Go in depth on Social Networks such as Linkedin, Facebook, Twitter and Freelance sites such as Thumbtack for the Northern Virgina Black Chamber of Commerce. Learn how to minimize or eliminate marketing cost by leveraging digital media, which in turn will increase your bottom line.
The Value of Personal Branding, Networking, Social Media & E-PortfoliosRad Integrated Media
Do you want to advance your career but are not sure how to communicate with upper management or network between departments? Networking is the key to exposure and opportunities! This training will introduce you to various professional networking sites such as LinkedIn, Twitter, Facebook and discuss the best practices for launching an exceptional electronic portfolio!
Understanding how to effectively use social media is a crucial skill in today’s workplace. When done well, social media activities can lead to new connections, professional opportunities, and more. This presentation will identify best practices for using LinkedIn, Twitter, Facebook, and Instagram to help you take your professional and personal brands to the next level.
How to use Twitter to optimize your business and learn how to #HugYourHaters in the process.
Learn how to leverage this powerful social media tool for customer service.
Emerson personal branding tips and tools 05-2015Sarah Beadle
Presentation on leveraging social media to build your personal brand. This presentation was used for Emerson employees as we build out our social brand as a company and with our employees.
Enhancing Social Media for Business
• Value of social media
• Getting connected with the ‘Big 3’
• Branding, blogging,
internet marketing, SEO
• Content strategies
• Questions
• and possibly...A few extras...
Learn the basics about using Social Media from a Realtor perspective. Information is in regards to Twitter, Facebook, LinkedIn, YouTube and Blogging for business purposes.
Presenting at the #SBW2017 - Build It With #FairfaxEDA.
Will go in depth over Linkedin, Facebook, Twitter and freelance sites such as Thumbtack. How to minimize or eliminate marketing cost by leveraging social media, which in turn will increase your bottom line. Briefly, go over other Social Media Platforms. How to maintain a good social media presence as a small business owner.
The Value of Personal Branding, Networking, Social Media & E-PortfoliosRad Integrated Media
Do you want to advance your career but are not sure how to communicate with upper management or network between departments? Networking is the key to exposure and opportunities! This training will introduce you to various professional networking sites such as LinkedIn, Twitter, Facebook and discuss the best practices for launching an exceptional electronic portfolio!
Understanding how to effectively use social media is a crucial skill in today’s workplace. When done well, social media activities can lead to new connections, professional opportunities, and more. This presentation will identify best practices for using LinkedIn, Twitter, Facebook, and Instagram to help you take your professional and personal brands to the next level.
How to use Twitter to optimize your business and learn how to #HugYourHaters in the process.
Learn how to leverage this powerful social media tool for customer service.
Emerson personal branding tips and tools 05-2015Sarah Beadle
Presentation on leveraging social media to build your personal brand. This presentation was used for Emerson employees as we build out our social brand as a company and with our employees.
Enhancing Social Media for Business
• Value of social media
• Getting connected with the ‘Big 3’
• Branding, blogging,
internet marketing, SEO
• Content strategies
• Questions
• and possibly...A few extras...
Learn the basics about using Social Media from a Realtor perspective. Information is in regards to Twitter, Facebook, LinkedIn, YouTube and Blogging for business purposes.
Presenting at the #SBW2017 - Build It With #FairfaxEDA.
Will go in depth over Linkedin, Facebook, Twitter and freelance sites such as Thumbtack. How to minimize or eliminate marketing cost by leveraging social media, which in turn will increase your bottom line. Briefly, go over other Social Media Platforms. How to maintain a good social media presence as a small business owner.
Blog writing portfolio : Social media articlesKen Bradford
Many content marketers consider an effective business blog to be an important social media marketing tool. A blog is an easy to use platform to create sharable, linkable content that addresses specific questions or solves unique problems.
Every single post in your business blog is a potential SEO booster. The optimization of social blog content can improve search visibility for those who are looking for what you have to offer.
An effective content marketing strategy combines SEO and social media marketing with high-quality blog and website content. Social media networks are key distribution tools for all of your blog content.
Social media marketing is the modern version of word-of-mouth advertising. The social sharing of blog content helps establish credibility, drive new leads, and build that very important lasting first impression.
Turbocharging your Business with Social Media MarketingJeff Bullas
Learn how your business can be found online on a crowded web using social media marketing, including Facebook, Twitter, YouTube and LinkedIn and other social media networks.
Annually, Stone Ward holds a summit to talk about digital marketing trends. This year the summit focused on content marketing for brands - what and how.
Social Media is huge and any business not tapping into the power of these tools and networks is missing out.
Yet it can be overwhelming and difficult to know where to start and what tools to use.
This presentation was done as a webinar for entrepreneurs wishing to know top tips and tricks to making the most out of their social media efforts. Enjoy
Content is the currency for building social relationships that can boost earned media. If you want to ensure your brand gets in the media, then become the media. Presentation from PRSA International Conference on evolving digital PR through content marketing by Lee Odden, CEO of TopRank Online Marketing.
Lebanese entrepreneurship scene:is it all just one big scam?Mohammad Hijazi
Is entrepreneurship in Lebanon really what it is hyped up to be? Don't believe all the fluff, this is what start-ups, accelerators and crowd-funding really like in Lebanon!
A version of this presentation accompanied Mohammad Hijazi's speech at Lebanon's SME Congress in December 2014.
You\'ve set up your Facebook Business Page, a Twitter account, and your profile is on LinkedIn. Now what? This power point presentation provides small businesses with short and easy strategies to get started in optimizing their presence on these three essential social media sites.
All professionals must plan their social media strategy. If you are not an active participant or knowledgeable about the world of social media, how will you respond to needs, stay current, and brand yourself offline? Is this approach possible or effective? Are you aware of how or if your organization uses social media analytics? Innovative businesses are always looking for new ways to encourage loyalty, build relationships, and respond to customer needs. Social media analytics gives organizations a snapshot of these needs with insights gained from online conversations. New technology has the capacity to capture customer information with remarkable power to impact and drive revenue. Social Media Analytics uses social listening and predictive analytic techniques that help corporations manage the brand and reputation of products and services. This workshop will increase your knowledge and awareness of social media analytics and explore new and innovative social media strategies that impact professional and business productivity.
