An overview of how the web and world of web 2.0 has changed the music industry with a focus on the UK. Using case-studies such as Radiohead, Arctic Monkeys, NIN

1. Music 2.0

2. Music Channels Chart Shows Record store Mate’s Recommendation Music discovery Used to be… Gigs Radio

3. Music Channels Chart Shows Record store Mate’s recommendation Music 2.0 Discovery + Gigs Radio

5. The Process: Artist Artist Fans Previously the record label was part of the closed channel to push promotion and music to your fan base. Now through social media the artist and fanbase enjoy a two way conversation and exchange of music Record Label Social Media Fans Mono Media Channels

8. A quick intro to social media science… Connectors - These people seem to know everyone. By merely knowing so many people, if an idea comes across to them, they’ll be able to spread the word to all the people they know. Mavens - These people accumulate knowledge and seem to have detailed information on the newest product, or the newest thing AKA the ‘early adopters’. Salesmen - These people convince us to use the a product or a website or try something out.

16. Our approach 1. Discover 2. Build 4 & 6. Engage 3. Join 5. Listen Feedback Loop