Our 2016 Social Media Survival Guide provides the What, Why and How to succeed this year, with a look at the Three Core Pillars of Social Media – Data, Creative & Amplification.
Find out what’s happening on social media and what it means for your business. The quarterly trend report from The Social Lights summarizes the major social media network updates and provides recommendations for how businesses can take advantage of the new opportunities.
Social Networks included in the Q1 Social Media Trends Report:
- Facebook
- Twitter
- Instagram
- Snapchat
Want to stay informed about changes in social media? Check out The Social Lights’ blog: thesocial-lights.com/subscribe
Frye Properties - 2016: Social Media & Digital Trends in MultifamilyErica Campbell Byrum
With the ever-changing climate of social media, it’s hard to know what’s “in” and what will help grow your business. Social media, digital marketing and new technology holds tremendous opportunities for companies looking to drive new business, retain customers, create engagement and increase revenue. So many changes have come through social media in the past few years, and no doubt that more are on their way in 2016. Interested in where it is all going? What should be in store for you for the next year? Join Erica Campbell Byrum, Director of Social Media for For Rent Media Solutions as she shares insight into social media trends to help you develop a social program that is proactive versus reactive.
Erica Campbell Byrum, Director of Social Media for For Rent Media Solutions presented this at the FRYE Properties Managers' Meeting event on 9/22/16.
In recent years we have seen explosive growth in disposable content – from users and brands alike. And today, 1/3 of most viewed Instagram Stories are now created by businesses.
This webinar looks at the rise of Stories – and explores the psychology behind disposable content, how brands are using it creatively and how paid media can be used for amplification and targeting.
CTAA - Defining 2016: Social Media & Digital Trends in Multifamily Erica Campbell Byrum
With the ever-changing climate of social media, it’s hard to know what’s “in” and what will help grow your business. Social media, digital marketing and new technology holds tremendous opportunities for companies looking to drive new business, retain customers, create engagement and increase revenue. So many changes have come through social media in the past few years, and no doubt that more are on their way in 2016. Interested in where it is all going? What should be in store for you for the next year? Join Erica Campbell Byrum, Director of Social Media for For Rent Media Solutions as she shares insight into social media trends to help you develop a social program that is proactive versus reactive.
This PowerPoint presentation looks at social media and network statistics and predicts the trends relevant for users, consumers, and marketers in 2015.
Find out what’s happening on social media and what it means for your business. The quarterly trend report from The Social Lights summarizes the major social media network updates and provides recommendations for how businesses can take advantage of the new opportunities.
Social Networks included in the Q1 Social Media Trends Report:
- Facebook
- Twitter
- Instagram
- Snapchat
Want to stay informed about changes in social media? Check out The Social Lights’ blog: thesocial-lights.com/subscribe
Frye Properties - 2016: Social Media & Digital Trends in MultifamilyErica Campbell Byrum
With the ever-changing climate of social media, it’s hard to know what’s “in” and what will help grow your business. Social media, digital marketing and new technology holds tremendous opportunities for companies looking to drive new business, retain customers, create engagement and increase revenue. So many changes have come through social media in the past few years, and no doubt that more are on their way in 2016. Interested in where it is all going? What should be in store for you for the next year? Join Erica Campbell Byrum, Director of Social Media for For Rent Media Solutions as she shares insight into social media trends to help you develop a social program that is proactive versus reactive.
Erica Campbell Byrum, Director of Social Media for For Rent Media Solutions presented this at the FRYE Properties Managers' Meeting event on 9/22/16.
In recent years we have seen explosive growth in disposable content – from users and brands alike. And today, 1/3 of most viewed Instagram Stories are now created by businesses.
This webinar looks at the rise of Stories – and explores the psychology behind disposable content, how brands are using it creatively and how paid media can be used for amplification and targeting.
CTAA - Defining 2016: Social Media & Digital Trends in Multifamily Erica Campbell Byrum
With the ever-changing climate of social media, it’s hard to know what’s “in” and what will help grow your business. Social media, digital marketing and new technology holds tremendous opportunities for companies looking to drive new business, retain customers, create engagement and increase revenue. So many changes have come through social media in the past few years, and no doubt that more are on their way in 2016. Interested in where it is all going? What should be in store for you for the next year? Join Erica Campbell Byrum, Director of Social Media for For Rent Media Solutions as she shares insight into social media trends to help you develop a social program that is proactive versus reactive.
This PowerPoint presentation looks at social media and network statistics and predicts the trends relevant for users, consumers, and marketers in 2015.
Talking at IBRC's Social Media Futures Congress as the opening comment on on "what is the future of #socialmedia?" My thoughts: I'm not sure, anyone who says they know for sure - doesn't know. But... what I do know, is that social and content will become one. It kinda already has.
With the ever-changing climate of social media, it’s hard to know what’s “in” and what will help grow your business. Social media, digital marketing and new technology holds tremendous opportunities for companies looking to drive new business, retain customers, create engagement and increase revenue. So many changes have come through social media in the past few years, and no doubt that more are on their way in 2015. Interested in where it is all going? What should be in store for you for the next year? Join Erica Campbell Byrum, Director of Social Media for For Rent Media Solutions as she shares insight into social media trends to help you develop a social program that is proactive versus reactive.
Erica Campbell Byrum, Director of Social Media for For Rent Media Solutions presented this at the Greater Charlotte Apartment Association (GCAA) event on 7/22/15.
SOCIAL MEDIA - Connecting the World with BusinessesNicoleElmore.com
http://NicoleElmore.com Strategic Marketing Solutions
We are a full-service marketing agency and we help our clients reach their maximum marketing potential.
Whether you need a new website, a results-oriented redesign of your current one, a powerful logo, a solid marketing strategy to generate more leads, or a plan to improve your conversions, we can do it all. Contact us today for a free consultation so we can help you reach your marketing goals!
"Social media now accounts for 18% of all time spent online." (WordPress Hosting SEO)
It's important for businesses to learn about how consumers are using social media to maximize prospect engagement, relationship building, lead generation, and sales conversions.
Share this presentation with other business owners to help!
This presentation was created by Nicole Elmore, Business Consultant & Marketing Strategist
Does your business need help?
