Responsible for the creative approach and execution for the project. Project consisted of a 24 page full color advertising plans book for Twitter. I was responsible for designing page templates, overseeing overall design of book, and overall design fluidity. Also responsible for assigning and monitoring other group member's assignments/tasks for the book. Andrey Levkiv helped with the marketing and data management of the entire project. Two other team members helped with this project.
Responsible for the creative approach and execution for the project. Project consisted of a 24 page full color advertising plans book for Twitter. I was responsible for designing page templates, overseeing overall design of book, and overall design fluidity. Also responsible for assigning and monitoring other group member's assignments/tasks for the book. Andrey Levkiv helped with the marketing and data management of the entire project. Two other team members helped with this project.
Fluid Communication Channels and the Marketing and Communications 'Ideas Boom'Jo Scard
The recent ‘ideas boom’ in marketing and communications in Australia highlights the need to revolutionise communications, moving beyond traditional channels to more fluid ones to suit the intended audience.
Presentation by Jo Scard from Fifty Acres at the National Public Sector Marketing and Communications Summit in Canberra on August 23, 2016.
Links:
PEW Social Media Usage Study: 2005-2015: http://www.pewinternet.org/2015/10/08/social-networking-usage-2005-2015/
Cisco report: http://www.cisco.com/c/dam/en/us/solutions/collateral/service-provider/visual-networking-index-vni/complete-white-paper-c11-481360.pdf
Chewbacca Mom: https://www.facebook.com/candaceSpayne/videos/10209653193067040/
Inigo Montoya GIF: http://gph.is/24GRaaP
NT News tweet: https://twitter.com/TheNTNews/status/763133836871905281
Antarctic Ocean Alliance Facebook post: https://www.facebook.com/AntarcticOceanAlliance/posts/1192226690834583
Coca Cola Chok Chok: https://www.youtube.com/watch?v=pEDsERv-
rFA
Magnum Pleasure Hunt: https://www.youtube.com/
watch?v=LD4uiqejOLg
Social Media Strategy for the Fashion IndustryRhonda Hurwitz
A guest lecture for an integrated marketing class at FIT, showing best practice from the fashion industry: examples of how brands use communication strategies, creative strategies, and creative executions on social networks, mobile, social commerce .. and how students can use these same tools for personal branding.
Frye Properties - 2016: Social Media & Digital Trends in MultifamilyErica Campbell Byrum
With the ever-changing climate of social media, it’s hard to know what’s “in” and what will help grow your business. Social media, digital marketing and new technology holds tremendous opportunities for companies looking to drive new business, retain customers, create engagement and increase revenue. So many changes have come through social media in the past few years, and no doubt that more are on their way in 2016. Interested in where it is all going? What should be in store for you for the next year? Join Erica Campbell Byrum, Director of Social Media for For Rent Media Solutions as she shares insight into social media trends to help you develop a social program that is proactive versus reactive.
Erica Campbell Byrum, Director of Social Media for For Rent Media Solutions presented this at the FRYE Properties Managers' Meeting event on 9/22/16.
How to Plan a Social Media Campaign that Delivers ROIThe Social Lights
ROI doesn't have to be complicated or scary. Martha McCarthy Krueger (Co-Founder & CEO of The Social Lights) and Drew Gneiser (Training Manager) will discuss how to develop and manage integrated marketing campaigns that drive business results. This presentation will explore The Social Lights' work with Zombie Pub Crawl and emerging retail brands—uncovering how the social media strategy was developed to support specific business goals.
Three Key Takeaways
Learn the important questions to ask before a social media campaign even starts
See how to prioritize and keep track of all elements of a large campaign
Find out which strategies yielded the biggest ROI
Social Media & Fashion Power of InfluencersYigal Roos
Short presentation about the power of Influencers in fashion. It was held at Bousie Industry Dinner 2011 (#bd11) at restaurant de Goudfazant, Amsterdam
The reputational and financial damage from cyber security breaches for banks are so enormous that they cannot any longer afford to be reactive. Big Data Analytics lets them preempt attacks.
