8 ways to get more website traffic using social media 10.06.16Kenny Soto
A presentation I gave showcasing information I've curated throughout 2016 on social media marketing tips I use for my clients. The biggest point made during this presentation—all of this stuff is going to be outdated within the first two months of 2017 (if we're lucky).
Social Media Marketing Best Practices For Food Service Brian Cliette
Social Media Marketing Best Practices For Food Service
To Learn More Check Out Our Digital Marketing Video Courses Below:
Rock Social Media in 30 Minutes a Day
Save 95% Off The Original Price Normal Price: $297
Slideshare Discount Price $15.00
Udemy Coupon Code: "sweet"
Click Below For a FREE Course Preview
http://bit.ly/20j5ZBH
Social Media Marketing for the Hotel Industry:
Save 95% Off The Original Price Normal Price: $297
Slideshare Discount Price $15.00
Udemy Coupon Code: "sweet"
Click Below For a FREE Course Preview
http://bit.ly/1PPZKQM
Deluxe/Risdall Social Media Marketing Webinar PresentationDeluxe Corporation
You’ve heard the buzz about Facebook, Twitter, YouTube & LinkedIn, now find out how to harness the power of social media for your own business!
• Why social media works for small businesses
• How to listen first before launching your campaign
• How to create a social media strategy that works
• What elements make up a successful campaign
Now’s the time to leverage social media to build better relationships with your customers and prospects, ultimately driving more sales for your business.
Presented at the Mid-Atlantic Marketing Summit, Social@Ogilvy VP Leigh George discussed how to measure the ROI of Social Media and why that was so important. You can follow her presentation and others on #mamsummit
8 ways to get more website traffic using social media 10.06.16Kenny Soto
A presentation I gave showcasing information I've curated throughout 2016 on social media marketing tips I use for my clients. The biggest point made during this presentation—all of this stuff is going to be outdated within the first two months of 2017 (if we're lucky).
Social Media Marketing Best Practices For Food Service Brian Cliette
Social Media Marketing Best Practices For Food Service
To Learn More Check Out Our Digital Marketing Video Courses Below:
Rock Social Media in 30 Minutes a Day
Save 95% Off The Original Price Normal Price: $297
Slideshare Discount Price $15.00
Udemy Coupon Code: "sweet"
Click Below For a FREE Course Preview
http://bit.ly/20j5ZBH
Social Media Marketing for the Hotel Industry:
Save 95% Off The Original Price Normal Price: $297
Slideshare Discount Price $15.00
Udemy Coupon Code: "sweet"
Click Below For a FREE Course Preview
http://bit.ly/1PPZKQM
Deluxe/Risdall Social Media Marketing Webinar PresentationDeluxe Corporation
You’ve heard the buzz about Facebook, Twitter, YouTube & LinkedIn, now find out how to harness the power of social media for your own business!
• Why social media works for small businesses
• How to listen first before launching your campaign
• How to create a social media strategy that works
• What elements make up a successful campaign
Now’s the time to leverage social media to build better relationships with your customers and prospects, ultimately driving more sales for your business.
Presented at the Mid-Atlantic Marketing Summit, Social@Ogilvy VP Leigh George discussed how to measure the ROI of Social Media and why that was so important. You can follow her presentation and others on #mamsummit
This is the slideshow from a presentation I gave to members of BizPro Networking (www.bizpronetworking.com) on using Social Media to power their small business sales and marketing efforts.
Filled with some great advice and case studies of companies who are doing the right (and some doing the wrong) things!
Enjoy!
Tim McMahon, Jr
MCM Social Media
If you have started your social media marketing, you should know what is social media ROI.
Here are some useful information that you should have in mind.
360i’s Marketing Leadership Playbook provides guidance to marketers on how they can reimagine their approaches to marketing to advance legacy infrastructure, pave the way for more progressive advertising and move the industry forward in this new digital era.
Social Marketing 2.0 & Social Commerce 2.0 - 2014 New Business Development Co...Dream Local Digital
Shannon Kinney joins Inland Press Association and Creative Circle Media Solutions for the 2014 New Business Development Conference, August 7-8 in Chicago.
She will be presenting in two sessions, covering what's next with mobile marketing and social marketing 2.0.
Schedule Shannon to speak with your group >> http://dreamlocal.com/seminar-request/
How can a local community coalition begin to develop a social media campaign for the first time? Give these steps a try, along with the workbook https://www.dropbox.com/s/jp8w603opy2aq98/SoMeCampaignSlidedoc.compressed.pdf?dl=0
El fan de Facebook para las principales marcas se valora en 174 dólares de media en 2013, un 28% más que en 2010. Zara ha quedado en primer lugar entre sus iguales, sólo superada por BMW y dos grandes retailers americanos (Walmart y Target). Cuando el consumo es frecuente disminuye el valor, como es el caso de Coca-Cola con 70 dólares.
http://www.alfonsogadea.com/
Florida Blogger & Social Media Conference Keynote Presentation Pam Moore 2013 Pam Moore
You are the media" is the theme of Pam Moore's keynote presentation for the Florida Blogger & Social Media Conference held in Orlando, Florida, September 21 2013.
Social media & its role in marketing - Grape5Grape5
The explosion of social media websites and its growing importance in marketing communications have given birth to the practice of social media marketing. Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks. A brand’s corporate message spreads from user to user and presumably resonates because it appears to come from a trusted, third-party source, as opposed to the brand or company itself.
https://www.facebook.com/Grape5x
https://twitter.com/grape5x
http://pinterest.com/grape5x/
http://www.linkedin.com/company/grape5
http://www.youtube.com/user/grape5x
https://plus.google.com/u/0/115341805701046088873/posts
Social Media for Nonprofits: What the CSuite Should KnowBryann Alexandros
Nonprofit leaders of the round table: before engaging on social media, plan smarter and strategically first. Myths and blasphemies, as well as sacred realizations before considering social media in your campaigns.
50+ Social Media Tools and Sites: Beyond Facebook and TwitterJeremy Caplan
Beyond Facebook, Twitter and YouTube, there are dozens of other social networks where communities gather and share. These slides accompanied a presentation on 50+ Social Media Sites and Tools.
Social media marketing plans steps what is social media marketingSadiaAttaria
Social Media Marketing Today claims that the aim of social media marketing is to grow a brand and build links and raise a brand’s visibility by mixing with likely clients.
You can't truly build your own brand – or your client’s for that matter – unless you include Twitter in your social mix. Even if your goal is not to reach all 330 million active users, on some level you need to engage in conversations – and learn valuable information – by mastering the ins and outs of the Twitterverse. At the October 6 IPRA lunch, you will learn from Rachel Adler, a master social media strategist with the Fairfax County Economic Development Authority, on how to use Twitter to define your digital persona and improve your professional reputation in PR, as well as brand yourself, communicate & reach the right audience.