Get a free consultation: http://NicoleElmore.com
Did you like this presentation?
More great tips at http://NicoleElmore.com/Blog
or http://EntrepreneurLead.com
If you are a brand without
Snapchat, Instagram, Pinterest, Tumblr & Weekly video content on Youtube.
Sorry! You are behind the times, it’s not 2013, it’s 2016 soon
Second wave creators are leading the online video industry and generating more buzz than ever!
You’ll learn about what the biggest creators and influencers are up to, the importance of super fans, best practices, and what Facebook and YouTube can bring to the table.
It was definitely an exciting year at VidCon so don't miss out!
Social Media Marketing: 50+ Predictions for 2016Carlos Gil
Social media predictions for 2016 featuring insight from marketers and professionals.
50+ marketers were polled and asked the following questions:
What's your social media prediction for 2016?
What will be the most important social media channel in 2016 and why?
Thank you to everyone who participated including: Aaron Kilby, Aaron Lee, Adam Lewites, Adel de Meyer, Ahna Hendrix, Albert Qian, Anabella Acoca, Anthony DeNardis, Ben Phillips, Bernie Borges, Chris Barrows, Chris Mikulin, Chris Strub, Christian Karasiewicz, Christin Kardos, Daniel Newman, Dennis Yu, Dino Dogan, Dom Garrett, Ekaterina Walter, Ian Cleary, Jason Miller, Jason Falls, Jed Record, Jess Bahr, Jessika Phillips, Joel Comm, Kasey Skala, Keri Jaehnig, Lisa Loeffler, Lucy Rendler-Kaplan, Marc Guberti, Marji J. Sherman, Mark Schaefer, Marsha Collier, Martin Jones, Martin Shervington, Meghan M. Biro, Melonie Dodaro, Michael Stelzner, Mitch Jackson, Esq., Neal Schaffer, Nick Cicero, Owen Hemsath, Rachel Miller, Ryan Paugh, Ryan Pena, Saba Sedighi, Samantha Klein, Sarah Evans , Tayo Rockson, Ted Coiné, Vincent Orleck, Viveka von Rosen, and Nick Haase.
All request please fwd to wah17@yahoo.com.My linkedin is wah17@yahoo.com.A copy of the full research is here:
http://www.scribd.com/share/upload/4814477/2dx6gqho7w9gwvvrwbhq
Are you ready for the Social Media Trends 2018? Each year, we ask the top influencers in digital marketing and PR to give us their take on what's going to shape the industry in the coming year. Now in the fourth year, our series looks at some of the top trends that will get marketers and PR professionals talking!
What is social media? How can your organization effectively use social media tools including Facebook, Twitter, blogs, and YouTube to gain a competitive advantage and win new customers and donors? Learn how to join the conversation online and use social media to reach influencers that will spread your message to their communities.
Tactica is pleased release an update to The Conversation - An Introduction to Social Media - an introductory seminar exploring the power of social media by Kevin Glasier.
Social media is one of the fastest growing categories on the web and it offers unlimited potential for public relations and marketing professionals. This presentation provides:
• A definition of social media;
• 10 keys to social media success;
• an overview of social media tools; and
• social media myths.
The updated presentation was given to The Certified Management Accountants of Manitoba and at Going Barefoot – a conference for non-profit communicators.
Creating a Social Media Digital Strategy for 2020 and Beyond - what you reall...Doyle Buehler
Creating a Social Media Digital Strategy for 2020 and Beyond - what you really need to know. Social media Marketing Summit social media summit 2019 social media strategy - Doyle Buehler digital strategy
Social Media Summit 2019 - Outline
"Creating a Breakthrough Social Media Digital Strategy for 2020 And Beyond"
Social media is maturing as an industry; it's simply not what it used to be. No longer can you just set up a profile, page or a group and hope that your businesses starts to see the "halo" effects. It is no longer just about your posts and likes. It's not about the number of fans. But, I'm sure you've already realised that, as drops in organic reach continue to slow businesses down.
You're only one click away from your competitors. Businesses without a solid digital strategy for their social media will not be able to breakthrough the clutter and noise of what is there and what is coming.
It's going to be a brave, new digital world in 2020 - but only for those businesses who take the time to create an effective strategy that aligns their value with what their audience is actively seeking to solve their challenges. And, a strategy that helps your business correct itself upright under all conditions that you encounter
is your digital strategy ready to support your business? Now's your chance to find out.
Here's what you will learn:
1. How to create digital 'moments' that moves your customer forward towards action
2. How being only 1º out of alignment will cause havoc to your business future, and how to correct to your true "course"
3. How to create a foundation and a keystone that showcases your real value to your audience
4. How to future-proof your business with a strategic architecture that provides flexibility and fluidity in your business, and gives you the focus to create your own breakthough
5. Social media canvases
6. Make a case study with the digital leadership index
DJ Khaled's Major Keys to Success on Social MediaCarlos Gil
Inspired by one of Snapchat’s biggest success stories, DJ Khaled, here are 10 things that you should know and be doing in your business to crush it on social media.
This short presentation highlights the new features that you will want to focus on for growing your social media accounts in 2017. It is a short presentation with bullet points.
LinkedIn company pages: the untapped opportunity for SMBsScoop.it
Small and mid-size businesses (SMBs) massively use social media as a digital marketing tactic. But at Scoop.it we wanted to understand: how do they use social media? What are their key opportunities?
We surveyed more than 3,000 SMBs over several months - inside and outside the Scoop.it user base. We asked questions, collected behavioral data and discovered intriguingfindings which we plan to release in several parts.
The first lesson we learned is that LinkedIn Company Pages seem to be a major opportunity not yet leveraged by many SMBs. Though LinkedIn is THE business social network, SMBs still don't see their future on LinkedIn yet. They don't seem to have the time, the content or the analytics tools they need to take advantage of LinkedIn Company Pages as an important marketing opportunity.
Here are details on why and how to help them fix that.
Nós ajudamos a sua empresa a mostrar ao mundo o que ela faz de melhor!
