Presented at Mind the Product Conference in London, UK (Sep 27, 2013), I knew this was going to be a hard sell. Often marketers and product managers don't "get along". I wanted to present marketing as part of the product as well as a necessity even for great products.
The Social Retailer: what ‘social’ means for the future of commerceTara Hunt
Most retailers are having a tough enough time keeping their inventory fresh and up to date, let alone trying to figure out how to leverage the newest, latest, greatest social platform for reaching potential customers. The good news is that leveraging the social web isn't about hopping on the newest, latest, greatest social platform. It's about thinking about your business - internally and externally - as a social organization. And what does that mean? Tara Hunt, one of the pioneers of the social web will talk about how to become a social organization without having to keep up with Twitter and how harnessing the innate socialness of the web can help you connect with your customers and build your business.
We all know that, thanks to technology, everything about everything is changing. You can pick up a million other books to describe the surface of those changes, or to wax poetic on what the changes might/maybe/could possibly mean. Most people still associate social with marketing when, in reality, it's much more than that. Social is... well, social. The way in which relate to one another and that affects business, leadership, and even your career.
This deck (co-created with the amazing Tara Hunt) is meant to complement the book, which was first published September 2012 (and named by Fast Company as a best business book of 2012).
It offers a clear breakdown of what the Social Era means now, and how best to take advantage of its benefits in the near and distant future. Each of us need to challenge traditional thinking and it helps if we use examples to show others what "future" (actually, present) looks like.
You Gotta Have Personality: how to connect to today’s customer with videoTara Hunt
Delivered at Digital Crossroads in Louisville, Kentucky on October 21, 2016. The core thesis of my presentation is that video is accessible for those who care about their audience (not for those who want a quick win) and, if you care, you should be making video...but only if you are committed to Hub content.
Channels featured:
https://www.youtube.com/l2inc
https://www.youtube.com/blendtec
https://www.youtube.com/user/Vidlers510
https://www.youtube.com/justinbendercpm (just launched)
https://www.youtube.com/channel/UCYxXNXA0npMEZ7xY74Bq9KA (launching soon)
https://www.youtube.com/channel/UC0Ld0jjEoyc5J3hfdrZVJlw (launching soon)
Podcast Creator:
http://www.joangarry.com/
Articles/Resources:
http://variety.com/2015/digital/news/youtubers-teen-survey-ksi-pewdiepie-1201544882/
http://contentmarketinginstitute.com/wp-content/uploads/2015/09/2016_B2B_Report_Final.pdf (lots of stats)
https://www.thinkwithgoogle.com/intl/en-gb/research-studies/youtube-brand-playbook.html
Understanding the Customer Journey in the Social EraTara Hunt
I spoke at the United Benefit Advisors annual conference in Chicago on September 11/12, 2017, on the subject of how a B2B business (and even a smaller one) can make sense of social.
I tied the idea of social to the customer journey and showed how, along each step of the way, they could engage customers and potential customers with social...not just social media: social content, reviews, social thinking, and more.
Moving Towards Insights-Driven StrategiesTara Hunt
There are lots of analytics you can pull when you are working with a large audience to determine what people like/don't like, but there is also a lot of behavioural/interest data that can be used to determine what they will respond to as you are planning your strategies. This presentation was given at Inbound 2015 in Boston (September 8-11).
Our 2016 Social Media Survival Guide provides the What, Why and How to succeed this year, with a look at the Three Core Pillars of Social Media – Data, Creative & Amplification.
Amplifying Storytelling in your Marketing PlanCarole Lamarque
The luxury goods industry is shifting focus from which markets drive growth to which channels drive growth. The luxury industry is one of the most competitive in the world, and social media is the newest battleground to develop loyalty and brand heritage, as well as to reach new segments of potential customers. In today’s complex digital world, there is an increasing number of different ways to reach customers. It makes it difficult for marketers to stay on top of this evolution and to ensure the right mediums are leveraged in function of the business and marketing objectives. Multiple clients have already given Duval Union Consulting their trust for managing their marketing projects, from strategy to implementation.
The Social Retailer: what ‘social’ means for the future of commerceTara Hunt
Most retailers are having a tough enough time keeping their inventory fresh and up to date, let alone trying to figure out how to leverage the newest, latest, greatest social platform for reaching potential customers. The good news is that leveraging the social web isn't about hopping on the newest, latest, greatest social platform. It's about thinking about your business - internally and externally - as a social organization. And what does that mean? Tara Hunt, one of the pioneers of the social web will talk about how to become a social organization without having to keep up with Twitter and how harnessing the innate socialness of the web can help you connect with your customers and build your business.
We all know that, thanks to technology, everything about everything is changing. You can pick up a million other books to describe the surface of those changes, or to wax poetic on what the changes might/maybe/could possibly mean. Most people still associate social with marketing when, in reality, it's much more than that. Social is... well, social. The way in which relate to one another and that affects business, leadership, and even your career.
This deck (co-created with the amazing Tara Hunt) is meant to complement the book, which was first published September 2012 (and named by Fast Company as a best business book of 2012).
It offers a clear breakdown of what the Social Era means now, and how best to take advantage of its benefits in the near and distant future. Each of us need to challenge traditional thinking and it helps if we use examples to show others what "future" (actually, present) looks like.
You Gotta Have Personality: how to connect to today’s customer with videoTara Hunt
Delivered at Digital Crossroads in Louisville, Kentucky on October 21, 2016. The core thesis of my presentation is that video is accessible for those who care about their audience (not for those who want a quick win) and, if you care, you should be making video...but only if you are committed to Hub content.