Learning Outcomes: This workshop will explore effective tools, for building, interpreting and using social media to increase professional and corporate effectiveness
At the end of this workshop, participants will be able to:
a) Explore how social media helps corporation predict trends
b) Examine how information and data is analyzed
c) Identify which types of industries can benefit from social media analytics
d) Explore trends and innovation around social media for business outcomes and professional development
PurcoSA2014 WeCollaborateSA Strategic Social Media for Sellerscherylannsmith
The purpose of this presentation is to help marketers and brands create a social media strategy that caters to their target community, with thought starters on how to be outstanding.
Strategic Social Media for Sellers
LinkedIn has redesigned their desktop experience. It's different-- very, very different. This presentation walks you through the changes in side by side comparisons between the old interface and the new design.
Learn where how to access the new interface and know exactly where everything is located.
A comprehensive look at the 2016 social media trends in business and how you can utilize them. A sneak peak into 2017 and how to prepare the marketplace using social media.
Understanding how to effectively use social media is a crucial skill in today’s workplace. When done well, social media activities can lead to new connections, professional opportunities, and more. This presentation will identify best practices for using LinkedIn, Twitter, Facebook, and Instagram to help you take your professional and personal brands to the next level.
Blog writing portfolio : Social media articlesKen Bradford
Many content marketers consider an effective business blog to be an important social media marketing tool. A blog is an easy to use platform to create sharable, linkable content that addresses specific questions or solves unique problems.
Every single post in your business blog is a potential SEO booster. The optimization of social blog content can improve search visibility for those who are looking for what you have to offer.
An effective content marketing strategy combines SEO and social media marketing with high-quality blog and website content. Social media networks are key distribution tools for all of your blog content.
Social media marketing is the modern version of word-of-mouth advertising. The social sharing of blog content helps establish credibility, drive new leads, and build that very important lasting first impression.
Turbocharging your Business with Social Media MarketingJeff Bullas
Learn how your business can be found online on a crowded web using social media marketing, including Facebook, Twitter, YouTube and LinkedIn and other social media networks.
Annually, Stone Ward holds a summit to talk about digital marketing trends. This year the summit focused on content marketing for brands - what and how.
Social Media is huge and any business not tapping into the power of these tools and networks is missing out.
Yet it can be overwhelming and difficult to know where to start and what tools to use.
This presentation was done as a webinar for entrepreneurs wishing to know top tips and tricks to making the most out of their social media efforts. Enjoy
Content is the currency for building social relationships that can boost earned media. If you want to ensure your brand gets in the media, then become the media. Presentation from PRSA International Conference on evolving digital PR through content marketing by Lee Odden, CEO of TopRank Online Marketing.
Lebanese entrepreneurship scene:is it all just one big scam?Mohammad Hijazi
Is entrepreneurship in Lebanon really what it is hyped up to be? Don't believe all the fluff, this is what start-ups, accelerators and crowd-funding really like in Lebanon!
A version of this presentation accompanied Mohammad Hijazi's speech at Lebanon's SME Congress in December 2014.
You\'ve set up your Facebook Business Page, a Twitter account, and your profile is on LinkedIn. Now what? This power point presentation provides small businesses with short and easy strategies to get started in optimizing their presence on these three essential social media sites.
All professionals must plan their social media strategy. If you are not an active participant or knowledgeable about the world of social media, how will you respond to needs, stay current, and brand yourself offline? Is this approach possible or effective? Are you aware of how or if your organization uses social media analytics? Innovative businesses are always looking for new ways to encourage loyalty, build relationships, and respond to customer needs. Social media analytics gives organizations a snapshot of these needs with insights gained from online conversations. New technology has the capacity to capture customer information with remarkable power to impact and drive revenue. Social Media Analytics uses social listening and predictive analytic techniques that help corporations manage the brand and reputation of products and services. This workshop will increase your knowledge and awareness of social media analytics and explore new and innovative social media strategies that impact professional and business productivity.
Learning Outcomes: This workshop will explore effective tools, for building, interpreting and using social media to increase professional and corporate effectiveness
At the end of this workshop, participants will be able to:
a) Explore how social media helps corporation predict trends
b) Examine how information and data is analyzed
c) Identify which types of industries can benefit from social media analytics
d) Explore trends and innovation around social media for business outcomes and professional development
PurcoSA2014 WeCollaborateSA Strategic Social Media for Sellerscherylannsmith
The purpose of this presentation is to help marketers and brands create a social media strategy that caters to their target community, with thought starters on how to be outstanding.
Strategic Social Media for Sellers
LinkedIn has redesigned their desktop experience. It's different-- very, very different. This presentation walks you through the changes in side by side comparisons between the old interface and the new design.
Learn where how to access the new interface and know exactly where everything is located.
A comprehensive look at the 2016 social media trends in business and how you can utilize them. A sneak peak into 2017 and how to prepare the marketplace using social media.
Understanding how to effectively use social media is a crucial skill in today’s workplace. When done well, social media activities can lead to new connections, professional opportunities, and more. This presentation will identify best practices for using LinkedIn, Twitter, Facebook, and Instagram to help you take your professional and personal brands to the next level.
You can't truly build your own brand – or your client’s for that matter – unless you include Twitter in your social mix. Even if your goal is not to reach all 330 million active users, on some level you need to engage in conversations – and learn valuable information – by mastering the ins and outs of the Twitterverse. At the October 6 IPRA lunch, you will learn from Rachel Adler, a master social media strategist with the Fairfax County Economic Development Authority, on how to use Twitter to define your digital persona and improve your professional reputation in PR, as well as brand yourself, communicate & reach the right audience.
How the underutilization of your professional social network and your LinkedIn profile are hurting your business. A 15 minute a day plan to get your profile looking sharp and how to use your company page as a public relations powerhouse. You’ll learn how to maintain powerful connections, get your profile in tip top shape, and get the best use out of the most underrated network.
Are you interested in engaging with your online networks to support the long-term growth of your business? Facebook is one of the most recognizable social media platforms. It can be used to build a profile, connect with consumers and promote businesses. These Facebook connections can act as a gateway to further potential consumers and audiences for your own business. LinkedIn gives entrepreneurs an excellent opportunity to demonstrate their expertise and thought leadership. To grow your business further, ensure that you have a completed profile, personalize your connection invitation and keep building your connections.