The winners among vendors will have exceptional capability in implementation of large projects pulling together capabilities in reporting and querying, multidimensional analysis, analytics, data management, visualization and business process management
Fluid Communication Channels and the Marketing and Communications 'Ideas Boom'Jo Scard
The recent ‘ideas boom’ in marketing and communications in Australia highlights the need to revolutionise communications, moving beyond traditional channels to more fluid ones to suit the intended audience.
Presentation by Jo Scard from Fifty Acres at the National Public Sector Marketing and Communications Summit in Canberra on August 23, 2016.
Links:
PEW Social Media Usage Study: 2005-2015: http://www.pewinternet.org/2015/10/08/social-networking-usage-2005-2015/
Cisco report: http://www.cisco.com/c/dam/en/us/solutions/collateral/service-provider/visual-networking-index-vni/complete-white-paper-c11-481360.pdf
Chewbacca Mom: https://www.facebook.com/candaceSpayne/videos/10209653193067040/
Inigo Montoya GIF: http://gph.is/24GRaaP
NT News tweet: https://twitter.com/TheNTNews/status/763133836871905281
Antarctic Ocean Alliance Facebook post: https://www.facebook.com/AntarcticOceanAlliance/posts/1192226690834583
Coca Cola Chok Chok: https://www.youtube.com/watch?v=pEDsERv-
rFA
Magnum Pleasure Hunt: https://www.youtube.com/
watch?v=LD4uiqejOLg
Social Media Strategy for the Fashion IndustryRhonda Hurwitz
A guest lecture for an integrated marketing class at FIT, showing best practice from the fashion industry: examples of how brands use communication strategies, creative strategies, and creative executions on social networks, mobile, social commerce .. and how students can use these same tools for personal branding.
Frye Properties - 2016: Social Media & Digital Trends in MultifamilyErica Campbell Byrum
With the ever-changing climate of social media, it’s hard to know what’s “in” and what will help grow your business. Social media, digital marketing and new technology holds tremendous opportunities for companies looking to drive new business, retain customers, create engagement and increase revenue. So many changes have come through social media in the past few years, and no doubt that more are on their way in 2016. Interested in where it is all going? What should be in store for you for the next year? Join Erica Campbell Byrum, Director of Social Media for For Rent Media Solutions as she shares insight into social media trends to help you develop a social program that is proactive versus reactive.
Erica Campbell Byrum, Director of Social Media for For Rent Media Solutions presented this at the FRYE Properties Managers' Meeting event on 9/22/16.
How to Plan a Social Media Campaign that Delivers ROIThe Social Lights
ROI doesn't have to be complicated or scary. Martha McCarthy Krueger (Co-Founder & CEO of The Social Lights) and Drew Gneiser (Training Manager) will discuss how to develop and manage integrated marketing campaigns that drive business results. This presentation will explore The Social Lights' work with Zombie Pub Crawl and emerging retail brands—uncovering how the social media strategy was developed to support specific business goals.
Three Key Takeaways
Learn the important questions to ask before a social media campaign even starts
See how to prioritize and keep track of all elements of a large campaign
Find out which strategies yielded the biggest ROI
Social Media & Fashion Power of InfluencersYigal Roos
Short presentation about the power of Influencers in fashion. It was held at Bousie Industry Dinner 2011 (#bd11) at restaurant de Goudfazant, Amsterdam
The reputational and financial damage from cyber security breaches for banks are so enormous that they cannot any longer afford to be reactive. Big Data Analytics lets them preempt attacks.
The winners among vendors will have exceptional capability in implementation of large projects pulling together capabilities in reporting and querying, multidimensional analysis, analytics, data management, visualization and business process management
The cloud eases the burden of compliance for financial and health services companies but it also extracts valuable data for analytical and decision-making purposes.
This is the 1st episode of Digital Trends.
It records the latest digital trends that both brands and consumers are currently engaging.
Below is the layout:
1. #EndSARS #SARSMUSTEND
2. Topical Trends
3. Tech Trends
4. Social Media Marketing Trends
Welcome to the first episode of Digital Trends.
