AUDIENCE: Advertising agencies
OVERVIEW: How is Social Media changing the advertising industry? How is consumer dialogue impacting outbound marketing? This presentation, co-written by Laura Porto Stockwell of Publicis in the West, and Eric Weaver of Brand Dialogue, covers these massive shifts in commerce, culture, media and advertising.
A number of folks attended our open house during NewCo York earlier in May 2015. Attached is the overview deck we presented on BDMI and the trends we are following.
An Introduction to advertising on Social media including Facebook, LinkedIn, ...Dale Denham
A beginners guide to advertising on Facebook, LinkedIn, & Twitter. Also addressing how to segment your Facebook friend list and best target your posts. First delivered at the 2015 PPAI Expo, this presentation will guide you through the first steps to advertise effectively on social media sites and grow revenues for your small business or large business. From boosting posts to targeting your customers, this presentation covers it all.
Travel back in time to the birth of Influencer Marketing and follow the word-of-mouth marketing tactic as it evolves to meet the needs of each technological innovation. Take a deep dive into how marketers harnessed the power of social networking to reach new customers through the ages.
Corresponding article on http://blog.jayare.eu/articles/social-media-marketing.
A presentation about the possibilities of social media, how to use it to generate traffic and increase your online visibility.
You can find the corresponding article on http://blog.jayare.eu/articles/social-media-marketing
A number of folks attended our open house during NewCo York earlier in May 2015. Attached is the overview deck we presented on BDMI and the trends we are following.
An Introduction to advertising on Social media including Facebook, LinkedIn, ...Dale Denham
A beginners guide to advertising on Facebook, LinkedIn, & Twitter. Also addressing how to segment your Facebook friend list and best target your posts. First delivered at the 2015 PPAI Expo, this presentation will guide you through the first steps to advertise effectively on social media sites and grow revenues for your small business or large business. From boosting posts to targeting your customers, this presentation covers it all.
Travel back in time to the birth of Influencer Marketing and follow the word-of-mouth marketing tactic as it evolves to meet the needs of each technological innovation. Take a deep dive into how marketers harnessed the power of social networking to reach new customers through the ages.
Corresponding article on http://blog.jayare.eu/articles/social-media-marketing.
A presentation about the possibilities of social media, how to use it to generate traffic and increase your online visibility.
You can find the corresponding article on http://blog.jayare.eu/articles/social-media-marketing
Social Media Marketing Best Practices For Food Service Brian Cliette
Social Media Marketing Best Practices For Food Service
To Learn More Check Out Our Digital Marketing Video Courses Below:
Rock Social Media in 30 Minutes a Day
Save 95% Off The Original Price Normal Price: $297
Slideshare Discount Price $15.00
Udemy Coupon Code: "sweet"
Click Below For a FREE Course Preview
http://bit.ly/20j5ZBH
Social Media Marketing for the Hotel Industry:
Save 95% Off The Original Price Normal Price: $297
Slideshare Discount Price $15.00
Udemy Coupon Code: "sweet"
Click Below For a FREE Course Preview
http://bit.ly/1PPZKQM
Social Media and the Customer Journey
Recognizing the notion of a customer journey within social media is bringing great reward to organizations. Connect with customers seamlessly across platforms, channels & departments for unrivalled customer experience.
50+ leading corporate speakers | 15 C-suite Executives | 350+ Corporate Peers | 4 tailored tracks
More info here: http://ow.ly/I0f0X
A full day workshop for executives, marketing heads and communications heads on --
1. How to organize and energize brand evangelists to achieve business objectives?
2. How to create influencer platforms and programs that work both online and offline?
3. How to build strong relationships with influencers by integrating online communities and offline events?
I have used versions of this slide deck for the following workshops:
- Private workshop for MSLGROUP clients in Taiwan.
- Private workshop for MSLGROUP offices in India, China, Taiwan, Hong Kong, Japan and Singapore.
- Marcus Evans Social Media Marketing Conference, November 2010.
- Private workshop for RPG Group, June 2010.
- Private workshop for BIAL, June 2010.
- NASSCOM Foundation workshop, April 2010.
- NASSCOM Emerge Workshop, April 2010.
- Guest Lecture at MICA, March 2010
Social Media Marketing strategies for Travel and Hospitality ProfessionalsBrian Cliette
Social Media Marketing strategies for Travel and Hospitality Professionals.
To Learn More Check Out Our Digital Marketing Video Courses Below:
Rock Social Media in 30 Minutes a Day
Save 95% Off The Original Price Normal Price: $297
Slideshare Discount Price $15.00
Udemy Coupon Code: "sweet"
Click Below For a FREE Course Preview
http://bit.ly/20j5ZBH
Social Media Marketing for the Hotel Industry:
Save 95% Off The Original Price Normal Price: $297
Slideshare Discount Price $15.00
Udemy Coupon Code: "sweet"
Click Below For a FREE Course Preview
http://bit.ly/1PPZKQM
Marketing your business using social media or print or bothJim Sweeney
Jim Sweeney with Big Daddy Marketing in Houston, Texas presents some ideas about navigating the world of internet (social) marketing and how it relates to your overall marketing plan. Briefly discussed are Social Media Marketing, Website Marketing, and direct mail and EDDM mailing.
