This workshop provided guidance on using LinkedIn to enhance personal and professional branding. Attendees learned how to optimize their LinkedIn profile, develop an effective personal brand or "elevator pitch", choose the right content to post, and identify the best times and days to post on LinkedIn. Interactive exercises helped attendees craft headlines, summaries and posts tailored to their own skills and goals.
This is our LinkedIn Presentation for Digital Media Marketing.
https://thelinkedinman.com/history-linkedin/
https://en.wikipedia.org/wiki/LinkedIn
https://monetizepros.com/monetization-basics/how-does-linkedin-make-money/
https://www.linkedin.com/pulse/linkedin-industry-rankings-see-which-tops-list-joshua-waldman/
*What is Linkedin?
* How to make a Great profile in Linkedin?
* How to rank yourself #1 in Linkedin in your filed.
* Best practice for linkedin
* What you need to know about Linkedin Groups
* What you need to know about Linkedin Jobs
* How to communicate effectively on linkedin
* How to be effective in linkedin
* Set your Privacy Setting in linkedin
* common Mistakes in Linkedin
Today, search on LinkedIn is getting even smarter and more streamlined. We’ve unified the search experience so you no longer need to search for people, companies, or jobs separately. Find out more: http://blog.linkedin.com/2013/03/25/linkedin-search-just-got-smarter
This is our LinkedIn Presentation for Digital Media Marketing.
https://thelinkedinman.com/history-linkedin/
https://en.wikipedia.org/wiki/LinkedIn
https://monetizepros.com/monetization-basics/how-does-linkedin-make-money/
https://www.linkedin.com/pulse/linkedin-industry-rankings-see-which-tops-list-joshua-waldman/
*What is Linkedin?
* How to make a Great profile in Linkedin?
* How to rank yourself #1 in Linkedin in your filed.
* Best practice for linkedin
* What you need to know about Linkedin Groups
* What you need to know about Linkedin Jobs
* How to communicate effectively on linkedin
* How to be effective in linkedin
* Set your Privacy Setting in linkedin
* common Mistakes in Linkedin
Today, search on LinkedIn is getting even smarter and more streamlined. We’ve unified the search experience so you no longer need to search for people, companies, or jobs separately. Find out more: http://blog.linkedin.com/2013/03/25/linkedin-search-just-got-smarter
LinkedIn 101 For College Students_November 2017Kenny Soto
A presentation on personal branding and how to use LinkedIn for college students. This presentation was given to the Economics Club at the City College of New York on 11/09/2017.
A HubSpot webinar that gives a high-level overview of linkedin tools for marketing, then goes into specific questions from marketers about using linkedin.
Simple, Clean & Impactful PPT for any type of real estate clients. You can change content as per your client need; you can also add Pricing page.
For more update on proposal PPT follow me @KhanAamair
If you are a content marketer, or you are responsible for your content marketing, then you need to know how to create compelling content that can generate leads. Here, our in-house content strategist, explores the different approaches you can take that will generate you leads.
Content strategy best practices we’ll explore:
- How to use content as a lead generation tool
- What you need to do with your content to ensure it generates leads
- Elements to avoid in your content strategy
Most people want to know:
WHY should I use LinkedIn?
Someone invited me to LinkedIn. I made a profile, have a few connections and now I wonder WHY am I on this website?
How can I benefit from LinkedIn without spending too much time?
PowerPoint Presentation that will help you know all about LinkedIn, How it works? what are the metrics to be successful and best time to post content, estimated cost.
Presented by Candace Godwin, Godwin Marketing Communications, at the 2012 Coeur d'Alene Association of Realtors Tech Camp. Basics of developing a social media strategy and using Pinterest and Twitter for Real Estate.
Digital Marketing Plan For Real Estate.
Running a business is hard with lots of moving parts, Technologies and demands on your time. One important task is marketing, especially digital marketing For Branding & Lead generation. Mostly business's & clients require only two things from the digital marketing-Brand awareness & Business Leads.
Learn how to make the most of your LinkedIn personal profile and company page. Maximize your social media marketing efforts and learn trends for 2018!
Join the Vienna Business Association (http://viennabusiness.org/) VBA BREAKFAST MEETING on March 9, 2018 - LinkedIn For Professional Development
LinkedIn 101 For College Students_November 2017Kenny Soto
A presentation on personal branding and how to use LinkedIn for college students. This presentation was given to the Economics Club at the City College of New York on 11/09/2017.
A HubSpot webinar that gives a high-level overview of linkedin tools for marketing, then goes into specific questions from marketers about using linkedin.
Simple, Clean & Impactful PPT for any type of real estate clients. You can change content as per your client need; you can also add Pricing page.
For more update on proposal PPT follow me @KhanAamair
If you are a content marketer, or you are responsible for your content marketing, then you need to know how to create compelling content that can generate leads. Here, our in-house content strategist, explores the different approaches you can take that will generate you leads.
