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How Digital will change things

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Matt Hames
Matt Hames

The document discusses how digital technologies have changed marketing by allowing more interactive and community-based approaches. It provides examples of early websites (Web 1.0), the rise of user-generated content and social aspects (Web 2.0), and the growth of social media networks. It also highlights innovative marketing campaigns by Dr Pepper, McDonald's, and BMW that leverage various digital tools and social media to engage communities online.

BusinessTechnology
1 of 101
How Digital Changes Things An exploration of Web tools for marketers 2008
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