Personal and Professional Branding on LinkedIn and TwitterMadeline Kronfeld
Understand the value of a well-made social profile. Learn how LinkedIn and Twitter can help you define your digital persona and improve your professional reputation.
Brainshark - Using Video to Improve Demand Generation and Sales EnablementCorporate Visions
The power of video allows companies to tell their unique story and communicate their value proposition in a way that grabs attention and ensures greater retention – both for prospects and for salespeople. In this session we’ll show you how leading companies are using video to clearly demonstrate their value, drive successful demand generation campaigns, train their sales reps and partners, and help close more business.
In this digital age, social media is a cost-effective tool to market your business to potential customers.
How can you use the popular social media networks effectively? In this session, you will learn what kinds of engaging, share-worthy content to post to social media, how to get started, and how to use a content calendar to plan your social media posts.
In this digital age, social media is a cost-effective tool to market your business to potential customers.
How can you use the popular social media networks effectively? In this session, you will learn what kinds of engaging, share-worthy content to post to social media, how to get started, and how to use a content calendar to plan your social media posts.
Here is a brief overview of social media and how it can be leveraged to grow your business. This presentation was developed specifically for my Social Media 101 class at the Nashville Business Incubation Center.
Branding overview along with general information about inbound marketing and social media and SEO tips. This goes alongside a presentation by Advokate at SUNY Adirondack on Monday, March 21, 2016. Contact Advokate, LLC, with any questions, or to schedule a marketing consultation! www.advokate.net
Social Media Week resource -Getting down with TwitterJesse Onomiwo,CEP
Quick tips on Twitter marketing for business. It is a practical handbook from #SMWBizGrowth session of Social Media Week Lagos. Favourite parts are the power of Twitter lists, quick Twitter following growth strategies, and content calendars. Powerful Twitter growth tools are also included
10 Steps To Building A Successful Business and Personal Brand Through Social ...Ajibola Olayiwola, M IDM
When you think of the term “building your brand”, what comes to mind?
Many people assume having and building a brand is only for big multinationals or corporations but that’s so not the case. Social media is a great way to build your brand, whether you’re an individual or you’re a small or medium enterprise.
This resource has ten (10) steps you need to follow to build a great brand on social.
This presentation was specifically created for participants in the Nashville Business Incubation Center's Social Media 101 class. The purpose of the class is to expose small business owners to social media so that they may use it to leverage their businesses.
This Social Media 101 presentation will help you get started using social media platforms like Facebook and Instagram for business. Using these 8 simple steps outlined in the presentation, you will maximize your online social media presence, get more engagement on social media, and understand how to effectively use the platform to grow your business online and off. Do you need help creating your social media strategy? Schedule an initial consultation call with us: https://calendly.com/marketinggemsolutions/social-media-for-business
Social Media for Your Business!
It is no longer an option to simply exist on social media, you need to be constantly engaging on all of your social media platforms.
This issue of Convey It will walk you through all of the different platforms that are available for your business. It will show you how to utilize social media and maximize your efforts on each platform.
We hope that you enjoy this issue of Convey It!
If you are a brand without
Snapchat, Instagram, Pinterest, Tumblr & Weekly video content on Youtube.
Sorry! You are behind the times, it’s not 2013, it’s 2016 soon
Grow Your Business with Social Media optimization | WDP TechnologiesWDP Technologies
By following mentions of your brand name, username, and other relevant terms, you can get a real insight into what people like or dislike about your products and services, customer pain points you can address, and so on.
Visit Us: https://www.webdevelopmentpark.com/grow-your-business-with-social-media-optimization/
Similar to Growing Your Business with Personal Branding & Social Networks (20)
Linkedin 2021 Workshop for The Phyllis B. Frank Pride Center of Rockland CountyRad Integrated Media
Are you going to make the most of LinkedIn in 2021?
It is a New Year and a New LinkedIn!
How to get the most out of your network from networking to a new job.
The Phyllis B. Frank Pride Center of Rockland County would like to invite you to a workshop on LinkedIn - where you will learn practical skills and strategies that you can put to use in your digital communications featuring guest speaker: Rachel A. Adler of Arch Street Communications.
Learn how to leverage LinkedIn to enhance your visibility as an individual or for your company in this interactive online webinar. We will discuss different tools and how to utilize each of them during this time best. Additionally, we will talk about the importance of messaging during a time of COVID-19.
Learn about digital media and trends in 2021-2022, how to find the right channels and how to use them for marketing.
Learn how to get the most out of your LinkedIn whether you are working from home or looking for a new job.
Interact virtually to get new business
Share, connect and grow your network
This will be an interactive class so come prepared with questions and your LinkedIn profile open and ready to learn. This is for all age groups and is a free webinar.
Learn how to leverage LinkedIn to enhance your visibility as an individual or for your company in this interactive online webinar. We will discuss different tools and how to utilize each of them during this time best. Additionally, we will talk about the importance of messaging during a time of COVID-19.
LinkedIn reinvented itself, and the changes will impact how you communicate on the platform moving forward. Here's guidance from #ASC's #socialmedia experts to help you map strategies ahead.
Learn how to leverage social media to enhance your visibility as an individual or for your company in this interactive online webinar. We will discuss different social media platforms and how to utilize each of them during this time best. Additionally, we will talk about the importance of messaging during a time of COVID-19.
Learn about digital media and trends in 2020-2021, how to find the right channels, and how to use them for marketing.
Presenter: Rachel A. Adler, Senior Account Manager, and Digital Lead, Arch Street Communications
A forward-thinking and certified digital marketing specialist, branding professional, and unique storyteller, bringing more than ten years of experience to ASC clients, including managing ASC's work on the New York Power Authority's ReCharge NY marketing initiative. Rachel directs digital and earned media strategies for Metropolitan Washington Council of Governments' Commuter Connections and is the social media strategist on ASC community engagement projects, including Clean Energy Communities with the New York State Energy and Research Development Authority, and the Westchester County Airport Master Plan. In her previous position as Business Development Manager for Digital and 5G Telecomm Businesses for the Fairfax County Economic Development Authority in Virginia, she established the first Social Media Week Fairfax event and programs to attract and retain businesses to Fairfax County. Rachel also worked in public affairs at the New York State Empire State Development, supporting economic development events and campaigns with the Regional Economic Development Councils and StartUp NY.