Find out the latest digital trends that both brands and consumers are currently engaging.
Here is the layout,
* #EndSARS #SARSMUSTEND
* Topical Trends
* Tech Trends
* Social Media Marketing Trends
South by Southwest (SXSW) is a set of film, interactive and music festivals and conferences that take place every spring (usually in March) in Austin, Texas, US. Below are some themes we witnessed across the selection of Interactive presentations we were able to attend.
Here are the Top 9 Most Important Social Media Trends for 2023: 1. Tiktok Advertising 2. E-commerce on social media 3. Companies create a social audio strategy.
Beyond the Buzzwords: Social and Mobile StrategiesMarina Dawson
Claire Kerr, Director of Digital Philanthropy at Artez Interactive, explains why despite the wildly popular examples we see profiled in the news, most charities have discovered that social media is not a top-performing single channel for fundraising! Similarly, many organizations struggle to leverage the mobile channel for meaningful fundraising results. Does this mean that “social” and “mobile” have no role in your multi-channel fundraising strategy? She examines how charities like yours are using integrated social login, multimedia storytelling, gamification, mobile web, mobile apps & more to support and enhance their efforts online.
To view the full one-hour webinar, including audio, visit: http://charityvillage.com/elearning/webinars/past-webinars/beyond-the-buzzwords-social-and-mobile-strategies.aspx.
There are several consumer trends that influence how we consume and use social media. Knowing this, we pulled together a few predictions from our Access Emanate digital experts on the hottest social media trends we expect to see take shape in 2017.
What's The Big Deal About Influencers?Holly Hamann
So what's the big deal about social influencers? Content creators with loyal followings on platforms like Pinterest, Instagram, Vine, and YouTube have huge influence on the consumer purchases of their audience. And they're getting paid handsomely for it by the brands trying to reach those consumers.
A white paper from the IAB explaining the opportunities offered to brands by a range of digital audio services. Features contributions from MySpace, Spotify, We7 and Last fm who explain the different advertising opportunities available on each platform and show how bringing audio, video, display and sponsorship together can deliver powerful results.
For more information visit the IAB's website: http://www.iabuk.net
Follow us on Twitter @iabuk
Predictive analytics reaps the value from CRM databases aided by customer segmentation, competitive intelligence, and learning from marketing campaigns.
Firewalls have proved to be ineffective for cyber-security. Instead, a new category of security applications has emerged which learn from the criminal behavior of intruders and use data in combination with deception to trap hackers.
Sensors gather minute bits of data that are valuable when aggregated and processed to extract intelligence. A whole new generation of business solutions are emerging from the data gathered from M2M.
A white paper written for Bluepoint Solutions that discusses the context for enterprise content management. Regulatory compliance demands have grown in recent years as a result of Dodd-Frank regulations rendering the old IT systems obsolete.
Labor arbitrage benefits of global outsourcing are often offset by the costs of co-ordinating and managing far-flung operations. The downside can be mitigated by aggregating data on operations and real-time decision.
Multinationals are challenged by changing tax laws, accounting practices, valuation methods and penalties as administrations around the world clamp down on tax avoidance
Real time responses to events will be feasible when enterprises are designed to be maneuverable and their flow of activity is not disrupted by a breakdown in any one component in the chain of business processes that enable the completion of an activity.
As it incorporates a gamut of functions from business activity monitoring to performance management and business planning, business intelligence attracts a growing number of companies who earlier specialized in individual functions
IT departments need to meet performance goals to justify the money invested in them. Matching loads with resources is a big part of the solution that is facilitated by predictive analytics.
Enterprise Risk Management is increasingly important as Sarbanes Oxley raises the costs of lapses in corporate governance. Companies have to learn to preempt disasters and other causes of shortfalls in performance
Internal combustion engines can operate with much greater fuel efficiency with the help of automotive electronics. IT technologies can reduce fuel consumption with route optimization.