This is the slideshow from a presentation I gave to members of BizPro Networking (www.bizpronetworking.com) on using Social Media to power their small business sales and marketing efforts.
Filled with some great advice and case studies of companies who are doing the right (and some doing the wrong) things!
Enjoy!
Tim McMahon, Jr
MCM Social Media
If you have started your social media marketing, you should know what is social media ROI.
Here are some useful information that you should have in mind.
360i’s Marketing Leadership Playbook provides guidance to marketers on how they can reimagine their approaches to marketing to advance legacy infrastructure, pave the way for more progressive advertising and move the industry forward in this new digital era.
Social Marketing 2.0 & Social Commerce 2.0 - 2014 New Business Development Co...Dream Local Digital
Shannon Kinney joins Inland Press Association and Creative Circle Media Solutions for the 2014 New Business Development Conference, August 7-8 in Chicago.
She will be presenting in two sessions, covering what's next with mobile marketing and social marketing 2.0.
Schedule Shannon to speak with your group >> http://dreamlocal.com/seminar-request/
How can a local community coalition begin to develop a social media campaign for the first time? Give these steps a try, along with the workbook https://www.dropbox.com/s/jp8w603opy2aq98/SoMeCampaignSlidedoc.compressed.pdf?dl=0
El fan de Facebook para las principales marcas se valora en 174 dólares de media en 2013, un 28% más que en 2010. Zara ha quedado en primer lugar entre sus iguales, sólo superada por BMW y dos grandes retailers americanos (Walmart y Target). Cuando el consumo es frecuente disminuye el valor, como es el caso de Coca-Cola con 70 dólares.
http://www.alfonsogadea.com/
Florida Blogger & Social Media Conference Keynote Presentation Pam Moore 2013 Pam Moore
You are the media" is the theme of Pam Moore's keynote presentation for the Florida Blogger & Social Media Conference held in Orlando, Florida, September 21 2013.
Social media & its role in marketing - Grape5Grape5
The explosion of social media websites and its growing importance in marketing communications have given birth to the practice of social media marketing. Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks. A brand’s corporate message spreads from user to user and presumably resonates because it appears to come from a trusted, third-party source, as opposed to the brand or company itself.
https://www.facebook.com/Grape5x
https://twitter.com/grape5x
http://pinterest.com/grape5x/
http://www.linkedin.com/company/grape5
http://www.youtube.com/user/grape5x
https://plus.google.com/u/0/115341805701046088873/posts
Social Media for Nonprofits: What the CSuite Should KnowBryann Alexandros
Nonprofit leaders of the round table: before engaging on social media, plan smarter and strategically first. Myths and blasphemies, as well as sacred realizations before considering social media in your campaigns.
50+ Social Media Tools and Sites: Beyond Facebook and TwitterJeremy Caplan
Beyond Facebook, Twitter and YouTube, there are dozens of other social networks where communities gather and share. These slides accompanied a presentation on 50+ Social Media Sites and Tools.
Social media marketing plans steps what is social media marketingSadiaAttaria
Social Media Marketing Today claims that the aim of social media marketing is to grow a brand and build links and raise a brand’s visibility by mixing with likely clients.
You can't truly build your own brand – or your client’s for that matter – unless you include Twitter in your social mix. Even if your goal is not to reach all 330 million active users, on some level you need to engage in conversations – and learn valuable information – by mastering the ins and outs of the Twitterverse. At the October 6 IPRA lunch, you will learn from Rachel Adler, a master social media strategist with the Fairfax County Economic Development Authority, on how to use Twitter to define your digital persona and improve your professional reputation in PR, as well as brand yourself, communicate & reach the right audience.
Understanding how to effectively use social media is a crucial skill in today’s workplace. When done well, social media activities can lead to new connections, professional opportunities, and more. This presentation will identify best practices for using LinkedIn, Twitter, Facebook, and Instagram to help you take your professional and personal brands to the next level.
How to use Twitter to optimize your business and learn how to #HugYourHaters in the process.
Learn how to leverage this powerful social media tool for customer service.
The Value of Personal Branding, Networking, Social Media & E-PortfoliosRad Integrated Media
Do you want to advance your career but are not sure how to communicate with upper management or network between departments? Networking is the key to exposure and opportunities! This training will introduce you to various professional networking sites such as LinkedIn, Twitter, Facebook and discuss the best practices for launching an exceptional electronic portfolio!
Go in depth on Social Networks such as Linkedin, Facebook, Twitter and Freelance sites such as Thumbtack for the Northern Virgina Black Chamber of Commerce. Learn how to minimize or eliminate marketing cost by leveraging digital media, which in turn will increase your bottom line.
The growth hacking roadmap that summarizes how startups can maximize the growth of their most valuable customers. It also summarizes the actionable analytics growth hackers should be using including cohort analysis, user testing and key performance indicators.
Do you get alerts before your contracts expirePractice-League
Contracts are a very important part of the legal world and require lawyers to go through various revisions, back and forth, and detailing before they are finalized.
The Microsoft Platform for Education Analytics (MPEA) is an integrated technology architecture connecting all people across primary and secondary schools with the information they need to direct their actions in a manner consistent with the goals and priorities of the educational institution. The model is differentiated from more common approaches that focus primarily on business intelligence (BI) tools. The Microsoft® approach incorporates BI as a component of a more comprehensive architecture that unifies quantitative analytics with qualitative assessment within a familiar collaborative environment. The integrated architecture is targeted at aligning daily activities with strategic priorities and capturing front-line observations that inform strategic planning. The MPEA is not something that educational institutions need to “go buy.” In fact, the overwhelming majority of primary and secondary schools already license and use many of the Microsoft products that comprise the key components of the architecture. It is the underlying Microsoft technologies that enable broad and impactful adoption across educational institutions because they are both affordable and familiar. This is, however, a comprehensive approach that educational executives must lead. Successful utilisation of this model is primarily dependent upon executive leadership guiding a scholastic commitment to foster a culture of evidence and accountability corresponding directly to mission, vision, and goals. This paper describes the Microsoft Platform for Education Analytics and explains how technology that is already owned (affordable) and already used (familiar) can be broadly adopted across primary and secondary schools. This platform supports a culture where goal-focused and evidence-based behaviour optimises school resources toward balanced goal attainment across administrative efficiencies (business), academic outcomes (learning), and constituent relationships (lifestyle). Working towards goals across the educational institution leads to fulfilling the primary and secondary schools’ mission and advancing the institutional vision.
Redbrick safety sneakers Redbrick veiligheidsschoenen - werkschoenen by woltexWoltex.nl
New models Redbrick safety sneakers. The instant hit, bringing your feet both double protection (sole and nose) and fashion. Be protected and yet look fashionable in your Redbrick Safety Shoes, the sasuals of every season!