This event is brought to you by CCNY Engineering School Alumni, sponsored by Arch Communications featuring Guest Speaker: Rachel Adler
Join us for this insightful, informative, practical workshop to help you maximize digital marketing on various social networks.
In this workshop, you'll learn practical skills, techniques, and strategies you can put to use in your digital communications.
- Understand the importance of communicating about engineering projects to various audiences
- Empowers students with tools/resources to improve communication skills, and expand their professional network
Sponsor:
Arch Street Communications (ASC) develops and delivers public awareness and outreach programs to inform Americans about important issues related to transportation, energy, and the environment. A New York State women-owned and disadvantaged (W/DBE) strategic communications and public engagement company with a federal GSA Advertising and Integrated Marketing Schedule (AIMS 541). ASC has worked at the intersection of energy, transportation, and economic development for all of its 27 years in operation, delivering shoulder-to-shoulder support to the public and private sectors, including New York State authorities as well as federal and state agencies. ASC's smart solution is not to think big, but think right—no matter how complicated a problem may appear, we search for the "simple truth" solution—and we find it. We seek out meaningful work: that changes, saves, and improves lives.
Speaker:
Rachel A. Adler, Senior Project Manager, and Digital Strategy Lead at Arch Street Communications will share expert analysis and guidelines on the significant changes and trends on LinkedIn and more and offer insight on how the public and private sector can take advantage of the most significant online opportunities in 2020.
Are you going to make the most of LinkedIn in 2020?
Hosted in partnership with Arch Street Communications and presented by Rachel Anna Adler, WTS Greater New York Chapter would like to invite you to a workshop on LinkedIn - where you will learn practical skills and strategies that you can put to use in your digital communications.
#wtsgny #linkedintips #workshop
We all know how to open social media accounts and most of us have figured out how to post. But now what?
Are you leveraging social media for professional development? Do colleagues and potential business partners know where to find you? Does your profile accurately reflect your personal brand? Spend an hour with us to learn to maximize social media (LinkedIn) to generate the best impressions, get positive attention, and attract the right audience.
Facilitators: Nora Madonick, Founder and CEO, Arch Street Communications
Arch Street Communications
Experienced in a changing world.
Contact us
31 Mamaroneck Avenue, Suite 400
White Plains, New York 10601
Tel: 914-821-5100
www.asc-pr.com
Event: http://events.r20.constantcontact.com/register/event?oeidk=a07efzdeuay4184024b&llr=r8ii9feab
Rachel A. Adler Resume. Forward-thinking senior digital marketing manager, branding expert, unique storyteller and business advocate with 10+ years of experience in events, planning, developing and executing.
FUTURIST AND DIGITAL NATIVE: DRIVING CORPORATE MARKETING, BRANDING & MESSAGING ACROSS DIGITAL AND PHYSICAL PLATFORMS
Forward-thinking senior digital marketing manager, branding expert, unique storyteller and business advocate with 6+ years
of experience planning, developing and executing effective and pragmatic marketing campaigns and strategies. Consistently
drive end user interest, expand outreach, and capture additional visibility and exposure through solutions-oriented marketing
plans policy development for up to 500 business accounts. Methodical senior marketing professional with social media
engagement experience, as well as partnering with different cultures and adapting to gain buy-in and drive change while
raising the bar, and educating and growing marketing teams at a local level.
Learn how to make the most of your LinkedIn personal profile and company page. Maximize your social media marketing efforts and learn trends for 2018!
Join the Vienna Business Association (http://viennabusiness.org/) VBA BREAKFAST MEETING on March 9, 2018 - LinkedIn For Professional Development
Learn how to make the most of your LinkedIn personal profile and company page. Maximize your social media marketing efforts and learn trends for 2018!
Join the Falls Church Chamber of Commerce for Chamber Networking Luncheon for a presentation on a timely topic of interest to the local business community and the Falls Church area. Bring anyone who you think might be interested in learning more!
SMWi Fairfax is an independent Social Media Week taking place September 14, 2017, Capital One Headquarters, McLean, Virginia. Proudly Presented by the Fairfax County Economic Development Authority | #SMWiFX #SMWiFairfax
Buy Pinterest Followers, Reactions & Repins Go Viral on Pinterest with Socio...SocioCosmos
Get more Pinterest followers, reactions, and repins with Sociocosmos, the leading platform to buy all kinds of Pinterest presence. Boost your profile and reach a wider audience.
https://www.sociocosmos.com/product-category/pinterest/
Improving Workplace Safety Performance in Malaysian SMEs: The Role of Safety ...AJHSSR Journal
ABSTRACT: In the Malaysian context, small and medium enterprises (SMEs) experience a significant
burden of workplace accidents. A consensus among scholars attributes a substantial portion of these incidents to
human factors, particularly unsafe behaviors. This study, conducted in Malaysia's northern region, specifically
targeted Safety and Health/Human Resource professionals within the manufacturing sector of SMEs. We
gathered a robust dataset comprising 107 responses through a meticulously designed self-administered
questionnaire. Employing advanced partial least squares-structural equation modeling (PLS-SEM) techniques
with SmartPLS 3.2.9, we rigorously analyzed the data to scrutinize the intricate relationship between safety
behavior and safety performance. The research findings unequivocally underscore the palpable and
consequential impact of safety behavior variables, namely safety compliance and safety participation, on
improving safety performance indicators such as accidents, injuries, and property damages. These results
strongly validate research hypotheses. Consequently, this study highlights the pivotal significance of cultivating
safety behavior among employees, particularly in resource-constrained SME settings, as an essential step toward
enhancing workplace safety performance.
KEYWORDS :Safety compliance, safety participation, safety performance, SME
Project Serenity is an innovative initiative aimed at transforming urban environments into sustainable, self-sufficient communities. By integrating green architecture, renewable energy, smart technology, sustainable transportation, and urban farming, Project Serenity seeks to minimize the ecological footprint of cities while enhancing residents' quality of life. Key components include energy-efficient buildings, IoT-enabled resource management, electric and autonomous transportation options, green spaces, and robust waste management systems. Emphasizing community engagement and social equity, Project Serenity aspires to serve as a global model for creating eco-friendly, livable urban spaces that harmonize modern conveniences with environmental stewardship.