User-Generated Content (UGC) could be described as online word-of mouth, one of the most trustworthy sources of information. So how are brands using it and who's doing it well? And should UGC be a part of your content strategy?
Measuring the Influence of Social MediaBrian Cavoli
by Brian Cavoli
One of the most common questions companies have today about social media is how to measure and evaluate success of their efforts. Since we are well beyond need to “do it because it’s cool”, marketers need to demonstrate how their blogging, community participation and influencer outreach is impacting their business.
Social media is all about relationships. Everything you do in social media is about cultivating and nurturing the relationships of the people that shape your brand. The different ways to measure that influence is what the slides below are all about.
This short presentation summarizes the different types of influence in social media and how they can be measured. Since that elusive business impact is so difficult to quantify, I included some interesting industry studies that point to the specific ways social media is impacting business results.
I’d love to hear what you think about these slides and if you have additional ideas to make the story better. Leave a comment, send an email or find me on Twitter (@bcavoli)
With so many platforms available to us online, how do we chose where to focus our energy (and budget). Today our Internet presence must be more than a website, but how do we filter out the noise and decide upon how to promote ourselves online? Do we focus on SEO, PPC and/or which social media platforms? How do we know what will be successful for us and what might fail like the now defunct Google Buzz?
Not so long ago, making changes to your website used to take a lot of technical know-how and expensive software. In recent years, content management systems (CMS) have made it easy to update and expand your website's content. One of the more powerful and flexible CMSs is WordPress. Collin Condray of Blue Zoo Creative will give you an insider’s look on this system, from its ease of use to some of its powerful features such as SEO (search engine optimization) and eCommerce.
YOUR CUSTOMER HAS MOVED. DO YOU KNOW WHERE? #socialsellInsideView
Sales and marketing approaches have been flipped upside down with the explosion of social media. What worked 3 years ago, doesn’t work now. Social media has brought with it a profound global shift in communications that favors relationships over contacts, eliminates cold calling, and puts the buyer in control of the sales process. Capitalize on some simple, but practical “how to” ideas for engaging buyers and customers in a digital economy. During this session we will discuss:
• Why bother? A look at the numbers
• Evolution of sales and how social media applies
• Benefits of social selling
• Creating value in advance of the sales opportunity
• What executives want you to know
• Building loyalty and retention
• How to use social media for lead generation
• Lead generation from current networks
How to Build and Develop Successfully your Online Brand Community? Why your Customers and Prospects join Online Groups? What is the Cost of developing an Online Community? If you look for answers, just read this presentation. I will be glad to read your comments!
Thierry Cellerin, CEO of BuzzFactory.
Social Media Marketing Best Practices For Food Service Brian Cliette
Social Media Marketing Best Practices For Food Service
To Learn More Check Out Our Digital Marketing Video Courses Below:
Rock Social Media in 30 Minutes a Day
Save 95% Off The Original Price Normal Price: $297
Slideshare Discount Price $15.00
Udemy Coupon Code: "sweet"
Click Below For a FREE Course Preview
http://bit.ly/20j5ZBH
Social Media Marketing for the Hotel Industry:
Save 95% Off The Original Price Normal Price: $297
Slideshare Discount Price $15.00
Udemy Coupon Code: "sweet"
Click Below For a FREE Course Preview
http://bit.ly/1PPZKQM
Social Media and the Customer Journey
Recognizing the notion of a customer journey within social media is bringing great reward to organizations. Connect with customers seamlessly across platforms, channels & departments for unrivalled customer experience.
50+ leading corporate speakers | 15 C-suite Executives | 350+ Corporate Peers | 4 tailored tracks
More info here: http://ow.ly/I0f0X
A full day workshop for executives, marketing heads and communications heads on --
1. How to organize and energize brand evangelists to achieve business objectives?
2. How to create influencer platforms and programs that work both online and offline?
3. How to build strong relationships with influencers by integrating online communities and offline events?
I have used versions of this slide deck for the following workshops:
- Private workshop for MSLGROUP clients in Taiwan.
- Private workshop for MSLGROUP offices in India, China, Taiwan, Hong Kong, Japan and Singapore.
- Marcus Evans Social Media Marketing Conference, November 2010.
- Private workshop for RPG Group, June 2010.
- Private workshop for BIAL, June 2010.
- NASSCOM Foundation workshop, April 2010.
- NASSCOM Emerge Workshop, April 2010.
- Guest Lecture at MICA, March 2010
Social Media Marketing strategies for Travel and Hospitality ProfessionalsBrian Cliette
Social Media Marketing strategies for Travel and Hospitality Professionals.
To Learn More Check Out Our Digital Marketing Video Courses Below:
Rock Social Media in 30 Minutes a Day
Save 95% Off The Original Price Normal Price: $297
Slideshare Discount Price $15.00
Udemy Coupon Code: "sweet"
Click Below For a FREE Course Preview
http://bit.ly/20j5ZBH
Social Media Marketing for the Hotel Industry:
Save 95% Off The Original Price Normal Price: $297
Slideshare Discount Price $15.00
Udemy Coupon Code: "sweet"
Click Below For a FREE Course Preview
http://bit.ly/1PPZKQM
Marketing your business using social media or print or bothJim Sweeney
Jim Sweeney with Big Daddy Marketing in Houston, Texas presents some ideas about navigating the world of internet (social) marketing and how it relates to your overall marketing plan. Briefly discussed are Social Media Marketing, Website Marketing, and direct mail and EDDM mailing.