Content strategy best practices we’ll explore:
- How to use content as a lead generation tool
- What you need to do with your content to ensure it generates leads
- Elements to avoid in your content strategy
Most people want to know:
WHY should I use LinkedIn?
Someone invited me to LinkedIn. I made a profile, have a few connections and now I wonder WHY am I on this website?
How can I benefit from LinkedIn without spending too much time?
PowerPoint Presentation that will help you know all about LinkedIn, How it works? what are the metrics to be successful and best time to post content, estimated cost.
Presented by Candace Godwin, Godwin Marketing Communications, at the 2012 Coeur d'Alene Association of Realtors Tech Camp. Basics of developing a social media strategy and using Pinterest and Twitter for Real Estate.
Digital Marketing Plan For Real Estate.
Running a business is hard with lots of moving parts, Technologies and demands on your time. One important task is marketing, especially digital marketing For Branding & Lead generation. Mostly business's & clients require only two things from the digital marketing-Brand awareness & Business Leads.
Learn how to make the most of your LinkedIn personal profile and company page. Maximize your social media marketing efforts and learn trends for 2018!
Join the Vienna Business Association (http://viennabusiness.org/) VBA BREAKFAST MEETING on March 9, 2018 - LinkedIn For Professional Development
In this hands-on workshop, I identify why LinkedIn is essential for building your online reputation; go through each of the profile sections so you have the knowledge to complete yours 100%; and talk about ways to professionally engage with others in your network and arm yourself with information when making sales calls.
If you're interested in having a workshop done for your organization, contact me at lisa@lisakhorn.com.
Thanks for viewing the presentation. Let me know what you think...leave a comment below!
Looking beyond the CV: Developing a LinkedIn ProfileSue Beckingham
Looking beyond the CV: Developing a LinkedIn profile and understanding how social media is used in a professional context within workplace and by prospective employers.
Presentation for small business owners at the Business Centre in Newcastle Australia on 30 November 2016 to help them get across the basics of why and how to use LinkedIn.
Want to know how improve your profile and get the most out of LinkedIn? Here some quick tips and tricks that will maximize your professional networking power on LinkedIn.
share tips on how to realize the full creative potential of a LinkedIn profile. You’ll also gain insider advice on profile, long-form posts and other LinkedIn tools that agency professionals are using to increase their productivity and success.
After attending this session, you'll understand:
How to create a rock star LinkedIn profile
The importance of having a strong professional brand
How to build your own professional brand
Developing your career: A guide for project managersKnowledge Train
For more project management careers guidance, visit: https://www.knowledgetrain.co.uk/resources/careers If you're a project manager looking to push your career to the next level, this career guide is for you. Learn how to build your personal brand online, use social media to establish yourself as a thought leader and where to go to keep your knowledge up to date. The "Developing your career" guide also features expert tips from the successful women in The Glass Breakers network.
project management, project, projects, manager, management, career advice, career guidance, careers, project management career, job, personal development, project management industry, project management carers advice, job search, professional development
This will be an interactive class so come prepared with questions and your LinkedIn profile open and ready to learn. This is for all age groups and is a free webinar.
Learn how to leverage LinkedIn to enhance your visibility as an individual or for your company in this interactive online webinar. We will discuss different tools and how to utilize each of them during this time best. Additionally, we will talk about the importance of messaging during a time of COVID-19.
LinkedIn reinvented itself, and the changes will impact how you communicate on the platform moving forward. Here's guidance from #ASC's #socialmedia experts to help you map strategies ahead.
Learn how to leverage social media to enhance your visibility as an individual or for your company in this interactive online webinar. We will discuss different social media platforms and how to utilize each of them during this time best. Additionally, we will talk about the importance of messaging during a time of COVID-19.
Learn about digital media and trends in 2020-2021, how to find the right channels, and how to use them for marketing.
Presenter: Rachel A. Adler, Senior Account Manager, and Digital Lead, Arch Street Communications
A forward-thinking and certified digital marketing specialist, branding professional, and unique storyteller, bringing more than ten years of experience to ASC clients, including managing ASC's work on the New York Power Authority's ReCharge NY marketing initiative. Rachel directs digital and earned media strategies for Metropolitan Washington Council of Governments' Commuter Connections and is the social media strategist on ASC community engagement projects, including Clean Energy Communities with the New York State Energy and Research Development Authority, and the Westchester County Airport Master Plan. In her previous position as Business Development Manager for Digital and 5G Telecomm Businesses for the Fairfax County Economic Development Authority in Virginia, she established the first Social Media Week Fairfax event and programs to attract and retain businesses to Fairfax County. Rachel also worked in public affairs at the New York State Empire State Development, supporting economic development events and campaigns with the Regional Economic Development Councils and StartUp NY.