The Evolution of SEO: Insights from a Leading Digital Marketing AgencyDigital Marketing Lab
Explore the latest trends in Search Engine Optimization (SEO) and discover how modern practices are transforming business visibility. This document delves into the shift from keyword optimization to user intent, highlighting key trends such as voice search optimization, artificial intelligence, mobile-first indexing, and the importance of E-A-T principles. Enhance your online presence with expert insights from Digital Marketing Lab, your partner in maximizing SEO performance.
Unlock TikTok Success with Sociocosmos..SocioCosmos
Discover how Sociocosmos can boost your TikTok presence with real followers and engagement. Achieve your social media goals today!
https://www.sociocosmos.com/product-category/tiktok/
This tutorial presentation provides a step-by-step guide on how to use Facebook, the popular social media platform. In simple and easy-to-understand language, this presentation explains how to create a Facebook account, connect with friends and family, post updates, share photos and videos, join groups, and manage privacy settings. Whether you're new to Facebook or just need a refresher, this presentation will help you navigate the features and make the most of your Facebook experience.
EASY TUTORIAL OF HOW TO USE G-TEAMS BY: FEBLESS HERNANEFebless Hernane
Using Google Teams (G-Teams) is simple. Start by opening the Google Teams app on your phone or visiting the G-Teams website on your computer. Sign in with your Google account. To join a meeting, click on the link shared by the organizer or enter the meeting code in the "Join a Meeting" section. To start a meeting, click on "New Meeting" and share the link with others. You can use the chat feature to send messages and the video button to turn your camera on or off. G-Teams makes it easy to connect and collaborate with others!
Grow Your Reddit Community Fast.........SocioCosmos
Sociocosmos helps you gain Reddit followers quickly and easily. Build your community and expand your influence.
https://www.sociocosmos.com/product-category/reddit/
Surat Digital Marketing School is created to offer a complete course that is specifically designed as per the current industry trends. Years of experience has helped us identify and understand the graduate-employee skills gap in the industry. At our school, we keep up with the pace of the industry and impart a holistic education that encompasses all the latest concepts of the Digital world so that our graduates can effortlessly integrate into the assigned roles.
This is the place where you become a Digital Marketing Expert.
Your Path to YouTube Stardom Starts HereSocioCosmos
Skyrocket your YouTube presence with Sociocosmos' proven methods. Gain real engagement and build a loyal audience. Join us now.
https://www.sociocosmos.com/product-category/youtube/
Exploring The Dimensions and Dynamics of Felt Obligation: A Bibliometric Anal...AJHSSR Journal
ABSTARCT: This study presents, to our knowledge, the first bibliometric analysis focusing on the concept of
"felt obligation," examining 120 articles published between 1986 and 2024. The aim of the study is to deepen our
understanding of the existing knowledge in the field of "felt obligation" and to provide guidance for further
research. The analysis is centered around the authors, countries, institutions, and keywords of the articles. The
findings highlight prominent researchers in this field, leading universities, and influential journals. Particularly,
it is identified that China plays a leading role in "felt obligation" research. The analysis of keywords emphasizes
the thematic focuses of these studies and provides a roadmap for future research. Finally, various
recommendations are presented to deepen the knowledge in this area and promote applied research. This study
serves as a foundation to expand and advance the understanding of "felt obligation" in the field.
KEYWORDS: Felt Obligation, Bibliometric Analysis, Research Trends
Your LinkedIn Success Starts Here.......SocioCosmos
In order to make a lasting impression on your sector, SocioCosmos provides customized solutions to improve your LinkedIn profile.
https://www.sociocosmos.com/product-category/linkedin/
Telegram is a messaging platform that ushers in a new era of communication. Available for Android, Windows, Mac, and Linux, Telegram offers simplicity, privacy, synchronization across devices, speed, and powerful features. It allows users to create their own stickers with a user-friendly editor. With robust encryption, Telegram ensures message security and even offers self-destructing messages. The platform is open, with an API and source code accessible to everyone, making it a secure and social environment where groups can accommodate up to 200,000 members. Customize your messenger experience with Telegram's expressive features.
This tutorial presentation offers a beginner-friendly guide to using THREADS, Instagram's messaging app. It covers the basics of account setup, privacy settings, and explores the core features such as close friends lists, photo and video sharing, creative tools, and status updates. With practical tips and instructions, this tutorial will empower you to use THREADS effectively and stay connected with your close friends on Instagram in a private and engaging way.
2. Hello!
I am Rachel A. Adler
Rachel A. Adler is a Business Development Manager
at Fairfax County Economic Development Authority
will be our featured speaker. She will go in depth
over Linkedin, Facebook ,Twitter and Freelance
sites such as Thumbtack. How to minimize or
eliminate marketing cost by leveraging social
media, which in turn will increase your bottom line.
She will also briefly go over other Social Media
Platforms.
You can find me at:
@RachelA_Adler
3. “
Don't post anything online that you
wouldn't want published on the first
page of the New York Times.
4. Online adults aged 18-34 are
most likely follow a brand
via social networking (95%).
Think about your audience and see where they are most likely to follow your
brand. (Source: MarketingSherpa)
5. Social media advertising budgets
have doubled worldwide over the past
2 years—going from $16 billion U.S. in
2014 to $31 billion in 2016
But despite this growing investment in social advertising, 46 percent of B2B marketers say they’re
unsure whether their channels have generated any revenue for their business.
6. 150 Million People use
Pinterest Every Month
A jump of 50 percent in 12 months indicates something happening on the platform that all
companies—small businesses and behemoth brands alike—can pay attention to
$35 BILLION
Social media ad spending is likely to exceed $35 billion in 2017, representing
16% of all digital ad spending globally.
$750,000 per day
Snapchat’s Sponsored Selfie Filters, which could cost up to $750,000 per day,
are forecasted to reach 16 million viewers daily
7. Why We Use Social Networks
◎Communication
◎Building relationships
◎Reputation management
◎Customer service
◎Information
◎Entertainment
9. “
◎Reid Hoffman, Linkedin co-founder, Author of The
Start-Up of You
You need to think and act
like you’re running a start-
up: your career.
10. How Are You Perceived?
◎Online Reputation
○When is the last time you Googled
yourself?
○What do search results say about
you?
◎Professional Relationships
○What do your colleagues &
managers say about you?
◎Personal Relationships
◎What do your friends and family
say about you?
**Audiences tend to trust people
more than corporations**
11. Creating a Personal Brand
What are Your Goals?