Channels featured:
https://www.youtube.com/l2inc
https://www.youtube.com/blendtec
https://www.youtube.com/user/Vidlers510
https://www.youtube.com/justinbendercpm (just launched)
https://www.youtube.com/channel/UCYxXNXA0npMEZ7xY74Bq9KA (launching soon)
https://www.youtube.com/channel/UC0Ld0jjEoyc5J3hfdrZVJlw (launching soon)
Podcast Creator:
http://www.joangarry.com/
Articles/Resources:
http://variety.com/2015/digital/news/youtubers-teen-survey-ksi-pewdiepie-1201544882/
http://contentmarketinginstitute.com/wp-content/uploads/2015/09/2016_B2B_Report_Final.pdf (lots of stats)
https://www.thinkwithgoogle.com/intl/en-gb/research-studies/youtube-brand-playbook.html
Understanding the Customer Journey in the Social EraTara Hunt
I spoke at the United Benefit Advisors annual conference in Chicago on September 11/12, 2017, on the subject of how a B2B business (and even a smaller one) can make sense of social.
I tied the idea of social to the customer journey and showed how, along each step of the way, they could engage customers and potential customers with social...not just social media: social content, reviews, social thinking, and more.
Moving Towards Insights-Driven StrategiesTara Hunt
There are lots of analytics you can pull when you are working with a large audience to determine what people like/don't like, but there is also a lot of behavioural/interest data that can be used to determine what they will respond to as you are planning your strategies. This presentation was given at Inbound 2015 in Boston (September 8-11).
Our 2016 Social Media Survival Guide provides the What, Why and How to succeed this year, with a look at the Three Core Pillars of Social Media – Data, Creative & Amplification.
Amplifying Storytelling in your Marketing PlanCarole Lamarque
The luxury goods industry is shifting focus from which markets drive growth to which channels drive growth. The luxury industry is one of the most competitive in the world, and social media is the newest battleground to develop loyalty and brand heritage, as well as to reach new segments of potential customers. In today’s complex digital world, there is an increasing number of different ways to reach customers. It makes it difficult for marketers to stay on top of this evolution and to ensure the right mediums are leveraged in function of the business and marketing objectives. Multiple clients have already given Duval Union Consulting their trust for managing their marketing projects, from strategy to implementation.
The 2014 Non-Obvious Trend Report VISUAL EDITION - 15 Trends Changing How We ...Rohit Bhargava
A preview of the 4th Edition of the best selling Trend Series from marketing expert and trend curator Rohit Bhargava. WANT TO DOWNLOAD A FULL VISUAL EDITION AS A PDF? VISIT WWW.15TRENDS.COM.
This latest report features 15 trends in five categories: Culture + Consumer Behaviour, Technology + Design, Marketing + Social Media, Media + Education and Economics + Entrepreneurship. Get the FULL VISUAL EDITION, most recent reports and more at www.15trends.com.
Commerce is Social: Connecting with and Converting Online ProspectsEric Weaver
Keynote from #MivaCon13 Extraordinary E-Commerce Conference in San Diego, March 8, 2013. Audience: e-commerce site owners generating around $500k in annual sales.
Followers of my presentations will recognize some oldie-but-goodie cases, but all the e-commerce stats are very recent (last 6-12 months).
With the ever-changing climate of social media, it’s hard to know what’s “in” and what will help grow your business. Social media, digital marketing and new technology holds tremendous opportunities for companies looking to drive new business, retain customers, create engagement and increase revenue. So many changes have come through social media in the past few years, and no doubt that more are on their way in 2015. Interested in where it is all going? What should be in store for you for the next year? Join Erica Campbell Byrum, Director of Social Media for For Rent Media Solutions as she shares insight into social media trends to help you develop a social program that is proactive versus reactive.
Erica Campbell Byrum, Director of Social Media for For Rent Media Solutions presented this at the Greater Charlotte Apartment Association (GCAA) event on 7/22/15.
Amplifying Storytelling with Influencer MarketingCarole Lamarque
Who do I make Influencers spread the story I would like?
With the hundreds of thousands of products launching every year and the amount of (digital) noise increasing exponentially,
brands need a solution that would allow them to distinguish themselves from that noise. Content Marketers believe that brands need to create influencers and advocates networks and communities to stay above the noise trough Storytelling.
What you will learn:
– You will learn how to sell and significantly increase word of mouth advertising through social and owned media
– We will determine who has influence, provide them with content and start a relationship that they’re going to respect
– That will bring our content into their community
All levels of marketing from junior to expert marketer can benefit from these methodology:
Marketing teamleaders, Segment managers, Community managers, Digital marketers, Communication managers, Business Development managers, Sales & Marketing directors, Social Media Manager, Business Unit Manager, PR managers.
The 2013 Non-Obvious Trend Report VISUAL EDITION: 15 Marketing Trends In 2013...Rohit Bhargava
The third edition of my popular 15 Trends presentation that looks at some of the business, marketing and social media trends that are likely to matter in 2013 - including 3 BONUS TRENDS. For more details or the latest report visit www.15trends.com.
Be Seen, Be Found, Be Engaging (IABC Version)Eric Weaver
SEATTLE, WASHINGTON, USA - February 17, 2011 - Presentation from the IABC Seattle workshop "Communication Overload" - synopsis of my thinking from several previous "Social Media 105" presentations.
Last year, we presented the top, must-know, culturally relevant trends for 2015 and our predictions were 83% accurate!
To help the “curious class” stay relevant in 2016, we’ve assembled an A-Z glossary of what trends we predict to be 100 must-know terms and concepts of 2016.
We hope this cultural crib sheet will help prepare you for the year ahead!
The Sinners & Saints of Social (retail version)Tara Hunt
I'll be giving a shorter version of this presentation at the Raymark Retailers luncheon in New York next week, but I wanted to post it earlier. It's the culmination of much of my recent work and research. Let me know if you have more examples (or better ones) and if I missed anything.
Not sure why social media is so important to business? Looking for some practical advice on how to develop your own SM strategy? Hopefully, this guide takes you through everything you need to know to get started,
A slideshare-friendly and updated version of the presentation I gave at the Sydney Knowledge Management Roundtable (#KMRT) on August 26th, 09.
The Ten Commandments of Egoless Programming is about advices to follow on how to be a professional programmer, how to work efficiently with your team, being postive vs negative and construcive vs aggressive.
Arc's Dick Slansky & Greg Gorbach's Virtual Commission Workshop @ 2009 ARC In...ARC Advisory Group
Arc's Dick Slansky & Greg Gorbach's Virtual Commission Workshop @ 2009 ARC Industry Forum.
