This document provides an overview of social media and how businesses can leverage various social platforms. It discusses the evolution from Web 1.0 to Web 2.0 and how people are now actively engaging in online communities through sites like Facebook, YouTube, and blogs. The presentation recommends that all companies establish profiles on LinkedIn and utilize other tools like SlideShare, Delicious and Wikipedia. It also provides examples of how both small and large brands can develop strategies to participate in relevant online conversations.

1. A brief look at Web 2.0 Brought to you by Time Warner Cable Business Class and Botanicus

3. This presentation is brought to you by

4. Botanicus

5. Time Warner Cable Business Class

12. This is me:

13. I also work here

14. Where I do this

26. Promotion Networks

28. TRADITIONAL MEDIA DIGITAL MEDIA One way, brand speaking Two way / a conversation Focused on the brand Focused on the consumer Brand in control Consumer in control Repeating the message Adapting the message Entertaining Involving Brand created content User created content / Co-creation Space defined by Media Owner Space defined by Consumer

29. SOME DIGITAL IDEAS FOR EVERYONE

35. LinkedIn

36. LinkedIn

38. Slideshare.net

41. Delicious

43. Delicious

44. Wikipedia

48. Wikipedia

49. Meet Google

53. Google Maps

55. Google Maps

57. Google Maps

58. Google Maps

59. Google Maps

60. Google Maps

61. Google Maps

62. Google Maps

63. NOW, HOW SMALLER BRANDS CAN USE IT

65. How can a brand use it?

71. This is how a well-known brands does it

72. What about really big brands?

73. What about really big brands?

74. What about really big brands?