◎Gain awareness (be visible)
◎Build trust (be consistent)
◎Earn loyalty (be valuable)
3 Steps:
◎Discover who you are
○Your USPs (Unique Selling Points)
○Your passions
○Your skills
◎Create your identity
○Consistency is key
◎Make it visible
12. Facebook
◎Create a Facebook Fan Page (Public
Figure if you are your brand)
◎And Contact information to CTA (Call to
Action)
◎Add Social Media Accounts as Fan page
tabs
◎Create an Instagram & Facebook – if you
have a product.
◎If you are using Facebook – use
Facebook For Business: Facebook
Business gives you the latest news,
advertising tips, best practices and case
studies for using Facebook to meet your
business goals.
https://www.facebook.com/business
13. HOW TO CREATE A FACEBOOK BUSINESS PAGE
◎Step 1: Choose a Classification.
○To begin, navigate
to https://www.facebook.com/pages/cr
eate.php. This page will showcase six
different classifications to choose from:
◉Local Business or Place
◉Company, Organization, or Institution
◉Brand or Product
◉Artist, Band, or Public Figure
◉Entertainment
◎Step 2: Complete Basic Information.
○Finish “About” Section
○Upload Profile Picture
○Add Favorites
○Reach more people.
14. HOW TO CREATE A FACEBOOK BUSINESS PAGE
◎Step 3: Understand the Admin Panel
○In the top navigation, you'll see an
option for "Settings." Click that. Along the
left side, a vertical navigation bar with
different sections should appear. We'll
focus on three core ones now:
◉Page Info: This is where you can add
additional details about your business.
This section will also unveil different fields
based on the classification you chose in
Step 1.
Notifications: This section allows you to customize when and how you'd like
to receive Page alerts. Set a frequency that fits your social media marketing
schedule.
Page Roles: Whether or not you'll be the main manager of the Page,
there may be others at your organization who need access to your
Facebook Page. Here, you can invite other colleagues to make changes
to your Pages. Some common use cases here include:
A public relations manager who needs to respond to any delicate questions.
A support representative who can assist those asking technical questions.
A designer tasked with uploading new photo creative to the Page.
◎Step 3: Populate Page with Content
○Plain text status
○Photo with caption
○Link with caption
○Video with caption
○Event page
○Location check-in
15. HOW TO CREATE A FACEBOOK BUSINESS PAGE
◎Step 5: Measure Your Growth
◎Facebook has embedded in
some decently helpful metrics for
us to take advantage of. Simply
click the "Insights" option in the
top navigation to see the
following:
○Overview: This tab shows a 7-day snapshot of your metrics
such as Page Likes, post reach, and overall engagement.
○Likes: This tab shows your overall fan growth and losses. If
you're employing paid efforts, you'll be able to see the
breakdown of paid versus organic growth.
○Reach: This tab highlights the raw number of people your
Page is reaching every day. If you notice spikes on a specific
day, try cross-checking what you posted that day to see if you
can replicate that reach.
○Visits: This tab indicates where on Facebook your viewers are
coming from. You can see the difference in visits on Facebook
Timelines, your information tab, reviews, and others.
16. A Quick Note About Facebook
◎Companies use Pages, so can individuals
◎Think you’re private? Think again.
○Manage privacy settings
○Be comfortable with what you post
Read more: Being Professionally Personable on Facebook (Harvard
Business Review)
17. What is
Instagram?
Free smartphone app used to
capture and share the world’s
moments
Fast, beautiful & fun way to share
your life with friends through a
series of pictures and videos
18. Why Use Instagram?
Consumer change
Consumer behavior and shift towards visual content
80% of the brain is dedicated to visual processing
Content is King
Instagram allows you to create and publish content easily
Source content
Get influencers and locals (including photographers) to help build your
content bank by introducing your own #hashtag
Republish content (and give credit) to your content creators (when they use
your # or give you approval)
Highly engaged community
19. Taking
People
With You
Instagram is great for
showing a moment or a
snapshot
Great Instagram accounts
take their followers with
them…
On the road
Behind the scenes
Sneak peaks into
new products or
events
Think Instagram is just for
younger consumer
audiences? These B2B
brands can make you think
again.
21. Using Instagram
Newsfeed just like Facebook where you’ll find
images from the instagrammers you follow
Explore find instagrammers and topics using
#hashtags
Take a pic or video, upload an existing image
or video file
Your notifications See who’s followed, liked
or commented on your pics
Your profile See your bio, followers, who
you’re following, your pics & pics you’re tagged in
22. Hashtag = Content Distribution
Use ones relevant to your destination (research in
www.iconosquare.com )
Add popular hashtags to relevant images to grow audience &
engagement
#qotd
#instagood
#photooftheday
Add a unique hashtag to source content and build a community
Communicate your hashtag in your profile
#CalmYourFarm too many hashtags or ones that don’t make
sense will be ignored (especially in the 1st comment)
25. Twitter Shorthand
RT – Retweet
MT – Modified Tweet
# - Hashtag
@ - Tweet directed to specific user
.@ - Tweet directed to specific user that your followers
can see
26. Build Your Profile
160 CHARACTERS
BIO WITH USE # AND @
PROFESSIONAL PICTURE
HANDLE THAT MAKES SENSE
BRANDED HEADER PHOTO
27. Build Your Profile
◎Header photo (1500 x 500 px)
◎Profile photo (400 x 400 px)
◎Name
◎Bio (max 160 characters)
◎Location
◎Website
◎Theme color
◎Birthday
29. Create/Subscribe to Lists
◎Lists are curated groups of Twitter users – create your own
or subscribe to ones created by others
◎Useful for reading tweets, not tweeting to a specific group
30. How to Tweet
◎140 character limit
(includes text & spaces)
○Twitter counts the
characters for you
○If you have more to say
Quote a tweet / Retweet
○Try abbreviations to fit limit
○Links & images take up no
characters
◎Retweeting lets you repost
to your followers or comment
31. What & When to Tweet
What?
Look at trending topics
Mix of professional & personal
Source attribution
When?
Depends on your audience and geographic
location
Live tweet events or TV shows
Participate in Twitter chats
Schedule it!