De nieuwe Redbrick modellen safety sneakers, die uw voeten zowel dubbele bescherming (voet en zool), als mode bieden. De grote hit in veiligheidsschoenen mode in Nederland.
9 Claves para comprender los cambios a la Ley de Cestaticket Socialista en Venezuela ¿Cuál es el monto? ¿Si tengo comedor, debo pagar cestaticket? Estas dudas y más son aclaradas por Mariela Llovera, Abogado y Profesional de RRHH
Patterson Boulevard Canal Parkway - Before and AfterCity of Dayton
Funded by the Ohio Facilities Construction Commission, the Patterson Boulevard Canal Parkway stretches from Fifth Third Field to the Oregon District. The road stretches over what was once the Miami-Erie Canal in the early 19th century.
Thank you to Avila Country Club for inviting SMITH Advertising and Marni Blythe to address the Avila Professionals Alliance. This presentation includes both theory and practical knowledge on how to incorporate social media into your overall marketing plans.
The world of social marketing is changing quickly. This is meant as an update to our 2012 predictions, with a bit of content around PR agencies and how they can use social.
Social Media for Advisors: Understand your Audience Understand your PlatformSmarsh
While social media can be a great business tool, it requires an understanding of your audience and their social media preferences. Pairing the right content with the right social network is the key to getting the return on investment that you are looking for.
Learn more in this webinar in our Social Media For Advisors series with Sheri Fitts, President of ShoeFitts Marketing.
Visit our website to discover more information on social media compliance for financial advisors: http://www.smarsh.com/social-media-compliance.
In this digital age, social media is a cost-effective tool to market your business to potential customers.
How can you use the popular social media networks effectively? In this session, you will learn what kinds of engaging, share-worthy content to post to social media, how to get started, and how to use a content calendar to plan your social media posts.
How can you find great donors using social media? Read it here! Free MP3 Podcast reveals how to use social media to sell more stuff. Find out more at www.sociamigo.com/mp3
Turn your Customers into Raving Fans using Social Mediasociamigo
Turn your Customers into Raving Fans using Social Media. Don't let your competitors capitalize on this vast and growing landscape before you do. Learn how to use social media to sell more stuff www.sociamigo.com/mp3
In this digital age, social media is a cost-effective tool to market your business to potential customers.
How can you use the popular social media networks effectively? In this session, you will learn what kinds of engaging, share-worthy content to post to social media, how to get started, and how to use a content calendar to plan your social media posts.
Social Media to Enable Sales for Natwest Summer Time TalkJane Frankland
Social Media Marketing is an enabler for sales but only if it's used strategically - as part of a sales and marketing campaign. Without a sales plan and a sales strategy it's a time suck - a total waste of time. Participating in a social media marketing campaign can deliver a return on your investment. This presentation looks at this. It also hints at how social networks can also be used to improve business processes and internal team training. With 7 platforms to cover along with key wins for each of them it's sure to entertain.
Completo documento que ofrece toda la información necesaria para optimizar las redes y medios sociales (Facebook, Twitter, Linkedin, Google+, Slideshare) con el objetivo de generar leads.
Similar to Pick me! Personal Branding & Networking (20)
Linkedin 2021 Workshop for The Phyllis B. Frank Pride Center of Rockland CountyRad Integrated Media
Are you going to make the most of LinkedIn in 2021?
It is a New Year and a New LinkedIn!
How to get the most out of your network from networking to a new job.
The Phyllis B. Frank Pride Center of Rockland County would like to invite you to a workshop on LinkedIn - where you will learn practical skills and strategies that you can put to use in your digital communications featuring guest speaker: Rachel A. Adler of Arch Street Communications.
Learn how to leverage LinkedIn to enhance your visibility as an individual or for your company in this interactive online webinar. We will discuss different tools and how to utilize each of them during this time best. Additionally, we will talk about the importance of messaging during a time of COVID-19.
Learn about digital media and trends in 2021-2022, how to find the right channels and how to use them for marketing.
Learn how to get the most out of your LinkedIn whether you are working from home or looking for a new job.
Interact virtually to get new business
Share, connect and grow your network
This will be an interactive class so come prepared with questions and your LinkedIn profile open and ready to learn. This is for all age groups and is a free webinar.
Learn how to leverage LinkedIn to enhance your visibility as an individual or for your company in this interactive online webinar. We will discuss different tools and how to utilize each of them during this time best. Additionally, we will talk about the importance of messaging during a time of COVID-19.
LinkedIn reinvented itself, and the changes will impact how you communicate on the platform moving forward. Here's guidance from #ASC's #socialmedia experts to help you map strategies ahead.
Learn how to leverage social media to enhance your visibility as an individual or for your company in this interactive online webinar. We will discuss different social media platforms and how to utilize each of them during this time best. Additionally, we will talk about the importance of messaging during a time of COVID-19.
Learn about digital media and trends in 2020-2021, how to find the right channels, and how to use them for marketing.
Presenter: Rachel A. Adler, Senior Account Manager, and Digital Lead, Arch Street Communications
A forward-thinking and certified digital marketing specialist, branding professional, and unique storyteller, bringing more than ten years of experience to ASC clients, including managing ASC's work on the New York Power Authority's ReCharge NY marketing initiative. Rachel directs digital and earned media strategies for Metropolitan Washington Council of Governments' Commuter Connections and is the social media strategist on ASC community engagement projects, including Clean Energy Communities with the New York State Energy and Research Development Authority, and the Westchester County Airport Master Plan. In her previous position as Business Development Manager for Digital and 5G Telecomm Businesses for the Fairfax County Economic Development Authority in Virginia, she established the first Social Media Week Fairfax event and programs to attract and retain businesses to Fairfax County. Rachel also worked in public affairs at the New York State Empire State Development, supporting economic development events and campaigns with the Regional Economic Development Councils and StartUp NY.
This event is brought to you by CCNY Engineering School Alumni, sponsored by Arch Communications featuring Guest Speaker: Rachel Adler
Join us for this insightful, informative, practical workshop to help you maximize digital marketing on various social networks.
In this workshop, you'll learn practical skills, techniques, and strategies you can put to use in your digital communications.
- Understand the importance of communicating about engineering projects to various audiences
- Empowers students with tools/resources to improve communication skills, and expand their professional network
Sponsor:
Arch Street Communications (ASC) develops and delivers public awareness and outreach programs to inform Americans about important issues related to transportation, energy, and the environment. A New York State women-owned and disadvantaged (W/DBE) strategic communications and public engagement company with a federal GSA Advertising and Integrated Marketing Schedule (AIMS 541). ASC has worked at the intersection of energy, transportation, and economic development for all of its 27 years in operation, delivering shoulder-to-shoulder support to the public and private sectors, including New York State authorities as well as federal and state agencies. ASC's smart solution is not to think big, but think right—no matter how complicated a problem may appear, we search for the "simple truth" solution—and we find it. We seek out meaningful work: that changes, saves, and improves lives.
