In this digital age, social media is a cost-effective tool to market your business to potential customers.
How can you use the popular social media networks effectively? In this session, you will learn what kinds of engaging, share-worthy content to post to social media, how to get started, and how to use a content calendar to plan your social media posts.
In this digital age, social media is a cost-effective tool to market your business to potential customers.
How can you use the popular social media networks effectively? In this session, you will learn what kinds of engaging, share-worthy content to post to social media, how to get started, and how to use a content calendar to plan your social media posts.
The document discusses several digital media trends for 2017 including growth in social media, artificial intelligence, the internet of things, and more. Key points include rapid growth in the number of digital solutions and companies, increasing time spent with digital media, the rising popularity of voice-activated devices, strong mobile advertising growth, and expanding use of chatbots, augmented reality, and virtual reality. Social media penetration reached 37% globally in 2017 while mobile accounted for most social media usage.
CTAA - Defining 2016: Social Media & Digital Trends in Multifamily Erica Campbell Byrum
The document discusses key social media and digital trends in 2016. It identifies reputation management, creating useful content ("youtility"), visual content, and employee/fan advocacy as major trends. Specifically, it notes that reputation is a business asset that must be actively managed. It also emphasizes using social media to provide useful information to customers and generate engagement through contests and visual content like photos and videos. Harnessing employees and fans as advocates through contests is also discussed as a way to crowdsource content.
A comprehensive look at the 2016 social media trends in business and how you can utilize them. A sneak peak into 2017 and how to prepare the marketplace using social media.
Since its inception over a decade ago, social media has grown from a ‘fad’ to one of the most defining movements of our generation.
So what 8 trends can we expect to see in 2016?
This report sums up what we think will be the key digital trends in 2017 when it comes to #tech #innovation #culture & #communication. The report was presented at a breakfast seminar in Stockholm, December 2016.
Pinterest is evolving into an ecommerce platform with 150 million active users sharing over 50 billion pins. New features in 2018 include buyable pins that allow users to directly purchase products from brands on Pinterest. Image recognition technology will power new augmented reality lenses that blend the digital and physical worlds. Live video content is also being tested as social platforms strive to engage audiences with immersive formats.
In this digital age, social media is a cost-effective tool to market your business to potential customers.
How can you use the popular social media networks effectively? In this session, you will learn what kinds of engaging, share-worthy content to post to social media, how to get started, and how to use a content calendar to plan your social media posts.
The document discusses several digital media trends for 2017 including growth in social media, artificial intelligence, the internet of things, and more. Key points include rapid growth in the number of digital solutions and companies, increasing time spent with digital media, the rising popularity of voice-activated devices, strong mobile advertising growth, and expanding use of chatbots, augmented reality, and virtual reality. Social media penetration reached 37% globally in 2017 while mobile accounted for most social media usage.
CTAA - Defining 2016: Social Media & Digital Trends in Multifamily Erica Campbell Byrum
The document discusses key social media and digital trends in 2016. It identifies reputation management, creating useful content ("youtility"), visual content, and employee/fan advocacy as major trends. Specifically, it notes that reputation is a business asset that must be actively managed. It also emphasizes using social media to provide useful information to customers and generate engagement through contests and visual content like photos and videos. Harnessing employees and fans as advocates through contests is also discussed as a way to crowdsource content.
A comprehensive look at the 2016 social media trends in business and how you can utilize them. A sneak peak into 2017 and how to prepare the marketplace using social media.
Since its inception over a decade ago, social media has grown from a ‘fad’ to one of the most defining movements of our generation.
So what 8 trends can we expect to see in 2016?
This report sums up what we think will be the key digital trends in 2017 when it comes to #tech #innovation #culture & #communication. The report was presented at a breakfast seminar in Stockholm, December 2016.
Pinterest is evolving into an ecommerce platform with 150 million active users sharing over 50 billion pins. New features in 2018 include buyable pins that allow users to directly purchase products from brands on Pinterest. Image recognition technology will power new augmented reality lenses that blend the digital and physical worlds. Live video content is also being tested as social platforms strive to engage audiences with immersive formats.
With the ever-changing climate of social media, it’s hard to know what’s “in” and what will help grow your business. Social media, digital marketing and new technology holds tremendous opportunities for companies looking to drive new business, retain customers, create engagement and increase revenue. So many changes have come through social media in the past few years, and no doubt that more are on their way in 2016. Interested in where it is all going? What should be in store for you for the next year? Join Erica Campbell Byrum, Director of Social Media for For Rent Media Solutions as she shares insight into social media trends to help you develop a social program that is proactive versus reactive.
Erica Campbell Byrum, Director of Social Media for For Rent Media Solutions presented this at the Freeman Web Meeting event on 9/29/16.
Frye Properties - 2016: Social Media & Digital Trends in MultifamilyErica Campbell Byrum
With the ever-changing climate of social media, it’s hard to know what’s “in” and what will help grow your business. Social media, digital marketing and new technology holds tremendous opportunities for companies looking to drive new business, retain customers, create engagement and increase revenue. So many changes have come through social media in the past few years, and no doubt that more are on their way in 2016. Interested in where it is all going? What should be in store for you for the next year? Join Erica Campbell Byrum, Director of Social Media for For Rent Media Solutions as she shares insight into social media trends to help you develop a social program that is proactive versus reactive.
Erica Campbell Byrum, Director of Social Media for For Rent Media Solutions presented this at the FRYE Properties Managers' Meeting event on 9/22/16.
Find out what the hottest topics for Digital Marketing are in the year ahead and beyond. Anything from 360 video, to social influencers and the role of big data.
Our 2016 Social Media Survival Guide provides the What, Why and How to succeed this year, with a look at the Three Core Pillars of Social Media – Data, Creative & Amplification.
Social Media Marketing For SMBs In 2016: The NumbersSEOReseller.com
Mobile users accessed the Facebook app over 2.72 billion times per month in 2016. Global social media users were estimated to reach nearly 6 billion by 2019, with Facebook having over 1.7 billion monthly active users. Social media advertising revenue grew from $7 billion in 2014 to $10.9 billion in 2015 and was estimated to continue growing.
The Internet has fundamentally transformed the way people discover, share, connect and shop. It's time for marketers to transform the way they raise awareness and generate leads as well. Enjoy this eye-opening look at how search engines, social media, and mobile technology are transforming our lives—and how companies can embrace and utilize these tools to transform costly, low-yield marketing programs into finely-tuned lead-generation machines.
This document provides a summary of social media trends for 2018. It identifies 5 key trends: 1) Businesses will face increased cyber risks and cyber attacks via social media, 2) Privacy, data and regulations will remain at the forefront, 3) Communication will be increasingly weaponized on social media, 4) Social platforms will add new technologies like video, messaging and augmented reality, and 5) Employees and clients will continue becoming more social and mobile focused. The document provides insights and statistics on each trend to explain the challenges and opportunities they present for businesses in the coming year.
This document summarizes major social media trends for 2016, including updates to Facebook, Twitter, Instagram, and Snapchat. Key points include Facebook launching ads in Messenger and new Canvas and video ad formats, Twitter adding GIFs and improving livestreaming with Periscope, Instagram allowing longer videos and switching to an algorithmic feed, and Snapchat enabling on-demand geofilters. The trends are aimed at helping businesses benefit from changes on each platform through more engaging content, personalized customer service, and new advertising opportunities.
2017 projects to be a year where social and content marketing make a major leap forward. Social is swiftly moving into the center of marketing plans for brands in China.
