This document provides an overview and timeline for a career fundamentals course. It discusses setting up and optimizing a LinkedIn profile, including adding a professional headshot, headline, summary, experiences, and connections. Examples of connection requests are provided. Students are instructed to complete their LinkedIn profile by the following week and connect with 5 classmates. Tips are given to leverage LinkedIn for career opportunities rather than expecting direct job offers.

1. COMM 202: Career
Fundamentals
Amanda Bamford
Tutorial 3
T02 & T16

2. Our Agenda for Today
1. Course Timeline
2. LinkedIn Crash Course
3. Leveraging LinkedIn
4. Work Session

3. Course Timeline
Week 7 Week 8 Week 9
Tutorial:
Getting set up with
LinkedIn
What’s Due:
LinkedIn profile due
Tuesday, October
23rd @ 11:59pm
Tutorial:
Resume
What’s Due:
Bring 2 copies of
your resume and job
posting to tutorial
Lecture:
Cover letter and
networking prep
What’s Due:
Bring 2 copies of your
cover letter and job
posting to tutorial

4. Course Timeline
Week 7 Week 8 Week 9
Tutorial:
Getting set up with
LinkedIn
What’s Due:
LinkedIn profile due
Tuesday, October
23rd @ 11:59pm
Tutorial:
Resume
What’s Due:
Bring 2 copies of
your resume and job
posting to tutorial
Lecture:
Cover letter and
networking prep
What’s Due:
Bring 2 copies of your
cover letter and job
posting to tutorial
BONUS MARKS
Log in to SEAT platform by Dec 14th @ 11:59pm

5. LinkedIn
Crash Course

6. What’s the Point of LinkedIn?

7. Resume VS LinkedIn
• Direct and formal
• Company-specific
• Portrays your qualifications for
a specific role
• A social network
• Tailored to your personal
brand
• Includes broader experiences
and interests

8. Resume VS LinkedIn
• Direct and formal
• Company-specific
• Portrays your qualifications for
a specific role
• A social network
• Tailored to your personal
brand
• Includes broader experiences
and interests

9. Before you start…
Turn off the
notification
feature when
making small
changes
Avoid marking connection requests
as “I Don’t Know”; if you do too
many, LinkedIn kicks you off the
platform

10. The Keys to LinkedIn Success

12. 1. A professional
headshot

13. 2. A captivating
headline

14. 3. Interesting summary that
shows your personality

15. 4. Custom URL
and contact info

16. 5. Complete
experiences with
explanations and
media

17. • Reasonably close up
• High quality, good lighting,
etc.
• Looks like you
• A coloured photo with a
slight head tilt makes you
more likeable
• CUS Visual Media can take
your headshot
Headshot

18. Headlines
• This is your hook!
• Short and sweet (120
characters max)
• Tell us about who you are
and what you do?

19. Headlines
• This is your hook!
• Short and sweet (120
characters max)
• Tell us about who you are
and what you do?

22. • Include all roles (in reverse
chronological order)
• Use first person and a
conversational tone
• Not a repeat of your resume
• Show examples of your work
if you have them (videos,
presentations, reports, etc.)
• Be concise!
Experiences

24. • 2000 characters (don’t use it
all)
• Summarize your background
• Tell us about your future
goals
• What makes you tick?
Summary

25. Solid Examples

26. Solid Examples

27. • Stay up to date
with your
favourite
companies
• Keep and eye
out for roles
you can apply
for
• Who inspires
you
• Align their
identity with
your brand
• Follow your
idols and stay
goal-oriented
• Industries of
interest
• Special interest
groups and
communities
• Your peers and
colleagues
Companies Influencers Groups

28. Leveraging
LinkedIn

30. • You will rarely be offered a
job from someone straight
from LinkedIn
• In fact, be wary of strangers
who offer to hire you on the
spot
• This is a tool to make
connections that will open
up your options in the
hidden job market
Managing Expectations

31. • Connections with
professionals you meet at
networking sessions
• Find and connect with
recruiters for your favourite
companies
• Stay connected to mentors,
past co-workers, and
managers
• Connect with people from
the Business Career Centre
(BCC)
Who Do I Connect With?

32. Hello Chance, it was a pleasure meeting you at
last week’s VMA’s. I enjoyed our conversation on
how you have been a top artist without even
selling an album! Let’s connect and stay in touch.
Hello Ms. Kardashian, I noticed that you launched
a book strictly filled with your selfies. Your 2014
mirror selfie was perfection. As an aspiring selfie-er,
I’d to chat with you over a cup of coffee sometime.
Samples

33. Hello Chance, it was a pleasure meeting you at
last week’s VMA’s. I enjoyed our conversation on
how you have been a top artist without even
selling an album! Let’s connect and stay in touch.
Hello Ms. Kardashian, I noticed that you launched
a book strictly filled with your selfies. Your 2014
mirror selfie was perfection. As an aspiring selfie-er,
I’d to chat with you over a cup of coffee sometime.
Samples

34. Your Turn!

35. • Make a LinkedIn
• Work on your headline (ask me
or your seatmates for help)
• Connect with 5 people today
(hint: there are 9 TA’s and a
classroom full of potential
connections
• Done those? Start on your…
• Summary
• Basic outline of your
education, work, and
extracurricular involvement
Take this time to…

38. Action Items for Next Week
1. LinkedIn Profile Assignment due
Tuesday, October 23rd @
11:59pm. Add me on LinkedIn as
your submission!
2. Take a look at the optional
bonus mark opportunity with
SEAT, posted on Canvas

39. Questions?
Have a great day!