User-Generated Content (UGC) could be described as online word-of mouth, one of the most trustworthy sources of information. So how are brands using it and who's doing it well? And should UGC be a part of your content strategy?
Measuring the Influence of Social MediaBrian Cavoli
by Brian Cavoli
One of the most common questions companies have today about social media is how to measure and evaluate success of their efforts. Since we are well beyond need to “do it because it’s cool”, marketers need to demonstrate how their blogging, community participation and influencer outreach is impacting their business.
Social media is all about relationships. Everything you do in social media is about cultivating and nurturing the relationships of the people that shape your brand. The different ways to measure that influence is what the slides below are all about.
This short presentation summarizes the different types of influence in social media and how they can be measured. Since that elusive business impact is so difficult to quantify, I included some interesting industry studies that point to the specific ways social media is impacting business results.
I’d love to hear what you think about these slides and if you have additional ideas to make the story better. Leave a comment, send an email or find me on Twitter (@bcavoli)
With so many platforms available to us online, how do we chose where to focus our energy (and budget). Today our Internet presence must be more than a website, but how do we filter out the noise and decide upon how to promote ourselves online? Do we focus on SEO, PPC and/or which social media platforms? How do we know what will be successful for us and what might fail like the now defunct Google Buzz?
Not so long ago, making changes to your website used to take a lot of technical know-how and expensive software. In recent years, content management systems (CMS) have made it easy to update and expand your website's content. One of the more powerful and flexible CMSs is WordPress. Collin Condray of Blue Zoo Creative will give you an insider’s look on this system, from its ease of use to some of its powerful features such as SEO (search engine optimization) and eCommerce.
YOUR CUSTOMER HAS MOVED. DO YOU KNOW WHERE? #socialsellInsideView
Sales and marketing approaches have been flipped upside down with the explosion of social media. What worked 3 years ago, doesn’t work now. Social media has brought with it a profound global shift in communications that favors relationships over contacts, eliminates cold calling, and puts the buyer in control of the sales process. Capitalize on some simple, but practical “how to” ideas for engaging buyers and customers in a digital economy. During this session we will discuss:
• Why bother? A look at the numbers
• Evolution of sales and how social media applies
• Benefits of social selling
• Creating value in advance of the sales opportunity
• What executives want you to know
• Building loyalty and retention
• How to use social media for lead generation
• Lead generation from current networks
How to Build and Develop Successfully your Online Brand Community? Why your Customers and Prospects join Online Groups? What is the Cost of developing an Online Community? If you look for answers, just read this presentation. I will be glad to read your comments!
Thierry Cellerin, CEO of BuzzFactory.
Conversion of Video ads to cinema formats, We have more than 7000 cinema all over india tie up for Cinema Advertising, For cinema advertising movies , slides in India call 9068686868. Best Cinema Advertising all over india contact Brand Promoters at 9215811440
How Digital has changed our lives,
What is Social Media?
What are the usual types of Social Media, prevalent in India? Social Media Reach, Global, India. Indian Social media – what to expect in next few years Brands on Social Media in India. What all can one do on social media, Who all are on social media
Outdoor Advertising Agency - Global Advertisers: The Ultimate Choice in Outdoor Advertising
Premium Quality Hoardings at Prominent Areas of Mumbai, Maharashtra
For attractive package deals contact us now – Mr. Sanjeev Gupta -9820082849 / sanjeev@globaladvertisers.in
www.globaladvertisers.in
Social Media Advertising presented by www.SocialMediopolis.comMichael Crosson
This presentation was created for a group of international executives attending the Copenhagen Business School during seminars in San Francisco, Oct. 2009. It is focused on helping them understand the general social media advertising landscape and is not intended to be comprehensive or in-depth due to time limitations. Several reference slides included were taken from other presentations and credited at the end.
If you know your way around Facebook and have a good handle on Twitter, it may be time for your business or company to start advertising on social media. To get you started, here is the presentation from a seminar that Innovate Burlington recently did on social media advertising for businesses.
Tracxn Media & Entertainment India - August 2015Tracxn
Scope: The arena of Media and Entertainment Industry in India is humongous. This report covers Media and Entertainment companies in India. This excludes the media communications, marketing and advertising companies. Over $1B invested in last 5 years, with ~ $120M invested in July, 2015.
6 Acquisitions were made in the last 6 months (of which 4 are offline).
- Sarthak Entertainment by Zee Entertainment
- DT Cinemas by PVR
- YoBoHo Media by Broadband TV
- Mosaic Media Ventures by News Corporation
- Maa Television by Star India
- Fun Multiplex by Cinepolis India.