In 2016, there were a number of important developments that inform the year ahead, including; the rapid emergence of live video, further integration social with ecommerce, and increased investments into social ads and KOLs.
In this social marketing preview of 2017, we have highlighted 10 trends that will prove to be critical for marketers. The trends represent the most current conversations taking place with brands and agencies in China.
These trends are placed in the context of China as a digital-first market - with hot competition between Alibaba and Tencent for dominance.
This document discusses emerging trends in social media and technology for 2018. It identifies five key trends: (1) (Re)curation, which involves delivering information in smarter, more personalized ways through algorithms and features like Facebook Explore; (2) Reference not deference, with social platforms giving more power to users and influencers through feedback mechanisms; (3) Never-ending frictionless, looking at solutions to remove friction from user experiences; (4) Utility to empathy, with technologies focusing on enabling empathy and enhancing interactions; and (5) Ephemeral-ised, involving the creation, sharing, and consumption of quicker, more meaningful content. Each trend is explained with examples of how social platforms are evolving to address them.
This document provides an overview of inbound versus outbound marketing and discusses how inbound marketing is more effective and cost-efficient. Some key points made include that inbound marketing costs 62% less per lead than outbound marketing. Inbound marketing channels like blogs, social media, and SEO generate more revenue than outbound channels like trade shows, pay-per-click advertising, and direct mail. Three out of four inbound marketing tactics also cost less on average than outbound tactics. The conclusion is that companies should shift their marketing budgets toward inbound tactics.
In this Talkwalker white paper you will learn how
to plan social media monitoring systematically
and target-orientated.
We will show you how to prepare your social
media monitoring tool from search definition, to
ongoing monitoring and up to selective
qualification of the search results in order to
prepare for meaningful analysis in just three
steps.
This short presentation highlights the new features that you will want to focus on for growing your social media accounts in 2017. It is a short presentation with bullet points.
This document provides a marketing plan for increasing Twitter's user base and revenue. The plan targets 18-34 and 50-66 year olds with a "#BlueFeather" campaign across TV, magazines and websites to showcase Twitter's variety of content. The goal is to increase monthly active users by 19% (12 million) and raise Twitter's US ad revenue share from 12.7% to 16% with a $122 million budget. Success will be evaluated by measuring user and revenue growth against targets by July 2016.
Da Viral is next generation agency that sits at the intersection of media, content and technology. We are obsessed with the customer's purchase journey and is what connects our mission directly to our client’s business challenges by 4.0 technology platforms.
We are now looking for business partnership opportunities.
The social media landscape is changing so fast that most marketers struggle to keep up. To make things easier, we've distilled the many conversations we've been having with clients in recent months into 10 key trends you need to understand in order to improve your social ROI. To read our extensive write-up to accompany these slides, please visit http://bit.ly/wasfs10
Why Mobile Social Media Matters - Statistics, Trends, TechnologiesDavid Berkowitz
This is a primer on mobile social media, including statistics, how people are using it, why people use it, and the future of mobile social media. While specific technologies and stats will change with any given month, the trends should prove to be more enduring.
Your feedback is welcome, whether via email (dberkowitz@360i.com), Twitter (@dberkowitz & @360i), or however else you choose.
Flightpath hosted a webinar on 2017 Digital trends in January. These slides are taken directly from the presentation, which covers trends in video, marketing automation, data attribution, and ad spend.
Presenting at the #SBW2017 - Build It With #FairfaxEDA.
Will go in depth over Linkedin, Facebook, Twitter and freelance sites such as Thumbtack. How to minimize or eliminate marketing cost by leveraging social media, which in turn will increase your bottom line. Briefly, go over other Social Media Platforms. How to maintain a good social media presence as a small business owner.
Go in depth on Social Networks such as Linkedin, Facebook, Twitter and Freelance sites such as Thumbtack for the Northern Virgina Black Chamber of Commerce. Learn how to minimize or eliminate marketing cost by leveraging digital media, which in turn will increase your bottom line.
With the ever-changing climate of social media, it’s hard to know what’s “in” and what will help grow your business. Social media, digital marketing and new technology holds tremendous opportunities for companies looking to drive new business, retain customers, create engagement and increase revenue. So many changes have come through social media in the past few years, and no doubt that more are on their way in 2016. Interested in where it is all going? What should be in store for you for the next year? Join Erica Campbell Byrum, Director of Social Media for For Rent Media Solutions as she shares insight into social media trends to help you develop a social program that is proactive versus reactive.
Erica Campbell Byrum, Director of Social Media for For Rent Media Solutions presented this at the Freeman Web Meeting event on 9/29/16.
Frye Properties - 2016: Social Media & Digital Trends in MultifamilyErica Campbell Byrum
With the ever-changing climate of social media, it’s hard to know what’s “in” and what will help grow your business. Social media, digital marketing and new technology holds tremendous opportunities for companies looking to drive new business, retain customers, create engagement and increase revenue. So many changes have come through social media in the past few years, and no doubt that more are on their way in 2016. Interested in where it is all going? What should be in store for you for the next year? Join Erica Campbell Byrum, Director of Social Media for For Rent Media Solutions as she shares insight into social media trends to help you develop a social program that is proactive versus reactive.
Erica Campbell Byrum, Director of Social Media for For Rent Media Solutions presented this at the FRYE Properties Managers' Meeting event on 9/22/16.
Find out what the hottest topics for Digital Marketing are in the year ahead and beyond. Anything from 360 video, to social influencers and the role of big data.
Our 2016 Social Media Survival Guide provides the What, Why and How to succeed this year, with a look at the Three Core Pillars of Social Media – Data, Creative & Amplification.
Social Media Marketing For SMBs In 2016: The NumbersSEOReseller.com
Mobile users accessed the Facebook app over 2.72 billion times per month in 2016. Global social media users were estimated to reach nearly 6 billion by 2019, with Facebook having over 1.7 billion monthly active users. Social media advertising revenue grew from $7 billion in 2014 to $10.9 billion in 2015 and was estimated to continue growing.
The Internet has fundamentally transformed the way people discover, share, connect and shop. It's time for marketers to transform the way they raise awareness and generate leads as well. Enjoy this eye-opening look at how search engines, social media, and mobile technology are transforming our lives—and how companies can embrace and utilize these tools to transform costly, low-yield marketing programs into finely-tuned lead-generation machines.
This document provides a summary of social media trends for 2018. It identifies 5 key trends: 1) Businesses will face increased cyber risks and cyber attacks via social media, 2) Privacy, data and regulations will remain at the forefront, 3) Communication will be increasingly weaponized on social media, 4) Social platforms will add new technologies like video, messaging and augmented reality, and 5) Employees and clients will continue becoming more social and mobile focused. The document provides insights and statistics on each trend to explain the challenges and opportunities they present for businesses in the coming year.
This document summarizes major social media trends for 2016, including updates to Facebook, Twitter, Instagram, and Snapchat. Key points include Facebook launching ads in Messenger and new Canvas and video ad formats, Twitter adding GIFs and improving livestreaming with Periscope, Instagram allowing longer videos and switching to an algorithmic feed, and Snapchat enabling on-demand geofilters. The trends are aimed at helping businesses benefit from changes on each platform through more engaging content, personalized customer service, and new advertising opportunities.
2017 projects to be a year where social and content marketing make a major leap forward. Social is swiftly moving into the center of marketing plans for brands in China.
