Sony BMG was looking to enter the market with a differentiated
service that was unlike any other competitor offering.
•The approach taken by Mooga was seen as ground breaking and
market leading
•Mooga is currently connected in Argentina and being connected
in other four South American countries
•This is the first mobile music portal with intelligence in the
market.
The right content to the right user at the right time….. Give them access to everything; and most importantly, don’t just help them find it but put it in front of them each and every time they log on. Welcome to Mooga!
Here is the PDF of Tom Tague's keynote presentation for SemTech. He spoke on the six key categories of innovation and/or entrepreneurial effort we have seen related to OpenCalais, and shared his take on which ones represented the best business opportunities going forward. Here is the corresponding video: http://www.semanticuniverse.com/semtech-keynote-big-picture-how-semantic-technologies-introduce-new-paradigm-interaction.html
Ian Jindal: Presentation to the "Future of Digital Marketing", June 2008Ian Jindal
My presentation to the e-Consultancy.com FODM conference (http://www.e-consultancy.com/fodm/). See my blog post for more information on references, sites and citations (http://www.innoparticularorder.com/?p=334).
Connecting The Play of Improv with The Work of Ethnographic Research Steve Portigal
In this session we look at the connections between improv and ethnography. Improv is not "stand-up comedy." It's a series of games with rules that offer huge degrees of freedom within a set of constraints. In these games we bring out a lot of basic, quickly understood and communicated rules of culture that are implicit, not explicit. User research has interesting similarities with improv: Both are in-the-moment processes; we learn upon reflection; there's enormous unspoken collaboration and there is often an "aha" moment.
You will learn more about improv, listening, creativity, ethnography, and how they all connect together.
I was meaning to put this talk up for grabs for some time now, but kept forgetting. I was invited to give the keynote speech for the Microstrategy World 2008 conference. The talk was very well received, so here it is.
Defrag Keynote: Social Computing and the Enterprise-Bridging the GapMark Koenig
Slides for Keynote Address at Defrag Conference, Denver CO. November 3, 2008.
Before citing, please review Saugatuck's Citation Policy at http://www.saugatech.com/citationpolicy.htm
The presentation was designed by myself, while the bullets and information were pooled collaboratively from my three teammates and I. This project was built around a recommendation for a company of choice, Apple, and was my team\'s final project in our Introduction to Management class at the Wharton School.
Integrating human knowledge and data driven intelligence is very effective, it is like combination of knowledge + experience. Therefore, it makes sense to incorporate human knowledge in BI rather than treating it separately through knowledge management systems
The right content to the right user at the right time….. Give them access to everything; and most importantly, don’t just help them find it but put it in front of them each and every time they log on. Welcome to Mooga!
Here is the PDF of Tom Tague's keynote presentation for SemTech. He spoke on the six key categories of innovation and/or entrepreneurial effort we have seen related to OpenCalais, and shared his take on which ones represented the best business opportunities going forward. Here is the corresponding video: http://www.semanticuniverse.com/semtech-keynote-big-picture-how-semantic-technologies-introduce-new-paradigm-interaction.html
Ian Jindal: Presentation to the "Future of Digital Marketing", June 2008Ian Jindal
My presentation to the e-Consultancy.com FODM conference (http://www.e-consultancy.com/fodm/). See my blog post for more information on references, sites and citations (http://www.innoparticularorder.com/?p=334).
Connecting The Play of Improv with The Work of Ethnographic Research Steve Portigal
In this session we look at the connections between improv and ethnography. Improv is not "stand-up comedy." It's a series of games with rules that offer huge degrees of freedom within a set of constraints. In these games we bring out a lot of basic, quickly understood and communicated rules of culture that are implicit, not explicit. User research has interesting similarities with improv: Both are in-the-moment processes; we learn upon reflection; there's enormous unspoken collaboration and there is often an "aha" moment.
You will learn more about improv, listening, creativity, ethnography, and how they all connect together.
I was meaning to put this talk up for grabs for some time now, but kept forgetting. I was invited to give the keynote speech for the Microstrategy World 2008 conference. The talk was very well received, so here it is.
Defrag Keynote: Social Computing and the Enterprise-Bridging the GapMark Koenig
Slides for Keynote Address at Defrag Conference, Denver CO. November 3, 2008.
Before citing, please review Saugatuck's Citation Policy at http://www.saugatech.com/citationpolicy.htm
The presentation was designed by myself, while the bullets and information were pooled collaboratively from my three teammates and I. This project was built around a recommendation for a company of choice, Apple, and was my team\'s final project in our Introduction to Management class at the Wharton School.
