ 11:59
pm
• Resume and Cover
Letter peer review
• Resume and Cover
Letter draft due
• Reading Week!
• Update docs with
peer review
feedback
Beginning your personal branding to your professional documents
What is your brand?
Describe these brands
Describe yourself
If you had 30 seconds to describe yourself – personality, interests,
skills – what would you say?
Write down 4-5 words that best describe you!
You shape your own brand
Permeate your brand throughout all your
documents, and remember…
It can change!
Resumes + Cover Letters
The usual application process
Cover
Email
Resume +
Cover
Letter
Interview
Dolla dolla
billz
Well that sounds do-able!
What’s the difference, Sarah?
Resumes
are about
YOU
CLs are
about the
EMPLOYER
CAN
WANT
FIT
CAN-WANT-FIT
Can you do the job? Do you have the
relevant skills and experience they’re
looking for?
Do you want the job? Are you passionate
about this job, the company, the industry?
Would you get along with the people at this
company? Does their culture suit your
personality?
CAN
WANT
FIT
Resumes
Break it down
Profile/Key Competencies
Education
Work/Volunteer Experience
Personal
Formatting
Branding
Formatting
Font size, font style,
spacing, bullet points,
alignment, punctuation,
date + abbreviation
format, hyphens vs.
dashes.
Pick a colour scheme
(if you don’t want
black and white) and
use white space
wisely. Be concise
with your resume
page count.
Always speak in 3rd
person and maintain
a professional tone.
No slang or personal
pronouns (he, she,
we, I, etc.).
No grammar
mistakes, typos,
spelling errors –
proofread, then
proofread again.
Be Consistent 1st Impression 3rd Person Proofread
Formatting
What you’ll need in a header
 Name (preferred with given name in brackets)
 Email
 Phone
 Address
 LinkedIn URL
 Social media handles (optional)
Profile/Key Competencies
What is it?
Summary of what to expect in
your resume in max. 4 lines.
What to Include?
 Your strengths
 Past experiences
 Interests
 Languages
 Technical skills
Key Questions
Does it match the job
posting?
Does it provide a clear,
convincing link to the rest of
the resume i.e. is there proof?
Profile/Key Competencies
Education
What is it?
Summary of your academic
journey.
What to Include?
 Degree + specialization
 Expected date of
completion
 GPA
 Relevant courses (not a
laundry list)
 Awards, scholarships
 Exchange semester
 Don’t include high school
stuff!
Key Questions
Does it match the job
posting?
Is there any ambiguity with
the info provided?
Education
Work/Volunteer Experience
What is it?
Collection of relevant experiences – the real meat and potatoes.
What to Include?
 Accomplishment statements
as bullet points
 Brief descriptions of
organization if necessary
 Reverse chronological order
by end date
 Limit to one sentence (ideal
length: 2 lines) and get rid of
filler words
Key Questions
Are they achievement based?
Do numbers quantify
achievements when
appropriate?
Does language indicate
familiarity with industry or
company?
Does it match the job
description?
Accomplishment Statements
SITUATION
TASK
ACTION
RESULT
LINK
RESULT
ACTION
TASK
SITUATION
Flip your STARL stories for
RATS statements!
Accomplishment Statements
Words are powerful – choose wisely!RESULT
ACTION
TASK
SITUATION
Increased
Attained
Exceeded
Surpassed
Decreased
Saved
Minimized
Reduced
Generated
Enhanced
Optimized
Established
Quantitative vs. qualitative results
Quant: how much?
How many?
Numbers and
percentages.
Qual: be descriptive
– positive feedback,
recognition, awards,
promotions.
Accomplishment Statements
• Are you using relevant skills?
• Do your actions clearly demonstrate
those relevant skills?
• Do your results match your actions?
RESULT
ACTION
TASK
SITUATION
Accomplishment Statements
• Paint the context (who, where, how
long).
• Describe the challenge.
• Be clear and concise with the level
of detail.
RESULT
ACTION
TASK
SITUATION
Accomplishment Statements
Responsible for contacting
corporate clients and organizing
a tournament.
Achieved 85% client retention
rate by establishing
relationships with key corporate
clients and providing a well
organized, personally tailored
tournament experience.
Duty-Based Statement Achievement Statement
Accomplishment Statements
RESULT
ACTION
TASK
SITUATION
Achieved 85% client retention rate by establishing
relationships with key corporate clients and
providing a well organized, personally tailored
tournament experience.
Accomplishment Statements
RESULT
ACTION
TASK
SITUATION
Achieved 85% client retention rate by establishing
relationships with key corporate clients and
providing a well organized, personally tailored
tournament experience.
Accomplishment Statements
RESULT
ACTION
TASK
SITUATION
Achieved 85% client retention rate by establishing
relationships with key corporate clients and
providing a well organized, personally tailored
tournament experience.
Interests
What is it?
A chance to showcase your
personality and stand out.
What to Include?