32. Share a Variety of Content
Read more: How to Balance Your Personal and
Professional Brand on Social Media
33. What is a Hashtag?
Word or phrase beginning with a # symbol with no spaces or
punctuation: #tbt #dcjobs #GRAMMYs #entrepreneur
Hashtags group conversations about topics making them easier to
find, follow, and join
Extend your own brand and distribute your content to certain
interests and groups
34. Crafting the Perfect Tweet
◎Use hashtags & links together
◎Don’t hashtag overload (2 = ideal)
◎Tweet longer (120+ characters work best)
◎Clear Call to Action (CTA)
◎Urgency
◎Tweet frequently (1-5 times per day)
◎Use pictures (2x engagement)
Read more: 10 Tips for Crafting the Perfect Tweet
36. Twitter Tools
Publishers
Tweetdeck
Hootsuite
Buffer
Sprout Social
IFTTT (if this then that) – triggered actions, not just for Twitter
Analytics
Twitter Analytics
SocialBro
Twitonomy
Content Discovery
Klout – curates articles based on your interests, allows you to schedule
and improves your social influence
Nuzzel – discover what your friends are reading
38. Complete Your Profile
Professional photo
Descriptive headline
Experience, education,
certifications
Organizations, volunteer work
Publications (articles, videos,
photography)
39. LinkedIn Profile Checklist
◎Photo: Professional, high quality
◎Headline: Tell people what you’re
excited about now & what you want to do
in the future.
◎Vanity URL: Make yourself easy to find.
◎Summary: A few short paragraphs of
what motivates you, what you’re skilled at,
and what’s next.
◎Experience: Jobs you held and
accomplishments at each. Include photos,
write ups, or videos.
◎Recommendations: Ask managers,
peers, or co-workers to write a
recommendation. This gives authority to
your strengths and skills.
◎Education: List all of your
educational experiences, including
summer programs.
○Courses can show skills & interests
you’re most excited about
◎Volunteer Experience & Causes
◎Skills & Expertise: Add 5+ skills you
want to be endorsed for.
◎Honors & Awards: Don’t be shy to
brag about your accomplishments.
◎Projects: Showcase digital
campaigns or projects.
◎Interests: Add anything else about
yourself; helps with search!
◎Organize sections
40. LinkedIn Publishing
Way for members to contribute
professional insight
Long-form content becomes
part of your profile
Searchable on and off LinkedIn
Added to Pulse section (if
content is relevant)
For more information on how to
get started please see
SlideShare.
40
41. Make Connections & Find News
Join groups based on your…
Area
Industry
Interests
Start and join discussions
Use Pulse to find news
Comment
Share with your network
42. Automate Everything – But be HUMAN
You have better things to do than
execute the same repetitive tasks
over and over again. When it
comes to social media marketing,
automation is everything. Here’s a
short list of some of the tasks you
can automate now and no longer
waste your time on:
◎Following people back when they
follow you
◎Retweeting interesting messages
on Twitter
◎Mentioning other users in your
messages
◎Responding to direct messages
◎Automating posts from another
expert’s website
◎Posting to LinkedIn ,Twitter,
or Facebook from another network
45. BrandYourself.com
◎Mission: help people take back
control of their own lives online
◎Look better in Google results
◎Digital resume
◎Social stream
◎Links to additional projects
46. Why You Need to Build a Website
◎A website isn’t static; it’s
dynamic
◎Having a website makes you
more findable
◎Not many people have one –
having a website can help you
stand out.
◎You gain some new skills
◎Top Free Personal Website
Builders:
○Self-Made/Self-Hosted
○Tumblr
○Flavors.me
○Weebly
○Wix
○Re.vu
○Enthuse.me
○Designedyou.com
48. Guest Blogging
◎Blogging is one of the best ways
to build your visibility, credibility,
and brand message online.
◎Recruiters and hiring decision
makers routinely search the
blogosphere when they're vetting
candidates.
◎Do some research before diving
in:
○Look for blogs relevant to your
expertise and/or industry.
○Find out which blogs the recruiters
and hiring decision makers you want
to attract are visiting.
◎Some ideas to find the right
blogs:
○Consult with your professional
network.
○Do a Google search of relevant
key words for your industry/field
and your areas of expertise.
○Use the LinkedIn Groups search
feature to connect with relevant
professional networks.
○Look at the blogrolls
50. Canva.com
Canva makes graphic design
amazingly simple for everyone.
Ready to get creative?
Everyone is designer.
1. Know Your Key Messages
2. Keep It Simple
3. Be Consistent
4. Use Purposeful Hierarchy
5. Consider Text Formatting
51. Recruiting: Know Your Audience
Job seekers and recruiters use the same platforms but
to a different degree
0
20
40
60
80
100
Job Seekers
Recruiters
52. Recruiting: Where to Post Openings
Company-owned channels
LinkedIn Company Page – Careers tab
Facebook Page
Twitter
Google+
Personal networks
Share with your personal social network
of friends and family
Use hashtags – broad & niche
#jobsearch
#hiring
#ITjobs
#jobopening
#consulting
#dcjobs
53. Recruiting: Finding & Vetting Candidates
LinkedIn Recruiter
Powerful search capabilities
Contact candidates through InMail
Track & manage talent to hire now or in the future
Twitter Searches & Chats
Participate in chats (ongoing or create your own)
Follow hashtags used by job seekers
#hireme
#needajob
#resume
#unemployed
#MBA
#jobhunt
Facebook Directory
Search pages, groups, users
54. Apps to Find People –
Freelancers
◎PeoplePerHour: PeoplePerHour is a freelance site
for all skills related to web projects, including software
engineers, digital designers, SEO specialists and
marketers. The site features a tool called WorkStream,
which simplifies the business side of your work by
organizing payment, communication and
management, all in one place. You can browse jobs,
get notifications for new openings to your inbox and
send up to 15 proposals for work for free before
signing up for the premium plan.
◎SimplyHired: SimplyHired offers the largest variety
of freelance jobs of any site on this list. From
construction to concierge work, the site boasts a
bounty of opportunities for anyone seeking extra
work, and it helps freelancers find jobs in over 24
countries. It also isn’t limited to English-language
work, offering 12 different languages in which you can
find jobs.
◎Freelance Writing Gigs: Freelance Writing Gigs is a
job board that is updated daily with fresh freelance
writing and blogging jobs. The offerings vary from
technical writing positions to writing about recipes,
photography and healthcare, making it a great site for
writers interested in testing their hand at different
types of professional writing.