Speaker:
Rachel A. Adler, Senior Project Manager, and Digital Strategy Lead at Arch Street Communications will share expert analysis and guidelines on the significant changes and trends on LinkedIn and more and offer insight on how the public and private sector can take advantage of the most significant online opportunities in 2020.
Are you going to make the most of LinkedIn in 2020?
Hosted in partnership with Arch Street Communications and presented by Rachel Anna Adler, WTS Greater New York Chapter would like to invite you to a workshop on LinkedIn - where you will learn practical skills and strategies that you can put to use in your digital communications.
#wtsgny #linkedintips #workshop
We all know how to open social media accounts and most of us have figured out how to post. But now what?
Are you leveraging social media for professional development? Do colleagues and potential business partners know where to find you? Does your profile accurately reflect your personal brand? Spend an hour with us to learn to maximize social media (LinkedIn) to generate the best impressions, get positive attention, and attract the right audience.
Facilitators: Nora Madonick, Founder and CEO, Arch Street Communications
Arch Street Communications
Experienced in a changing world.
Contact us
31 Mamaroneck Avenue, Suite 400
White Plains, New York 10601
Tel: 914-821-5100
www.asc-pr.com
Event: http://events.r20.constantcontact.com/register/event?oeidk=a07efzdeuay4184024b&llr=r8ii9feab
Rachel A. Adler Resume. Forward-thinking senior digital marketing manager, branding expert, unique storyteller and business advocate with 10+ years of experience in events, planning, developing and executing.
FUTURIST AND DIGITAL NATIVE: DRIVING CORPORATE MARKETING, BRANDING & MESSAGING ACROSS DIGITAL AND PHYSICAL PLATFORMS
Forward-thinking senior digital marketing manager, branding expert, unique storyteller and business advocate with 6+ years
of experience planning, developing and executing effective and pragmatic marketing campaigns and strategies. Consistently
drive end user interest, expand outreach, and capture additional visibility and exposure through solutions-oriented marketing
plans policy development for up to 500 business accounts. Methodical senior marketing professional with social media
engagement experience, as well as partnering with different cultures and adapting to gain buy-in and drive change while
raising the bar, and educating and growing marketing teams at a local level.
Learn how to make the most of your LinkedIn personal profile and company page. Maximize your social media marketing efforts and learn trends for 2018!
Join the Vienna Business Association (http://viennabusiness.org/) VBA BREAKFAST MEETING on March 9, 2018 - LinkedIn For Professional Development
Learn how to make the most of your LinkedIn personal profile and company page. Maximize your social media marketing efforts and learn trends for 2018!
Join the Falls Church Chamber of Commerce for Chamber Networking Luncheon for a presentation on a timely topic of interest to the local business community and the Falls Church area. Bring anyone who you think might be interested in learning more!
SMWi Fairfax is an independent Social Media Week taking place September 14, 2017, Capital One Headquarters, McLean, Virginia. Proudly Presented by the Fairfax County Economic Development Authority | #SMWiFX #SMWiFairfax
Presenting at the #SBW2017 - Build It With #FairfaxEDA.
Will go in depth over Linkedin, Facebook, Twitter and freelance sites such as Thumbtack. How to minimize or eliminate marketing cost by leveraging social media, which in turn will increase your bottom line. Briefly, go over other Social Media Platforms. How to maintain a good social media presence as a small business owner.
Are you interested in engaging with your online networks to support the long-term growth of your business? Facebook is one of the most recognizable social media platforms. It can be used to build a profile, connect with consumers and promote businesses. These Facebook connections can act as a gateway to further potential consumers and audiences for your own business. LinkedIn gives entrepreneurs an excellent opportunity to demonstrate their expertise and thought leadership. To grow your business further, ensure that you have a completed profile, personalize your connection invitation and keep building your connections.
A comprehensive look at the 2016 social media trends in business and how you can utilize them. A sneak peak into 2017 and how to prepare the marketplace using social media.
How the underutilization of your professional social network and your LinkedIn profile are hurting your business. A 15 minute a day plan to get your profile looking sharp and how to use your company page as a public relations powerhouse. You’ll learn how to maintain powerful connections, get your profile in tip top shape, and get the best use out of the most underrated network.
Multilingual SEO Services | Multilingual Keyword Research | Filosemadisonsmith478075
Multilingual SEO services are essential for businesses aiming to expand their global presence. They involve optimizing a website for search engines in multiple languages, enhancing visibility, and reaching diverse audiences. Filose offers comprehensive multilingual SEO services designed to help businesses optimize their websites for search engines in various languages, enhancing their global reach and market presence. These services ensure that your content is not only translated but also culturally and contextually adapted to resonate with local audiences.
Visit us at -https://www.filose.com/
Enhance your social media strategy with the best digital marketing agency in Kolkata. This PPT covers 7 essential tips for effective social media marketing, offering practical advice and actionable insights to help you boost engagement, reach your target audience, and grow your online presence.
Your Path to YouTube Stardom Starts HereSocioCosmos
Skyrocket your YouTube presence with Sociocosmos' proven methods. Gain real engagement and build a loyal audience. Join us now.
https://www.sociocosmos.com/product-category/youtube/
Unlock TikTok Success with Sociocosmos..SocioCosmos
Discover how Sociocosmos can boost your TikTok presence with real followers and engagement. Achieve your social media goals today!
https://www.sociocosmos.com/product-category/tiktok/
Exploring Factors Affecting the Success of TVET-Industry Partnership: A Case ...AJHSSR Journal
ABSTRACT: The purpose of this study was to explore factors affecting the success of TVET-industry
partnerships. A case study design of the qualitative research method was used to achieve this objective. For the
study, one polytechnic college of Oromia regional state, and two industries were purposively selected. From the
sample polytechnic college and industries, a total of 17 sample respondents were selected. Out of 17
respondents, 10 respondents were selected using the snowball sampling method, and the rest 7 respondents were
selected using the purposive sampling technique. The qualitative data were collected through an in-depth
interview and document analysis. The data were analyzed using thematic approaches. The findings revealed that
TVET-industry partnerships were found weak. Lack of key stakeholder‟s awareness shortage of improved
training equipment and machines in polytechnic colleges, absence of trainee health insurance policy, lack of
incentive mechanisms for private industries, lack of employer industries involvement in designing and
developing occupational standards, and preparation of curriculum were some of the impediments of TVETindustry partnership. Based on the findings it was recommended that the Oromia TVET bureau in collaboration
with other relevant concerned regional authorities and TVET colleges, set new strategies for creating strong
awareness for industries, companies, and other relevant stakeholders on the purpose and advantages of
implementing successful TVET-industry partnership. Finally, the Oromia regional government in collaboration
with the TVET bureau needs to create policy-supported incentive strategies such as giving occasional privileges
of duty-free import, tax reduction, and regional government recognition awards based on the level of partnership
contribution to TVET institutions in promoting TVET-industry partnership.
