COMM 202: Career
Fundamentals
Amanda Bamford
Tutorial 3
T02 & T16
Our Agenda for Today
1. Course Timeline
2. LinkedIn Crash Course
3. Leveraging LinkedIn
4. Work Session
Course Timeline
Week 7 Week 8 Week 9
Tutorial:
Getting set up with
LinkedIn
What’s Due:
LinkedIn profile due
Tuesday, October
23rd @ 11:59pm
Tutorial:
Resume
What’s Due:
Bring 2 copies of
your resume and job
posting to tutorial
Lecture:
Cover letter and
networking prep
What’s Due:
Bring 2 copies of your
cover letter and job
posting to tutorial
Course Timeline
Week 7 Week 8 Week 9
Tutorial:
Getting set up with
LinkedIn
What’s Due:
LinkedIn profile due
Tuesday, October
23rd @ 11:59pm
Tutorial:
Resume
What’s Due:
Bring 2 copies of
your resume and job
posting to tutorial
Lecture:
Cover letter and
networking prep
What’s Due:
Bring 2 copies of your
cover letter and job
posting to tutorial
BONUS MARKS
Log in to SEAT platform by Dec 14th @ 11:59pm
LinkedIn
Crash Course
What’s the Point of LinkedIn?
Resume VS LinkedIn
• Direct and formal
• Company-specific
• Portrays your qualifications for
a specific role
• A social network
• Tailored to your personal
brand
• Includes broader experiences
and interests
Resume VS LinkedIn
• Direct and formal
• Company-specific
• Portrays your qualifications for
a specific role
• A social network
• Tailored to your personal
brand
• Includes broader experiences
and interests
Before you start…
Turn off the
notification
feature when
making small
changes
Avoid marking connection requests
as “I Don’t Know”; if you do too
many, LinkedIn kicks you off the
platform
The Keys to LinkedIn Success
1. A professional
headshot
2. A captivating
headline
3. Interesting summary that
shows your personality
4. Custom URL
and contact info
5. Complete
experiences with
explanations and
media
• Reasonably close up
• High quality, good lighting,
etc.
• Looks like you
• A coloured photo with a
slight head tilt makes you
more likeable
• CUS Visual Media can take
your headshot
Headshot
Headlines
• This is your hook!
• Short and sweet (120
characters max)
• Tell us about who you are
and what you do?
Headlines
• This is your hook!
• Short and sweet (120
characters max)
• Tell us about who you are
and what you do?
• Include all roles (in reverse
chronological order)
• Use first person and a
conversational tone
• Not a repeat of your resume
• Show examples of your work
if you have them (videos,
presentations, reports, etc.)
• Be concise!
Experiences
• 2000 characters (don’t use it
all)
• Summarize your background
• Tell us about your future
goals
• What makes you tick?
Summary
Solid Examples
Solid Examples
• Stay up to date
with your
favourite
companies
• Keep and eye
out for roles
you can apply
for
• Who inspires
you
• Align their
identity with
your brand
• Follow your
idols and stay
goal-oriented
• Industries of
interest
• Special interest
groups and
communities
• Your peers and
colleagues
Companies Influencers Groups
Leveraging
LinkedIn
• You will rarely be offered a
job from someone straight
from LinkedIn
• In fact, be wary of strangers
who offer to hire you on the
spot
• This is a tool to make
connections that will open
up your options in the
hidden job market
Managing Expectations
• Connections with
professionals you meet at
networking sessions
• Find and connect with
recruiters for your favourite
companies
• Stay connected to mentors,
past co-workers, and
managers
• Connect with people from
the Business Career Centre
(BCC)
Who Do I Connect With?
Hello Chance, it was a pleasure meeting you at
last week’s VMA’s. I enjoyed our conversation on
how you have been a top artist without even
selling an album! Let’s connect and stay in touch.
Hello Ms. Kardashian, I noticed that you launched
a book strictly filled with your selfies. Your 2014
mirror selfie was perfection. As an aspiring selfie-er,
I’d to chat with you over a cup of coffee sometime.
Samples
Hello Chance, it was a pleasure meeting you at
last week’s VMA’s. I enjoyed our conversation on
how you have been a top artist without even
selling an album! Let’s connect and stay in touch.
Hello Ms. Kardashian, I noticed that you launched
a book strictly filled with your selfies. Your 2014
mirror selfie was perfection. As an aspiring selfie-er,
I’d to chat with you over a cup of coffee sometime.
Samples
Your Turn!
• Make a LinkedIn
• Work on your headline (ask me
or your seatmates for help)
• Connect with 5 people today
(hint: there are 9 TA’s and a
classroom full of potential
connections
• Done those? Start on your…
• Summary
• Basic outline of your
education, work, and
extracurricular involvement
Take this time to…
Action Items for Next Week
1. LinkedIn Profile Assignment due
Tuesday, October 23rd @
11:59pm. Add me on LinkedIn as
your submission!
2. Take a look at the optional
bonus mark opportunity with
SEAT, posted on Canvas
Questions?
Have a great day!