Mass marketing yields less and less from more and more as the number of marketing channels for communication and distribution increase in numbers. Predictive analytics finds the patterns that help to identify the clusters of customers more likely to respond to specific messages and offers.
The report describes wireless applications in media, location based services, medical, telematics and unified messaging enabled by storage area networks.
More from Kishore Jethanandani, MBA, MA, MPhil, (19)
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
Generating a custom Ruby SDK for your web service or Rails API using Smithyg2nightmarescribd
Have you ever wanted a Ruby client API to communicate with your web service? Smithy is a protocol-agnostic language for defining services and SDKs. Smithy Ruby is an implementation of Smithy that generates a Ruby SDK using a Smithy model. In this talk, we will explore Smithy and Smithy Ruby to learn how to generate custom feature-rich SDKs that can communicate with any web service, such as a Rails JSON API.
Generating a custom Ruby SDK for your web service or Rails API using Smithy
My blogs on digital media content
1. The art of engagement in the moment
By Kishore Jethanandani
Short and snappy web videos grab a moment and engage while the emotional
iron is still hot. They have carved out a niche in branded content within less than
a year of the launch of the first of them, Vine from Twitter.
The appeal of short-form videos waxes and wanes, fleetingly, with the waves of
emotions, cravings and seeking. Canny brands make their presence felt by
pitching entertainment, information and suggestions with each surge of waves.
Branded content has been quick to embrace short-form video—it has touched the
attention nerve. The share of branded content in the top 100 Vines, tracked by
Unruly Media, was 4 percent. This is in contrast to 1 percent in the top 100 of all
online videos. The Unruly Media study of branded video content concluded that
for Vine, “contagious content which elicits powerful emotional responses is the
key.”
Urban Outfitters is one brand that hitched on the Vine bandwagon the day it
launched. It has 40,000 plus followers on Vine and keeps its audience agog with a
2. stream of content ranging from music events in its stores to newly launched
products, contests and trivia.
Lowe’s customers are receptive to Vine videos when they find themselves
stressed over niggling chores that drain their energy. The harried customers are
relieved when a six second video visually demonstrates a tip to solve the problem.
Lowes’s can have their attention in countless such situations.
GoPro, the manufacturer of head-worn cameras for extreme sports enthusiasts, is
in a space where users don’t need to be motivated to produce short videos of
their adventures. When prompted, they are too willing to share the footage and
keep refreshing it in the community maintained by GoPro. The interest is
sustained with contests and gifts of GoPro products.
Vine’s success attracted competition from Instagram which added features for the
production and sharing of 15 second videos in June of 2013. At launch time,
Instagram seemed to have overtaken Vine with a larger number of the top 100
brands engaging and vastly more sharing. Vine responded with channels of
content such as music, adventure and more as well as a version for Android. The
strategy has worked as its users boomed from 13 million in June to 40 million in
August.
3. The founders of YouTube added a new twist in August with the launch of Mixbit
for iOS which allows users to capture videos of any duration and string them
together for up to a length of an hour. This is not dissimilar to applications in the
music industry where fans enjoy mixing music of their favorite artists and engage
with them. Mixbit will likely be useful for video content creation by customers
who engage with the communities created by brands.
In its brief existence as a media form, short-form video has gained currency at an
astonishingly rapid pace. Short-form videos are proving that lasting impressions
are possible even with fleeting engagements. The key is to strike a chord enough
for it to jingle and echo into social media circles. Lasting impressions are etched
when the tune changes several times with the rhythm of life and registers each
time.
Brands dance to the tune of Digital Music
By Kishore Jethanandani
Digital music has evolved into a media channel distinct from digital video. Brands
are learning that music lets them connect with the emotions of fans. They can
engage with fans by being on beat with their favorite bands, and online they are
4. more likely to be indie groups. Digital music sites like Soundcloud have developed
the platforms for especially indie artists to reach out to fans on social media sites.
Soundcloud experienced a breakout year in 2012 beating all other social media
sites in terms of growth of fans. The monthly average number of fans engaging
with each artist on Soundcloud more than tripled in 2012. The only other channel
that experienced growth was YouTube which was less than half the growth of
Soundcloud achieved albeit on a much higher base.