In 2016, there were a number of important developments that inform the year ahead, including; the rapid emergence of live video, further integration social with ecommerce, and increased investments into social ads and KOLs.
In this social marketing preview of 2017, we have highlighted 10 trends that will prove to be critical for marketers. The trends represent the most current conversations taking place with brands and agencies in China.
These trends are placed in the context of China as a digital-first market - with hot competition between Alibaba and Tencent for dominance.
This document discusses emerging trends in social media and technology for 2018. It identifies five key trends: (1) (Re)curation, which involves delivering information in smarter, more personalized ways through algorithms and features like Facebook Explore; (2) Reference not deference, with social platforms giving more power to users and influencers through feedback mechanisms; (3) Never-ending frictionless, looking at solutions to remove friction from user experiences; (4) Utility to empathy, with technologies focusing on enabling empathy and enhancing interactions; and (5) Ephemeral-ised, involving the creation, sharing, and consumption of quicker, more meaningful content. Each trend is explained with examples of how social platforms are evolving to address them.
This document provides an overview of inbound versus outbound marketing and discusses how inbound marketing is more effective and cost-efficient. Some key points made include that inbound marketing costs 62% less per lead than outbound marketing. Inbound marketing channels like blogs, social media, and SEO generate more revenue than outbound channels like trade shows, pay-per-click advertising, and direct mail. Three out of four inbound marketing tactics also cost less on average than outbound tactics. The conclusion is that companies should shift their marketing budgets toward inbound tactics.
In this Talkwalker white paper you will learn how
to plan social media monitoring systematically
and target-orientated.
We will show you how to prepare your social
media monitoring tool from search definition, to
ongoing monitoring and up to selective
qualification of the search results in order to
prepare for meaningful analysis in just three
steps.
This short presentation highlights the new features that you will want to focus on for growing your social media accounts in 2017. It is a short presentation with bullet points.
This document provides a marketing plan for increasing Twitter's user base and revenue. The plan targets 18-34 and 50-66 year olds with a "#BlueFeather" campaign across TV, magazines and websites to showcase Twitter's variety of content. The goal is to increase monthly active users by 19% (12 million) and raise Twitter's US ad revenue share from 12.7% to 16% with a $122 million budget. Success will be evaluated by measuring user and revenue growth against targets by July 2016.
Da Viral is next generation agency that sits at the intersection of media, content and technology. We are obsessed with the customer's purchase journey and is what connects our mission directly to our client’s business challenges by 4.0 technology platforms.
We are now looking for business partnership opportunities.
The social media landscape is changing so fast that most marketers struggle to keep up. To make things easier, we've distilled the many conversations we've been having with clients in recent months into 10 key trends you need to understand in order to improve your social ROI. To read our extensive write-up to accompany these slides, please visit http://bit.ly/wasfs10
Why Mobile Social Media Matters - Statistics, Trends, TechnologiesDavid Berkowitz
This is a primer on mobile social media, including statistics, how people are using it, why people use it, and the future of mobile social media. While specific technologies and stats will change with any given month, the trends should prove to be more enduring.
Your feedback is welcome, whether via email (dberkowitz@360i.com), Twitter (@dberkowitz & @360i), or however else you choose.
Flightpath hosted a webinar on 2017 Digital trends in January. These slides are taken directly from the presentation, which covers trends in video, marketing automation, data attribution, and ad spend.
Presenting at the #SBW2017 - Build It With #FairfaxEDA.
Will go in depth over Linkedin, Facebook, Twitter and freelance sites such as Thumbtack. How to minimize or eliminate marketing cost by leveraging social media, which in turn will increase your bottom line. Briefly, go over other Social Media Platforms. How to maintain a good social media presence as a small business owner.
Go in depth on Social Networks such as Linkedin, Facebook, Twitter and Freelance sites such as Thumbtack for the Northern Virgina Black Chamber of Commerce. Learn how to minimize or eliminate marketing cost by leveraging digital media, which in turn will increase your bottom line.
ESSENTIAL MARKETING AND SOCIAL MEDIA KNOW-HOW FOR BUSINESSES AND ORGANIZATION...Brian Huonker
This document provides tips for businesses on developing engaging content for social media marketing. It recommends knowing your target audience and their behaviors across different platforms. Content should answer questions and problems customers are facing through helpful formats like listicles, tips, and visuals. Keywords and topics should be researched from customer questions and competitor content. Headlines and posts should focus on desired outcomes and be optimized for sharing across networks and local searches. The goal is to break through clutter by providing value and cultivating ongoing engagement.
Social Media Week resource -Getting down with TwitterJesse Onomiwo,CEP
Quick tips on Twitter marketing for business. It is a practical handbook from #SMWBizGrowth session of Social Media Week Lagos. Favourite parts are the power of Twitter lists, quick Twitter following growth strategies, and content calendars. Powerful Twitter growth tools are also included
This document provides tips and best practices for using Facebook effectively as a business. It discusses using Facebook to communicate with customers, promote specials and build a brand. It emphasizes the importance of engagement over sheer numbers of likes or followers. Some key recommendations include posting varied content like media, specials and competitions; interacting with customers in comments; using images and video; and monitoring insights to improve performance over time. The goal is to build an active community through joining conversations rather than just pushing information.
Social Media for Advisors: Understand your Audience Understand your PlatformSmarsh
While social media can be a great business tool, it requires an understanding of your audience and their social media preferences. Pairing the right content with the right social network is the key to getting the return on investment that you are looking for.
Learn more in this webinar in our Social Media For Advisors series with Sheri Fitts, President of ShoeFitts Marketing.
Visit our website to discover more information on social media compliance for financial advisors: http://www.smarsh.com/social-media-compliance.
Attract. Nurture. Followup. Close.: How to Turn Strangers Into Paying CustomersAshley Northington
Want to learn how to leverage digital platforms to turn strangers into paying customers? This strategy is designed to help businesses generate sales leads, nurture the relationship with the leads and eventually turn them into paying customers.
Εσύ, τα Social Media και η επιχείρηση σου! | You, Social Media and your busin...Yannis P. Triantafyllou
My presentation for a free one-hour workshop held during the 3rd Social Media World Conference (26 July 2014, Athens, Greece).
This presentation is part of the complete 3-hour workshop under same title, with target audience entrepreneurs and SMB owners who want to run their basic social media marketing by themselves.
Create a content plan that’ll help you become top of mind with your audience. Gain access to a story bank of content prompts, a monthly plug-in calendar to get you going, and a system for keeping up the momentum long past the first month.
Social Media for Your Business!
It is no longer an option to simply exist on social media, you need to be constantly engaging on all of your social media platforms.
This issue of Convey It will walk you through all of the different platforms that are available for your business. It will show you how to utilize social media and maximize your efforts on each platform.
We hope that you enjoy this issue of Convey It!
Here is a brief overview of social media and how it can be leveraged to grow your business. This presentation was developed specifically for my Social Media 101 class at the Nashville Business Incubation Center.
Branding Your Business will help you be successful with creating YOUR business brand. It offers tips for entrepreneurs, solopreneurs, webpreneurs, and new startups.
10 Steps To Building A Successful Business and Personal Brand Through Social ...Ajibola Olayiwola, M IDM
When you think of the term “building your brand”, what comes to mind?
Many people assume having and building a brand is only for big multinationals or corporations but that’s so not the case. Social media is a great way to build your brand, whether you’re an individual or you’re a small or medium enterprise.
This resource has ten (10) steps you need to follow to build a great brand on social.