* Comece a enviar informativos com qualidade profissional em poucos instantes
* Tenha relatórios e gráficos dos retornos dos seus envios para ajudá-lo nas suas escolhas administrativas, comerciais e estratégicas futuras
* Gerencie e mantenha segura a sua base de contatos, acessando-a de qualquer lugar, a qualquer hora
* Tenha certeza de que seu material será entregue
* Gerencie e mande informativos pelos seus clientes, agregando ainda mais valor ao seu trabalho (para agências de publicidade de comunicação)
Talking at IBRC's Social Media Futures Congress as the opening comment on on "what is the future of #socialmedia?" My thoughts: I'm not sure, anyone who says they know for sure - doesn't know. But... what I do know, is that social and content will become one. It kinda already has.
With the ever-changing climate of social media, it’s hard to know what’s “in” and what will help grow your business. Social media, digital marketing and new technology holds tremendous opportunities for companies looking to drive new business, retain customers, create engagement and increase revenue. So many changes have come through social media in the past few years, and no doubt that more are on their way in 2015. Interested in where it is all going? What should be in store for you for the next year? Join Erica Campbell Byrum, Director of Social Media for For Rent Media Solutions as she shares insight into social media trends to help you develop a social program that is proactive versus reactive.
Erica Campbell Byrum, Director of Social Media for For Rent Media Solutions presented this at the Greater Charlotte Apartment Association (GCAA) event on 7/22/15.
SOCIAL MEDIA - Connecting the World with BusinessesNicoleElmore.com
http://NicoleElmore.com Strategic Marketing Solutions
We are a full-service marketing agency and we help our clients reach their maximum marketing potential.
Whether you need a new website, a results-oriented redesign of your current one, a powerful logo, a solid marketing strategy to generate more leads, or a plan to improve your conversions, we can do it all. Contact us today for a free consultation so we can help you reach your marketing goals!
"Social media now accounts for 18% of all time spent online." (WordPress Hosting SEO)
It's important for businesses to learn about how consumers are using social media to maximize prospect engagement, relationship building, lead generation, and sales conversions.
Share this presentation with other business owners to help!
This presentation was created by Nicole Elmore, Business Consultant & Marketing Strategist
Does your business need help?
Get a free consultation: http://NicoleElmore.com
Did you like this presentation?
More great tips at http://NicoleElmore.com/Blog
or http://EntrepreneurLead.com
If you are a brand without
Snapchat, Instagram, Pinterest, Tumblr & Weekly video content on Youtube.
Sorry! You are behind the times, it’s not 2013, it’s 2016 soon
Second wave creators are leading the online video industry and generating more buzz than ever!
You’ll learn about what the biggest creators and influencers are up to, the importance of super fans, best practices, and what Facebook and YouTube can bring to the table.
It was definitely an exciting year at VidCon so don't miss out!
Social Media Marketing: 50+ Predictions for 2016Carlos Gil
Social media predictions for 2016 featuring insight from marketers and professionals.
50+ marketers were polled and asked the following questions:
What's your social media prediction for 2016?
What will be the most important social media channel in 2016 and why?
Thank you to everyone who participated including: Aaron Kilby, Aaron Lee, Adam Lewites, Adel de Meyer, Ahna Hendrix, Albert Qian, Anabella Acoca, Anthony DeNardis, Ben Phillips, Bernie Borges, Chris Barrows, Chris Mikulin, Chris Strub, Christian Karasiewicz, Christin Kardos, Daniel Newman, Dennis Yu, Dino Dogan, Dom Garrett, Ekaterina Walter, Ian Cleary, Jason Miller, Jason Falls, Jed Record, Jess Bahr, Jessika Phillips, Joel Comm, Kasey Skala, Keri Jaehnig, Lisa Loeffler, Lucy Rendler-Kaplan, Marc Guberti, Marji J. Sherman, Mark Schaefer, Marsha Collier, Martin Jones, Martin Shervington, Meghan M. Biro, Melonie Dodaro, Michael Stelzner, Mitch Jackson, Esq., Neal Schaffer, Nick Cicero, Owen Hemsath, Rachel Miller, Ryan Paugh, Ryan Pena, Saba Sedighi, Samantha Klein, Sarah Evans , Tayo Rockson, Ted Coiné, Vincent Orleck, Viveka von Rosen, and Nick Haase.
All request please fwd to wah17@yahoo.com.My linkedin is wah17@yahoo.com.A copy of the full research is here:
http://www.scribd.com/share/upload/4814477/2dx6gqho7w9gwvvrwbhq
Are you ready for the Social Media Trends 2018? Each year, we ask the top influencers in digital marketing and PR to give us their take on what's going to shape the industry in the coming year. Now in the fourth year, our series looks at some of the top trends that will get marketers and PR professionals talking!
What is social media? How can your organization effectively use social media tools including Facebook, Twitter, blogs, and YouTube to gain a competitive advantage and win new customers and donors? Learn how to join the conversation online and use social media to reach influencers that will spread your message to their communities.
Tactica is pleased release an update to The Conversation - An Introduction to Social Media - an introductory seminar exploring the power of social media by Kevin Glasier.
Social media is one of the fastest growing categories on the web and it offers unlimited potential for public relations and marketing professionals. This presentation provides:
• A definition of social media;
• 10 keys to social media success;
• an overview of social media tools; and
• social media myths.
The updated presentation was given to The Certified Management Accountants of Manitoba and at Going Barefoot – a conference for non-profit communicators.
Creating a Social Media Digital Strategy for 2020 and Beyond - what you reall...Doyle Buehler
Creating a Social Media Digital Strategy for 2020 and Beyond - what you really need to know. Social media Marketing Summit social media summit 2019 social media strategy - Doyle Buehler digital strategy
Social Media Summit 2019 - Outline
"Creating a Breakthrough Social Media Digital Strategy for 2020 And Beyond"
Social media is maturing as an industry; it's simply not what it used to be. No longer can you just set up a profile, page or a group and hope that your businesses starts to see the "halo" effects. It is no longer just about your posts and likes. It's not about the number of fans. But, I'm sure you've already realised that, as drops in organic reach continue to slow businesses down.
You're only one click away from your competitors. Businesses without a solid digital strategy for their social media will not be able to breakthrough the clutter and noise of what is there and what is coming.
It's going to be a brave, new digital world in 2020 - but only for those businesses who take the time to create an effective strategy that aligns their value with what their audience is actively seeking to solve their challenges. And, a strategy that helps your business correct itself upright under all conditions that you encounter
is your digital strategy ready to support your business? Now's your chance to find out.