KEY WORDS: employability skills, industries, and partnership
Get Ahead with YouTube Growth Services....SocioCosmos
Get noticed on YouTube by buying authentic engagement. Sociocosmos helps you grow your channel quickly and effectively.
https://www.sociocosmos.com/product-category/youtube/
“To be integrated is to feel secure, to feel connected.” The views and experi...AJHSSR Journal
ABSTRACT: Although a significant amount of literature exists on Morocco's migration policies and their
successes and failures since their implementation in 2014, there is limited research on the integration of subSaharan African children into schools. This paperis part of a Ph.D. research project that aims to fill this gap. It
reports the main findings of a study conducted with migrant children enrolled in two public schools in Rabat,
Morocco, exploring how integration is defined by the children themselves and identifying the obstacles that they
have encountered thus far. The following paper uses an inductive approach and primarily focuses on the
relationships of children with their teachers and peers as a key aspect of integration for students with a migration
background. The study has led to several crucial findings. It emphasizes the significance of speaking Colloquial
Moroccan Arabic (Darija) and being part of a community for effective integration. Moreover, it reveals that the
use of Modern Standard Arabic as the language of instruction in schools is a source of frustration for students,
indicating the need for language policy reform. The study underlines the importanceof considering the
children‟s agency when being integrated into mainstream public schools.
.
KEYWORDS: migration, education, integration, sub-Saharan African children, public school
Non-Financial Information and Firm Risk Non-Financial Information and Firm RiskAJHSSR Journal
ABSTRACT: This research aims to examine how ESG disclosure and risk disclosure affect the total risk of
companies. Using cross section data from 355 companies listed in Indonesia Stock Exchange, data regarding
ESG disclosure and risk was collected. In this research, ESG and risk disclosures are measured based on content
analysis using GRI 4 guidelines for ESG disclosures and COSO ERM for risk disclosures. Using multiple
regression, it is concluded that only risk disclosure can reduce the company's total risk, while ESG disclosure
cannot affect the company's total risk. This shows that only risk disclosure is relevant in determining a
company's total risk.
KEYWORDS: ESG disclosure, risk disclosure, firm risk
Social media refers to online platforms and tools that enable users to create, share, and exchange information, ideas, and content in virtual communities and networks. These platforms have revolutionized the way people communicate, interact, and consume information. Here are some key aspects and descriptions of social media:
The Challenges of Good Governance and Project Implementation in Nigeria: A Re...AJHSSR Journal
ABSTRACT : This study reveals that systemic corruption and other factors including poor leadership,
leadership recruitment processes, ethnic and regional politics, tribalism and mediocrity, poor planning, and
variation of project design have been the causative factors that undermine projects implementation in postindependence African states, particularly in Nigeria. The study, thus, argued that successive governments of
African states, using Nigeria as a case study, have been deeply engrossed in this obnoxious practice that has
undermined infrastructure sector development as well as enthroned impoverishment and mass poverty in these
African countries. This study, therefore, is posed to examine the similarities in causative factors, effects and
consequences of corruption and how it affects governance, projects implementation and national growth. To
achieve this, the study adopted historical research design which is qualitative and explorative in nature. The
study among others suggests that the governments of developing countries should shun corruption and other
forms of obnoxious practices in order to operate effective and efficient systems that promote good governance
and ensure there is adequate projects implementation which are the attributes of a responsible government and
good leadership. Policy makers should also prioritize policy objectives and competence to ensure that policies
are fully implemented within stipulated time frame.
KEYWORDS: Developing Countries, Nigeria, Government, Project Implementation, Project Failure
How social media marketing helps businesses in 2024.pdfpramodkumar2310
Social media marketing refers to the process of utilizing social media platforms to promote products, services, or brands. It involves creating and sharing valuable content, engaging with followers, analyzing data, and running targeted advertising campaigns.
www.nidmindia.com
Grow Your Reddit Community Fast.........SocioCosmos
Sociocosmos helps you gain Reddit followers quickly and easily. Build your community and expand your influence.
https://www.sociocosmos.com/product-category/reddit/
1. Use the power of social media to promote your business & yourself!
THE VALUE OF PROFESSIONAL NETWORKING,
SOCIAL MEDIA & ONLINE PORTFOLIOS
PICK ME!
By Rachel A. Adler, Business Development Manager,
Fairfax County Economic Development Authority
2. 2
The Greater Merrifeld Business Assoication (GMBA), a non-profit organization formed in 1984 to bring together businesses in Merrifield, is a
networking group, a community advocate, and a place to promote how people live, play, work, eat, and shop in Merrifield. Enjoy fine dining, watch a
movie or take in a concert on the oversized outdoor screen, enjoy a short commute to work, shop at specialty stores, or attend one of our fun
festivals. Merrifield has it all.
Membership in GMBA offers a variety of benefits to anyone who desires to promote their business. Additionally, there are volunteer and
sponsorship opportunities available.
We invite you to contact any of our board members, or attend our next luncheon or mixer to get to know us and learn more. .
For more information, call GMBA at 703-208-1161 or email at Secretary@GreaterMerrifield.org
The Greater Merrifeld Business Assoication (GMBA)
3. Agenda
• Social media platform overview
• Creating a personal brand
• Twitter
• LinkedIn
• Digital portfolios
• Homework
• Final thoughts
4. Rachel A. Adler Adler is a Business Development
Manager at Fairfax County Economic Development
Authority.
You can find me at:
@RachelA_Adler
I am Rachel A. Adler
Hello!
5. “Don't post anything online that you
wouldn't want published on the first
page of the New York Times.”
6. 6
As social media usage continues to grow at a steady
rate it’s essential that entrepreneurs and marketers
implement a social media marketing strategy for
their business - and a key part of any successful
strategy is understanding the stats and trends that
can affect the outcome of your efforts.
How we use social media daily:
• Communication
• Building relationships
• Reputation management
• Customer service
• Information
• Entertainment
81%
81% of Millennials check
Twitter at least once per
day
76%
Facebook Users
visit the site daily in
2016- up 6% over
last year.
17 Min
The average LinkedIn
user spends 17
minutes on the site
per month.
Social Media?
WHY
7. Social Media Usage Statistics
• Ninety-five percent of online adults
aged 18 to 34 are most likely to
follow a brand on social media. Think
about your existing audience and
who else you would like to reach.
Figure out what social networks
those people are most likely to use
and create social profiles on those
networks. (Source)
• There are 1.65 billion active mobile
social accounts globally with 1
million new active mobile social
users added every day. There’s no
question about it. Your social media
campaigns should be optimized for
mobile because that’s how a majority
of users will view your content.