How to Use Social Media to Grow Your BusinessChris Mokoena
Social media platforms gained 490 million new users in 2020, growing at a faster rate than in 2019. The document recommends several ways for small businesses to use social media marketing to grow, including choosing the right platforms like Facebook, Instagram, Pinterest, LinkedIn, and Twitter based on audience; identifying the target audience; planning content in advance; setting realistic goals; tracking metrics; sharing and engaging; producing quality content; and posting consistently.
Using social media to impact your brand.seffSusan Barry
This document provides tips and strategies for using social media to impact brands. It discusses how social media can be confusing with many tools but the key is having a strategy to humanize your brand. The document outlines what works on social media like being authentic and transparent, treating it like a conversation not a sales pitch. It also discusses what doesn't work and provides tips for Facebook, Twitter, LinkedIn and other platforms. The document emphasizes quality over quantity and having a measurement strategy for social media.
Ever wondered how to use LinkedIn to sell more real estate? See this presentation for realestate.com.au on how you can use LinkedIn to build your personal brand, identify clients, connect with them, share content and create a lead. Learn more at www.ragingdigital.com
Tempus Pecunia Est (Time is Money): How to Maximize the ROI of Time Spent on ...dlvr.it
How to Maximize the ROI of Time Spent on Social Media. Read expert advice on four ways to make your social media efforts pay off in the short term.
View original post at: https://blog.dlvrit.com/2015/03/roi-of-social-media/
Similar to ENTREPRENEUR EXPRESS: Business Marketing (20)
Linkedin 2021 Workshop for The Phyllis B. Frank Pride Center of Rockland CountyRad Integrated Media
This workshop provided guidance on using LinkedIn to enhance personal and professional branding. Attendees learned how to optimize their LinkedIn profile, develop an effective personal brand or "elevator pitch", choose the right content to post, and identify the best times and days to post on LinkedIn. Interactive exercises helped attendees craft headlines, summaries and posts tailored to their own skills and goals.
This will be an interactive class so come prepared with questions and your LinkedIn profile open and ready to learn. This is for all age groups and is a free webinar.
Learn how to leverage LinkedIn to enhance your visibility as an individual or for your company in this interactive online webinar. We will discuss different tools and how to utilize each of them during this time best. Additionally, we will talk about the importance of messaging during a time of COVID-19.
LinkedIn reinvented itself, and the changes will impact how you communicate on the platform moving forward. Here's guidance from #ASC's #socialmedia experts to help you map strategies ahead.
Learn how to leverage social media to enhance your visibility as an individual or for your company in this interactive online webinar. We will discuss different social media platforms and how to utilize each of them during this time best. Additionally, we will talk about the importance of messaging during a time of COVID-19.
Learn about digital media and trends in 2020-2021, how to find the right channels, and how to use them for marketing.
Presenter: Rachel A. Adler, Senior Account Manager, and Digital Lead, Arch Street Communications
A forward-thinking and certified digital marketing specialist, branding professional, and unique storyteller, bringing more than ten years of experience to ASC clients, including managing ASC's work on the New York Power Authority's ReCharge NY marketing initiative. Rachel directs digital and earned media strategies for Metropolitan Washington Council of Governments' Commuter Connections and is the social media strategist on ASC community engagement projects, including Clean Energy Communities with the New York State Energy and Research Development Authority, and the Westchester County Airport Master Plan. In her previous position as Business Development Manager for Digital and 5G Telecomm Businesses for the Fairfax County Economic Development Authority in Virginia, she established the first Social Media Week Fairfax event and programs to attract and retain businesses to Fairfax County. Rachel also worked in public affairs at the New York State Empire State Development, supporting economic development events and campaigns with the Regional Economic Development Councils and StartUp NY.
This event is brought to you by CCNY Engineering School Alumni, sponsored by Arch Communications featuring Guest Speaker: Rachel Adler
Join us for this insightful, informative, practical workshop to help you maximize digital marketing on various social networks.
In this workshop, you'll learn practical skills, techniques, and strategies you can put to use in your digital communications.
- Understand the importance of communicating about engineering projects to various audiences
- Empowers students with tools/resources to improve communication skills, and expand their professional network
Sponsor:
Arch Street Communications (ASC) develops and delivers public awareness and outreach programs to inform Americans about important issues related to transportation, energy, and the environment. A New York State women-owned and disadvantaged (W/DBE) strategic communications and public engagement company with a federal GSA Advertising and Integrated Marketing Schedule (AIMS 541). ASC has worked at the intersection of energy, transportation, and economic development for all of its 27 years in operation, delivering shoulder-to-shoulder support to the public and private sectors, including New York State authorities as well as federal and state agencies. ASC's smart solution is not to think big, but think right—no matter how complicated a problem may appear, we search for the "simple truth" solution—and we find it. We seek out meaningful work: that changes, saves, and improves lives.
Speaker:
Rachel A. Adler, Senior Project Manager, and Digital Strategy Lead at Arch Street Communications will share expert analysis and guidelines on the significant changes and trends on LinkedIn and more and offer insight on how the public and private sector can take advantage of the most significant online opportunities in 2020.
The LinkedIn profile checklist provides guidance on optimizing a LinkedIn profile in key areas such as the headline, photo, contact info, summary, work experience, skills, and making the profile public. It recommends using a memorable headline that conveys your role and keywords, adding a professional headshot and background image, including all relevant contact info and social profiles, and customizing the profile URL. The checklist also provides tips for writing an engaging summary that highlights experience and skills, including strong descriptions and accomplishments for each work experience, and optimizing other sections like education, skills, and recommendations.
Are you going to make the most of LinkedIn in 2020?
Hosted in partnership with Arch Street Communications and presented by Rachel Anna Adler, WTS Greater New York Chapter would like to invite you to a workshop on LinkedIn - where you will learn practical skills and strategies that you can put to use in your digital communications.
#wtsgny #linkedintips #workshop
We all know how to open social media accounts and most of us have figured out how to post. But now what?
Are you leveraging social media for professional development? Do colleagues and potential business partners know where to find you? Does your profile accurately reflect your personal brand? Spend an hour with us to learn to maximize social media (LinkedIn) to generate the best impressions, get positive attention, and attract the right audience.
Facilitators: Nora Madonick, Founder and CEO, Arch Street Communications
Arch Street Communications
Experienced in a changing world.
Contact us
31 Mamaroneck Avenue, Suite 400
White Plains, New York 10601
Tel: 914-821-5100
www.asc-pr.com
Event: http://events.r20.constantcontact.com/register/event?oeidk=a07efzdeuay4184024b&llr=r8ii9feab
Rachel A. Adler Resume. Forward-thinking senior digital marketing manager, branding expert, unique storyteller and business advocate with 10+ years of experience in events, planning, developing and executing.
FUTURIST AND DIGITAL NATIVE: DRIVING CORPORATE MARKETING, BRANDING & MESSAGING ACROSS DIGITAL AND PHYSICAL PLATFORMS
Forward-thinking senior digital marketing manager, branding expert, unique storyteller and business advocate with 6+ years
of experience planning, developing and executing effective and pragmatic marketing campaigns and strategies. Consistently
drive end user interest, expand outreach, and capture additional visibility and exposure through solutions-oriented marketing
plans policy development for up to 500 business accounts. Methodical senior marketing professional with social media
engagement experience, as well as partnering with different cultures and adapting to gain buy-in and drive change while
raising the bar, and educating and growing marketing teams at a local level.