The brand choices of digital music consumers are influenced by their online social
behavior and their virtual relationships with their favorite artists. According to a
survey by Nielsen, those streaming music are 96 percent more likely than an
average US internet user to follow a celebrity on a social network, 76 percent
more likely to follow a brand and 90 percent more likely to be heavy spenders on
digital music. They are also 55 percent more likely to follow news feeds of artists
and purchase rates for brands increase 28 percent when they sponsor an artist.
Independent artists and brands find it mutually beneficial to have an online
business relationship. The well-known labels zealously protect their copyrights
and participate on online channels only conditionally. Indie artists, by contrast,
are more willing to partner with brands when their values match. It does not hurt
5. that sponsorships have proved to be a major boost to fledgling artists. The payoff
for brands is high when they back an artist with the potential to be a rising star. A
talented artist quickly goes viral online especially with help from applications
available on digital music channels.
Lowe’s clientele was largely among the baby-boomers and for growth it needed
to be raise awareness among the millennial generation who are going to be the
new home buyers. The millennial generation also avidly searches for new artists
online. Lowe’s reached out to them with music videos produced by indie artists.
Soundcloud has developed a platform for linking applications for music
production, community outreach, fan engagement and brand promotion. Sound
tracks can be uploaded and downloaded from artists’ websites by clicking
widgets. Tabletop is a music production application for iPad and Soundcloud
powers the application that helps share tracks with fans on social media
communities. Flipboard has now added Soundcloud to let users browse their
media choices just as they do it for publications. Soundcloud initiated the Pro
Partners program that lets brands promote the music videos or jingles that
feature their products or engage a larger audience with the performances they
6. sponsor. Premium members also receive analytics services to learn about the
demographics and media consumption behavior of their fans.
Digital music sites like Soundcloud have been able to carve out their own media
channel by cultivating an entire ecology of producers, consumers and promoters
of online music. The old models of monetization by labels are crumbling. Brand
sponsorship is the new way to pay for performances and online communities to
engage with their audience. Talent counts more in this world where digital music
channels have become the springboard for indie artists to thrive.
Info-graphics drive the upward growth curve in Pinterest
By Kishore Jethanandani
There is a method in the wild growth of Pinterest over the last two years. Curated
info-graphics attract swarms of customer segments that compulsively spread the
word on their own boards.
Bit Rebels, an online newspaper that specializes in serving news in the form of
info-graphics, measured the precise impact info-graphics have on engagement. It
compared linking activity for 500 of its info-graphic posts on social media sites
with equivalent activity for its traditional posts with text and images. The impact
7. on engagement was measured by the number of times the posts were linked on
social media sites. They found the difference between info-graphics and the
traditional posts was a whopping 500 percent!
Curiously, the difference in the impact between info-graphics and traditional
posts was zilch on Pinterest itself. Similarly, when measured in page views,
Pinterest came in last among the social media sites compared. The dynamics are
different on Pinterest where pinners create boards with a common theme that
interests a peer group. The assorted posts compared by BitRebels did not meet
that criterion.
While low in sheer volume of traffic, Pinterest performs better on some of the key
performance measures. According to research conducted by analyst firm,
BloomReach, based on over 46 million site visits on social media sites in the last
quarter of 2012, the conversion rates on Pinterest were 22 percent higher than
on Facebook, the money spent by Pinterest traffic was 60 percent higher and the
visitors viewed more pages—1.6 pages on Facebook and 2.9 pages--on Pinterest
according to numbers presented by Readwrite.com.
Pinterest’s architecture emerged from an old habit of one of its founders, Ben
Silbermann, an Iowa native, had from his childhood days. In an interview to
8. Fastcodesign, he revealed that he was fond of collecting insects and pin them to
cardboards. When one of his earlier businesses was not gaining traction, he
changed course and decided to create a platform for digital collections of info-
graphics.