Here's what you will learn:
1. How to create digital 'moments' that moves your customer forward towards action
2. How being only 1º out of alignment will cause havoc to your business future, and how to correct to your true "course"
3. How to create a foundation and a keystone that showcases your real value to your audience
4. How to future-proof your business with a strategic architecture that provides flexibility and fluidity in your business, and gives you the focus to create your own breakthough
5. Social media canvases
6. Make a case study with the digital leadership index
DJ Khaled's Major Keys to Success on Social MediaCarlos Gil
Inspired by one of Snapchat’s biggest success stories, DJ Khaled, here are 10 things that you should know and be doing in your business to crush it on social media.
This short presentation highlights the new features that you will want to focus on for growing your social media accounts in 2017. It is a short presentation with bullet points.
LinkedIn company pages: the untapped opportunity for SMBsScoop.it
Small and mid-size businesses (SMBs) massively use social media as a digital marketing tactic. But at Scoop.it we wanted to understand: how do they use social media? What are their key opportunities?
We surveyed more than 3,000 SMBs over several months - inside and outside the Scoop.it user base. We asked questions, collected behavioral data and discovered intriguingfindings which we plan to release in several parts.
The first lesson we learned is that LinkedIn Company Pages seem to be a major opportunity not yet leveraged by many SMBs. Though LinkedIn is THE business social network, SMBs still don't see their future on LinkedIn yet. They don't seem to have the time, the content or the analytics tools they need to take advantage of LinkedIn Company Pages as an important marketing opportunity.
Here are details on why and how to help them fix that.
Nós ajudamos a sua empresa a mostrar ao mundo o que ela faz de melhor!
* Comece a enviar informativos com qualidade profissional em poucos instantes
* Tenha relatórios e gráficos dos retornos dos seus envios para ajudá-lo nas suas escolhas administrativas, comerciais e estratégicas futuras
* Gerencie e mantenha segura a sua base de contatos, acessando-a de qualquer lugar, a qualquer hora
* Tenha certeza de que seu material será entregue
* Gerencie e mande informativos pelos seus clientes, agregando ainda mais valor ao seu trabalho (para agências de publicidade de comunicação)
Visão geral da plataforma: Soluções de Marketing do LinkedInLinkedIn
As Soluções de Marketing do LinkedIn ajudam profissionais de marketing a alcançarem estes objetivos da maneira mais eficaz possível. O portfólio de soluções inclui: Anúncios display, Sponsored Updates, Sponsored InMail, Lead Accelerator e Self Service. Veja as principais características de cada solução nesse documento.
A presentation geared towards parents of pre-teens and teenagers on the safe use of Social Media in 2016. See http://guide.andysmith.ca for more details...
26 Questões para refletir o planejamento nas Redes SociaisFabulosa Ideia
Minha marca está pronta para as redes sociais? O que as pessoas falam dela? Pensar nestas e em diversas outras questões semelhantes é fundamental para planejar com eficiência a atuação de sua empresa nas redes sociais. Confira algumas perguntas que guiarão a construção de seu planejamento.
Developing An Effective Social Media Strategy Danielle Ricks
The presentation was developed for the 2016 UNCF (United Negro College Fund) Student Leadership Conference. The UNCF Student Leadership Conference prepares students in various fields of social entrepreneurship. This deck was part of a presentation that helped the students discover how they can develop an effective social media strategy. There are several tips and takeaways for anyone looking look to develop a social media marketing plan.
Recruitment leaders, marketers, recruiters and business owners need to plan ahead for 2016 and think about their social media strategy. Are you guilty of being a short-term junkie with no planning for the future? Stop it! Watch our webinar, follow our slides and get that monkey off your back...
In this webinar I’ll give ideas to help you leverage social media as a technology and a strategy that if used appropriately can significantly grow your business.
See on our blog too: http://www.barclayjones.com/blog/social-media-for-recruiters/you-need-a-social-media-strategy-for-2016-are-you-prepared/
How to Plan and Implement a Digital PR StrategySendible
Discover the 10-step way to plan and implement a successful digital PR strategy and how Sendible can make each step quick and easy to implement. Do more in less time and get better results, with Sendible and guest speaker Sally Falkow, CEO of Meritus Media.
Dicas, ferramentas e tendências para otimizar as vendas de sua marca na web.
Rafael Terra é CEO da Fabulosa Ideia e professor de MBAs de Marketing Digital em diversas instituições, entre elas ESPM e PUC. Integrou o time de palestrantes em inovadores projetos digitais no Brasil, como o Bootcamp de Midias Sociais, Marketing Minds, RD on The Road, Conexão KingHost e o Innovation Experts. Realizou treinamentos in company para importantes empresas nacionais, como SEBRAE, CDL, AMCHAM, Grupo RBS, Unimed,Tramontina, InBetta, Grupo Bandeirantes e Abicalçados. Planejou ações digitais para mais e 80 marcas, como Bradesco, Santander Cultural, Intelbras, Red Bull, Sthill, Burn, Sanremo, Seven Boys, Ouro e Prata e InterCity Hotéis. Atuou em importantes veículos online: Portal Terra, clicRBS e Zero Hora. Também é um dos palestrantes e
consultores de marketing digital mais requisitados do Sul, com mais de 200 palestras e consultorias realizadas nos últimos anos.
Tendências e Insights de Marketing Digital para 2017Fabulosa Ideia
Confira mais de 80 tendências de Marketing Digital para 2017 colhidas pelo especialista Rafael Terra. Entre as tendências: SEO para Apps, Inbound PR, Leitura Escaneada, Realidade Aumentada, Facebook Iq, Brindes Sociais, Google AMP Everywhere, Facebook Messenger for Business, Marktplace, Content Remarketing, Live Streaming, Vídeos 360, A busca pelo feedback positivo e Mídia Programática.
Instabusiness - Estratégias para marcas no InstagramMaratona Digital
Maurício Thomsen - Cofundador da GRAM
Cofundador - na GRAM, uma agência de produção de conteúdo e curadoria de criadores focada em Instagram. Foi Suggested User do Instagram, selecionado no festival mundial de ultracurtas metragens Art By Chance 2015, premiado com menções honrosas no iPhone Photography Awards 2015. Publicitário com passagem pela Escala, DEZ, Gad' e Perestroika.