Learn how to make the most of your LinkedIn personal profile and company page. Maximize your social media marketing efforts and learn trends for 2018!
Join the Vienna Business Association (http://viennabusiness.org/) VBA BREAKFAST MEETING on March 9, 2018 - LinkedIn For Professional Development
Learn how to make the most of your LinkedIn personal profile and company page. Maximize your social media marketing efforts and learn trends for 2018!
Join the Falls Church Chamber of Commerce for Chamber Networking Luncheon for a presentation on a timely topic of interest to the local business community and the Falls Church area. Bring anyone who you think might be interested in learning more!
SMWi Fairfax is an independent Social Media Week taking place September 14, 2017, Capital One Headquarters, McLean, Virginia. Proudly Presented by the Fairfax County Economic Development Authority | #SMWiFX #SMWiFairfax
Are you interested in engaging with your online networks to support the long-term growth of your business? Facebook is one of the most recognizable social media platforms. It can be used to build a profile, connect with consumers and promote businesses. These Facebook connections can act as a gateway to further potential consumers and audiences for your own business. LinkedIn gives entrepreneurs an excellent opportunity to demonstrate their expertise and thought leadership. To grow your business further, ensure that you have a completed profile, personalize your connection invitation and keep building your connections.
You can't truly build your own brand – or your client’s for that matter – unless you include Twitter in your social mix. Even if your goal is not to reach all 330 million active users, on some level you need to engage in conversations – and learn valuable information – by mastering the ins and outs of the Twitterverse. At the October 6 IPRA lunch, you will learn from Rachel Adler, a master social media strategist with the Fairfax County Economic Development Authority, on how to use Twitter to define your digital persona and improve your professional reputation in PR, as well as brand yourself, communicate & reach the right audience.
The document summarizes the digital media industry in Fairfax County, Virginia. It highlights the convergence of technology talent and content producers in the area that provide opportunities for digital media companies. Fairfax County has a skilled high-tech workforce, educated population, robust tech infrastructure, and universities that offer degrees and certificates in digital media fields. The region is home to over 190,000 workers in creative and digital media occupations and has companies specializing in areas like gaming, mobile apps, and social media.
How to use Twitter to optimize your business and learn how to #HugYourHaters in the process.
Learn how to leverage this powerful social media tool for customer service.
This document provides tips and strategies for maximizing the use of LinkedIn for business purposes. It discusses creating an effective LinkedIn profile, engaging with connections through posting updates and joining groups, publishing long-form content to establish yourself as a thought leader, and listening to what others are posting about your brand or industry. The presentation emphasizes dedicating 15 minutes per week to growing your LinkedIn network and maintaining regular contact with connections.
The Value of Personal Branding, Networking, Social Media & E-PortfoliosRad Integrated Media
Do you want to advance your career but are not sure how to communicate with upper management or network between departments? Networking is the key to exposure and opportunities! This training will introduce you to various professional networking sites such as LinkedIn, Twitter, Facebook and discuss the best practices for launching an exceptional electronic portfolio!
This document discusses how HR professionals can use social media platforms like LinkedIn, Twitter, Facebook, and Instagram for professional development. It provides guidance on using these platforms for recruiting candidates, promoting companies, monitoring employees, and creating a personal brand. The document also outlines strategies for each platform, such as completing profiles, engaging with connections, using hashtags, and publishing content. It concludes by discussing emerging trends for 2015, including new tools from LinkedIn and the growing importance of video on social media.
XP 2024 presentation: A New Look to Leadershipsamililja
Presentation slides from XP2024 conference, Bolzano IT. The slides describe a new view to leadership and combines it with anthro-complexity (aka cynefin).
This presentation by OECD, OECD Secretariat, was made during the discussion “Competition and Regulation in Professions and Occupations” held at the 77th meeting of the OECD Working Party No. 2 on Competition and Regulation on 10 June 2024. More papers and presentations on the topic can be found at oe.cd/crps.
This presentation was uploaded with the author’s consent.
This presentation by Professor Alex Robson, Deputy Chair of Australia’s Productivity Commission, was made during the discussion “Competition and Regulation in Professions and Occupations” held at the 77th meeting of the OECD Working Party No. 2 on Competition and Regulation on 10 June 2024. More papers and presentations on the topic can be found at oe.cd/crps.
This presentation was uploaded with the author’s consent.
Mastering the Concepts Tested in the Databricks Certified Data Engineer Assoc...SkillCertProExams
• For a full set of 760+ questions. Go to
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This presentation, created by Syed Faiz ul Hassan, explores the profound influence of media on public perception and behavior. It delves into the evolution of media from oral traditions to modern digital and social media platforms. Key topics include the role of media in information propagation, socialization, crisis awareness, globalization, and education. The presentation also examines media influence through agenda setting, propaganda, and manipulative techniques used by advertisers and marketers. Furthermore, it highlights the impact of surveillance enabled by media technologies on personal behavior and preferences. Through this comprehensive overview, the presentation aims to shed light on how media shapes collective consciousness and public opinion.
Carrer goals.pptx and their importance in real lifeartemacademy2
Career goals serve as a roadmap for individuals, guiding them toward achieving long-term professional aspirations and personal fulfillment. Establishing clear career goals enables professionals to focus their efforts on developing specific skills, gaining relevant experience, and making strategic decisions that align with their desired career trajectory. By setting both short-term and long-term objectives, individuals can systematically track their progress, make necessary adjustments, and stay motivated. Short-term goals often include acquiring new qualifications, mastering particular competencies, or securing a specific role, while long-term goals might encompass reaching executive positions, becoming industry experts, or launching entrepreneurial ventures.
Moreover, having well-defined career goals fosters a sense of purpose and direction, enhancing job satisfaction and overall productivity. It encourages continuous learning and adaptation, as professionals remain attuned to industry trends and evolving job market demands. Career goals also facilitate better time management and resource allocation, as individuals prioritize tasks and opportunities that advance their professional growth. In addition, articulating career goals can aid in networking and mentorship, as it allows individuals to communicate their aspirations clearly to potential mentors, colleagues, and employers, thereby opening doors to valuable guidance and support. Ultimately, career goals are integral to personal and professional development, driving individuals toward sustained success and fulfillment in their chosen fields.
Suzanne Lagerweij - Influence Without Power - Why Empathy is Your Best Friend...Suzanne Lagerweij
This is a workshop about communication and collaboration. We will experience how we can analyze the reasons for resistance to change (exercise 1) and practice how to improve our conversation style and be more in control and effective in the way we communicate (exercise 2).
This session will use Dave Gray’s Empathy Mapping, Argyris’ Ladder of Inference and The Four Rs from Agile Conversations (Squirrel and Fredrick).
Abstract:
Let’s talk about powerful conversations! We all know how to lead a constructive conversation, right? Then why is it so difficult to have those conversations with people at work, especially those in powerful positions that show resistance to change?
Learning to control and direct conversations takes understanding and practice.
We can combine our innate empathy with our analytical skills to gain a deeper understanding of complex situations at work. Join this session to learn how to prepare for difficult conversations and how to improve our agile conversations in order to be more influential without power. We will use Dave Gray’s Empathy Mapping, Argyris’ Ladder of Inference and The Four Rs from Agile Conversations (Squirrel and Fredrick).
In the session you will experience how preparing and reflecting on your conversation can help you be more influential at work. You will learn how to communicate more effectively with the people needed to achieve positive change. You will leave with a self-revised version of a difficult conversation and a practical model to use when you get back to work.