Integrating human knowledge and data driven intelligence is very effective, it is like combination of knowledge + experience. Therefore, it makes sense to incorporate human knowledge in BI rather than treating it separately through knowledge management systems
Case Study: Mobile 2.0 - Intelligent mobile advertising is one of the most interesting opportunities in mobile. Iken will present how by focusing and understanding the behaviours in the mobile ecosystem through smart applications you can deliver better results, enhancing the current information a company has on the user.
Antonio Peña, Regional Manager – Americas, Iken Solutions, Argentina
Sony BMG was looking to enter the market with a differentiated
service that was unlike any other competitor offering.
•The approach taken by Mooga was seen as ground breaking and
market leading
•Mooga is currently connected in Argentina and being connected
in other four South American countries
•This is the first mobile music portal with intelligence in the
market
There are fundamental differences between searches on the Internet versus the mobile phone; mobile content is structured content and does not work in a similar fashion to the highly unstructured and dynamic nature of the World Wide Web.
An evolving historic technological revolution is under way, which is creating new industries, new products, new services and, unmercifully redefining or even destroying others. It is more powerful, with greater reach and is growing faster than any other media-ecology. Let´s try to understand the Giant!!
The Mobile Marketing Forum provides the opportunity for those new to mobile to learn how to engage the mobile channel – and those already engaged in mobile to learn how to deploy more advanced capabilities to enhance existing initiatives. The Mobile Marketing Forum brings together industry leaders and experts from around the globe to share their expertise on how to leverage this hot new media channel. Regardless of your current level of expertise, the MOBILE MARKETING FORUM is the premier event to attend this year.
Last but least, there are fundamental differences between searches on the Internet versus the mobile phone; mobile content is structured content and does not work in a similar fashion to the highly unstructured and dynamic nature of the World Wide Web.
The AI functions that Mooga performs will not only determine if a specific content item is relevant to the consumer it will move it to their personal storefront. Mooga does not discriminate against content type, content category, customer storefront or the current popularity of the content.
The right content to the right user at the right time….. Give them access to everything; and most importantly, don’t just help them find it but put it in front of them each and every time they log on. Welcome to Mooga!
Mooga is a patent pending viral, self learning mobile entertainment ecosystem incorporating Artificial Intelligence techniques to understand, track, predict & recommend mobile content based on individual user tastes, downloads & popular contents. Mooga actively promotes viral spreading of content, allowing users to recommend content to their friends & get paid for it! Content sales increase exponentially as Mooga acts like a friend to the users & recommends preferred content to them. Mooga adapts to their tastes, likes & dislikes continuously, resulting in a vastly improved end user experience.
Tie canaan entrepreneurship challenge 2008 the winners are druvaa, equitas and ken Solutions.ken has also been awarded the Microsoft award and a direct entry into the Microsoft Startup Accelerator Program.
iKen Solutions (International) is a software product company specialized in intelligent business systems backed by hybrid AI (Artificial Intelligence) techniques (expert system, case-based reasoning, neural networks and genetic algorithms). It is an IIT Bombay research spin-off.
A world's one of the first complete Online Web-based Development Frameworks to develop and deploy Decision Support Systems, Knowledge-based systems, Web-sites and Applications backed by Expert System, Case-Based Reasoning and Hybrid AI Technologies
Goodbye Windows 11: Make Way for Nitrux Linux 3.5.0!SOFTTECHHUB
As the digital landscape continually evolves, operating systems play a critical role in shaping user experiences and productivity. The launch of Nitrux Linux 3.5.0 marks a significant milestone, offering a robust alternative to traditional systems such as Windows 11. This article delves into the essence of Nitrux Linux 3.5.0, exploring its unique features, advantages, and how it stands as a compelling choice for both casual users and tech enthusiasts.
Climate Impact of Software Testing at Nordic Testing DaysKari Kakkonen
My slides at Nordic Testing Days 6.6.2024
Climate impact / sustainability of software testing discussed on the talk. ICT and testing must carry their part of global responsibility to help with the climat warming. We can minimize the carbon footprint but we can also have a carbon handprint, a positive impact on the climate. Quality characteristics can be added with sustainability, and then measured continuously. Test environments can be used less, and in smaller scale and on demand. Test techniques can be used in optimizing or minimizing number of tests. Test automation can be used to speed up testing.