(Source)
• Seventy-one percent of
consumers who have had a good
social media service experience
with a brand are more likely to
recommend the brand to
others. Social media is an
effective customer service tool
and can be used to increase
brand awareness to win over
potential new members. (Source)
• Visual content is more than 40
times more likely to be shared
on social media than other
types of content. Social media is
a visual platform, which means
it’s important to create visually-
appealing content in addition to
innovative and interesting copy.
(Source)
7
8. 8
TOPS OF 2016: DIGITAL
The Stats
Digital Media
Surprisingly, the heavy social media user
group isn’t Millennials. In fact, Generation X
(ages 35-49) spends the most time on social
media: almost 7 hours per week
versus Millennials, who come in second,
spending just over 6 hours per week.
They’re female, 25% of their time online is
spent on social media (vs.19% of males),
and they reach across cultures. They’re
likely to be on Facebook on Sundays via
smartphone, while watching primetime..
9. ONLINE ADULTS AGED 18-34 ARE
MOST LIKELY FOLLOW A BRAND
VIA SOCIAL NETWORKING (95%).
Think about your audience and see where they are most likely to follow your
brand. (Source: MarketingSherpa)
10. 150 Million People use Pinterest Every
Month
A jump of 50 percent in 12 months indicates something happening on the platform that all companies—small businesses and behemoth brands
alike—can pay attention to
$35 BILLION
Social media ad spending is likely to exceed $35 billion in 2017, representing 16% of all digital ad spending globally.
$750,000 per day
Snapchat’s Sponsored Selfie Filters, which could cost up to $750,000 per day, are forecasted to reach 16 million viewers daily
12. YOU NEED TO THINK AND
ACT LIKE YOU’RE RUNNING A
START-UP: YOUR CAREER.
Reid Hoffman, Linkedin co-founder, Author of The Start-Up of You
13. How Are You Perceived?
Online Reputation
• When is the last time you Googled yourself?
• What do search results say about you?
Professional Relationships
• What do your colleagues & managers say about you?
Personal Relationships
• What do your friends and family say about you
**Audiences tend to trust people more than corporations**
14. Creating a Personal Brand
What are Your Goals?
• Gain awareness (be
visible)
• Build trust (be consistent)
• Earn loyalty (be valuable)
3 Steps:
1. Discover who you are
I. Your USPs (Unique Selling Points)
II. Your passions
III. Your skills
2. Create your identity
I. Consistency is key
3. Make it visible
15. Facebook
Create a Facebook Fan Page (Public
Figure if you are your brand)
And Contact information to CTA (Call to
Action)
Add Social Media Accounts as Fan page
tabs
Create an Instagram & Facebook – if you
have a product.
If you are using Facebook – use Facebook
For Business: Facebook Business gives
you the latest news, advertising tips, best
practices and case studies for using
Facebook to meet your business goals.
https://www.facebook.com/business
16. HOW TO CREATE A FACEBOOK BUSINESS PAGE
Step 1: Choose a Classification.
To begin, navigate
to https://www.facebook.com/pages/cr
eate.php. This page will showcase six
different classifications to choose from:
Local Business or Place
Company, Organization, or
Institution
Brand or Product
Artist, Band, or Public Figure
Entertainment
Step 2: Complete Basic Information.
Finish “About” Section
Upload Profile Picture
Add Favorites
Reach more people.
17. HOW TO CREATE A FACEBOOK BUSINESS PAGE
Step 3: Understand the Admin Panel
In the top navigation, you'll see an option
for "Settings." Click that. Along the left
side, a vertical navigation bar with
different sections should appear. We'll
focus on three core ones now:
Page Info: This is where you can add
additional details about your
business. This section will also unveil
different fields based on the
classification you chose in Step 1.
Notifications: This section allows you to customize when
and how you'd like to receive Page alerts. Set a frequency
that fits your social media marketing schedule.
Page Roles: Whether or not you'll be the main manager
of the Page, there may be others at your organization
who need access to your Facebook Page. Here, you
can invite other colleagues to make changes to your
Pages. Some common use cases here include:
A public relations manager who needs to respond to any
delicate questions.
A support representative who can assist those asking
technical questions.
A designer tasked with uploading new photo creative to the
Page.
Step 3: Populate Page with Content
Plain text status
Photo with caption
Link with caption
Video with caption
Event page
Location check-in
18. HOW TO CREATE A FACEBOOK BUSINESS PAGE
Step 5: Measure Your Growth
Facebook has embedded in some
decently helpful metrics for us to
take advantage of. Simply click the
"Insights" option in the top
navigation to see the following:
Overview: This tab shows a 7-day snapshot of your metrics
such as Page Likes, post reach, and overall engagement.
Likes: This tab shows your overall fan growth and losses. If
you're employing paid efforts, you'll be able to see the
breakdown of paid versus organic growth.
Reach: This tab highlights the raw number of people your
Page is reaching every day. If you notice spikes on a specific
day, try cross-checking what you posted that day to see if you
can replicate that reach.
Visits: This tab indicates where on Facebook your viewers
are coming from. You can see the difference in visits on
Facebook Timelines, your information tab, reviews, and
others.
19. A Quick Note About Facebook
Companies use Pages, so can individuals
Think you’re private? Think again.
• Manage privacy settings
• Be comfortable with what you post
Read more: Being Professionally Personable on Facebook (Harvard
Business Review)
20. What is
Instagram?
Free smartphone app used to capture
and share the world’s moments
Fast, beautiful & fun way to share
your life with friends through a series
of pictures and videos
21. Why Use Instagram?
Consumer change
Consumer behavior and shift towards visual content
80% of the brain is dedicated to visual processing
“Content is king, distribution is queen, and she wears the pants,” said Jonathan
Perelman, VP of Agency Strategy at BuzzFeed
Instagram allows you to create and publish content easily
Source content
Get influencers and locals (including photographers) to help build your content bank by
introducing your own #hashtag
Republish content (and give credit) to your content creators (when they use your # or give
you approval)
Highly engaged community
22. Taking
People
With You
Instagram is great for
showing a moment or a
snapshot
Great Instagram accounts
take their followers with
them…
On the road
Behind the scenes
Sneak peaks into
new products or
events
Think Instagram is just for
younger consumer
audiences? These B2B
brands can make you think
again.
24. Using Instagram
Newsfeed just like Facebook where you’ll find
images from the instagrammers you follow
Explore find instagrammers and topics using
#hashtags
Take a pic or video, upload an existing image or
video file
Your notifications See who’s followed, liked or
commented on your pics
Your profile See your bio, followers, who you’re
following, your pics & pics you’re tagged in
25. Hashtag = Content Distribution
Use ones relevant to your destination (research in www.iconosquare.com )
Add popular hashtags to relevant images to grow audience & engagement
#qotd
#instagood
#photooftheday
Add a unique hashtag to source content and build a community
Communicate your hashtag in your profile
#CalmYourFarm too many hashtags or ones that don’t make sense will
be ignored (especially in the 1st comment)
27. SOCIAL MEDIA ADVERTISING BUDGETS
HAVE DOUBLED WORLDWIDE OVER
THE PAST 2 YEARS—GOING FROM $16
BILLION U.S. IN 2014 TO $31 BILLION IN
2016
But despite this growing investment in social advertising, 46 percent of B2B marketers say they’re
unsure whether their channels have generated any revenue for their business.