Come learn more on how to become a real influencer!
Collapsing Narratives: Exploring Non-Linearity • a micro report by Rosie WellsRosie Wells
Insight: In a landscape where traditional narrative structures are giving way to fragmented and non-linear forms of storytelling, there lies immense potential for creativity and exploration.
'Collapsing Narratives: Exploring Non-Linearity' is a micro report from Rosie Wells.
Rosie Wells is an Arts & Cultural Strategist uniquely positioned at the intersection of grassroots and mainstream storytelling.
Their work is focused on developing meaningful and lasting connections that can drive social change.
Please download this presentation to enjoy the hyperlinks!
Collapsing Narratives: Exploring Non-Linearity • a micro report by Rosie Wells
ENTREPRENEUR EXPRESS: Business Marketing
1. BUSINESS MARKETING
HOW CAN YOU USE THE SOCIAL MEDIA NETWORKS EFFECTIVELY?
ENTREPRENEUR EXPRESS
MOVING YOUR BUSINESS FORWARD
PRESENTED BY
2. HELLO!
I AM RACHEL A. ADLER
Rachel A. Adler is a Business Development Manager at
Fairfax County Economic Development Authority &
Executive Director of SMWiFairfax.
In this digital age, social media is a cost-effective tool to
market your business to potential customers.
How can you use the popular social media networks
effectively? In this session, you will learn what kinds of
engaging, share-worthy content to post to social media,
how to get started, and how to use a content calendar to
plan your social media posts.
YOU CAN FIND ME AT:
@RACHELA_ADLER
3. “
Don't post anything online that you wouldn't
want published on the first page of the New
York Times.
4. Online adults aged 18-34 are
most likely follow a brand
via social networking (95%).
Think about your audience and see where they are most likely to follow your brand.
(Source: MarketingSherpa)
5. Social media advertising budgets
have doubled worldwide over the past 2
years—going from $16 billion U.S. in
2014 to $31 billion in 2016
But despite this growing investment in social advertising, 46% of B2B marketers say they’re
unsure whether their channels have generated any revenue for their business.
6. 175 Million People use
Pinterest Every Month
A jump of 50 percent in 12 months indicates something happening on the platform that all
companies—small businesses and behemoth brands alike—can pay attention to
$35 BILLION
Social media ad spending is likely to exceed $35 billion in 2017, representing
16% of all digital ad spending globally.
$450,000 per day
A general rule of thumb for Snapchat Sponsored Lenses costs is this: $450,000
per day Sunday through Thursday, $500,000 for Fridays and Saturdays, and
$700,000 plus for holidays or special events (like the Super Bowl).
7. Why We Use Social Networks
◎Communication
◎Building relationships
◎Reputation management
◎Customer service
◎Information
◎Entertainment
8. “
◎Reid Hoffman, Linkedin co-founder, Author of The
Start-Up of You
You need to think and act like
you’re running a start-up:
your career.
9. How Are You Perceived?
◎Online Reputation
○When is the last time you Googled yourself?
○What do search results say about you?
◎Professional Relationships
○What do your colleagues & managers say about
you?
◎Personal Relationships
◎What do your friends and family say about you?
**Audiences tend to trust people more
than corporations**
10. Creating a Personal Brand
What are Your
Goals?
◎Gain awareness (be visible)
◎Build trust (be consistent)
◎Earn loyalty (be valuable)
3 Steps:
◎Discover who you are
○Your USPs (Unique Selling Points)
○Your passions
○Your skills
◎Create your identity
○Consistency is key
◎Make it visible
11. Facebook
◎Create a Facebook Fan Page (Public Figure
if you are your brand)
◎And Contact information to CTA (Call to
Action)
◎Add Social Media Accounts as Fan page
tabs
◎Create an Instagram & Facebook – if you
have a product.
◎If you are using Facebook – use Facebook
For Business: Facebook Business gives you
the latest news, advertising tips, best
practices and case studies for using Facebook
to meet your business goals.
https://www.facebook.com/business
12. HOW TO CREATE A FACEBOOK BUSINESS
PAGE
◎Step 1: Choose a Classification.
○To begin, navigate
to https://www.facebook.com/pages/cr
eate.php. This page will showcase six
different classifications to choose from:
◉Local Business or Place
◉Company, Organization, or Institution
◉Brand or Product
◉Artist, Band, or Public Figure
◉Entertainment
◎Step 2: Complete Basic Information.
○Finish “About” Section
○Upload Profile Picture
○Add Favorites
○Reach more people.
13. HOW TO CREATE A FACEBOOK BUSINESS PAGE
◎Step 3: Understand the Admin
Panel
○In the top navigation, you'll see an option
for "Settings." Click that. Along the left
side, a vertical navigation bar with different
sections should appear. We'll focus on
three core ones now:
◉Page Info: This is where you can add
additional details about your business. This
section will also unveil different fields based
on the classification you chose in Step 1.
Notifications: This section allows you to customize when and how you'd like
to receive Page alerts. Set a frequency that fits your social media marketing
schedule.
Page Roles: Whether or not you'll be the main manager of the
Page, there may be others at your organization who need access to
your Facebook Page. Here, you can invite other colleagues to make
changes to your Pages. Some common use cases here include:
A public relations manager who needs to respond to any delicate questions.
A support representative who can assist those asking technical questions.
A designer tasked with uploading new photo creative to the Page.
◎Step 3: Populate Page with Content
○Plain text status
○Photo with caption
○Link with caption
○Video with caption
○Event page
○Location check-in
14. HOW TO CREATE A FACEBOOK BUSINESS PAGE
◎Step 5: Measure Your
Growth
◎Facebook has embedded in
some decently helpful metrics
for us to take advantage of.
Simply click the "Insights"
option in the top navigation to
see the following:
○Overview: This tab shows a 7-day snapshot of your metrics
such as Page Likes, post reach, and overall engagement.
○Likes: This tab shows your overall fan growth and losses. If
you're employing paid efforts, you'll be able to see the
breakdown of paid versus organic growth.
○Reach: This tab highlights the raw number of people your
Page is reaching every day. If you notice spikes on a specific day,
try cross-checking what you posted that day to see if you can
replicate that reach.
○Visits: This tab indicates where on Facebook your viewers are
coming from. You can see the difference in visits on Facebook
Timelines, your information tab, reviews, and others.
15. A Quick Note About Facebook
◎Companies use Pages, so can individuals
◎Think you’re private? Think again.
○Manage privacy settings
○Be comfortable with what you post
Read more: Being Professionally Personable on Facebook
(Harvard Business Review)
16. What is
Instagram?
Free smartphone app used to
capture and share the world’s
moments
Fast, beautiful & fun way to share
your life with friends through a
series of pictures and videos
17. Why Use Instagram?
Consumer change
Consumer behavior and shift towards visual content
80% of the brain is dedicated to visual processing
Content is King
Instagram allows you to create and publish content easily
Source content
Get influencers and locals (including photographers) to help build your
content bank by introducing your own #hashtag
Republish content (and give credit) to your content creators (when they use
your # or give you approval)
Highly engaged community
18.
19. Taking
People
With You
Instagram is great for
showing a moment or a
snapshot
Great Instagram accounts
take their followers with
them…
On the road
Behind the scenes
Sneak peaks into
new products or
events
Think Instagram is just for
younger consumer
audiences? These B2B
brands can make you think
again.