Most active investors:
• Blume Ventures (Level10 Entertainment, Homeveda, Glamrs)
• Cisco (Apalya, Qyuki Digital Media, Nimbus)
• Sequoia Capital (DailyHunt, WhatsOn India, PressPlay)
• Tiger Global (InShorts, Saavn, Culture Machine)
Notable investments in last six months:
• Saavn ($100M series C from Tiger Global, Stead view Capital, Bertelsmann, July 2015)
• InShorts ($20M series B from Tiger Global, July 2015)
• Glamrs ($1M pre series A from Blume Ventures, June 2015)
TRACXN
Building the largest team of Analysts tracking startups globally for Venture Capital Funds.
www.tracxn.com
hi@tracxn.com
The Greatest Question Since the Meaning of Life: What is the ROI of Social MediaLumension
Prior to the Web, companies controlled the engagement with their prospects and customers through information. With the advent of the Social Web and introduction of social media, we are no longer in control of the selling process or influencing the buyer. The people are in control. Today, companies must recognize the paradigm shift in the public relations and marketing landscape as Web 2.0 has fundamentally changed the way we connect, communicate and influence our customers, partners, press, analysts, and other industry influencers. In this presentation titled: The Greatest Question Since the Meaning of Life – What is ROI of Social Media?, C. Edward Brice, SVP of Worldwide Marketing for Lumension, will provide real world insight into the following:
• The evolving marketing and PR landscape
• Why marketing MUST use social media
• Lumension’s story
• Key learnings
• Dos and Don’ts
This is a presentation I give to marketers who are using traditional methodologies to "communicate" with their core audiences. The purpose of this presentation is to educate and introduce traditional marketers and advertisers to the new consumer truths as well as educate them on the basics of interactive marketing and creative standards that fuel consumers conversations.
This is also used as a 101 to traditional agencies that are trying to build a digital culture with in their discipline sets.
Digital Marketing for Financial Services Companies: New Mantras, New MediaWilson Cleveland
An overview of the digital media marketing landscape. New principles and strategies. Examples taken from financial services companies (as this was the audience for this particular presentation). Contact me at wcleveland@cjpcom.com for more information.
Social Media, the "building" of shared meaning among communities, is becoming more pervasive in our personal and professional lives. Facebook, Twitter, Flickr are common day references.
As a branding and design firm, Corey McPherson Nash uses social media to project who they are, how they think, and what they're up to. CMN engages their clients (and prospective clients) in social media to better understand the client's brand and audiences. Learn various approaches to social media: is it appropriate for you? how do you build an audience? Is it worth your time?
Corey McPherson Nash, a national branding and design firm, helps organizations achieve measurable brand equity across a wide variety of print and interactive communications. Widely recognized for its thoughtful design and strategic insights into the critical task of brand iteration and creative development, it is the branding studio of choice for a wide range of leading business, educational, and cultural institutions.
What is social media? How can your organization effectively use social media tools including Facebook, Twitter, blogs, and YouTube to gain a competitive advantage and win new customers and donors? Learn how to join the conversation online and use social media to reach influencers that will spread your message to their communities.
Tactica is pleased release an update to The Conversation - An Introduction to Social Media - an introductory seminar exploring the power of social media by Kevin Glasier.
Social media is one of the fastest growing categories on the web and it offers unlimited potential for public relations and marketing professionals. This presentation provides:
• A definition of social media;
• 10 keys to social media success;
• an overview of social media tools; and
• social media myths.
The updated presentation was given to The Certified Management Accountants of Manitoba and at Going Barefoot – a conference for non-profit communicators.
In the web-made world, a radical imperative has emerged: open up. Social media grants us the ability to embrace opening up to our customers, partners and internal counterparts, but the trick is to understand which component of social media is best for your objective. Dale Edman, Director of Account Strategy at Resource Interactive, will review the challenges we all face in the new, networked world. He will guide you through the social media mix from blogs to twitter and highlight best practices of leading brands.
Setting the scene for why social media and permission marketing need to be part of your web strategy. Uses Shift Happens, Universal McCann survey, IAB Report on
User Generated Content, Social Media, and Advertising, Nielsen “Trust in Advertising” report, Seth Godin Meatball Sundae and The Cluetrain Manifesto
AUDIENCE: Food and beverage manufacturers and distributors, with a relatively low involvement in social media
EVENT: 2010 Canadian Council of Grocery Distributors Western Conference
DATE: 28-Jan-10
SPEAKER: Eric Weaver, Tribal DDB Vancouver
SYNOPSIS: This covers the "why" and "how" concerning social media for the grocery industry.
Food is ripe for an upgrade: how emerging tech is transforming an industryEric Weaver
In 2018, Americans wasted over $165 billion of food - 40% of the entire US food supply (CNBC). In the meantime, 40 million Americans were listed as "food insecure" (USDA). What's creating this waste? According to Maersk Growth, 75% of food waste happens before product reaches retail shelves. The culprit: inefficiencies created by poor or missing data.
There are four emerging technologies that can save billions of dollars and reduce financial, reputational and health risks. They include IoT sensors (to gather data), 5G networks (to connect that data), blockchain data ecosystems (to share that data), and artificial intelligence (to operationalize that data).
In this keynote from the 2019 Emerging Technologies Conference, Transparent Path CEO Eric Weaver shares how these four emerging technologies are beginning to work together to leverage data in ways that identify and limit waste earlier in the supply chain.