◎LinkedIn Profinder: With over 420 million members
in over 200 countries, LinkedIn is indisputably the go-
to place for learning about all things job-related.
Recently, LinkedIn decided to begin its foray into the
freelance economy by quietly launching LinkedIn
Profinder, which is helping freelance professionals find
their next job. Because of its enormous amount of user
data, LinkedIn is able to quickly connect freelancers
with strong leads based on their keyword searches and
companies followed. Profinder is a great option for
expert professionals in countless fields
◎ Toptal: Toptal is a freelance network of elite
software engineers and digital designers from over 100
countries around the world. The company’s screening
process weeds out all but the top 3 percent of talent in
multiple categories, which means that once accepted,
you’ll join an exclusive community of experts. Toptal
lets you decide if you want to work hourly, part-time or
full time, and you set your own rates so you’ll never be
stuck in a bidding war. What’s perhaps best for
freelancers is that Toptal also screens clients -- and
works with top companies like AirBnB, IDEO and JP
Morgan -- so you’ll always have a steady supply of
interesting projects and clients who appreciate the
value of your work.
55. Apps to Find People - Freelancers
◎Upwork: In 2014, two leading freelance networks,
Elance and oDesk, merged to form Upwork, which is
now the largest network for freelancers by a long shot.
With more than 10 million registered users,
four million clients, and three million jobs posted
every year, Upwork has something to offer for
everyone from writers and architects to legal aides and
photographers. You can sign up for short- or long-term
projects, and elect to work by the hour or be paid per-
project. The site features an easy-to-use chat feature,
a time-tracker and a payment protection plan to make
communication and collaboration with your client a
breeze.
◎99 Designs: 99 Designs is a freelance job site with a
twist. As its name suggests, the platform is exclusively
for designers, and every job comes members in the
form of a contest. Rather than browse through a
catalog of portfolios and résumés, clients are
prompted to crowdsource their projects, setting a
budget and giving instructions, then letting designers
submit work based on the project brief. At the end of a
week, the client chooses the best design, and that
designer gets paid. This is a great site for designers
looking to really test their talents and shake up their
workflow.
◎Thumbtack: Thumbtack is an online service that
matches customers with local professionals.
Currently, Thumbtack lists 1,100 types of services in
categories such as home, wellness, events, and
lessons
◎Freelancer: Hire freelance programmers, web
developers, designers, writers, data entry & more at
a fraction of the cost on the World's Largest
Outsourcing Marketplace.
◎Guru: Guru.com is a freelance marketplace. It
allows companies to find freelance workers for
commissioned work.
◎Shapr: Shapr is a networking app that brings you
a personalized daily dose of inspiring people to
meet.
◎PeerHu$tle: Hire local freelancers and find local
freelance jobs. Find local freelancers for all kinds of
jobs, within minutes.
◎Fiverr : is the world's largest freelance services
marketplace for lean entrepreneurs to focus on
growth & create a successful business at affordable
costs.
56. Are you a Freelancer?
◎From time management to billing to collaboration, these are the
tools you need to succeed as a freelancer.
○Tools for the toolbox:
◉30 Essential Tools and Web Apps for Freelancers
◉21 must-have tools and apps for freelance designers
◉3 Top Apps For Freelance Marketers And Solopreneurs
57. Digital Brand Scorecard
◎Strategically Aligned
◎Believable/Instill Trust
◎Sounds Like a Person not a
brand (This is for personal branding)
◎Distinctive & Visual
(Remember Canva.com is your best
friend)
◎Engaged & Responsive
#HugYourHaters
◎ Assessable to be shared
◎ Transparent
◎ Consistent Frequency
◎ Audience Growth in followers &
conversations
◎ Integrated across platforms
◉Regularly assess your digital presence. Rate each component
(1-5). Add them & divide by 10 for your score.
58. Align Social Media With Business Goals
◎ Be intentional
◎ Be distinctive
◎ Add value, not noise
◎ Apply best practices
◎ Be visible & visual
◎ Have a consistent voice
◎ Be time, energy &
resource efficient
◎ Monitor, measure, refine
◎Identity
◎Visibility
◎Credibility
59. Final Thoughts
◎Personal branding is a way to:
○Establish credibility
○Grow your network
○Attract opportunities
◎Before you post, ask yourself...
○Is it valuable?
○Does it fit with my personal brand?
○Did I include source attribution?
○Did I add relevant hashtags?
60. Your Homework
◎Create or update your LinkedIn
profile
○Goal: connect with 30+ people by end of
month
○Post or share an update at least
once/week
○Leave and request a recommendation
from colleague/manager
◎If Twitter is right for you…
○Create/update your branded profile
○Have a conversation
○Share news/relevant posts to your
audience
Editor's Notes
http://marketingland.com/pinterests-monthly-user-base-hits-150-million-people-50-last-year-194668
The actual number is $35.98 billion if you want to get technical. That represents an increase of almost $13 billion in just two years. Not only that, it means that social media will have maintained consistent growth (of about $6 billion every year) for nearly half a decade. Often these trends rise rapidly for a year or two and plateau. If social media advertising spend continues on this curve, there’s no telling how the industry and tools will evolve.
But that kind of spending must reflect just how expensive the ads themselves are, right? Well, actually…
EVERY DAY
•60 million photos are uploaded
•84.4 million comments are posted
•1.6 billion likes on photos
Source: http://www.slideshare.net/homehelper/visual-creative-thinking-1260733 & http://www.socialmedianews.com.au/social-media-statistics-australia-february-2014/
Twitter is not just for posting about your company or industry – show your true self with a mix of professional and personal tweets.
Who to follow appears on the right side of your timeline
Click through to searchable area
Find friends also available under Settings
Verified account – blue check mark indicates an authentic identity https://support.twitter.com/articles/119135-faqs-about-verified-accounts
Trending topics showcase the most popular conversations happening on Twitter. Using these hashtags or contributing to the topic gives you exposure to a group of people you may otherwise never reach.
The bottom line is this: the more you automate, the more time you have to manage other aspects of your business or create great content for your posts. Simply put, it’s a must do for active business owners.
A word of caution: automation is necessary, but being human is still important. Don't fall into the trap of thinking that because you have your systems and processes automated, you don't have to actually authentically participate or engage with people in real-time anymore. Strive to automate while still keeping things personal.