Growth hacking e a redefinição do marketing digital - Maratona DigitalMaratona Digital
André Pase - MIT e PUCRS
Jornalista, PhD em Estudos Comparados de Mídia pelo Massachusetts Institute of Technology (MIT). Professor de Jornalismo e do Programa de Pós-Graduação em Comunicação da Famecos/PUCRS. Coordenador da Especialização em Desenvolvimento de Jogos Digitais da PUCRS e pesquisador do Ubilab, Laboratório de Pesquisa em Mobilidade e Convergência Midiática da Famecos. Atualmente, atua em projetos para Globo.com, Paim, DB Server e WAN-IFRA, além de pesquisas acadêmicas sobre jogos digitais, comunicação digital e mobilidade.
Marketing Digital para empresas de serviços - Maratona DigitalMaratona Digital
Rafael Terra é CEO da Fabulosa Ideia e professor de MBAs de Marketing Digital em diversas instituições, entre elas ESPM e PUC. Integrou o time de palestrantes em inovadores projetos digitais no Brasil, como o Bootcamp de Midias Sociais, Marketing Minds, RD on The Road, Conexão KingHost e o Innovation Experts. Realizou treinamentos in company para importantes empresas nacionais, como SEBRAE, CDL, AMCHAM, Grupo RBS, Unimed,Tramontina, InBetta, Grupo Bandeirantes e Abicalçados. Planejou ações digitais para mais de 80 marcas, como Bradesco, Santander Cultural, Intelbras, Red Bull, Sthill, Burn, Sanremo, Seven Boys, Ouro e Prata e InterCity Hotéis. Atuou em importantes veículos online: Portal Terra, clicRBS e Zero Hora. Também é um dos palestrantes e consultores de marketing digital mais requisitados do Sul, com mais de 200 palestras e consultorias realizadas nos últimos anos.
Here's the hard truth about marketing: your customers are better at it than you. Over the past decade, marketers perfected content creation, but as a result, things got a lot more competitive for businesses and a lot more crowded for buyers. So while creating content is still your best and cheapest strategy, it should no longer be your only strategy. That's where your customers come in. Learn more.
Ketchum Digital & Social Almanac 2016 is a review of the year ahead in public relations based on the top 100 stories in digital and social, identified by the Ketchum Engagement network in 2015, and 17 viewpoints written by our experts from around the world.
10 Social Best Practices from the Best Social Brands of 2013Ben Grossman
You see the biggest brands in the world winning the social media war and are left wondering: How can my business get the most out of social? This presentation explores how to leverage best practices from the biggest and best social brands in the world for your company (that may not have a big budget). This 2013 round-up of social media anecdotes offers 10 actionable recommendations to help your business go to the next level. It was originally presented at Hubspot's INBOUND 2013.
What marketing tactics will make your business soar to the top in 2017?
We asked the Social Media Rockstar Event Speakers what they believe will be a “killer marketing tactic” for 2017.
Is social media relevant to small business or is it just confused hype? How can a small business owner make sense of how the social web works? Facts, figures and strategy to help SMEs finally 'get' what the social web really means.
#69Predictions Marketing Experts Share for 2016Bryan Kramer
It’s that time of year again. A time to take what we’ve learned and figure out how to plan for big marketing wins in 2016. Since each year is different with a new set of challenges, we tapped into the world’s top industry leaders to tell you their own predictions for next year in helping you to think through your own marketing initiatives.
Last week I had the pleasure of attending the Social Fresh conference in Tampa, Florida (they have a West Coast version coming up this summer – check it out!). Besides basking in the Florida sunshine, the conference had a tremendous amount to offer. With 300 attendees and a range of presenters, including Chris Brogan, Ted Rubin, Jay Baer and more, my mind was literally exploding at the incredible social insights shared over this two-day event.
There are several consumer trends that influence how we consume and use social media. Knowing this, we pulled together a few predictions from our Access Emanate digital experts on the hottest social media trends we expect to see take shape in 2017.
Do You Live and Breathe Digital Communication? Iliyana Stareva
Many companies are still struggling with digital transformation. The communication department is just one of the affected that's often failing behind. Here's what's happening in the world of digital and they key communication trends we're looking at ahead.
Tippie MBA Marketing Academy Guest LectureLydia Fine
These are the slides from my guest lecture at the Tippie Full-time MBA Marketing Academy session on December 1, 2011. Contact Lydia Fine at lydia-fine@uiowa.edu with questions or clarifications. Please cite Lydia Fine, University of Iowa as your source if you reuse any of this material.
Buy Pinterest Followers, Reactions & Repins Go Viral on Pinterest with Socio...SocioCosmos
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2. Our prediction that social media will become more and more critical
in 2016 shouldn’t come as a big surprise. Our company is called
Socialtyze, so…obviously.
But marketing is changing faster than Taylor Swift changed her outfits
between songs on the #1989WorldTour.
New technology is popping up around every corner.
New platforms are exploding. Audiences are becoming more and
more fragmented, and their attention spans are simultaneously
becoming shorter and more demanding.
People are accessing media on multiple devices. They’re choosing
with their wallets and their hearts. Data is more robust than ever, but
it’s all for naught if you can’t find the insightful needle in the haystack
that moves… the other, more important needle that your boss always
talks about.
So many things. So many questions. Here is our what, why and how
for 2016. You’re welcome. Call us, maybe.
INTRO
3. DATA, DATA,
& MORE DATA
Data is the underpinning of virtually everything we do as social
marketers. From audience insights to content optimization to
understandingthecompetitivelandscapetotargetingandretargeting
the right people at the right time…data is everything.
4. While the big data potential
on social is limitless, brands
are becoming more and more
frustrated with the mountains
of meaningless spreadsheets
being thrust upon them.
Business decisions don’t make
themselves, and marketers need
to extract very specific nuggets
of data insights that shed light
on cause and effect, and more
importantly, recommended
action(s).
Congratulations, 400,000
people are talking about you.
Did you know 15% mention your
drive thru?