What are you feeding me? Blockchain, trust & the future of foodEric Weaver
Arsenic in your rice. Donkey meat in your ground beef. Salmonella in your child's shampoo. Sugar water in your grandmother's insulin shot. Incidents of counterfeit products, contamination, and outright fraud are mushrooming in the food, beauty and pharma sectors — and consumer trust has plummeted to historic lows. But what if your products could talk? Tell you where they came from, and where they've been? If they were real - or if they'd spoiled? Former Xerox VP Eric Weaver discusses the growing risks around these very personal products and how distributed ledger tech is allowing brands to demonstrate proof of origin, chain of custody, and marketing claims. Attendees will walk away with a deeper understanding of how integrating IoT and blockchain technologies with on-the-ground certification is transforming the packaged goods sector.
Everyone talks about Disruption like it's a GOOD THINGEric Weaver
BEST SEEN IN FULL-SCREEN MODE
My keynote from #GetSocial2017 in Dublin, Ireland, detailing the challenges created by digital disruption and some tips on how to bring people along on the Digital Transformation Journey. Employees like process and equilibrium and abhor change, yet tech disruption demands change. How do you anticipate the disruption and then transform the team to adapt and adopt?
The Five Horsemen of Digital DisruptionEric Weaver
KEYNOTE, BEVERAGE MARKETING ASSOCIATION GLOBAL SUMMIT • Everyone talks about digital disruption like it's a good thing. The reality is that disruption is challenging for any organization. Teams, talent, processes and tools must be acquired, redesigned, or reimagined - AFTER a basic equilibrium has already been achieved.
In this presentation, which debuted at the global summit for the Beverage Marketing Association, Weaver talks about the art of digital transformation - and the five super-powers needed to effect lasting, positive change. He also gives tips on what to focus on and pay attention to while working to effect this kind of transformation.
TÜRKÇE / TURKISH LANGUAGE VERSION. Keynote for the Ankara Marka Festivali, Ankara, Turkey, 9 Ara 2015. Many thanks to Merve Gözde of the ATO for translating the presentation into Turkish.
Six Big-Brand Secrets to Overcoming Social Marketing HurdlesEric Weaver
Despite the fact that customers expect to engage with their brands on social media, most firms continue to see their social budgets fall low on the marketing priority list.
Whether through a lack of hard ROI or meaningful metrics, social teams struggle to acquire the funding and support to make a real difference.
Veteran social media marketer Eric Weaver will share six secrets from major global brands on how to garner financial support, create meaningful impact and engage distracted fans.
Expect to walk away with new methods of measuring social media ROI, successfully requesting more funding and approaches to paid advertising, content and engagement to produce tangible business results.
Reposted with permission from Mediabrands.
I created this presentation in early 2015, as a means of describing the underfunding and underresourcing of most brand social media efforts. It describes the problem and proposes a solution to 1) the lack of visibility/reach, 2) the fact that a paid budget is now required to achieve reach, and 3) the ongoing need for marketers to have meaningful social metrics for budget justification.
This presentation has been shown to audiences in Japan, Spain, Italy, the US and the UK, and helped my team at IPG Mediabrands land several new global clients.
If you believe in Social as part of a holistic digital marketing mix but need help promoting it internally as an investment-worthy customer experience and conversion channel, you may find some justifications within this presentation to help you break Social out of "Budget Prison."
I parted ways with Mediabrands in July 2015 after a three-year stint. Questions about our Performly product, which my team and I productised and brought to market, can be directed to my brilliant former colleague and all-around good guy Jason Carter at jason.carter@mbww.com.
Next presentation: "Six Secrets to Overcoming Social Marketing Challenges" at #PMILondon on 30 Oct 2015.
Communicate Your Value - and Brand Yourself to Win (Designer Edition)Eric Weaver
Presentation to the Seattle Graphic Artists Guild on 3/27/13. Audience: design professionals. Topic: learn how to create a personal brand strategy, why it's important, how to create a personal online footprint, best practices and cautionary tales.
Commerce is Social: Connecting with and Converting Online ProspectsEric Weaver
Keynote from #MivaCon13 Extraordinary E-Commerce Conference in San Diego, March 8, 2013. Audience: e-commerce site owners generating around $500k in annual sales.
Followers of my presentations will recognize some oldie-but-goodie cases, but all the e-commerce stats are very recent (last 6-12 months).
Social Business: the Opportunity for India (Engage Kolkata edition)Eric Weaver
What's the opportunity behind Social Business? How does customer engagement lead to increased revenue? What path should marketers take in social channels? How can other departments play a part?
Some of the questions I answer in this presentation made for the Engage Digital Summit held in Kolkata, India on June 5-6, 2012.
This is my last presentation as an employee of superstar social business consultancy Ant's Eye View. Many thanks to my AEV colleagues for 18 months of learning and fun.
Be Seen, Be Found, Be Engaging (Calgary Edition)Eric Weaver
CALGARY, ALBERTA, CANADA - June 23, 2011 - My presentation from #mrushift. This is very similar to my other Be Found presentations other than some tweaking for Canadian audiences.
Applying a Marketing Lens to Police CommunicationsEric Weaver
VANCOUVER, BC, CANADA - April 11, 2011 - Speech from the 2011 Police Leadership Conference discussing how social marketing techniques used by major brands can be used to enhance police communications and engagement with the public.
Be Seen, Be Found, Be Engaging (IABC Version)Eric Weaver
SEATTLE, WASHINGTON, USA - February 17, 2011 - Presentation from the IABC Seattle workshop "Communication Overload" - synopsis of my thinking from several previous "Social Media 105" presentations.