29. Twitter Shorthand
RT – Retweet
MT – Modified Tweet
# - Hashtag
@ - Tweet directed to
specific user
.@ - Tweet directed to
specific user that your
followers can see
30. Build Your Profile
160 CHARACTERS
BIO WITH USE # AND @
PROFESSIONAL PICTURE
HANDLE THAT MAKES SENSE
BRANDED HEADER PHOTO
31. Build Your Profile
• Header photo (1500 x 500 px)
• Profile photo (400 x 400 px)
• Name
• Bio (max 160 characters)
• Location
• Website
• Theme color
• Birthday
33. Create/Subscribe to Lists
Lists are curated groups of Twitter users – create your own or
subscribe to ones created by others
Useful for reading tweets, not tweeting to a specific group
34. How to Tweet
140 character limit (includes
text & spaces)
Twitter counts the
characters for you
If you have more to say
Quote a tweet / Retweet
Try abbreviations to fit limit
Links & images take up no
characters
Retweeting lets you repost to
your followers or comment
35. What & When to Tweet
What?
Look at trending topics
Mix of professional & personal
Source attribution
When?
Depends on your audience
and geographic location
Live tweet events or TV shows
Participate in Twitter chats
Schedule it!
36. What is a Hashtag?
Word or phrase beginning with a # symbol with no spaces or punctuation:
#tbt #dcjobs #GRAMMYs #entrepreneur
Hashtags group conversations about topics making them easier to find,
follow, and join
Extend your own brand and distribute your content to certain interests and
groups
37. Writing Great Tweets
Know the difference
between voice and tone. Voice
doesn’t change, but a business’
tone should vary based on a
situation. If a follower did not have
a positive experience, a business’
tone may be more sympathetic and
understanding.
Talk with people, not at
them. Reply to @mentions and
address both positive and negative
feedback. It’s a real-time network,
so businesses shouldn’t keep
followers waiting too long.
Keep Tweets conversational.
Be professional without being overly
formal. Avoid business jargon when possible.
Think about how your content will be
consumed by your followers. Would they
want to retweet it or pass it along to others?
Incorporate humor, inspiration and
newsworthy content to draw followers in.
Need more help? Twitter’s downloadable
#MtgKickstart resource.
37
38. Crafting the Perfect Tweet
Use hashtags & links
together
Don’t hashtag overload (2 =
ideal)
Tweet longer (120+
characters work best)
Clear Call to Action (CTA)
Urgency
Tweet frequently (1-5 times
per day)
Use pictures (2x
engagement)
Read more: 10 Tips for
Crafting the Perfect Tweet
40. TWEETS WITH IMAGES
RECEIVED 18% MORE CLICK-
THROUGHS, 89% MORE
FAVORITES, AND 150% MORE
RETWEETS.
Buffer (Source: https://blog.bufferapp.com/the-power-of-twitters-new-
expanded-images-and-how-to-make-the-most-of-it)
40
41. Share a Variety of Content
Read more: How to Balance Your Personal and Professional Brand on Social Media
42. Twitter Tools
Publishers
Tweetdeck
Hootsuite
Buffer
Sprout Social
IFTTT (if this then that) – triggered actions, not just for Twitter
Analytics
Twitter Analytics
SocialBro
Twitonomy
Content Discovery
Klout – curates articles based on your interests, allows you to schedule
and improves your social influence
Nuzzel – discover what your friends are reading
44. Complete Your Profile
Professional photo
Descriptive headline
Experience, education,
certifications
Organizations, volunteer work
Publications (articles, videos,
photography)
Header Image
Images and video make your profile stand out.
The large header image is like a billboard where
you can utilize that real estate to brand yourself.
Currently, the image size is 1400 x 425. When
the new desktop redesign rolls out, which you
can expect anytime the image size will be
changing to 1536 x 768.
Video is driving social media engagement
across all social platforms. You can upload a
video to your profile such as a company video
and you can post videos in your status updates.
45. LinkedIn Profile Checklist
• Photo: Professional, high quality
• Headline: Tell people what you’re excited
about now & what you want to do in the
future.
• Vanity URL: Make yourself easy to find.
• Summary: A few short paragraphs of what
motivates you, what you’re skilled at, and
what’s next.
• Experience: Jobs you held and
accomplishments at each. Include photos,
write ups, or videos.
• Recommendations: Ask managers, peers,
or co-workers to write a recommendation.
This gives authority to your strengths and
skills.
• Education: List all of your educational
experiences, including summer
programs.
• Courses can show skills & interests
you’re most excited about
• Volunteer Experience & Causes
• Skills & Expertise: Add 5+ skills you
want to be endorsed for.
• Honors & Awards: Don’t be shy to brag
about your accomplishments.
• Projects: Showcase digital campaigns
or projects.
• Interests: Add anything else about
yourself; helps with search!
• Organize sections
46. LinkedIn 2017 Updates
• Explore the homepage
• Tour the Me section
• Get to know search
• Messaging
• Recruiters
• Check out Notification
Transform Your LinkedIn Profile for
2017
• Make a list of anything that has changed in the past
year.
• Write about who you are at your best.
What accomplishments have you made in the past
year
Update your headline
• Highlight those experiences and skills your target
audience wants.
• Focus on what makes you unique.
• Create an informative headline.
• Optimize the summary section (SEOO/SEM)
• Update your recommendations
• Add new media including your header image
47. LinkedIn Publishing
Way for members to contribute
professional insight
Long-form content becomes
part of your profile
Searchable on and off LinkedIn
Added to Pulse section (if
content is relevant)
For more information on how
to get started please see
SlideShare.
47
48. Make Connections & Find News
Join groups based on
your…
Area
Industry
Interests
Start and join discussions
Use Pulse to find news
Comment
Share with your network
51. BrandYourself.com
Mission: help people take back
control of their own lives online
Look better in Google results
Digital resume
Social stream
Links to additional projects
52. Why You Need to Build a Website
A website isn’t static; it’s dynamic
Having a website makes you more
findable
Not many people have one – having
a website can help you stand out.
You gain some new skills
Top Free Personal Website
Builders:
Self-Made/Self-Hosted
Tumblr
Flavors.me
Weebly
Wix
EnhanceCV
Re.vu
Enthuse.me
Designedyou.com
54. Guest Blogging
Blogging is one of the best ways to
build your visibility, credibility, and
brand message online.
