The document discusses strategies for music artists to promote their music using social media. It provides the example of Arctic Monkeys, a band that gained popularity in the 2000s by sharing their music freely online. Their engaged fanbase helped spread the word and supported sales of their album. The document recommends fostering passionate early supporters, or "mavens", and connecting with "connectors" like mainstream media to build awareness more widely. It also discusses using tools like Twitter to engage fans and share relevant content on music topics.

2. Music Channels Chart Shows Record store Mate’s Recommendation Music discovery Used to be… Gigs Radio RAD ✪ INTEGRATED MEDIA©™

3. Music Channels Chart Shows Record store Mate’s recommendation Music 2.0 Discovery + Gigs Radio RAD ✪ INTEGRATED MEDIA©™

5. THE PROCESS: Previously the record label was part of the closed channel to push promotion and music to your fan base. Now through social media the artist and fanbase enjoy a two way conversation and exchange of music Record Label Mono Media Channels RAD ✪ INTEGRATED MEDIA©™ Artist Artist Fans Social Media Fans

23. BEST APPROACH 1. Discover Feedback Loop RAD ✪ INTEGRATED MEDIA©™ 2. Build 4 & 6. Engage 3. Join 5. Listen