LinkedIn has undergone significant updates in 2020 to adapt to changes in the working environment and increased user engagement, now nearing one billion members. New features include a streamlined layout, the introduction of 'Stories', improved messaging options, and enhanced search functionalities. Additionally, company pages will see new tools like 'My Company' and 'Events' tabs to foster community and enhance user experience.

1. Arch Street Communications SocialMedia Update:LinkedIn 2020
Experienced
in a Changing World.™
A New Look and Feel
and Features
September 25, 2020
LinkedIn
Update: 2020

2. Arch Street Communications SocialMedia Update:LinkedIn 2020
Major Changes To LinkedIn You Need
To Know About
The changes, LinkedIn says, respond to major growth in use of the platform, changes in how
we work and to global workforce diversity. They cite these areas of seismic growth:
• LinkedIn is approaching a billion members with more than 706M memberscurrently
• There has been a 50% increase in content shared on LinkedIn year over year
• Over 6.3 million people attended virtual events on the platform, making it quite relevant
to the new all-virtualworld of work.
• LinkedIn says the new batch of features is designed to “foster human connection.”
2

3. Arch Street Communications SocialMedia Update:LinkedIn 2020
New LinkedIn
Layout
The new version of the platform will have a
streamlined look and provide easier
access to the functions you care about. It
is focused more on community, creating
an experience that makes you “feel like
you belong.”
LinkedIn's new look - as in this screenshot,
is brighter, with pastel colors on a gray and
white background - with less blue overall.

4. Arch Street Communications SocialMedia Update:LinkedIn 2020
Stories
Stories is a new feature offering a casual way to
share photos, videos and messages.
• The concept offers quick, short term, less
intimidating content creation opportunities
• Stories is rolling out the US and Canada first, then
to other regions
• Stories expire 24 hours after posting.

5. Arch Street Communications SocialMedia Update:LinkedIn 2020
Two unique tools
accompany
LinkedIn Stories:
• Question of the day.
• What are you working on? How do you
recharge on your day off?
• Localized stickers.
• Members can add stickers to their
stories, enhancing the local spin.

6. Arch Street Communications SocialMedia Update:LinkedIn 2020
Messaging
LinkedIn has added features to improve
messaging. You can now:
• Recall messages
• Delete and edit messages(hear that, Twitter?)
• Quick Reply
• Respond with emoji’s (already widely used in
business communication platforms like Slack
and other collaboration tools)
• Tools that flag incendiary and other harassing
content.

7. Arch Street Communications SocialMedia Update:LinkedIn 2020
Video
• Now it will be easy to switch the conversation
from text messaging to video.
• You’ll be able to use Microsoft Teams, Verizon
BlueJeans and Zoom directly from your
messages.

8. Arch Street Communications SocialMedia Update:LinkedIn 2020
Audio
LinkedIn has added an interesting new
feature to personal profiles—the ability to
add an audio pronunciation of your name.

9. Arch Street Communications SocialMedia Update:LinkedIn 2020
Search
LinkedIn revamped its search process to
incorporate more functions into search
matches.
• LinkedIn is enabling personalized searches--
results from the searcher'sconnections will
be more likely to show up and has added
keyword filters on mobile as well as the web
version.
• Keywords will still be king, but if you search a
word like “Java,”results will include people,
jobs, courses, groups and Stories related to
that skill.

10. Arch Street Communications SocialMedia Update:LinkedIn 2020NYPA ReCharge NY Phase 1:First Tier Communications– Creative andPre-Launch Action Steps | July 21,202010
New To
Company
Pages

11. Arch Street Communications SocialMedia Update:LinkedIn 2020
Three New
Features
• My Company
• Events tabs
• View Page Followers

12. Arch Street Communications SocialMedia Update:LinkedIn 2020
My Company
Tab
This tab, designed for employees, has
features such as employee milestones to
announce promotions, anniversaries, new
hires and trending content posted by
employees.
• It also shows inter-company connection
recommendations.
• Tools will be added soon for content
curation and live broadcasting.

13. Arch Street Communications SocialMedia Update:LinkedIn 2020
Events
• The Events tab will make the virtual
events that have popped up during the
pandemic more discoverable. It offers
a view of a company’s past and
upcoming events.
• Events are pulled in automatically and
users can see what they are attending
and share events with others

14. Arch Street Communications SocialMedia Update:LinkedIn 2020
Page Followers
• Page owners can now see the people who follow
them and sort their follower lists by current
company, industry and location.
• Added plus: the new feature shows an “insight” on
how and when followers found your page
• Until now, you could only see total numbers of
followers and demographic breakdowns.

15. Arch Street Communications SocialMedia Update:LinkedIn 2020NYPA ReCharge NY Phase 1:First Tier Communications– Creative andPre-Launch Action Steps | July 21,202015
LinkedIn is the most powerful
tool for building your personal
brand, delivering a powerful
first impression and
connecting with others in your
professional community.

16. Arch Street Communications SocialMedia Update:LinkedIn 202016
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17. Arch Street Communications SocialMedia Update:LinkedIn 2020
Sources:
• A New Look and Feel for LinkedIn https://blog.linkedin.com/2020/september/24/a-new-look-for-linkedin-
from-the-inside-out
• New Features To Make Your LinkedIn Messaging Experience Even Better
https://blog.linkedin.com/2020/september/24/new-features-to-make-your-linkedin-messaging-
experience-even-better
• LinkedIn introduces new features for Pages, including "My Company" tab, "Events" tab, and
more. https://business.linkedin.com/marketing-solutions/blog/linkedin-company-pages/2020/new-
features-my-company-tab
• LinkedIn Pages introduces new features including Invite to follow, LinkedIn Live integration and new
posting options. https://business.linkedin.com/marketing-solutions/blog/linkedin-company-
pages/2020/new-features-invite-to-follow-linkedin-live
• LinkedIn offers helpful resources to set up your retargeting campaigns.
https://business.linkedin.com/marketing-solutions/blog/linkedin-b2b-marketing/2020/improve-linkedin-
retargeting-success-with-these-helpful-resource
• Video - https://www.linkedin.com/posts/ryanroslansky_very-proud-of-the-linkedin-team-as-today-
ugcPost-6714903363739258881-zjBa