Recruiters and hiring decision
makers routinely search the
blogosphere when they're vetting
candidates.
Do some research before diving in:
Look for blogs relevant to your
expertise and/or industry.
Find out which blogs the recruiters
and hiring decision makers you
want to attract are visiting.
Some ideas to find the right blogs:
Consult with your professional
network.
Do a Google search of relevant
key words for your industry/field
and your areas of expertise.
Use the LinkedIn Groups search
feature to connect with relevant
professional networks.
Look at the blogrolls
55. Canva.com
Canva makes graphic design
amazingly simple for everyone.
Ready to get creative? Everyone
is designer.
1. Know Your Key Messages
2. Keep It Simple
3. Be Consistent
4. Use Purposeful Hierarchy
5. Consider Text Formatting
56. Recruiting: Finding & Vetting Candidates
LinkedIn Recruiter
Powerful search capabilities
Contact candidates through InMail
Track & manage talent to hire now or in the
future
Twitter Searches & Chats
Participate in chats (ongoing or create your
own)
Follow hashtags used by job seekers
#hireme
#needajob
#resume
#unemployed
#MBA
#jobhunt
Facebook Directory
Search pages, groups, users
57. Digital Brand Scorecard
• Strategically Aligned
• Believable/Instill Trust
• Sounds Like a Person not a brand
(This is for personal branding)
• Distinctive & Visual (Remember
Canva.com is your best friend)
• Engaged & Responsive
• #HugYourHaters
• Consistent
• Frequency
• Audience Growth in followers &
conversations
• Integrated across platforms
Regularly assess your digital presence. Rate each component (1-
5). Add them & divide by 10 for your score.
58. Align Social Media With Business Goals
• Be intentional
• Be distinctive
• Add value, not noise
• Apply best practices
• Be visible & visual
• Have a consistent voice
• Be time, energy & resource
efficient
• Monitor, measure, refine
Identity
Visibility
Credibility
59. Automate Everything – But be HUMAN
You have better things to do than
execute the same repetitive tasks
over and over again. When it comes
to social media marketing,
automation is everything. Here’s a
short list of some of the tasks you
can automate now and no longer
waste your time on:
Following people back when they
follow you
Retweeting interesting messages
on Twitter
Mentioning other users in your
messages
Responding to direct messages
Automating posts from another
expert’s website
Posting to LinkedIn ,Twitter,
or Facebook from another network
60. Final Thoughts
• Personal branding is a way to:
• Establish credibility
• Grow your network
• Attract opportunities
• Before you post, ask yourself...
• Is it valuable?
• Does it fit with my personal brand?
• Did I include source attribution?
• Did I add relevant hashtags?
61. Your Homework
Create or update your LinkedIn profile
• Goal: connect with 30+ people by end of
month
• Post or share an update at least
once/week
• Leave and request a recommendation
from colleague/manager
If Twitter is right for you…
• Create/update your branded profile
• Have a conversation
• Share news/relevant posts to your
audience
From new digital devices coming to the market (and grabbing headlines) to the growing interest in virtual reality thanks to new apps, 2016 was a big year for digital..
In 2016, Facebook again took the lead as the top smartphone app. The social networking app had more than 146 million average unique users each month, a growth of 14% from last year. Facebook Messenger came in second with over 129 million average unique users each month, followed by YouTube with more than 113 million average unique users each month.
Among the top 10 smartphone apps, the apps with highest year-over-year change were Amazon App and Instagram, with 43% and 36% growth in users from 2015, respectively.
http://marketingland.com/pinterests-monthly-user-base-hits-150-million-people-50-last-year-194668
The actual number is $35.98 billion if you want to get technical. That represents an increase of almost $13 billion in just two years. Not only that, it means that social media will have maintained consistent growth (of about $6 billion every year) for nearly half a decade. Often these trends rise rapidly for a year or two and plateau. If social media advertising spend continues on this curve, there’s no telling how the industry and tools will evolve.
But that kind of spending must reflect just how expensive the ads themselves are, right? Well, actually…
EVERY DAY
•60 million photos are uploaded
•84.4 million comments are posted
•1.6 billion likes on photos
Source: http://www.slideshare.net/homehelper/visual-creative-thinking-1260733 & http://www.socialmedianews.com.au/social-media-statistics-australia-february-2014/
Twitter is not just for posting about your company or industry – show your true self with a mix of professional and personal tweets.
Who to follow appears on the right side of your timeline
Click through to searchable area
Find friends also available under Settings
Verified account – blue check mark indicates an authentic identity https://support.twitter.com/articles/119135-faqs-about-verified-accounts
Trending topics showcase the most popular conversations happening on Twitter. Using these hashtags or contributing to the topic gives you exposure to a group of people you may otherwise never reach.
How To Write The Perfect Tweet Blueprint https://marketingthink.com/how-to-write-the-perfect-tweet/ via @GerryMoran
Wow! Check out this incredible post from @phenomenalseo on http://phenomenalseo.com. http://phenomenalseo.com/successful-tweets/
https://www.forbes.com/sites/lizryan/2016/12/10/how-to-update-your-linkedin-profile-for-2017/2/#2348553045fd
Write about who you are at your best. When accomplishing your goals, earning recognition, or feeling energized about your career, what qualities, skills, knowledge, and experiences are you leveraging? Sketch that out for yourself. The trick, of course, is really focusing in and having the self-awareness to present an accurate portrayal.
Highlight those experiences and skills your target audience wants. This is the “What’s in it for me?” (WIIFM) rule of marketing. Keep in mind that people need to quickly realize what value you offer them, so think about who you want to reach — recruiters, potential clients, peers — and how you can communicate what is most relevant to them.
Focus on what makes you unique. Assume that anyone reading your profile can pull up a list of dozens of professionals with qualifications similar to yours. Find a way to establish your credibility by demonstrating that you possess the essential qualifications required to achieve your goal without blending in with everyone else. Pay attention to how your distinct combination of attributes will achieve your objectives.
Create an informative headline. The 120 characters that appear just under your name on your profile is critical space. Most people list their current job title or a vague description of the type of work they do. But think about who you want to find you and why and imagine you had only 120 characters to convince them to consider you. You’ll probably use this space a bit differently now, won’t you?
Optimize the summary section. Many people don’t use this space, or if they do, insert a bulleted list or a few sentences filled with buzzwords and clichés. As with your headline, consider how you can use this space strategically. Macpherson recommends a first-person, conversational narrative.
The bottom line is this: the more you automate, the more time you have to manage other aspects of your business or create great content for your posts. Simply put, it’s a must do for active business owners.
A word of caution: automation is necessary, but being human is still important. Don't fall into the trap of thinking that because you have your systems and processes automated, you don't have to actually authentically participate or engage with people in real-time anymore. Strive to automate while still keeping things personal.