 Side interests + hobbies
 Cool personal experiences
 Be fun, specific, and
appropriate
Key Questions
How do you want to be
remembered?
Are you catering to your
audience?
Can you talk about each
interest at length?
Interests
Branding
Does this reflect your personal
brand?
If the employer were to describe you
based on your resume or cover letter,
would they perceive you the way you
want to be perceived?
Does this align with your
employer’s brand?
Investment banks will look for different
personal brands from advertising
agencies. Are you tailoring the best
and most applicable parts of yourself
to the company?
Cover Letters
Break it down
Opening
Closing
Skills Matching
Branding
Integration
Formatting
Opening
Dear Hiring Manager,
My name is Sarah Moug and I am applying for the technology
intern role.
Opening
Dear Hiring Manager,
My name is Sarah Moug and I am applying for the technology
intern role.
Opening
• Can be applied to any
company or industry
• “Dear ___, I am applying
for ____.”
• Includes a “hook”
• Genuine, personal, memorable
• Tailored to the employer
• Name drop where applicable
• Clear expression of the relevant
skills/experiences
A Bad Opening A Killer Opening
Opening
• Can be applied to any
company or industry
• “Dear ___, I am applying
for ____.”
• Includes a “hook”
• Genuine, personal, memorable
• Tailored to the employer
• Name drop where applicable
• Clear expression of the relevant
skills/experiences
A Bad Opening A Killer Opening
THIS IS WHERE YOU GET TO DEMONSTRATE WANT
AND FIT!!
Opening
Opening
How fast can you change four tires? One hour? Ten minutes? A few years
ago I witnessed a Formula One team do it in 2.7 seconds. They said a
perfect run would be just one second. In everything that I do I strive to reach
that one second – that perfect test score, that perfect presentation, that
perfect career. After speaking with Jake Woodson, a recent hire, Dion Chen,
and other industry professionals, I know that my personality and passion lies
in sales and trading. Through my unique athletic background and passion, I
will provide competitiveness and drive that will set a benchmark for future
interns. I cannot wait to sit on a trading floor, execute trades, and engage in
research while receiving mentorship from the most world-renowned
investment bank. A career with Goldman Sachs is my one second and this is
how I will help Goldman reach its own one second ideal.
Action Items
 Skills Matrix due at 11:59PM Friday February 10th!
 Bring 2 copies of resume draft, cover letter draft, and job
posting to next tutorial for peer review!
 Register for Turnitin if you haven’t already!
 Come hang out with me at office hours!
 Next week is tutorial

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Sarah T4

  • 1. COMM 202 TUTORIAL #4 – T26 + T35 Name Tents UP! Goodbye Laptops and Phones!
  • 2. Agenda Question of the Day Course Outline Personal Branding Resume + Hooks Action Items
  • 3. If you could have dinner with anyone in the world, who would it be?
  • 4. Course Timeline Week 6 Week 7 Week 8 • Resume and Cover Letters/Emails • Skills matrix due Feb 10th @ 11:59 pm • Resume and Cover Letter peer review • Resume and Cover Letter draft due • Reading Week! • Update docs with peer review feedback Beginning your personal branding to your professional documents
  • 5. What is your brand?
  • 7. Describe yourself If you had 30 seconds to describe yourself – personality, interests, skills – what would you say? Write down 4-5 words that best describe you!
  • 8. You shape your own brand Permeate your brand throughout all your documents, and remember… It can change!
  • 9. Resumes + Cover Letters
  • 10. The usual application process Cover Email Resume + Cover Letter Interview Dolla dolla billz Well that sounds do-able!
  • 11. What’s the difference, Sarah? Resumes are about YOU CLs are about the EMPLOYER CAN WANT FIT
  • 12. CAN-WANT-FIT Can you do the job? Do you have the relevant skills and experience they’re looking for? Do you want the job? Are you passionate about this job, the company, the industry? Would you get along with the people at this company? Does their culture suit your personality? CAN WANT FIT
  • 14. Break it down Profile/Key Competencies Education Work/Volunteer Experience Personal Formatting Branding
  • 15. Formatting Font size, font style, spacing, bullet points, alignment, punctuation, date + abbreviation format, hyphens vs. dashes. Pick a colour scheme (if you don’t want black and white) and use white space wisely. Be concise with your resume page count. Always speak in 3rd person and maintain a professional tone. No slang or personal pronouns (he, she, we, I, etc.). No grammar mistakes, typos, spelling errors – proofread, then proofread again. Be Consistent 1st Impression 3rd Person Proofread
  • 16. Formatting What you’ll need in a header  Name (preferred with given name in brackets)  Email  Phone  Address  LinkedIn URL  Social media handles (optional)
  • 17. Profile/Key Competencies What is it? Summary of what to expect in your resume in max. 4 lines. What to Include?  Your strengths  Past experiences  Interests  Languages  Technical skills Key Questions Does it match the job posting? Does it provide a clear, convincing link to the rest of the resume i.e. is there proof?