In the rapidly evolving landscape of technologies, XML continues to play a vital role in structuring, storing, and transporting data across diverse systems. The recent advancements in artificial intelligence (AI) present new methodologies for enhancing XML development workflows, introducing efficiency, automation, and intelligent capabilities. This presentation will outline the scope and perspective of utilizing AI in XML development. The potential benefits and the possible pitfalls will be highlighted, providing a balanced view of the subject.
We will explore the capabilities of AI in understanding XML markup languages and autonomously creating structured XML content. Additionally, we will examine the capacity of AI to enrich plain text with appropriate XML markup. Practical examples and methodological guidelines will be provided to elucidate how AI can be effectively prompted to interpret and generate accurate XML markup.
Further emphasis will be placed on the role of AI in developing XSLT, or schemas such as XSD and Schematron. We will address the techniques and strategies adopted to create prompts for generating code, explaining code, or refactoring the code, and the results achieved.
The discussion will extend to how AI can be used to transform XML content. In particular, the focus will be on the use of AI XPath extension functions in XSLT, Schematron, Schematron Quick Fixes, or for XML content refactoring.
The presentation aims to deliver a comprehensive overview of AI usage in XML development, providing attendees with the necessary knowledge to make informed decisions. Whether you’re at the early stages of adopting AI or considering integrating it in advanced XML development, this presentation will cover all levels of expertise.
By highlighting the potential advantages and challenges of integrating AI with XML development tools and languages, the presentation seeks to inspire thoughtful conversation around the future of XML development. We’ll not only delve into the technical aspects of AI-powered XML development but also discuss practical implications and possible future directions.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
Full-RAG: A modern architecture for hyper-personalizationZilliz
Mike Del Balso, CEO & Co-Founder at Tecton, presents "Full RAG," a novel approach to AI recommendation systems, aiming to push beyond the limitations of traditional models through a deep integration of contextual insights and real-time data, leveraging the Retrieval-Augmented Generation architecture. This talk will outline Full RAG's potential to significantly enhance personalization, address engineering challenges such as data management and model training, and introduce data enrichment with reranking as a key solution. Attendees will gain crucial insights into the importance of hyperpersonalization in AI, the capabilities of Full RAG for advanced personalization, and strategies for managing complex data integrations for deploying cutting-edge AI solutions.
GridMate - End to end testing is a critical piece to ensure quality and avoid...ThomasParaiso2
End to end testing is a critical piece to ensure quality and avoid regressions. In this session, we share our journey building an E2E testing pipeline for GridMate components (LWC and Aura) using Cypress, JSForce, FakerJS…
Communications Mining Series - Zero to Hero - Session 1DianaGray10
This session provides introduction to UiPath Communication Mining, importance and platform overview. You will acquire a good understand of the phases in Communication Mining as we go over the platform with you. Topics covered:
• Communication Mining Overview
• Why is it important?
• How can it help today’s business and the benefits
• Phases in Communication Mining
• Demo on Platform overview
• Q/A
GraphSummit Singapore | The Art of the Possible with Graph - Q2 2024Neo4j
Neha Bajwa, Vice President of Product Marketing, Neo4j
Join us as we explore breakthrough innovations enabled by interconnected data and AI. Discover firsthand how organizations use relationships in data to uncover contextual insights and solve our most pressing challenges – from optimizing supply chains, detecting fraud, and improving customer experiences to accelerating drug discoveries.
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
Building RAG with self-deployed Milvus vector database and Snowpark Container...Zilliz
This talk will give hands-on advice on building RAG applications with an open-source Milvus database deployed as a docker container. We will also introduce the integration of Milvus with Snowpark Container Services.
In his public lecture, Christian Timmerer provides insights into the fascinating history of video streaming, starting from its humble beginnings before YouTube to the groundbreaking technologies that now dominate platforms like Netflix and ORF ON. Timmerer also presents provocative contributions of his own that have significantly influenced the industry. He concludes by looking at future challenges and invites the audience to join in a discussion.
Sudheer Mechineni, Head of Application Frameworks, Standard Chartered Bank
Discover how Standard Chartered Bank harnessed the power of Neo4j to transform complex data access challenges into a dynamic, scalable graph database solution. This keynote will cover their journey from initial adoption to deploying a fully automated, enterprise-grade causal cluster, highlighting key strategies for modelling organisational changes and ensuring robust disaster recovery. Learn how these innovations have not only enhanced Standard Chartered Bank’s data infrastructure but also positioned them as pioneers in the banking sector’s adoption of graph technology.