Virtual Commissioning: Validation Through Virtualization
What is Virtual Commissioning?
• Definition: Virtual Commissioning (VC) is the use of a
virtual model that represents an accurate and realistic 3D
simulation of mechanical, electrical, and control systems
in order to validate the operation of a production system
prior to actual physical implementation.
• VC Tools Provide a Unified Platform for Mechanical Design,
Electrical Design, and Control Data in an Integrated Data
Model
• VC Platforms enable Component Reuse for Building
Automated Production Systems through Mechanical &
Electrical Models, and Controls Programming Templates
• VC Focuses on the Validation of Manufacturing Processes
rather than Product Design
• VC is Not Discrete Event Simulation, and is not focused on
Production Process Throughput
The 2014 Non-Obvious Trend Report VISUAL EDITION - 15 Trends Changing How We ...Rohit Bhargava
A preview of the 4th Edition of the best selling Trend Series from marketing expert and trend curator Rohit Bhargava. WANT TO DOWNLOAD A FULL VISUAL EDITION AS A PDF? VISIT WWW.15TRENDS.COM.
This latest report features 15 trends in five categories: Culture + Consumer Behaviour, Technology + Design, Marketing + Social Media, Media + Education and Economics + Entrepreneurship. Get the FULL VISUAL EDITION, most recent reports and more at www.15trends.com.
Commerce is Social: Connecting with and Converting Online ProspectsEric Weaver
Keynote from #MivaCon13 Extraordinary E-Commerce Conference in San Diego, March 8, 2013. Audience: e-commerce site owners generating around $500k in annual sales.
Followers of my presentations will recognize some oldie-but-goodie cases, but all the e-commerce stats are very recent (last 6-12 months).
With the ever-changing climate of social media, it’s hard to know what’s “in” and what will help grow your business. Social media, digital marketing and new technology holds tremendous opportunities for companies looking to drive new business, retain customers, create engagement and increase revenue. So many changes have come through social media in the past few years, and no doubt that more are on their way in 2015. Interested in where it is all going? What should be in store for you for the next year? Join Erica Campbell Byrum, Director of Social Media for For Rent Media Solutions as she shares insight into social media trends to help you develop a social program that is proactive versus reactive.
Erica Campbell Byrum, Director of Social Media for For Rent Media Solutions presented this at the Greater Charlotte Apartment Association (GCAA) event on 7/22/15.
Amplifying Storytelling with Influencer MarketingCarole Lamarque
Who do I make Influencers spread the story I would like?
With the hundreds of thousands of products launching every year and the amount of (digital) noise increasing exponentially,
brands need a solution that would allow them to distinguish themselves from that noise. Content Marketers believe that brands need to create influencers and advocates networks and communities to stay above the noise trough Storytelling.
What you will learn:
– You will learn how to sell and significantly increase word of mouth advertising through social and owned media
– We will determine who has influence, provide them with content and start a relationship that they’re going to respect
– That will bring our content into their community
All levels of marketing from junior to expert marketer can benefit from these methodology:
Marketing teamleaders, Segment managers, Community managers, Digital marketers, Communication managers, Business Development managers, Sales & Marketing directors, Social Media Manager, Business Unit Manager, PR managers.
The 2013 Non-Obvious Trend Report VISUAL EDITION: 15 Marketing Trends In 2013...Rohit Bhargava
The third edition of my popular 15 Trends presentation that looks at some of the business, marketing and social media trends that are likely to matter in 2013 - including 3 BONUS TRENDS. For more details or the latest report visit www.15trends.com.
Be Seen, Be Found, Be Engaging (IABC Version)Eric Weaver
SEATTLE, WASHINGTON, USA - February 17, 2011 - Presentation from the IABC Seattle workshop "Communication Overload" - synopsis of my thinking from several previous "Social Media 105" presentations.
Last year, we presented the top, must-know, culturally relevant trends for 2015 and our predictions were 83% accurate!
To help the “curious class” stay relevant in 2016, we’ve assembled an A-Z glossary of what trends we predict to be 100 must-know terms and concepts of 2016.
We hope this cultural crib sheet will help prepare you for the year ahead!
The Sinners & Saints of Social (retail version)Tara Hunt
I'll be giving a shorter version of this presentation at the Raymark Retailers luncheon in New York next week, but I wanted to post it earlier. It's the culmination of much of my recent work and research. Let me know if you have more examples (or better ones) and if I missed anything.
Not sure why social media is so important to business? Looking for some practical advice on how to develop your own SM strategy? Hopefully, this guide takes you through everything you need to know to get started,
A slideshare-friendly and updated version of the presentation I gave at the Sydney Knowledge Management Roundtable (#KMRT) on August 26th, 09.
The Ten Commandments of Egoless Programming is about advices to follow on how to be a professional programmer, how to work efficiently with your team, being postive vs negative and construcive vs aggressive.
Arc's Dick Slansky & Greg Gorbach's Virtual Commission Workshop @ 2009 ARC In...ARC Advisory Group
Arc's Dick Slansky & Greg Gorbach's Virtual Commission Workshop @ 2009 ARC Industry Forum.
Virtual Commissioning: Validation Through Virtualization
What is Virtual Commissioning?
• Definition: Virtual Commissioning (VC) is the use of a
virtual model that represents an accurate and realistic 3D
simulation of mechanical, electrical, and control systems
in order to validate the operation of a production system
prior to actual physical implementation.
• VC Tools Provide a Unified Platform for Mechanical Design,
Electrical Design, and Control Data in an Integrated Data
Model
• VC Platforms enable Component Reuse for Building
Automated Production Systems through Mechanical &
Electrical Models, and Controls Programming Templates
• VC Focuses on the Validation of Manufacturing Processes
rather than Product Design
• VC is Not Discrete Event Simulation, and is not focused on
Production Process Throughput
A comarca Terra de Celanova atópase ao oeste da provincia de Ourense, lindando con Portugal polo suroeste. O territorio é moi irregular e está formado polas serras Serras (Laboreiro, Outeiro de Augas, Montes de Bande, Monte Calvo e San Cibrao) e os vales dos ríos Arnoia e Deva e os seus afluentes. É unha área dun grande interesse natural e cultural.