21. Hashtag = Content Distribution
Use ones relevant to your destination (research in
www.iconosquare.com )
Add popular hashtags to relevant images to grow audience &
engagement
#qotd
#instagood
#photooftheday
Add a unique hashtag to source content and build a community
Communicate your hashtag in your profile
#CalmYourFarm too many hashtags or ones that don’t make
sense will be ignored (especially in the 1st comment)
24. Twitter Shorthand
RT – Retweet
MT – Modified Tweet
# - Hashtag
@ - Tweet directed to specific user
.@ - Tweet directed to specific user that your followers
can see
25. Build Your Profile
160 CHARACTERS
BIO WITH USE # AND @
PROFESSIONAL PICTURE
HANDLE THAT MAKES SENSE
BRANDED HEADER PHOTO
26. Build Your Profile
◎ Header photo (recommended
dimensions are 1500x500 pixels)
◎ Profile photo (recommended
dimensions are 400x400 pixels)
◎ Name
◎ Bio (maximum 160 characters)
◎ Location
◎ Website
◎ Theme color (only editable on
twitter.com)
◎ Birthday
28. Create/Subscribe to Lists
◎Lists are curated groups of Twitter users – create your own
or subscribe to ones created by others
◎Useful for reading tweets, not tweeting to a specific group
29. How to Tweet
◎To post a Tweet via the web:
1.Sign in to your Twitter account.
2.Type your Tweet into the box at the top of your
Home timeline, or click the Tweet button in the top
navigation bar.
3.Make sure your update is fewer than 140
characters. We'll count the characters for you!
Remaining characters show up as a number below the
box.
4.Tip: Read about how to include photos in your
Tweet here, and how to include a video in your Tweet
here.
5.Click the Tweet button to post the Tweet to your
profile.
6.You will immediately see your Tweet in the timeline
on your homepage.
◎Read about posting Tweets via the Twitter for
Android app here, and via the Twitter for iPhone
or iPad app here.
30. What & When to Tweet
What?
Look at trending topics
Mix of professional & personal
Source attribution
When?
Depends on your audience and geographic
location
Live tweet events or TV shows
Participate in Twitter chats
Schedule it!
31. Share a Variety of Content
Read more: How to Balance Your Personal and
Professional Brand on Social Media
32. What is a Hashtag?
Word or phrase beginning
with a # symbol with no
spaces or punctuation: #tbt
#dcjobs #STEM
#entrepreneur
Hashtags group
conversations about topics
making them easier to find,
follow, and join
Extend your own brand and
distribute your content to
certain interests and groups
33. Crafting the Perfect Tweet
◎Use hashtags & links together
◎Don’t hashtag overload (2 = ideal)
◎Tweet longer (120+ characters work best)
◎Clear Call to Action (CTA)
◎Urgency
◎Tweet frequently (1-5 times per day)
◎Use pictures (2x engagement)
Read more: 10 Tips for Crafting the Perfect Tweet
35. Twitter Tools
Publishers
Tweetdeck
Hootsuite
Buffer
Sprout Social
IFTTT (if this then that) – triggered actions, not just for Twitter
Analytics
Twitter Analytics
SocialBro
Twitonomy
Content Discovery
Klout – curates articles based on your interests, allows you to schedule and
improves your social influence
Nuzzel – discover what your friends are reading
37. Complete Your Profile
Professional photo
Descriptive headline
Experience, education,
certifications
Organizations, volunteer
work
Publications (articles,
videos, photography)
38. LinkedIn Profile Checklist
◎Photo: Professional, high quality
◎Headline: Tell people what you’re
excited about now & what you want to do
in the future.
◎Vanity URL: Make yourself easy to find.
◎Summary: A few short paragraphs of
what motivates you, what you’re skilled at,
and what’s next.
◎Experience: Jobs you held and
accomplishments at each. Include photos,
write ups, or videos.
◎Recommendations: Ask managers,
peers, or co-workers to write a
recommendation. This gives authority to
your strengths and skills.
◎Education: List all of your
educational experiences, including
summer programs.
○Courses can show skills & interests
you’re most excited about
◎Volunteer Experience & Causes
◎Skills & Expertise: Add 5+ skills you
want to be endorsed for.
◎Honors & Awards: Don’t be shy to
brag about your accomplishments.
◎Projects: Showcase digital campaigns
or projects.
◎Interests: Add anything else about
yourself; helps with search!
◎Organize sections
39. LinkedIn Publishing
Way for members to contribute
professional insight
Long-form content becomes
part of your profile
Searchable on and off LinkedIn
Added to Pulse section (if
content is relevant)
For more information on how to
get started please see SlideShare.
39
40. Automate Everything – But be HUMAN
You have better things to do than
execute the same repetitive tasks
over and over again. When it
comes to social media marketing,
automation is everything. Here’s a
short list of some of the tasks you
can automate now and no longer
waste your time on:
◎Following people back when they
follow you
◎Retweeting interesting messages
on Twitter
◎Mentioning other users in your
messages
◎Responding to direct messages
◎Automating posts from another
expert’s website
◎Posting to LinkedIn ,Twitter,
or Facebook from another network
43. BrandYourself.com
◎Mission: help people take back
control of their own lives online
◎Look better in Google results
◎Digital resume
◎Social stream
◎Links to additional projects
44. Why You Need to Build a
Website
◎A website isn’t static; it’s
dynamic
◎Having a website makes you more
findable
◎Not many people have one –
having a website can help you stand
out.
◎You gain some new skills
◎Top Free Personal
Website Builders:
○Self-Made/Self-Hosted
○Tumblr
○Flavors.me
○Weebly
○Wix
○Re.vu
○Enthuse.me
○Designedyou.com
45. Guest Blogging
◎Blogging is one of the best
ways to build your visibility,
credibility, and brand message
online.
◎Recruiters and hiring decision
makers routinely search the
blogosphere when they're
vetting candidates.
◎Do some research before
diving in:
○Look for blogs relevant to your
expertise and/or industry.
○Find out which blogs the recruiters
and hiring decision makers you want
to attract are visiting.
◎Some ideas to find the right
blogs:
○Consult with your professional
network.
○Do a Google search of relevant
key words for your industry/field
and your areas of expertise.
○Use the LinkedIn Groups search
feature to connect with relevant
professional networks.
○Look at the blogrolls
47. Canva.com
Canva makes graphic design
amazingly simple for everyone.
Ready to get creative?
Everyone is designer.
1. Know Your Key Messages
2. Keep It Simple
3. Be Consistent
4. Use Purposeful Hierarchy
5. Consider Text Formatting
48. Recruiting: Know Your Audience
Job seekers and recruiters use the same platforms but to
a different degree
0
10
20
30
40
50
60
70
80
90
100
Job Seekers
Recruiters
49. Recruiting: Where to Post Openings
Company-owned channels
LinkedIn Company Page – Careers
tab
Facebook Page
Twitter
Google+
Personal networks
Share with your personal social
network of friends and family
Use hashtags – broad & niche
#jobsearch
#hiring
#ITjobs
#jobopening
#consulting
#dcjobs
50. Recruiting: Finding & Vetting Candidates
LinkedIn Recruiter
Powerful search capabilities
Contact candidates through InMail
Track & manage talent to hire now or in
the future
Twitter Searches & Chats
Participate in chats (ongoing or create
your own)
Follow hashtags used by job seekers
#hireme
#needajob
#resume
#unemployed
#MBA
#jobhunt
Facebook Directory
Search pages, groups, users
51. Apps to Find People –
Freelancers
◎PeoplePerHour: PeoplePerHour is a freelance
site for all skills related to web projects, including
software engineers, digital designers, SEO
specialists and marketers. The site features a tool
called WorkStream, which simplifies the business
side of your work by organizing payment,
communication and management, all in one place.