Or that 48% love hockey?
Or that 28% love R Rated
Comedies?
BIG data is only as useful as
the numerical learnings it can
provide.
Make this the year you look for
“AHA” moments in your data.
BIG DATA VS
SMALL DATA
5. POWER OF 1st
PARTY DATA
Fans
Registered
Customers
Followers
Website
Visitors
Credit Card
Data
E-Mail
Source: Socialtyze and Agora Social
How are you using your first party data? Your e-mail lists, fans/
followers and website visitors are a goldmine and consistently
outperform all other targeting groups. For example, we have found:
• First party data to be 31% more effective than all other targeting
groups in building awareness.
• Fan lookalikes are 28% more effective.
• Fans convert 3.5x better than interest targeting for direct response
campaigns.
FIRST PARTY DATA + THIRD PARTY DATA
= PSYCHOGRAPHIC, DEMOGRAPHIC,
BEHAVIORAL INSIGHTS
(In other words...lightning in a bottle)
6. Your voice in social begins and
ends with your archetypes.
Access to first party data and
social listening now make it
possible to truly get inside a
person’s psyche and the various
“headsets” they experience
along the customer journey.
Understanding who your
customers are allows you to set
a very specific tone and content
strategy that will truly resonate.
The most important thing to ask
is always WHY, at the end of the
day, do they benefit from being
your customer. For example, say
you sell arthritis medication. You
don’t tell your story by saying
“it will make your pain go away.”
WHY do they want their pain to
go away? So they can pick up
their grandbaby and play in the
snow. Why does someone want
to save money? Why do they
want to eat better? Why do they
want to wear certain clothing?
Make a list of all the reasons and
then tell those stories.
ARCHETYPES 2.0
7. CREATIVE +
STRATEGY
The creative side of what we do is arguably the most fun (at least that’s
what our creative team says). But it’s also meaningless without a data-
driven strategy, supported by white glove community management
and amplification (that’s also data-driven). By now, you’re probably
starting to sense a theme here…
8. LOOK, MOM!
SHINY NEW
THINGS
The average person sees a
staggering number of brand
posts per scroll in their newsfeed.
2016 will be the year you need
to come to the party with some
thumbstopping tricks.
Pretty photos are great (and
super important), but this year,
you will be competing with
the likes of Facebook 360, an
immersive virtual reality video
experience that will take your
lunch money at recess if you
don’t come with your game face
on. Facebook 360 racks up a
ton of views because Facebook
prioritizes it in the newsfeed
(because Facebook does what it
wants, basically). It also requires
repeat viewings so that fans can
catch all of the hidden Easter
eggs in the video.
Also watch for more (and better):
• Live Streaming (Facebook
Live, Periscope, Meerkat)
• Video
• Cinemagraphs
• GIFs
Use social listening to determine
what your audience cares and
talks about. And, please, for the
love of Amy Schumer and all that
is holy, optimize your content for
the platform on which it will live.
And be seen. By all. Forever. For
a crash course you can view our
social media-sizing guide.
9. COMMUNITY
MANAGEMENT
IS KING
While we will continue to see
all kinds of hot new content,
Community Management is,
and always will be, the most
important thing you do as a
social media marketer.
We did a little experiment
recently asking 10 different
brands very simple product
related questions and we waited
to see which got back to us…and
how quickly.
• Brand 1: 15 minutes
• Brands 2 and 3: Two hours
• The Rest: On vacation in Hawaii
(still)
According to a survey by The
Social Habit, 32% of respondents
who have ever attempted to
contact a brand through social
media for customer support
expect a response within 30
minutes. And 42% expect a
response within 60 minutes.
Bottom line is you have to be
more of a person and friend –
tone and voice are critical but
that also means being reliable,
genuine and relatable, especially
when someone needs you most.
You can do all the fancy sh!t you
want when it comes to content,
but if you’re not a friend to your
fans, you’re missing the point
completely.
10. KEEP ON
SNAPPIN’ ON
Believe it or not, the end of
Charlize Theron and Sean Penn’s
relationship wasn’t the most
prominent ghosting of 2015.
Snapchatghosts,or“Snapcodes,”
have begun permeating every
corner of the internet and the
real world, as more brands,
publishers and celebrities flock to
the platform in hopes of reaching
its more than 100 million active
users, who are racking up more
than 6 billion video views per day.
History tells us that brands who
are early adapters to emerging
platforms end up head and
shoulders above latecomers
who sit a little too long on the
sidelines. As Snapchat becomes
more brand friendly and its most
influential users make it even
more mainstream, 2016 will be
the year that brands looking to
reach a 13-24 year old audience
will flock to it.
The best uses for Snapchat
for brands are product
announcements,contests,behind
the scenes access and special
offers, to name a few, though
tracking and measurement
are still a major challenge for
marketers. Snapchat still has a
ways to go for advertisers, but
as inventory grows, the platform
will become more sophisticated,
and you will want to be sitting at
that table.
Source: Wall Street Journal
11. GATHER
‘ROUND FOR
STORY TIME
We fell in # with the concept
of Story Starting this year. You
always hear people talk about
storytelling. But let’s face it, on
social, no one likes to be talked
at.
The genius behind story starting
is that rather than shouting one
way messages to people who
are probably more interested
in watching videos of all the
people who almost died riding
their Hoverboards at Christmas,
you focus on starting a story
and let your people do the rest.
It’s no secret that people love
to talk about and take photos
of themselves. According to
data from Samsung, selfies
make up almost one-third of
all photos taken by people
aged 18-24. Give people an
incentive to become brand
advocates and you can increase
your reach exponentially – in
fact, an average of 1,000 more
impressions per UGC social
post.
Amplify your message even
further by seeding Influencer
Generated Content.
Source: Samsung, Crimson Hexagon. Socialtyze Analytics & J. Walter Thompson
12. FIND YOUR
ETHOS
A recent survey from Aflac found
that two-thirds of millennial
respondents are likely to invest
in a company well known for its
corporate social responsibility
program, compared with less
than half of adults over 34. And
according to a study by Horizon
Media’s Finger on the Pulse, 81%
of millennials expect companies
to make a public commitment to
corporate citizenship.
What do you, as a brand, care
about? What do your fans care
about? Figure that out and
then weave that into your story,
consistently and authentically.