Concellos: A Bola, A Merca, Cartelle, Celanova, Gomesende, Pontedeva, Quintela de Leirado, Ramirás e Verea.
eLama.ru - это менеджер систем контекстной рекламы, который позволяет размещать контекстную рекламу одновременно в 3-х популярных системах (Яндекс.Директ, Бегун и Google). Использование сервиса для рекламодателей бесплатно. eLama.ru - это инновационный интерфейс создания рекламных кампаний и полезные инструменты для повышения эффективности рекламы.
Сайт проекта: http://eLama.ru
Bei der Einrichtung ihres neuen Versandlagers mit Abholmöglichkeit für die Kunden wollten Sandra Hoffmann und Marcus Schmidt, Inhaber von blaufell.de, nichts dem Zufall überlassen.
How to Implement SLAs and Metrics in JIRA Service Desk - Lucas DussurgetAtlassian
In this session, we will share how to implement service level agreements (SLAs) and metrics within JIRA Service Desk. As one of Atlassian's Platinum Expert partners, he will also share feedback and best practices gained from multiple customer implementations.
Presentación para los alumnos del Curso de Posgrado en Marketing de Surf de la Universidad del País Vasco.
Titulo: "Hacia la profesionalización en la Gestión del Surf y los Deportes de Deslizamiento"
Janette Toral presented an overview to blogging and social media at the Philippine Navy last September 27, 2010. An earlier version of this was presented at World Citi Colleges Antipolo last September 13, 2010.
This handout version cited the Top 10 Emerging Influential Blogs 2010 as chosen by writing project participants.
Reputation Management in an Instant WorldRhea Drysdale
Presented at SearchLove NYC on November 1, 2011. The presentation is a look into online reputation management and what companies and individuals need to be doing to safeguard and improve their online reputations. As search engines like Google and user-generated content and review sites expose our reputations more, it's increasingly difficult to put our best face forward. This presentation shows you how to spot problems early, manage them and how NOT to manage them.
Social Media Training for Businesses - Noisy Little Monkey BRAVE SeminarSallyanne Howell
Don't just jump into social media - a successful social media strategy takes preparation, time and dedication.
Check out this one stop guide to blog ideas, content calendar, sharing across platforms and identifying which social media platform your company should be on.
Has your business ever received a bad review online?
Are you aware of all of the mentions being made about you and your company online?
Do you want to know how to and be able to respond to remarks being made online both good & bad?
Has your business been posted to a derogatory site such as your business sucks.com?
In business today, you're only as good as your reputation both on and offline. These days it is imperative you monitor and manage what is being said about you online as more than 90% of the public starts to make their daily decisions, from where to eat, where to stay, where to buy, and where to go to from information they find online.
The conversations about you and your business are happening online. Are you taking part?
This is the slideshow you have to view. We'll show you strategies and steps to take to monitor, protect, repair, and recover your online reputation, let us show you how:
Brief overview of social media, some companies whose initial forays were not a success and a suggested remedy/course of action for those companies who want to suceed.
Please enjoy our sample report that was created to give you some assumption what to expect from us. Check it out, read it if interesting and then CALL-TO-RESEARCH.
EO Toronto: Social media - fad or fantasticClearFit
EO Toronto: Social media - fad or fantastic
Is it a time waster? Where do I start? Can it help me sell more or save me money? Join us for a series of engaging stories and informative techniques to help you navigate the world of social media.
Felicia Bates and Caitlin Kaluza present on injecting FUN into your nonprofit website through visual, interesting, shareable content - Including several new free tools to help you generate this content and connect your community online!
10 things you need to know this week (w/c 14th May 2018)Damian Radcliffe
Journalism student wins Pulitzer, Israel, Brands and Alexa, Quoting Enough Women, Microsoft's new $22,000 mega-tablet, Instagram addiction, Charlie Rose and #MeToo, Facebook's “Bad” Content Report, Staged Lambos, Google News' plans to pop your filter bubble
"What the hell is going on?" underwent an overhaul.
A practical approach that clearly illustrates what Social Media Marketing is, how to successfully play in this space and the stats and trends that define it.
The last few slides are full of useful resources as voted on by your peers.
Social Marketing Campaigns: What Can the iGaming Industry Learn?iGB Affiliate
Looking at social media campaigns that have been successful outside iGaming can shed light on what will work in iGaming. Taking the most successful non-gaming social media campaigns, this session analyses why these campaigns were effective and how they led to increased signups, revenue and brand recognition. Discover the objectives of each campaign, how they were tracked and the positive impact they had on the bottom line.
Judith Lewis, Head of Search, Beyond
Metrics are a (big fat) lie (Social Media Camp Panel)Tara Hunt
At the 10th anniversary Social Media Camp event, I led a panel with Fiona Birch, Mike Gingerich and Sean Moffitt, where we discussed how analytics can (and will) trip you up if you don't have your priorities in order. This deck only represents the "how they are a lie" part, not the solutions we discussed, but I thought it would still be pretty good to share.
The Revolution will not be Televised...but if you're lucky, it'll be memed.Tara Hunt
I gave this presentation at CTAM Canada's annual gathering at Corus HQ in Toronto on June 20th. I think it's safe to say that it was a bit...um...controversial.
In order to prepare for this talk, I poured over mutiple reports and studies about the state of the Canadian Media and Entertainment industry. These reports included a lot of hand-wringing over online and American VOD services (Neflix, etc), but really discounted "User-Uploaded Video" (or "User-Generated Content") as largely irrelevant (except for the CRTC, who seems to want to regulate and tax creators).
So...that's what I focused on in here: UGC, including Creators (and online influencers), remix/mashup culture, stans/super fans, and social media content in general.
Three points where I think the audience winced:
1. with the enormous growth in available content, we are seeing a huge appetite for diverse stories - we don't need any more content aimed at white people.