It's the end of 2010, and a majority of companies have ventured into social media as a publishing channel. Yet many aren't seeing the results they'd hoped for. That's because of the approach.
This whitepaper explores the concept of Engagement, Influence and Activation as end goals to corporate social media, not as a publishing channel but as a way to better connect, share and interact with your markets.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Remote sensing and monitoring are changing the mining industry for the better. These are providing innovative solutions to long-standing challenges. Those related to exploration, extraction, and overall environmental management by mining technology companies Odisha. These technologies make use of satellite imaging, aerial photography and sensors to collect data that might be inaccessible or from hazardous locations. With the use of this technology, mining operations are becoming increasingly efficient. Let us gain more insight into the key aspects associated with remote sensing and monitoring when it comes to mining.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Skye Residences | Extended Stay Residences Near Toronto Airportmarketingjdass
Experience unparalleled EXTENDED STAY and comfort at Skye Residences located just minutes from Toronto Airport. Discover sophisticated accommodations tailored for discerning travelers.
Website Link :
https://skyeresidences.com/
https://skyeresidences.com/about-us/
https://skyeresidences.com/gallery/
https://skyeresidences.com/rooms/
https://skyeresidences.com/near-by-attractions/
https://skyeresidences.com/commute/
https://skyeresidences.com/contact/
https://skyeresidences.com/queen-suite-with-sofa-bed/
https://skyeresidences.com/queen-suite-with-sofa-bed-and-balcony/
https://skyeresidences.com/queen-suite-with-sofa-bed-accessible/
https://skyeresidences.com/2-bedroom-deluxe-queen-suite-with-sofa-bed/
https://skyeresidences.com/2-bedroom-deluxe-king-queen-suite-with-sofa-bed/
https://skyeresidences.com/2-bedroom-deluxe-queen-suite-with-sofa-bed-accessible/
#Skye Residences Etobicoke, #Skye Residences Near Toronto Airport, #Skye Residences Toronto, #Skye Hotel Toronto, #Skye Hotel Near Toronto Airport, #Hotel Near Toronto Airport, #Near Toronto Airport Accommodation, #Suites Near Toronto Airport, #Etobicoke Suites Near Airport, #Hotel Near Toronto Pearson International Airport, #Toronto Airport Suite Rentals, #Pearson Airport Hotel Suites
Buy Verified PayPal Account | Buy Google 5 Star Reviewsusawebmarket
Buy Verified PayPal Account
Looking to buy verified PayPal accounts? Discover 7 expert tips for safely purchasing a verified PayPal account in 2024. Ensure security and reliability for your transactions.
PayPal Services Features-
🟢 Email Access
🟢 Bank Added
🟢 Card Verified
🟢 Full SSN Provided
🟢 Phone Number Access
🟢 Driving License Copy
🟢 Fasted Delivery
Client Satisfaction is Our First priority. Our services is very appropriate to buy. We assume that the first-rate way to purchase our offerings is to order on the website. If you have any worry in our cooperation usually You can order us on Skype or Telegram.
24/7 Hours Reply/Please Contact
usawebmarketEmail: support@usawebmarket.com
Skype: usawebmarket
Telegram: @usawebmarket
WhatsApp: +1(218) 203-5951
USA WEB MARKET is the Best Verified PayPal, Payoneer, Cash App, Skrill, Neteller, Stripe Account and SEO, SMM Service provider.100%Satisfection granted.100% replacement Granted.
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
8. The U.S. Audience
• 90 million have participated in online groups
• 57 million have read a blog
• 50 million have created content online
• 44 percent have contributed thoughts and files to the online world
• 36 million have downloaded music or video
• 33 million have reviewed or rated something
• 12 million have created a blog
• 6 million use RSS
Source: Pew Internet & American Life
9. Tweens
• 88 percent have been online in the
past month
• 75 percent regularly use a computer
• 38 percent own an MP3 player and 34
percent bought and downloaded a song
in the past month
• 31 percent send or receive email on a
daily basis
• 29 percent own a cell phone
Source:IG Trendcentral
10. Millenials
• Will outnumber baby boomers and Gen-X'ers
by 2010
• 80 percent use social networking sites
• 76 percent instant message
• 71 percent regularly participate in blogs
• 55 percent visit MySpace daily
• 44 percent use web to compare prices
• 16 percent use podcasts and RSS
•18-to-21-year-olds, Forrester Research
Source: Pew Internet & American Life
11. “Reliance and trust in nontraditional sources— meaning everyday people,
their friends, their networks, the network they've created around them—has
a much greater influence on their behaviors than traditional advertising.'’
-Jack McKenzie, Millennials Strategy Group
12. “A safe assumption is that when today’s children and teenagers reach
adulthood, they’re not going to be tolerant of media that’s one-way,
that’s not interactive.”
-Steve Outing, Senior Editor Poynter Institute for Media Studies
13. 48 percent of younger users say they learn about new entertainment through
community, review and video sharing sites and blogs—only 25 percent say they
learn about new entertainment through television.
-Media Screen
14. Active Gen X and Trailing Boomers
• 60 percent instant message
• 54 percent regularly participate in blogs
• 37 percent use web to compare prices
• 19 percent use social networking sites
• 12 percent use RSS
• 9 percent use podcasts
Source: Universal McCann
15. 2: The way we communicate
with our customers is not changing.