Tutorial 3 - Amanda (T02 & T16)

  • 1.
    COMM 202: Career Fundamentals AmandaBamford Tutorial 3 T02 & T16
  • 2.
    Our Agenda forToday 1. Course Timeline 2. LinkedIn Crash Course 3. Leveraging LinkedIn 4. Work Session
  • 3.
    Course Timeline Week 7Week 8 Week 9 Tutorial: Getting set up with LinkedIn What’s Due: LinkedIn profile due Tuesday, October 23rd @ 11:59pm Tutorial: Resume What’s Due: Bring 2 copies of your resume and job posting to tutorial Lecture: Cover letter and networking prep What’s Due: Bring 2 copies of your cover letter and job posting to tutorial
  • 4.
    Course Timeline Week 7Week 8 Week 9 Tutorial: Getting set up with LinkedIn What’s Due: LinkedIn profile due Tuesday, October 23rd @ 11:59pm Tutorial: Resume What’s Due: Bring 2 copies of your resume and job posting to tutorial Lecture: Cover letter and networking prep What’s Due: Bring 2 copies of your cover letter and job posting to tutorial BONUS MARKS Log in to SEAT platform by Dec 14th @ 11:59pm
  • 5.
  • 6.
    What’s the Pointof LinkedIn?
  • 7.
    Resume VS LinkedIn •Direct and formal • Company-specific • Portrays your qualifications for a specific role • A social network • Tailored to your personal brand • Includes broader experiences and interests
  • 8.
    Resume VS LinkedIn •Direct and formal • Company-specific • Portrays your qualifications for a specific role • A social network • Tailored to your personal brand • Includes broader experiences and interests
  • 9.
    Before you start… Turnoff the notification feature when making small changes Avoid marking connection requests as “I Don’t Know”; if you do too many, LinkedIn kicks you off the platform
  • 10.
    The Keys toLinkedIn Success
  • 12.
  • 13.
  • 14.
    3. Interesting summarythat shows your personality
  • 15.
    4. Custom URL andcontact info
  • 16.
  • 17.
    • Reasonably closeup • High quality, good lighting, etc. • Looks like you • A coloured photo with a slight head tilt makes you more likeable • CUS Visual Media can take your headshot Headshot
  • 18.
    Headlines • This isyour hook! • Short and sweet (120 characters max) • Tell us about who you are and what you do?
  • 19.
    Headlines • This isyour hook! • Short and sweet (120 characters max) • Tell us about who you are and what you do?
  • 22.
    • Include allroles (in reverse chronological order) • Use first person and a conversational tone • Not a repeat of your resume • Show examples of your work if you have them (videos, presentations, reports, etc.) • Be concise! Experiences
  • 24.
    • 2000 characters(don’t use it all) • Summarize your background • Tell us about your future goals • What makes you tick? Summary
  • 25.
  • 26.
  • 27.
    • Stay upto date with your favourite companies • Keep and eye out for roles you can apply for • Who inspires you • Align their identity with your brand • Follow your idols and stay goal-oriented • Industries of interest • Special interest groups and communities • Your peers and colleagues Companies Influencers Groups
  • 28.
  • 30.
    • You willrarely be offered a job from someone straight from LinkedIn • In fact, be wary of strangers who offer to hire you on the spot • This is a tool to make connections that will open up your options in the hidden job market Managing Expectations
  • 31.
    • Connections with professionalsyou meet at networking sessions • Find and connect with recruiters for your favourite companies • Stay connected to mentors, past co-workers, and managers • Connect with people from the Business Career Centre (BCC) Who Do I Connect With?
  • 32.
    Hello Chance, itwas a pleasure meeting you at last week’s VMA’s. I enjoyed our conversation on how you have been a top artist without even selling an album! Let’s connect and stay in touch. Hello Ms. Kardashian, I noticed that you launched a book strictly filled with your selfies. Your 2014 mirror selfie was perfection. As an aspiring selfie-er, I’d to chat with you over a cup of coffee sometime. Samples
  • 33.
    Hello Chance, itwas a pleasure meeting you at last week’s VMA’s. I enjoyed our conversation on how you have been a top artist without even selling an album! Let’s connect and stay in touch. Hello Ms. Kardashian, I noticed that you launched a book strictly filled with your selfies. Your 2014 mirror selfie was perfection. As an aspiring selfie-er, I’d to chat with you over a cup of coffee sometime. Samples
  • 34.
  • 35.
    • Make aLinkedIn • Work on your headline (ask me or your seatmates for help) • Connect with 5 people today (hint: there are 9 TA’s and a classroom full of potential connections • Done those? Start on your… • Summary • Basic outline of your education, work, and extracurricular involvement Take this time to…
  • 38.
    Action Items forNext Week 1. LinkedIn Profile Assignment due Tuesday, October 23rd @ 11:59pm. Add me on LinkedIn as your submission! 2. Take a look at the optional bonus mark opportunity with SEAT, posted on Canvas
  • 39.

Editor's Notes