Are you about people
development? Sustainability?
Education? 2016 is the year
we go beyond just “targeting
millennials.” Tell a story beyond
your product or service. Make me
care, make me believe, and then I
will be your friend forever.
13. MEDIA +
AMPLIFICATION
So now you’ve got all this amazing, data-driven content. Now
what? Now…people need to see it. Doing media the right way on
social may seem like a daunting task, no matter how big or small
your budget is. There are so many platforms, so many calls to
action and so many, ahem, ways to use data, you don’t even know
where to start.
NOT TO WORRY. TURN THE PAGE
14. CONTINUE TO SEE OUR BREAKDOWN
FACEBOOK
≠TWITTER
≠INSTAGRAM
≠SNAPCHAT
≠PINTEREST
Not all platforms are created equal. Choose the ones that align with
your brand and the specific goal(s) of your campaign.
The first, most important step is to zero in on one specific goal,
whether it’s engagement, views, email sign-ups, app downloads,
trackable sales, or whatever else. Then you back into your campaign
strategy from there.
Select the social networks to run on for good reason and build creative
that is customized for the context of each platform. If budgets are
limited, stick with one or two networks. Spreading limited dollars
across several platforms may feel like you’re casting a wider net, but
it is sure to produce lackluster results.
15. FACEBOOK:
With 73% of the U.S. on
Facebook, it’s clearly the
juggernaut and makes sense
for all non-teen brands. It’s
excellent for longer-term
storytelling, direct marketing
and awareness building.
TWITTER:
Twitter, on the other hand, has
NOT proven itself as a great
direct response vehicle but
it is excellent at generating
buzz and keeping your brand
relevant and top of mind
during real-time events.
INSTAGRAM:
We are currently having a love
affair with Instagram for many
reasons. As the younger sibling
to Facebook, it will inherit
many of the ad tools that have
been vetted and perfected
over the past seven years.
We are particularly excited
about Instagram as a direct
response vehicle and have
already seen great success
with its Reach & Frequency
offering. It’s also ideal for the
under 35 crowd, which makes
up 90% of its audience.
PINTEREST:
Pinterest is 84% Women and
is one of the best spots on the
web to find people who are in
the decision making process
of the customer journey.
Seventy percent of Pinterest
users are on the platform to
get inspiration on what to
buy, make or do. Brands that
perform the best here are ones
that can sell their products in
an aspirational and visual way,
such as fashion, home goods
and publishers.
VINE:
Vine is perfect for the teen and
twenty something audience
with a short attention span
and a love for humor and/or
creatively crafted videos.
SNAPCHAT:
Like Vine, Snapchat is ideal for
ayoungeraudiencewith71%of
the users under the age of 34.
In addition, it’s ideal to reach
college students. Seventy
seven percent of all female
college students and 50% of
all male college students share
selfies on Snapchat.
Source: DMR, Statistica and Pew | 2015
16. PAID VS.
ORGANIC
REACH ON
FACEBOOK
If a company posts on Facebook
without paid media, does anyone
ever see it?
Good question, we’re so glad you
asked.
While brands need to buy media
to be relevant on Facebook,
we seem to have discovered a
silver lining. With paid media,
Facebook will amplify both
your “sponsored” and organic
reach, making your posts even
more valuable and allowing your
message to be more visible –
between 57% and 710% more to
be exact.
In order to draw definitive
conclusions, more analysis needs
to be done, but the trending
correlation is pretty clear and the
benefits are tough to ignore.
Brands that are relying solely on
organic reach for their posts are
becoming less and less relevant
as the Facebook algorithm
favors paid customers. While this
is tough news for some, we see
an upside. The pairing of organic
and paid allows media buyers and
community managers to work
together to maximize results.
17. Digital advertising has gone a bit
bananas. Ads are everywhere. They
jack up load times. They make you
want to throw your phone across
the room. Intrusive, one-way
advertising has little value to 99.9%
of the people who see them.
According to a recent report by
PageFair, there are now 198 million
global active users of ad blocking
software, up 41 percent from
12 months ago. The report also
estimates that ad blocking will cost
publishers $22 billion in revenue
this year.
Like any market, when demand for
digital advertising remains constant
butaproduct’savailabilitydwindles,
there becomes a business need for
alternatives. Native advertising has
stepped nicely into that space. 2015
saw a 55% increase in budget over
2013 according to an ANA study
among marketing executives.
This year, focus more on developing
meaningful content placed in
context. Sponsorships, Social and
Influencer Marketing will be the
biggest winners from the shift away
from traditional digital display.
THE AD
(STUMBLING)
BLOCK
18. THE RISE OF
SPONSORED
SOCIAL
CONTENT
With ad blocking eating away
at digital display ads, publishers
and media companies will
be aggressively seeking new
revenue opportunities to replace
lost ad inventory in 2016.
Consider that MTV and Nat Geo
have 48 MM and 38 MM fans on
Facebook, respectively, but make
little to no ad revenue from this
or any other social platform.
The announcement of Facebook’s
Instant Articles has begun
to change this dichotomy by
creating a new social digital
publishing model that allows
content producers to publish
on Facebook with rich instantly
loading articles that can also
carry advertising. We predict that
other social platforms will follow
suit to allow their newsfeeds to
become more interesting and
sticky - and of course, keep
anyone from leaving. Ever.
We also see brands partnering
with publishers to create more
integrated content marketing
programs in the form of socially
enabled microsites and apps.
In 2016, look to partner with
relevant media companies on
social to leverage their talent,
marketing genius and vast reach.
And then hang on for the ride.
19. EMAIL IS
YOUR FRIEND
Rumors of the death of e-mail have
been greatly exaggerated. As brands
continue to localize, segment and
otherwise make email marketing
personal again, this channel is your
long lost friend when it comes to
connecting with customers.
This year, think less about demanding
immediate conversion with your ads
(after all, nobody proposes after the
first date) and more about committing
to a longer term, more effective
approach that allows customers to
get to know you via email and ad
retargeting campaigns.
“How do I collect more emails?” (You
ask such great questions.)
Run paid media acquisition
campaigns in social and measure
success by comparing your new lists
vs. your existing list based on cost
per acquisition, engagement, sales or
other KPIs.