2. To provide highly relevant and extremely
personalized context-based end user
experiences for the digital world (mobile/
online/voice/DTH/ipTV/Set-top Boxes/etc.)
3. iKen Solutions is a NASSCOM Innovation
Awards 2008 Finalist
iKen Solutions selected by Microsoft to
participate in Le Web ´08 as one of the
Top 10 innovative startups in the world.
iken Solutions won the Tie-Canaan
Entrepreneurial Challenge 2008.
Mooga won Silver Award for “Best
Technology Innovation” at the Mobile
Content Awards 2008.
iken Solutions was awarded direct entry
into the Microsoft Start-up Accelerator
Program.
5. Search
Help | Cost | Home
Everybody gets the same
6. Content providers and
Carriers select the
“hottest” and latest
content to be marketed to NEW
consumers. Beyonce 6 Months 1 year
Song later later
Beyonce Beyonce
The best sellers of each Song Song
period are profitable, so
therefore “safe”.
Consumers are constantly
updated with new content
as operators continuously
reinvent their portfolios.
No longer “hottest” = No
longer relevant or
profitable.
Static limited offer placement
8. • The Pareto Principle: 80/20 rule,
traditional pattern of sales concentration.
• C. Anderson (WiredMagazine-2004): The
Long Tail
By lowering inventory storage,
distribution and search costs, digital
markets have the potential to increase
the collective share of niche products,
creating a longer tail in the distribution of
sales.
Now there are 2 markets to attack:
• Old Market: Top Sellers.
• New Market: Long Tail.
What percentage of your items are you selling at least once a month?
9. • James Surowiecki (2004): Wisdom of Crowds
• A diverse collection of independently-deciding individuals
is likely to make decisions and predictions better than
individuals or even experts.
o Lego: encourages its fanatical customers to design their products.
o InnoCentive.com: Companies pay solvers from $10k to $100k per solution.
More than 30 percent of the problems posted on the site have been cracked.
The Many Are Smarter Than the Few
13. Adaptive subscriber
storefronts lead to
infinite mobile shelf
Spiderman III
space and time Spiderman I
Clips
Fergie
Songs
Subscriber analytics and
recommendation engines Black Eye Peas
Songs
allow the long tail of Star Wars
niche markets to form
2005 Spring
across the content Fashion Clip Beatles Oldies
universe
Elvis’s Hits
Incentive-based
subscriber self-
distribution allows for
spread of mobile content 20,000 80,000 and ongoing
and for easier content
discovery across users
14. Viral self learning entertainment ecosystem incorporating Artificial
Intelligence techniques to understand, track, predict & recommend
content based on individual user tastes, downloads & popular contents.
16. Personalized Experiences
Dynamic
Behaviors Personal
Mooga: Preferences
and
a consumer
Interactions
3.0 analytic
N=1 Contents
Plat-form Products
Personal
Profile and
Services
Wisdom of Compliance,
crowds & policy and
Market Business
info Rules
18. Sony BMG was looking to enter the market with a
differentiated service that was unlike any other
competitor offering.
The approach taken by Mooga was seen as ground
breaking and market leading.
Mooga is currently administrating SonyBMG´s portal in
Argentina, Chile and being launched in other Latam
countries.
This is the first mobile music portal administrated by
artificial intelligence in the market.
19. The SONYBMG Contextual Framework has been automatically built with
our auto-context scripting engine using SonyBMG´s existing metadata,
enabling a rapid deployment.
20. Mooga allows to mix dynamic and static sections to promote specific
content due to marketing needs.
21. In order to find a content, you must know what you
are looking for.
Mooga discovers relevant content for each user.
22. Search results provide a 3 tier view to useful
and relevant content as the crowd knows best
what everyone wants!
23. Ease of content access coupled with implicit recommendations powered by
Artificial Intelligence
25. Give each customer WHAT THEY WANT, not what you think they need:
o Static Top5 made 7,8% of total sales meanwhile the AI Dinamic Storefront
and the Recommendation engine administrated 92,2%.
o 67,6% of users who clicked on a recommendation ended making a
download.
CONTEXT IS KING
o Almost 12% of users made multiple downloads from same artist.
Hey, I don´t like fish!
26. Give customers INFINITE CHOICE
and they will make infinite choices
o 54,5% of the content available was
download at least once (2.554 pieces of
content).
o 83% of artists got at least one download
(266 artists).
Help your customers FIND
RELEVANT CONTENT
o Almost 25% of subscribers used the
recommendation engine.
o 27% users made more than one
download in a single session.