2. the biggest competitors for attention are your own audience, who are no longer "consumers"...they are creators. And there are many of them and growing.
3. stop worrying about people stealing your content. Content isn't where the value lies. Attention is where the value lies. You should be encouraging them to steal! It's free marketing!
I guess I can understand why my message was a little controversial, but I want to help, not hurt.
Your Customer's Journey in the Social EraTara Hunt
I presented this at the United Benefits Advisors' spring conference in May - to answer the question, "Why would benefits advisors use social media?" I presented it like this:
The customer journey is non-linear and unpredictable. It goes online/offline/and more. You need to be on that path in as many places as possible. Social is a good chunk of that now.
Stories in the Social Era - Presenting to CCO Learning Day (Government of Can...Tara Hunt
On February 20, I presented this to a group of Communications Officers in various departments of the Government of Canada. The question presented to me when approached to give this talk was: "How do government services tell effective stories on social?"
My core thesis: They don't. People don't want to be told stories, they want to be involved in making them...especially in the social era.
The Future of Influence - how the audience, content + media is changing how a...Tara Hunt
In my November 2016 presentation at Ciudad de la Ideas in Mexico, I made the argument that though we are still influenced by the same fundamental things, the way they present themselves is very different. My talk is also up on YouTube here: https://www.youtube.com/watch?v=MF2ZbO0bMok&t=25s
Since the beginning of the social web, marketers have been trying to figure out what it is that creates buzz online? Is it that funny viral YouTube video? Witty real-time twitter banter? A big enough budget on that Facebook video? Kylie Jenner’s instagram?
Well, I’m going to tell you today that it is NONE of those things, but it’s also NOT rocket science.
The biggest factor that will determine how quickly something travels through a network is…
I guess you’ll just have to click through the presentation to find out.
This talk was given at Social Media Camp in Victoria, BC on May 7, 2016.
Real Lessons in Working with Digital Influencers - SXSW 2015 WorkshopTara Hunt
This is my four-hour workshop I gave at SXSW 2015.
The workbook that accompanies it will definitely help you make sense of this! Email me at tara.hunt@totem.tc to get a copy of the workbook. (the lead generation form isn't working here)
Finding My Voice + Learning to Trust my Gut - from LeanIN Toronto LaunchTara Hunt
I gave this talk at the LeanIN Toronto Launch party on September 24 to a group of 300 amazing women. It is all about finding your voice and being yourself and not letting anyone else tell you otherwise.
Collaboration and Tales of Digital Culture from the Social@Scale summit by Sp...Tara Hunt
It’s been 10 years since the Web 2.0 conference launched 2004. We were talking MySpace back then as the behemoth, but there were plenty of emerging social tools: Flickr, Delicious, Blogs, Wikis. And I was a beta tester a few years later on a platform called TWTTR that would go on to become the engine of revolutions around the world. I knew it would be big when we experienced our first ‘twitter quake’.
We’re now in an age where it’s pretty much a given that every business needs a social presence. To not have one would be as ludicrous as not having a webpage…or a phone number even. [A stat about the adoption of online - spending, etc]
Year after year, the technology advances. Today, 30% of the world (and 56% of Americans AND Canadians) are on smart phones and that is growing by 20% each year. MySpace was left in Facebook’s wake years ago and who knows what tomorrow’s hot new platform will be.
And as the technology advances, I get really excited, but I also get really worried. Because the technology is moving quickly, but the culture is not. Or, to be clear, there IS a culture - or rather multiple cultures - that have grown and been catalyzed through the democratization of the web, but not everyone understands what is really going on here:
The web isn’t about the tools or the technology, it is about the culture.
There are 5 new rules for Digital Culture:
1. There is no mass.
2. Listening is more valuable than talking
3. When you see a parade, get in front of it!
4. Trust is the most valuable currency. To earn AND give.
5. Invest in the long term.
I gave this on June 3, 2014, in Toronto, ON, Canada at the Social@Scale Summit hosted by Air Canada, organized by Sprinklr
11 Rules for the Social Era - book by Nilofer MerchantTara Hunt
The era of social technologies provides seemingly endless opportunity, both for individuals and organizations. But it’s also the subject of seemingly endless hype. Yes, social tools allow us to do things entirely differently—but how do you really capitalize on that? This deck covers the 11 rules. You can buy the book here:
http://www.amazon.com/Rules-Creating-Value-Social-ebook/dp/B0097DM41E?tag=wwwnilofermer-20
Check out Nilofer's site here:
http://nilofermerchant.com/
This presentation is mostly just the framework for questions at the Blissdom Canada panel we gave. I think it was recorded, so I'll link to it afterwords so you can see the great advice that followed the questions.
See the video of this here: http://youtu.be/spy6NmD6iPI
Startup life and culture is super sexy and all sorts of founders are appearing in their jeans and t-shirts and boyish/girlish grins on the covers of magazines and newspapers across North America. Seems that millions of dollars of money is being thrown left right and center at anyone with a dream and the gumption to pursue it. There has been no better time to quit your day job and pursue this. It costs next to nothing to build stuff on the web, right?
Only it isn't *exactly* like that and we're only hearing a small portion of the stories. Sure, Tara Hunt would encourage everyone with an awesome idea to pursue their dream, but in this presentation, she lays down what being a startup founder is REALLY like. She also plans to share all the tips and tricks she is learning from (continually) making a whole bunch of mistakes...because nobody is talking about this stuff. By the end of her talk, you'll either hand in your notice and go for it or shelve those dreams forever. Bring it!
Emotional Data: hipsters, human beings and mapping of taste dataTara Hunt
As personal expression grows through social web tools, we are seeing the true diversity and complexity of human beings. However, most recommendation engines and marketing tools are stuck in mass market mentality. ‘People who bought this, also bought this’ just doesn’t quite cut it anymore.
Fortunately, a field of evolutionary psychology that starts to explain the signals of personal expression is picking up steam. Taste Signaling explains the type of signals that people are practically screaming out to the world through posting to social networks. Could this be the key that maps data to our emotional selves and could unlock the future of truly personalizing our web experiences? Come find out what the Big Five Indicators are and how data can be emotional, too.
