Digital Trends Among Youth
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The document discusses trends in how digital natives, particularly youth, engage with social media, mobile technology, digital content, and gaming. It provides insights into popular platforms and behaviors based on surveys of digital natives worldwide. It also highlights best practices and case studies of how brands can effectively engage with digital natives through these different digital channels.
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Digital Trends Among Youth
- 1. Digital Trendspotting: Reaching Youth Via Social Media, Mobile, Digital Content and Gaming July 23, 2009
- 3. What Digital Natives Are Saying I’m pretty loyal to Facebook. Fira, 21, Malaysia I spend more than 10 hours a day on the Internet. Erica, 23, Taiwan I have MySpace and Facebook but only use Facebook. Sam, 19, US I miss MySpace, the way I could make it my own. But I couldn’t live without Facebook. Melissa, 16, Mexico I’d rather use my mobile phone to go online. Jessica, 19, US I’m a PC user but I also use mobile for the Internet. Nicole, Honduras, 21 I’m loyal to Facebook WAAAY more than MySpace. I think it’s been 3 months since I last checked MySpace. Kristi, 23, US My iPhone is my favorite place for games. Jeff, 16, US
- 6. Social Media Trends and Best Practices
- 7. The Global Social Networking Landscape
- 8. Top Three Social Networking Sites By Country Australia: Facebook, MySpace, Twitter Canada: Facebook, MySpace, Flickr India: Facebook, Orkut, Hi5 (Twitter is a close fourth) France: Facebook, Skyrock, MySpace China: QQ, Xiaonei, 51 Germany: Facebook, StudiVZ, MySpace Italy: Facebook, Netlog, Badoo Russia: V Kontakte, Odnoklassniki, LiveJournal Spain: Facebook, Tuenti, Fotolog United Kingdom: Facebook, Bebo, MySpace United States: Facebook, MySpace, Twitter
- 21. Mobile Trends and Best Practices
- 33. Digital Content Trends and Best Practices
- 40. Gaming Trends and Best Practices
- 51. Appendix: Other Notable Examples
Editor's Notes
- http://www.readwriteweb.com/archives/post_2.php
- Facebook dominating, MySpace on the decline, post communist and communist countries tend to stick to homegrown social networks.
- Aleksandr Orlov has more than 20,000 Twitter followers. Peggy Olson has more than 15,000 followers.
- iPhone in 80 countries: http://aaplinvestors.net/stats/iphoneintl/
- Louis Vuitton did the podcast walking tours to promote the Chinese Olympics.
- http://www.macworld.com/article/141477/2009/07/firemint.html
- http://www.youtube.com/watch?v=x1O1rv7vDsE http://www.youtube.com/user/lifesforsharing Dance - more than 13 million views. Karaoke is close to 1 million. Mp3 video has 610,000 views
- Emotion - postive or negative - is a driver. Public service is people have to tell you about something like free breakfast at Dennys. Trigger is environmental - remembering the Trafalgar Square video when you’re there, talking about it again.
- www.beonlineb.com/click_around.html Dove example in Canada Works on YouTube - with annotations like PhotoHunt via YouTube
- Example: Doritos Late Night Augmented Reality Bags Are Like A Party At Taco Bell
- www.mcdonalds.co/jp/ds/
- www.mcdonalds.co/jp/ds/
- The commercial supporting this has received more than 360,000 YouTube views since mid June.
- www.greenanysite.com
- http://msnbcmedia.msn.com/i/msnbc/components/spectra/index.html
- http://www.whenkingonsattack.com/
- http://auto.dcshoes.com/videos/
- http://skate.quiksilver.com/thespot/index.aspx
- http://www.paintthatshitgold.com/
- http://www.uniqlo.com/utzoom http://www.uniqlo.com/utzoom/tvcm.html
- www.fmylife.com
- http://shrinkyourfoot.org
- www.speedlessons.com
- http://contest.crocs.ne.jp/
- http://theprintedblog.com/
- http://www.dreamofelectricsheep.com/lollipop/
- www.dmbootdesign.com
- http://www.kitkat-perfectbreak.co.uk/Front/#/needabreak/athome/desk/laptop/quickwebfun
- http://wetellstories.co.uk/stories/week1/
- www.sergeseidlitz.com/index2.htm#end
- www.emiliechollat.com/home_en.html
- Nationalgeographic.com
- http://www.orangecinemaseries.fr/evenement/tati/
- http://www.coldwarkids.com/iveseenenough/
- http://soytuaire.labuat.com
- http://www.textsfromlastnight.com
- http://dvice.com/archives/2009/03/interactive_bil.php
- http://blog.sharpie.com/2009/01/get-your-sharpie-fix-at-the-bus-stop/
- http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewSoftware?id=312349913&mt=8
- www.7-eleven.se
- http://awardshome.com/cannes2009/pringles/can-hands.html
- http://adsoftheworld.com/media/online/nova_scotia_come_to_life_pomegranate_ns08
- http://vimeo.com/4259098
- http://www.cpbgroup.com/awards/2009/ca/banners/collapse.html
- www.kraftbrands.com/caprisun
- www.popsicle.com
- www.pfgoldfish.com
- www.applejacks.comhttp://customsites.yahoo.com/applejacks
- http://www.gogreenfoundation.com/ggf_mobile.html
- http://www.burningthebacon.com/2009/06/25/bluetooth-marketing-is-more-than-blue-spam-marketing/
- www.cellfire.com
- http://tweetcraft.codeplex.com/
- http://www.xbox.com/en-US/live/projectnatal/
- http://www.openscreenproject.org/
- http://kotaku.com/5235081/nintendo-87-percent-of-wiis-in-living-room
- http://gps-tron.datenmafia.org/?page_id=2
- http://www.onlive.com/
- http://virtual-economy.org/biblio?q=bibliography