You can browse jobs, get notifications for new
openings to your inbox and send up to 15 proposals
for work for free before signing up for the premium
plan.
◎SimplyHired: SimplyHired offers the largest
variety of freelance jobs of any site on this list. From
construction to concierge work, the site boasts a
bounty of opportunities for anyone seeking extra
work, and it helps freelancers find jobs in over 24
countries. It also isn’t limited to English-language
work, offering 12 different languages in which you
can find jobs.
◎Freelance Writing Gigs: Freelance Writing
Gigs is a job board that is updated daily with fresh
freelance writing and blogging jobs. The offerings
vary from technical writing positions to writing
about recipes, photography and healthcare, making it
a great site for writers interested in testing their
hand at different types of professional writing.
◎LinkedIn Profinder: With over 420 million
members in over 200 countries, LinkedIn is
indisputably the go-to place for learning about all
things job-related. Recently, LinkedIn decided to
begin its foray into the freelance economy by quietly
launching LinkedIn Profinder, which is helping
freelance professionals find their next job. Because
of its enormous amount of user data, LinkedIn is
able to quickly connect freelancers with strong leads
based on their keyword searches and companies
followed. Profinder is a great option for expert
professionals in countless fields
◎ Toptal: Toptal is a freelance network of elite
software engineers and digital designers from over
100 countries around the world. The company’s
screening process weeds out all but the top 3
percent of talent in multiple categories, which means
that once accepted, you’ll join an exclusive
community of experts. Toptal lets you decide if you
want to work hourly, part-time or full time, and you
set your own rates so you’ll never be stuck in a
bidding war. What’s perhaps best for freelancers is
that Toptal also screens clients -- and works with
top companies like AirBnB, IDEO and JP Morgan --
so you’ll always have a steady supply of interesting
projects and clients who appreciate the value of
your work.
52. Apps to Find People - Freelancers
◎Upwork: In 2014, two leading freelance
networks, Elance and oDesk, merged to
form Upwork, which is now the largest network for
freelancers by a long shot. With more than 10
million registered users, four million clients, and
three million jobs posted every year, Upwork
has something to offer for everyone from writers
and architects to legal aides and photographers. You
can sign up for short- or long-term projects, and
elect to work by the hour or be paid per-project.
The site features an easy-to-use chat feature, a time-
tracker and a payment protection plan to make
communication and collaboration with your client a
breeze.
◎99 Designs: 99 Designs is a freelance job site
with a twist. As its name suggests, the platform is
exclusively for designers, and every job comes
members in the form of a contest. Rather than
browse through a catalog of portfolios and résumés,
clients are prompted to crowdsource their
projects, setting a budget and giving instructions,
then letting designers submit work based on the
project brief. At the end of a week, the client
chooses the best design, and that designer gets paid.
This is a great site for designers looking to really test
their talents and shake up their workflow.
◎Thumbtack: Thumbtack is an online service that
matches customers with local professionals.
Currently, Thumbtack lists 1,100 types of services in
categories such as home, wellness, events, and
lessons
◎Freelancer: Hire freelance programmers, web
developers, designers, writers, data entry & more at
a fraction of the cost on the World's Largest
Outsourcing Marketplace.
◎Guru: Guru.com is a freelance marketplace. It
allows companies to find freelance workers for
commissioned work.
◎Shapr: Shapr is a networking app that brings you
a personalized daily dose of inspiring people to meet.
◎PeerHu$tle: Hire local freelancers and find local
freelance jobs. Find local freelancers for all kinds of
jobs, within minutes.
◎Fiverr : is the world's largest freelance services
marketplace for lean entrepreneurs to focus on
growth & create a successful business at affordable
costs.
53. Are you a Freelancer?
◎From time management to billing to collaboration, these are the
tools you need to succeed as a freelancer.
○Tools for the toolbox:
◉30 Essential Tools and Web Apps for Freelancers
◉21 must-have tools and apps for freelance designers
◉3 Top Apps For Freelance Marketers And Solopreneurs
54. Digital Brand Scorecard
◎Strategically Aligned
◎Believable/Instill Trust
◎Sounds Like a Person not a
brand (This is for personal branding)
◎Distinctive & Visual (Remember
Canva.com is your best friend)
◎Engaged & Responsive
#HugYourHaters
◎ Assessable to be shared
◎ Transparent
◎ Consistent Frequency
◎ Audience Growth in
followers & conversations
◎ Integrated across
platforms
◉Regularly assess your digital presence. Rate each
component (1-5). Add them & divide by 10 for your
score.
55. Align Social Media With Business Goals
◎ Be intentional
◎ Be distinctive
◎ Add value, not noise
◎ Apply best practices
◎ Be visible & visual
◎ Have a consistent voice
◎ Be time, energy &
resource efficient
◎ Monitor, measure, refine
◎Identity
◎Visibility
◎Credibility
56. Final Thoughts
◎Personal branding is a way to:
○Establish credibility
○Grow your network
○Attract opportunities
◎Before you post, ask yourself...
○Is it valuable?
○Does it fit with my personal brand?
○Did I include source attribution?
○Did I add relevant hashtags?
57. Take Away/ Homework
◎Create or update your LinkedIn
profile
○Goal: connect with 30+ people by end of
month
○Post or share an update at least once/week
○Leave and request a recommendation from
colleague/manager
◎If Twitter is right for you…
○Create/update your branded profile
○Have a conversation
○Share news/relevant posts to your audience
58. Join us for SMWiFairfax 2017!
Use discount code 'FAIRFAXEDA'
to get 20% off
Editor's Notes
http://marketingland.com/pinterests-monthly-user-base-hits-150-million-people-50-last-year-194668
The actual number is $35.98 billion if you want to get technical. That represents an increase of almost $13 billion in just two years. Not only that, it means that social media will have maintained consistent growth (of about $6 billion every year) for nearly half a decade. Often these trends rise rapidly for a year or two and plateau. If social media advertising spend continues on this curve, there’s no telling how the industry and tools will evolve.
But that kind of spending must reflect just how expensive the ads themselves are, right? Well, actually…
EVERY DAY
•60 million photos are uploaded
•84.4 million comments are posted
•1.6 billion likes on photos
Source: http://www.slideshare.net/homehelper/visual-creative-thinking-1260733 & http://www.socialmedianews.com.au/social-media-statistics-australia-february-2014/
Twitter is not just for posting about your company or industry – show your true self with a mix of professional and personal tweets.
Who to follow appears on the right side of your timeline
Click through to searchable area
Find friends also available under Settings
Verified account – blue check mark indicates an authentic identity https://support.twitter.com/articles/119135-faqs-about-verified-accounts
Trending topics showcase the most popular conversations happening on Twitter. Using these hashtags or contributing to the topic gives you exposure to a group of people you may otherwise never reach.
The bottom line is this: the more you automate, the more time you have to manage other aspects of your business or create great content for your posts. Simply put, it’s a must do for active business owners.
A word of caution: automation is necessary, but being human is still important. Don't fall into the trap of thinking that because you have your systems and processes automated, you don't have to actually authentically participate or engage with people in real-time anymore. Strive to automate while still keeping things personal.