I am 37 years old and this month marks the first time in my adult life that I had to call up my landlord and tell him I couldn’t pay my rent on time. I’m not telling you this for pity and it isn’t a rags to riches story. I am doing what I love. I am more alive than I’ve ever felt. And though I’m more broke than I’ve ever been, I’m also happier.
Hello, my name is Tara and I am a startup entrepreneur…
Let me tell you…that it takes HERCULIAN levels of strength to hold the faith day after day as you travel down an unclear path.
Imagine this. You are an entrepreneur standing in front of a group of important people, people who hold the power to change your future – venture capitalists, media, potential employees, and YOU – and you pour your heart out to them. You present your vision in the best way you know how to articulate it. Your palms are sweating. Your heart is beating out of your chest. You are so excited and filled with passion and you just know they are going to recognize it. They will understand your vision and want to be part of it. They will want to help you get there.
But then you start noticing them checking their blackberries and looking bored…their furrowed brows…and you know what is coming. They proceed to tell you every way in which your business will fail. It’s been done before, so it will fail. It’s never been done before so it will fail. There are too many competitors, so it will fail. You come into those meetings with your heart on your sleeve and the reach across the table, grab your heart, put it in their teeth and take a big, juicy bite out of it, hand it back to you and say, “good luck with that.”
And you leave those meetings with two things. Number one, a broken, bleeding heart and number two, a burning desire to prove to them just how wrong they are. And you hold onto that second thing, imagining yourself handing them their hats on a silver platter when they come to you to beg to be part of your success some day.
But those meetings are the easy ones. At least you know exactly where you stand when you leave them.
The worst meetings go something like this…once again, you are presenting your vision with passion and this time, the reception is different. You see a sparkle in their eyes. They are nodding their heads. They start to ask you deeper questions about your marketing strategy and technology and you answer these questions like a pro. You know your business. You know your market. They tell you they want to follow up! You leave those meetings in a very different mood. You are giddy. You practically skip back to your office.
You get back to your office all fired up and send that follow up email, “great to meet with you! Here are those things you asked for!” finally! Someone who gets it! You want to celebrate! Your business is going to move forward!
Then a couple of days pass….nothing. Days turn to weeks….still nothing. Your spidey senses start tingling…well…maybe they got busy? Perhaps a family emergency? Maybe an illness?
So you send a follow up email, “hey! Just following up to see if you need anything else from me! If you have any questions, just ask!”
And then comes the reply. It’s vague and flat and sounds nothing like the previous meeting. It goes something like this:
“Tara, thank you for coming in and showing us what you are working on. We really enjoyed meeting the team and though we like your idea, we are just going to pass on it right now. Keep in touch!”
Huh? This is the point that you take a drink. Tequila has become my personal favorite. Take a pass? What? What happened? Where is the love?
It’s as if everyone you meet with is directly or indirectly telling you that you are chasing a pipedream….that you should just give up.
Give up? Never. Isn’t this what a startup is about? Building something with unknown results? It’s never certain. We have a great team, a product that is well on it
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Accpac to QuickBooks Conversion Navigating the Transition with Online Account...PaulBryant58
This article provides a comprehensive guide on how to
effectively manage the convert Accpac to QuickBooks , with a particular focus on utilizing online accounting services to streamline the process.
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India Orthopedic Devices Market: Unlocking Growth Secrets, Trends and Develop...Kumar Satyam
According to TechSci Research report, “India Orthopedic Devices Market -Industry Size, Share, Trends, Competition Forecast & Opportunities, 2030”, the India Orthopedic Devices Market stood at USD 1,280.54 Million in 2024 and is anticipated to grow with a CAGR of 7.84% in the forecast period, 2026-2030F. The India Orthopedic Devices Market is being driven by several factors. The most prominent ones include an increase in the elderly population, who are more prone to orthopedic conditions such as osteoporosis and arthritis. Moreover, the rise in sports injuries and road accidents are also contributing to the demand for orthopedic devices. Advances in technology and the introduction of innovative implants and prosthetics have further propelled the market growth. Additionally, government initiatives aimed at improving healthcare infrastructure and the increasing prevalence of lifestyle diseases have led to an upward trend in orthopedic surgeries, thereby fueling the market demand for these devices.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
Memorandum Of Association Constitution of Company.ppt
Your Awesome Product Won't Sell Itself
1. tara hunt - limefoundry.com/tarahunt.com
by tara hunt
2. tara hunt - limefoundry.com/tarahunt.com
about me
www.tarahunt.com (formerly horsepigcow) www.buyosphere.com (built product)
www.limefoundry.com (current project)www.citizenspace.us (sold in 2010)
3. tara hunt - limefoundry.com/tarahunt.com
about me
1. ran one of the first 100% social media campaigns in 2006 with unprecedented results
- in 24 hours after launching, Riya.com had over 1 million uploads (then like.com and now
google product search)
2. was on Twitter before it had vowels (TWTTR)
- number 112 to join (1st Canadian!)
3. worked with many early ‘web 2.0’ startups through Citizen Agency
- including Slideshare, Tripit, Get Satisfaction, Social Text and Songbird.
4. wrote The Whuffie Factor (2009) - published in 7 languages
- promoted it with a cross-country (US) karaoke roadtrip
4. tara hunt - limefoundry.com/tarahunt.com
the big question:
what are the elements to a
product’s success?
5. tara hunt - limefoundry.com/tarahunt.com
it’s never one thing
7. tara hunt - limefoundry.com/tarahunt.com
product
some factors:
• knowing the market
• building for that market
• solves what it sets out to
solve
• emotional design
• great user experience
• low switching cost
• differentiation
• ‘public’ presences
• enjoyable
• functional
• engaging
• analysis/data/feedback
• content
8. tara hunt - limefoundry.com/tarahunt.com
marketing
inbound
• customer service
• content
• beta testing
• user experience
• transparency
• storytelling
• opt-in updates/newsletters
• SEO/SEM
• thought leadership
• social media
• community building
• analytics/testing/feedback
• influencer earned
• word of mouth
• landing pages
outbound
• direct mail (not opt-in)
• ad placement (tv, radio, online,
etc)
• coupons
• press releases
• influencer paid
• sales calls
• trade shows
• spam
• sponsored posts/articles
• giveaways
• tell a friend incentives
• growth hacking
• notifications
• onboarding/removing barriers
NOTE:
marketing
+ product
aren’t that
distinct.