  • 19. Education What is it? Summary of your academic journey. What to Include?  Degree + specialization  Expected date of completion  GPA  Relevant courses (not a laundry list)  Awards, scholarships  Exchange semester  Don’t include high school stuff! Key Questions Does it match the job posting? Is there any ambiguity with the info provided?
  • 21. Work/Volunteer Experience What is it? Collection of relevant experiences – the real meat and potatoes. What to Include?  Accomplishment statements as bullet points  Brief descriptions of organization if necessary  Reverse chronological order by end date  Limit to one sentence (ideal length: 2 lines) and get rid of filler words Key Questions Are they achievement based? Do numbers quantify achievements when appropriate? Does language indicate familiarity with industry or company? Does it match the job description?
  • 23. Accomplishment Statements Words are powerful – choose wisely!RESULT ACTION TASK SITUATION Increased Attained Exceeded Surpassed Decreased Saved Minimized Reduced Generated Enhanced Optimized Established Quantitative vs. qualitative results Quant: how much? How many? Numbers and percentages. Qual: be descriptive – positive feedback, recognition, awards, promotions.
  • 24. Accomplishment Statements • Are you using relevant skills? • Do your actions clearly demonstrate those relevant skills? • Do your results match your actions? RESULT ACTION TASK SITUATION
  • 25. Accomplishment Statements • Paint the context (who, where, how long). • Describe the challenge. • Be clear and concise with the level of detail. RESULT ACTION TASK SITUATION
  • 26. Accomplishment Statements Responsible for contacting corporate clients and organizing a tournament. Achieved 85% client retention rate by establishing relationships with key corporate clients and providing a well organized, personally tailored tournament experience. Duty-Based Statement Achievement Statement
  • 27. Accomplishment Statements RESULT ACTION TASK SITUATION Achieved 85% client retention rate by establishing relationships with key corporate clients and providing a well organized, personally tailored tournament experience.
  • 28. Accomplishment Statements RESULT ACTION TASK SITUATION Achieved 85% client retention rate by establishing relationships with key corporate clients and providing a well organized, personally tailored tournament experience.
  • 29. Accomplishment Statements RESULT ACTION TASK SITUATION Achieved 85% client retention rate by establishing relationships with key corporate clients and providing a well organized, personally tailored tournament experience.
  • 30. Interests What is it? A chance to showcase your personality and stand out. What to Include?  Side interests + hobbies  Cool personal experiences  Be fun, specific, and appropriate Key Questions How do you want to be remembered? Are you catering to your audience? Can you talk about each interest at length?
  • 32. Branding Does this reflect your personal brand? If the employer were to describe you based on your resume or cover letter, would they perceive you the way you want to be perceived? Does this align with your employer’s brand? Investment banks will look for different personal brands from advertising agencies. Are you tailoring the best and most applicable parts of yourself to the company?
  • 34. Break it down Opening Closing Skills Matching Branding Integration Formatting
  • 35. Opening Dear Hiring Manager, My name is Sarah Moug and I am applying for the technology intern role.
  • 36. Opening Dear Hiring Manager, My name is Sarah Moug and I am applying for the technology intern role.
  • 37.
  • 38. Opening • Can be applied to any company or industry • “Dear ___, I am applying for ____.” • Includes a “hook” • Genuine, personal, memorable • Tailored to the employer • Name drop where applicable • Clear expression of the relevant skills/experiences A Bad Opening A Killer Opening
  • 39. Opening • Can be applied to any company or industry • “Dear ___, I am applying for ____.” • Includes a “hook” • Genuine, personal, memorable • Tailored to the employer • Name drop where applicable • Clear expression of the relevant skills/experiences A Bad Opening A Killer Opening THIS IS WHERE YOU GET TO DEMONSTRATE WANT AND FIT!!
  • 41. Opening How fast can you change four tires? One hour? Ten minutes? A few years ago I witnessed a Formula One team do it in 2.7 seconds. They said a perfect run would be just one second. In everything that I do I strive to reach that one second – that perfect test score, that perfect presentation, that perfect career. After speaking with Jake Woodson, a recent hire, Dion Chen, and other industry professionals, I know that my personality and passion lies in sales and trading. Through my unique athletic background and passion, I will provide competitiveness and drive that will set a benchmark for future interns. I cannot wait to sit on a trading floor, execute trades, and engage in research while receiving mentorship from the most world-renowned investment bank. A career with Goldman Sachs is my one second and this is how I will help Goldman reach its own one second ideal.
  • 42. Action Items  Skills Matrix due at 11:59PM Friday February 10th!  Bring 2 copies of resume draft, cover letter draft, and job posting to next tutorial for peer review!  Register for Turnitin if you haven’t already!  Come hang out with me at office hours!  Next week is tutorial

Editor's Notes

  1. 10:15-11:15 bus ride 30 Min hotel room