Another more powerful method is
focused on Giving to Get.
Build engaging social experiences
efficiently via microsites and use
Facebook Authentication or email
submission forms as a requirement to
participate. Users can enjoy a branded
experience, become eligible to win
something and join your email list.
And, through email capture and
retargeting, you will develop an
ongoing connection that nurtures
loyalty.
20. Case Study:
Warner Bros. partnered with a sponsor to create a Halloween
Quiz called “Trick or Trivia,” which collected 44,000 new
e-mails. After 4 e-mail drops, the new list performed as
follows:
• 35% open rate (nearly 2x their average)
• Converted 1,000 new e-commerce customers
• Unsubscribe rate well below 1%
21. INFLUENCERS
ARE YOUR
BEST-ER
FRIENDS
#SQUADGOALS
Influencer marketing is word of
mouth at scale, and is poised for
fantastic (continued) growth in
2016 A few reasons why:
• In the first half of 2015,
marketers have achieved
$9.60 in Earned Media Value
for every $1 spent
• 81% of Marketers said their
influencer marketing efforts
have been effective
• 84% of brands expect to
launch at least one campaign
in the next 12 months
The single most important tip
we can offer in 2016 is Choose.
Influencers. Wisely.
Make sure you use social
listening technology to query
the fan base of your influencers
before selecting them. You may
be surprised at what you find.
One influencer that we queried
for a health and fitness brand
seemed like a perfect match,
but the data showed that her
followers were largely 13-24 year
old male gamers. Probably not
the best audience for a fruit and
nut bar.
For more insight, see our 6Ws of
Influencer Marketing – the Why,
Who, Where, When, What &
Want.
Allow influencers to become your creative directors
Image by Julie Lee for Veggie Grill
Source: eMarketer and Schlesinger Associates
22. BUYING PAID
MEDIA? DO IT
WISELY.
So you fought alllll year to get a
media budget. And you got one
(high fives all around)! If you want
to continue with said budget – or
even get an increase down the
road – do yourself a favor and
make sure you’re doing media
the right way. Following is just a
taste of all the things you’ll want
to check off your list.
PLAN YOUR LANDSCAPE
EVENTS
Build a calendar of events that
you know will cater directly to
your demo such as movies, TV
shows, concerts, sports and/or
other pop culture events. This
will help you to stay relevant and
connect with your audience in
areas that they care about.
KNOW WHAT’S BEING TALKED
ABOUT BEFORE YOU GET TO
THE PARTY
Use Social Listening tools like
Crimson Hexagon to see what
your target demo is talking about
and what other affinities define
them. Recently, we launched
a horror movie and saw that
American Horror Story was their
favorite show. We built an entire
strategyanddevotedasignificant
portion of our budget around the
show’s airing and its finale. Those
tweets were our top performer,
producing a 24% CTR, which
was 300% the entertainment
standard at the time.
23. TRACK AND ANALYZE YOUR
PHOTOS TO KNOW WHAT
WORKS BEST
Create a list of guidelines for the
best performing photos based
on a variety of characteristics.
For example, we’ve found close
up shots of groups perform
at half the CTR of couples
and singles; and solid dark
backgrounds represent a 12% lift
in effectiveness on Facebook,
because those ads pop against
the lighter environment. The
exact opposite is true for Twitter,
which has a darker design.
PERFECT PRACTICE MAKES
PERFECT
A/B testing across images and
video is critical before a big
spend. Results can improve by
up to 100%.
DON’T PULL IN TWO
DIRECTIONS - FOCUS ON ONE
KPI
Both Twitter and Facebook are
built around KPI-based bidding,
so if you have multiple goals
for a campaign (e.g. sales
vs. awareness) you’re setting
yourself up to fail.
STAY FRESH
Allocate the right funding for
images and copy to optimize
your creative and keep it fresh.
THE FIRST 3 SECONDS ARE KEY
For videos, make sure your first
3 seconds are thumbstopping.
For example, we edit out all green
screens and credits for movie
studios we work with. Also, be
sure to play your video on mute
when testing because that is how
your customers will see it unless
they click for sound.
CONTINUE
24. SOCIAL ROI
Only 27% of marketing executives
claim that they can prove clear ROI
for their social media efforts. OUCH!
We can do better. We have to.
Here are 5 ways to measure social ROI
beyond engagement.
• If you have a sizable media
budget ($250K range), work with
Facebook and Datalogix to run
ads across exposed and controlled
groups with similar profiles. The
beauty of Facebook and Instagram
is that they are tracking walking,
talking people and not cookies.
Wait…did someone say cookies?
(Sorry, we looooove cookies.)
• Datalogix can measure sales lift
via credit card transactions. If you
don’t have a big budget but do have
a loyalty app, you can do the same
with a savvy data partner. Measure
sales lift from the people that saw
the ads vs. those that did not.
• If you have neither a large budget
nor a loyalty app, don’t panic, just
measure success through social
coupons or any type of in-store
tracking device.
We did a relatively small budget, special
offer campaign with Waze and sent nearly
10,000 people to the parking lots of our
client’s retail locations.
• Don’t like special offers? Then
zero in on one particular item and
measure the sales lift.
• Don’t like any of the above? Maybe
you need some more cookies in
your life.
The above simply scratches the
surface of social ROI. There is a lot
more that we can do today to measure
sales return, and there’s no doubt we’ll
learn more in 2016.
Just remember: you miss 100% of the
shots you don’t take.
Source: eMarketer
25. Like bell bottom jeans or your cousin Bob at last
year’s Thanksgivingdinner,fragmentedsocialmarketing
is OUT. What’s required in this current digital landscape
is a 360-degree, holistic approach.
Social media is a complex creature. As such, you must
work with subject matter experts in each of the core
tenants of Data, Creative and Amplification. Having
a team oversee each of these disciplines under one roof
is ideal because their agility is positively unmatched.
And, they can leverage data in near real time to ensure
your brand is maximizing its ROI.
P.S. By “they” we mean “we.” So again, call us maybe?
JOHN BOHAN
CEO & Founder
john.bohan@socialtyze.com
310.773.0942
2150 Park Place Suite 100
El Segundo, CA 90245