9. tara hunt - limefoundry.com/tarahunt.com
external
factors out of your control
• competition
• social changes
• legal restrictions or policies
• technology
• taxation issues
• political influences
• weather
• economy
• trends
• customer tastes
• technological changes
in your control
• financial (sort of in your
control)
• talent (hiring the right people,
firing the toxic ones)
• reputation (you can’t control
what people say about you,
but you CAN act in a way they
say good things)
• misjudging enthusiasm for
potentially paying customers
• bad product/market fit
10. tara hunt - limefoundry.com/tarahunt.com
product marketing
external factors
A B
C
D
A - niche success
B - unsustainable
C - bad luck
D - bingo!
11. tara hunt - limefoundry.com/tarahunt.com
product
market
the goal is to:
12. tara hunt - limefoundry.com/tarahunt.com
still skeptical?
13. tara hunt - limefoundry.com/tarahunt.com
a few stats
14. tara hunt - limefoundry.com/tarahunt.com
484,224
new businesses started in the UK in 2012
15. tara hunt - limefoundry.com/tarahunt.com
1 3in every
businesses fail within the first 3 years. (UK)
16. tara hunt - limefoundry.com/tarahunt.com
400 millionindividuals all around the globe are engaged in entrepreneurship
17. tara hunt - limefoundry.com/tarahunt.comhttp://www.flickr.com/photos/28291679@N06/4039684475/
“Of COURSE everyone in
the world will choose
your product. It’s
special...just like you!”
Mom
18. tara hunt - limefoundry.com/tarahunt.com
product
market
so now...about that
19. tara hunt - limefoundry.com/tarahunt.com
case studyproduct:
subscription model
20. tara hunt - limefoundry.com/tarahunt.com
“Subscription services
are a fad.”
BEFORE
“The market isn’t big
enough.”
“We don’t invest in
high costs with low
margins.”
“Women don’t need
this service.”
21. tara hunt - limefoundry.com/tarahunt.com
[insert $6000 video that goes viral]
conceived over takeout food by a few friends.
22. tara hunt - limefoundry.com/tarahunt.com
“What a brilliant idea!”
AFTER
“Best tampon ad in the
history of the world.”
“What [revenue] took
me a month, I now do
in an hour.”
23. tara hunt - limefoundry.com/tarahunt.com
“My tiny company that had been limping along released a video. And the
video exploded...Suddenly I had a flood of orders and received an
outpouring of support in the form of emails from women and girls
around the world.”
Naama Bloom, CEO HelloFlo
24. tara hunt - limefoundry.com/tarahunt.com
product marketing
external factors
A B
C
A - smart/fun idea
B - amazing/funny
video
C - great timing
25. tara hunt - limefoundry.com/tarahunt.com
case studyproduct:
kitchen appliance
27. tara hunt - limefoundry.com/tarahunt.com
story overview:
• "Even though we had the best blender in the world,
people didn’t know who we were. We wanted to
demonstrate the power and durability of the Blendtec
blender."
• first video launched November 2006
• $50 budget: white lab coat, marbles, McDonald’s meal,
garden rake, safety glasses
• online sales grew by 700%
• almost half of those who have viewed the videos have
visited Blendtec.com. 15% of those have made a
purchase
• made over $50,000 from ad revenue from YouTube
• increased SEO because of the hundreds of thousands of
inbound links
28. tara hunt - limefoundry.com/tarahunt.com
product marketing
external factors
A B
C
A - solid product
B - great videos
C - early on YouTube/
taking advantage of hot
news items (iPad)
29. tara hunt - limefoundry.com/tarahunt.comcase study
product: spread an idea
30. tara hunt - limefoundry.com/tarahunt.com
story overview:
• 23 year old student Elise Andrew
• started March 2012
• a ‘boredom’ project
• 1,000 page likes in 24 hours
• wasn’t intended to be successful, but at 100,000 likes,
she thought she should get more serious about it.
• “Science communication is just preaching to the choir,
speaking to the converted...All those people who were
turned off of science at school...we can show them that
they should want to learn, not because they have to but
because this stuff is fucking cool.”
• started as a hobby, but is now a commercial venture.
She sells merchandise, is offered book deals, is offered
tv deals, etc.
31. tara hunt - limefoundry.com/tarahunt.com
6.9 millionlikes on her facebook page ‘I Fucking Love Science’
32. tara hunt - limefoundry.com/tarahunt.com
2.2 million= the number of likes the official NASA page has.
NASA!!!!
33. tara hunt - limefoundry.com/tarahunt.com
product marketing
external factors
A B
C
A - cool/engaging
topic (well curated)
B - great branding
C - science is hot
34. tara hunt - limefoundry.com/tarahunt.com
the next question:
what draws attention to a product?
36. social currency
How does it make people look
to talk about you?
Can they feel like insiders?
VIPs?
triggers
What are the stimuli that
prompt people to think about
you? What are common
environmental triggers?
emotion
How does your content stimulate
states of high emotional arousal?
public
Can people see when others are
using or engaging with you?
(beyond FB shares)
practical value
How can we show them your
product drastically improves their
lives? Is the content incredibly
useful?
stories
What broader narrative can we
wrap your story in? People share
stories, not information.
STEPPS
the 6 keys to what people remember and talk about.
source: Contagious by Jonah Berger
37. tara hunt - limefoundry.com/tarahunt.com
social
currency
1. inner remarkability - unusual, extraordinary or worthy of notice or attention.
What is that thing that makes you stand out from the pack?
2. game mechanics - igniting friendly competition. People don’t just care about
how they are doing, they care about their performance in relation to others.
Feedback encourages more use + social sharing.