Digital boards on Pinterest tend to attract smaller clusters of visitors with shared
interests when the theme of a board resonates with them. Jason Miles,
Marketing Director at his wife’s firm Liberty Jane Clothing Company,
serendipitously discovered the high referral rates from swarms of visitors on their
Pinterest boards.
In an interview to Trafficjamcast, Mr. Miles revealed that Pinterest is very
effective for niche markets; Liberty Jane is all about fabrics, patterns and clothing.
Their Pinterest boards touch on themes related to sewing with Liberty Jane’s own
showing up more prominently and includes a referral link to their web-site. These
boards go viral very quickly as they are repinned in the community with the same
shared interest. Mr. Miles found that the referral traffic from Pinterest was ten
times more than from their YouTube channel and five to six times more fan pages
than Facebook.
9. Social media is all about human creativity and much less about financial firepower
for advertising. Pinboard costs a lot less both in terms of media purchase and
human effort to create visuals. Info-graphics inform and captivate and are more
compelling without even the razzle-dazzle of high quality videos or flashy images.
YouTube competes with commercial TV
By Kishore Jethanandani
Youtube’s harum-scarum expansion of goofy user-generated content is giving
way to first steps towards professional content on premium TV channels. Sports
content is the linchpin for commercial TV and will likely light the blaze of the trail
to its long anticipated disruption by online social TV.
Youtube’s spending on premium channels has more than doubled in 2013 over
2012. The “grants” received by producers of content for premium channels
increased from $100 million dollars in 2012 to $250 dollars in 2013 according to
the numbers cited by a Needham Insights report. Content producers set aside all
their revenues up to the amount of the grant to payback YouTube.
YouTube has not yet purchased broadcasting rights from mainstream sports
clubs but it is able to gain the rights for broadcasting niche sports or a geography
outside the main centers of the game. Skydiving is largely unknown outside
10. small groups of hobbyists but found an audience of 8 million on Youtube when
Felix Baumgartner did a sound barrier breaking jump. Professional Bull Riders
Association (PBR), a game known to few people, saw an advantage in an all-
digital strategy, in collaboration with YouTube, in order to expand its reach.
Major League Baseball streams games on Youtube outside of the USA, NBA
streams its minor league sports and the London Olympics expanded its reach to
Asia.
The future of broadcasting rights for major league games is caught in a limbo as
conflicting forces drive them in opposite directions. Cable companies need
exclusive broadcasting rights to retain their customers and they are bidding at a
higher rate to keep them. On the other hand, the hold of cable companies on
broadcasting rights is tenuous as the audience shifts online to access content on
mobile devices or any device. The number of households without any television
jumped to 5 million in 2012 compared to 2 million in 2007.
Meanwhile, Youtube is able to cater to the demand by sports clubs to keep fans
engaged with highlights of the game, interviews with sports men and women
and peeks into the backrooms. One such Youtube channel is Love Football that
has snippets of the game with captivating content like the footage on the goals
11. scored, moments of suspense and moments of skillful maneuvering and reviews
of the news.
Some of the more successful and competitive sports broadcasters supplement
their live programming with partnerships with Youtube. ESPN, the leading sports
broadcaster, has 1.2 million subscribers to its Youtube channel. Fox Sports, the
upcoming challenger, has over 69,000 subscribers and sees their growth as a
priority. They are looking to gain an edge with the interaction of fans with the
content.
The demand for streaming media will only grow as 30 percent of cable
subscribers have expressed their willingness to switch to streaming media.
Youtube will be able to tip the balance of forces in the broadcasting industry in
its favor when a high speed broadband network like the one Google is making
available in Kansas is more widely available across the USA for superior quality
programming.
Youtube’s premium channels will bring some of the benefits of commercial TV,
such as ease of discovery, while keeping the fun of personalization of the
Internet world. Not all of the freewheeling ways of the Internet world will be lost
as fans will still be able to contribute their content in conversations, within the
communities created by sports clubs, with the added benefit of convenient
12. cataloging. A tough battle over broadcasting rights looms as the numbers of fans
participating on Internet channels rise rapidly.