16. “The Computer as a Communication Device,” Licklider & Taylor, 1968
27. MYSPACE.COM - EXAMPLE OF CO-PROMOTION WITH
EXPEDIA.COM - EXAMPLE OF UNPAID BLOGGERS
URL:
HTTP://WWW.MYSPACE.COM/EXPEDIA
28. YOUTUBE.COM - EXAMPLES OF CORPORATE DEMO AND
PARODY
CASE-SENSITIVE URL FOR OFFICIAL MICROSOFT DEMO:
HTTP://WWW.YOUTUBE.COM/WATCH?V=FlZxuqjJDgk
MICROSOFT SURFACE PARODY:
HTTP://WWW.YOUTUBE.COM/WATCH?v=CZrr7AZ9nCY
29. DEL.ICIO.US
“SOCIAL BOOKMARKING” LETS
YOU SHARE YOUR FAVORITE
LINKS AND SITES WITH
INTERESTED PARTIES
USEFUL TOOL TO KEEP
FAVORITES IN ONE CENTRAL
LOCATION
31. MEEZ.COM
COMBINES A STANDARDIZED IDENTITY WITH A
3D AVATAR
AVATAR CAN BE USED ON MULTIPLE SOCIAL
NETWORKS - CHANGE IN ONE PLACE,
UPDATES PROFILES ON ALL SITES
32. TWITTER.COM
MUCH MORE THAN
“HERE’S WHAT I’M
DOING RIGHT
NOW”
SUBSCRIBE TO
THOUGHT
LEADERES TO GET
REAL-TIME
STREAM OF URLs,
RELEVANT POSTS,
AND
INSTANTANEOUS
NEWS UPDATES
E.G., MEMBERS
INCLUDE TECH
EVANGELISTS,
WHITE HOUSE
CAMERAMEN, PR
EXPERTS,
SOLDIERS IN IRAQ,
AUTHORS
33. TWITTERVISION
.COM
TUNE INTO A
TRULY GLOBAL
CONVERSATION
SEE UPDATES IN
REAL TIME FROM
PEOPLE ALL OVER
THE WORLD
BE CAREFUL, IT’LL
SUCK YOU IN!
34. FACEBOOK.COM
NEARLY 50% OF MEMBERS ARE NOW
OVER AGE 35
THOUSANDS OF PROFESSIONALS IN
MARKETING, ADVERTISING, PR, INCLUDING
JULIE ROEHM (EX-WALMART), DAVID
KENNY (CEO, DIGITAS), STUART ELLIOTT
(NY TIMES), AND OTHERS AT COCA-COLA,
AMEX, P&G, UNILEVER
BIG BRANDS (FORD, TARGET, WAL-MART)
EXPERIMENTING WITH GROUP
SPONSORSHIPS
MARKETING 2.0, CONSUMER GENERATED
MEDIA GROUPS ENABLING AMAZING
DIALOGUE
“MADISON AVENUE STAMPEDES ONTO
FACEBOOK” (AD AGE)
URL:
ADAGE.COM/ARTICLE?ARTICLE_ID=119822
35. BRIDGEBUILDERS.
NING.COM
NEW SOCIAL
NETWORK FOR
SEATTLE-AREA
MARKETING AND
ADVERTISING PROS
HOPING TO MAKE IT
A PLACE WHERE
WE’LL SHARE TIPS,
GIGS AND
INTERESTS
JOINT EFFORT BY
PUGET SOUND AMA
AND SEATTLE AD
CLUB
36. MORE THOUGHTS ON WHERE IT’S ALL GOING
Monologue is dying or dead
“In the 20th Century, we
did monologue marketing.
We did most – if not all –
of the talking. And we
expected the consumer to
listen. Now, we’ve moved
to a dialogue. Consumers
want to be heard. In fact,
they will not tolerate not
being heard.”
- John Hayes, CMO,
American Express
NOT HIS UNIVERSE ANYMORE:
DIRECT MARKETER LESTER WUNDERMAN
37. “We are moving from
technology push to
consumer pull… from
push marketing to co-
creation… from idea
manufacturing to
consumer experiences.”
- Keith Pardy, SVP
Strategic Marketing,
Nokia
38. “Agencies are evolving too slowly. They are holding onto the past and
trying to rationalize it.”
- Jerri DeVard, SVP Marketing, Citigroup
AMC’S “MAD MEN”
“Agencies need to get more integrated, collapse
structures and go digital.”
- Jim Stengel, GMO, P&G
39. MORE THOUGHTS ON WHERE IT’S ALL GOING
Why the big shift?
The 50-year-old traffic light is out at the intersection of
Culture, Media and Commerce
Newer audiences less about polish, more about honesty
Traditional limitations of choice (brand/product choices,
buying venues, product/pricing data) are gone
Balance of power shifting away from marketers
Control the brand? As if.
Customers purchasing based on testimony of other customers, less
because of us
And they’re reinterpreting and representing your brand
40. PODCASTERS - DISCUSSING YOUR BRAND?
Massive shifts
Their voices can be as
loud as our own
JUSTINE EZARIK AT&T DEBACLE VIRAL
CHEVY TAHOE/APPRENTICE CGM EXPRIMENT
41. Why so loud?
Because 1) the
Net is the first
place people
look, and 2)
search lurrrves
conversations!