3. make people feel like insiders - scarcity and exclusivity help products catch on
because they seem more desirable. It creates ‘insider knowledge’.
38. tara hunt - limefoundry.com/tarahunt.com
social
currency inner remarkability
Panache Chauffeur.
in a world of
commoditization (so
many car services, taxis,
drivers, Ubers, etc),
Darren’s company is
remarkable. It’s the
attention to detail, the
desire to over-deliver and
the understanding his
customer’s needs.
candy!
power points!
pre-loaded iPads
wifi!
39. tara hunt - limefoundry.com/tarahunt.com
social
currency inner remarkability
40. tara hunt - limefoundry.com/tarahunt.com
social
currency game mechanics
reports.
badges.
leaderboards.
41. tara hunt - limefoundry.com/tarahunt.com
social
currency in-the-know
fab.com.
already a
member club,
but those who
have been loyal
members got a
special card.
42. tara hunt - limefoundry.com/tarahunt.com
triggers
1. opportunistic triggers - what is going on in the world that you can attach
yourself to to leverage WOM? (memes, ideas, current events)
2. everyday triggers - what are the triggers - the little environmental reminders -
that people do everyday that will keep you top of mind?
3. competitive triggers - making a rival’s message act as a trigger for your own.
This is called a ‘poison parasite’ because it renders the competition’s message a
trigger to think of you.
43. tara hunt - limefoundry.com/tarahunt.com
opportunistic triggerstriggers
yes. serious
organizations CAN
participate in memes.
44. tara hunt - limefoundry.com/tarahunt.com
everyday triggerstriggers
can you see a gnome
without thinking of
travelocity?
45. tara hunt - limefoundry.com/tarahunt.com
everyday triggerstriggers
these make me smile.
I’m already thinking
of shoes (neg.) + now
Zappos steps in (pos.)
46. tara hunt - limefoundry.com/tarahunt.com
competitive triggerstriggers
#2? no problem.
now the company
in the #1 spot has to
defend themselves.
47. tara hunt - limefoundry.com/tarahunt.com
emotion
1. high arousal emotions - awe, excitement, humor/amusement, inspiration, joy,
love, anger and anxiety are all high arousal emotions that encourage sharing.
How can we make the content align to this high arousal state?
2. focus on feelings - rather than harping on features or facts, we need to focus on
feelings; the underlying emotions that motivate people to action. How do you
make people feel?
3. the three whys - to find the emotional core of an idea, write down why you think
people are doing something then ask, “Why is this important?” three times.
48. tara hunt - limefoundry.com/tarahunt.com
emotion
high arousal emotions
49. tara hunt - limefoundry.com/tarahunt.com
emotion
high arousal emotions
50. tara hunt - limefoundry.com/tarahunt.com
emotion
focus on feelings
Dove’s ‘Real Beauty’ focuses on making women feel
beautiful at any size or shape, not their products.
51. tara hunt - limefoundry.com/tarahunt.com
emotion the three (or more) whys
1. people do this thing....
- why is this important?
2. because they want to achieve this...
- why is this important?
3. because they are driven by this deep desire...
- okay...that’s where the magic is.
52. tara hunt - limefoundry.com/tarahunt.com
public
1. visibility - how do you make the invisible (someone’s personal actions, for
example) visible?
2. the psychology of imitation - people imitate because others’ choices provide
information + help resolve uncertainty. (“the line up is long, so the food must be
good!”)
3. behavioral residue - the physical traces or remnants that most actions or
behaviors leave in their wake.
53. tara hunt - limefoundry.com/tarahunt.com
public
visibility
the white headphones created a public statement of the private act of
listening to music on a personal listening device.
54. tara hunt - limefoundry.com/tarahunt.com
public psychology of imitation
mimetic desire:
“we desire objects because someone else desires that object”
55. tara hunt - limefoundry.com/tarahunt.com
public
behavioral residue
encouraging people to share publicly their private actions (buying a book,
rsvping to an event, etc) creates behavioral residue others can follow.
56. tara hunt - limefoundry.com/tarahunt.com
practical
value
1. availability - restricting availability makes things seem more valuable: whether
it’s time (act now! for a limited time!) or quantity (one per household!) or limited
to certain people.
2. useful information - short lists focused around a key topic are very sharable.
57. tara hunt - limefoundry.com/tarahunt.com
practical
value
availability
when people feel like they got a deal, they’ll let everyone know.
58. tara hunt - limefoundry.com/tarahunt.com
practical
value
useful information
infographics showing useful stats and ideas are very popular.
59. tara hunt - limefoundry.com/tarahunt.com
stories
1. the trojan horse - stories carry things: a lesson, information or messages. What
is that story to tell where you are at the center of the message? Make sure the
information you want people to remember and transmit is critical to the
narrative of this story.
2. creating stories for customers - What are those little touches that are worth
talking about?
60. tara hunt - limefoundry.com/tarahunt.com
stories trojan horse
Chipotle tells the tale of a future of manufactured food where you can be the
scarecrow that saves us all. It’s a follow up from their amazing Back to the Start
campaign - focusing on the story of local sustainable farming, not their food.
61. tara hunt - limefoundry.com/tarahunt.com
stories give customers a story to share
62. social currency
How does it make people look to
talk about you?
triggers
What are the stimuli that prompt
people to think about you?
emotion
How does your content stimulate
states of high emotional arousal?
public
Can people see when others are
using or engaging with you?
practical value
How can we show them your
product drastically improves their
lives?
stories
What broader narrative can we
wrap your story in?
STEPPS
how can you incorporate these into the core design/marketing of your product?
source: Contagious by Jonah Berger
63. tara hunt - limefoundry.com/tarahunt.com
conclusion
1. marketing, product and world events/ideas/technology are not isolated
- their functions cross over and work in tandem to make for a successful product
2. there are oodles of businesses making products and services
- you need to give people a reason to not only choose you, but want to spread the word
that others should choose you
3. the ‘secret’ to sharable, remarkable products, services + content can be codified (but
there is no formula)
- social science - and science in general - is uncovering core factors that make for
sharable, remarkable experiences.