42. Massive shifts
SOBERING: The more consumers can find open,
honest dialogue about a brand, the more your
finely-honed message can sound self-serving,
inauthentic, and untrustworthy.
Ouch.
43. What does this mean for clients?
As prospective customers become ever more distracted
and interrupted, intrusive methods are tuned out
Gains are incremental at best
Security – everyone’s – is often about proving sustainable
value to the org
Corporate risk aversion runs high
You tend with what you know works
So, new media: should we invest? Where? Who knows
where this is all going?
44. Everyone wins
AGENCIES can show innovation, forward
thinking, demo new reach vehicles
CLIENTS can more fully engage markets, have
customers become advocates, extend brand
without increasing marketing spend
45. SNIFFING AROUND
Client management teams will ask…
Should we “be” on MySpace?
Should we open a presence on Second Life?
Do we need a “Facebook strategy?”
What’s this “conversational marketing” stuff?
46. MOTIVATING THEM TO TRY
Five ways to empower your client
Be their Tony Robbins
Help marketers reposition themselves as
the primary BRIDGE BUILDER between company and
customer
the CUSTOMER INSIGHTS CHAMPION
Help them use new channels to truly understand
customer desires, not to merely validate their
existing strategy
Help them shift from monologue to dialogue
Help them create internal alignment
47. EMPOWER YOUR CLIENT
Shifting monologue to dialogue
Know the available channels (they change quarterly)
As Pull becomes more interesting, be where your
prospects look for you - SEO important
Dedicate resources to community management
Predetermine your action boundaries
Listen via automated tools
Engage with NEXT customers, not just current ones
48. ADDLED ADVOCACY DEPARTMENT
“Block my message? Oh no you don’t.”
AMA Seminar: “Learn how to get past the filters your
customers have deployed.”
Mega fast-food brand: Turning off TiVo fast-forward
functionality
Mega beer brand: Tracking down opt-outs through
affiliated credit bureaus
Are we building relationships yet?
49. SHAMELESS SELF-INTEREST DEPARTMENT
That’s some tasty Kool-Aid®
June 2007: “The
‘Aeropanel’ offers
a unique and
exciting
advertising
format in an
uncluttered,
relaxed and
comfortable
environment.”
Yeah…it was.
RYANAIR’S NEW AD VENUE
50. EMPOWER YOUR CLIENT
Create internal alignment
Arm marketers with knowledge of trends, case studies
Show examples of low $ investment, high buzz/WOM
value
Make sure they have brand and message benchmarks to
start with
What are you coming to the party with?
Market needs something to react to before dialogue can begin
Present a strategy to engage customer base without
pandering to them
No MySpace for MySpace’s sake
51. RULES OF ENGAGEMENT
Watch the boundaries
Set and stick to brand boundaries
When conversation is clearly crossing the line,
fearlessly engage detractors in honest dialogue
If talk is within the boundaries, leave it alone!
Control issues imply a lack of confidence.
Fear ain’t sexy.
52. RULES OF ENGAGEMENT
Cautions
DO have an authentic presence, but DON’T push messages
DON’T jump in with the same old approach (FB banner
buys, phony PR blogs, self-interest) – backlash is loud
DON’T underestimate this shift
Make sure you have a dialogue capability
DO use the new channels to increase your own value
DON’T think that everyone necessarily wants a
“conversation” with their brands
53. FUTURESHOCK
What’s in store?
IDENTITY AGGREGATION
Is that really YOU? Are you who you say you are?
REPUTATION AGGREGATION
Others’ public opinions of you and your actions,
saved forever and subscribable
ACTIVITY AGGREGATION
Your online behavior, posts, comments, all of it,
easily found, forever - and subscribable
54. ZOOMINFO.COM
AGGREGATING
INFO ABOUT YOU
WITHOUT YOUR
KNOWLEDGE AND
PRESENTING IT AS
“GOSPEL”
THERE’S A PORN
STAR WITH THE
SAME NAME
SHOWING UP IN
YOUR RESULTS?
55. NAYMZ.COM
GENERATING A
REPUTATION
SCORE ABOUT
YOU
A REP SCORE MAY
BE HOW WE
CHOOSE
BUSINESS
PARTNERS OR
EMPLOYEES IN
THE FUTURE
56. PROFILACTIC.COM
AGGREGATING
ALL OF YOUR
ONLINE ACTIVITY
IN ONE PLACE
SUBSCRIBABLE BY
ANYONE
VOLUNTARY NOW
- COULD BECOME
AUTOMATED
57. Parting thoughts
Exciting, scary, significant time to be in this
business!
Witnessing a massive social transformation and
empowerment
More venues and tools to communicate value than ever
There are no experts yet
Lots of opportunities for innovative thinking
Inertia’s a powerful thing.
Status quo = go nowhere.
Dip your clients’ toes In - the water’s fine.
58. LAURA PORTO STOCKWELL
VP, INTERACTIVE STRATEGIST
PUBLICIS IN THE WEST
http://digitaldialogs.com
ERIC WEAVER
PRESIDENT
BRAND DIALOGUE
http://branddialogue.com