This event is brought to you by CCNY Engineering School Alumni, sponsored by Arch Communications featuring Guest Speaker: Rachel Adler
Join us for this insightful, informative, practical workshop to help you maximize digital marketing on various social networks.
In this workshop, you'll learn practical skills, techniques, and strategies you can put to use in your digital communications.
- Understand the importance of communicating about engineering projects to various audiences
- Empowers students with tools/resources to improve communication skills, and expand their professional network
Sponsor:
Arch Street Communications (ASC) develops and delivers public awareness and outreach programs to inform Americans about important issues related to transportation, energy, and the environment. A New York State women-owned and disadvantaged (W/DBE) strategic communications and public engagement company with a federal GSA Advertising and Integrated Marketing Schedule (AIMS 541). ASC has worked at the intersection of energy, transportation, and economic development for all of its 27 years in operation, delivering shoulder-to-shoulder support to the public and private sectors, including New York State authorities as well as federal and state agencies. ASC's smart solution is not to think big, but think right—no matter how complicated a problem may appear, we search for the "simple truth" solution—and we find it. We seek out meaningful work: that changes, saves, and improves lives.
Speaker:
Rachel A. Adler, Senior Project Manager, and Digital Strategy Lead at Arch Street Communications will share expert analysis and guidelines on the significant changes and trends on LinkedIn and more and offer insight on how the public and private sector can take advantage of the most significant online opportunities in 2020.
Are you going to make the most of LinkedIn in 2020?
Hosted in partnership with Arch Street Communications and presented by Rachel Anna Adler, WTS Greater New York Chapter would like to invite you to a workshop on LinkedIn - where you will learn practical skills and strategies that you can put to use in your digital communications.
#wtsgny #linkedintips #workshop
We all know how to open social media accounts and most of us have figured out how to post. But now what?
Are you leveraging social media for professional development? Do colleagues and potential business partners know where to find you? Does your profile accurately reflect your personal brand? Spend an hour with us to learn to maximize social media (LinkedIn) to generate the best impressions, get positive attention, and attract the right audience.
Facilitators: Nora Madonick, Founder and CEO, Arch Street Communications
Arch Street Communications
Experienced in a changing world.
Contact us
31 Mamaroneck Avenue, Suite 400
White Plains, New York 10601
Tel: 914-821-5100
www.asc-pr.com
Event: http://events.r20.constantcontact.com/register/event?oeidk=a07efzdeuay4184024b&llr=r8ii9feab
Rachel A. Adler Resume. Forward-thinking senior digital marketing manager, branding expert, unique storyteller and business advocate with 10+ years of experience in events, planning, developing and executing.
FUTURIST AND DIGITAL NATIVE: DRIVING CORPORATE MARKETING, BRANDING & MESSAGING ACROSS DIGITAL AND PHYSICAL PLATFORMS
Forward-thinking senior digital marketing manager, branding expert, unique storyteller and business advocate with 6+ years
of experience planning, developing and executing effective and pragmatic marketing campaigns and strategies. Consistently
drive end user interest, expand outreach, and capture additional visibility and exposure through solutions-oriented marketing
plans policy development for up to 500 business accounts. Methodical senior marketing professional with social media
engagement experience, as well as partnering with different cultures and adapting to gain buy-in and drive change while
raising the bar, and educating and growing marketing teams at a local level.
Learn how to make the most of your LinkedIn personal profile and company page. Maximize your social media marketing efforts and learn trends for 2018!
Join the Falls Church Chamber of Commerce for Chamber Networking Luncheon for a presentation on a timely topic of interest to the local business community and the Falls Church area. Bring anyone who you think might be interested in learning more!
In this digital age, social media is a cost-effective tool to market your business to potential customers.
How can you use the popular social media networks effectively? In this session, you will learn what kinds of engaging, share-worthy content to post to social media, how to get started, and how to use a content calendar to plan your social media posts.
In this digital age, social media is a cost-effective tool to market your business to potential customers.
How can you use the popular social media networks effectively? In this session, you will learn what kinds of engaging, share-worthy content to post to social media, how to get started, and how to use a content calendar to plan your social media posts.
SMWi Fairfax is an independent Social Media Week taking place September 14, 2017, Capital One Headquarters, McLean, Virginia. Proudly Presented by the Fairfax County Economic Development Authority | #SMWiFX #SMWiFairfax
Presenting at the #SBW2017 - Build It With #FairfaxEDA.
Will go in depth over Linkedin, Facebook, Twitter and freelance sites such as Thumbtack. How to minimize or eliminate marketing cost by leveraging social media, which in turn will increase your bottom line. Briefly, go over other Social Media Platforms. How to maintain a good social media presence as a small business owner.
Go in depth on Social Networks such as Linkedin, Facebook, Twitter and Freelance sites such as Thumbtack for the Northern Virgina Black Chamber of Commerce. Learn how to minimize or eliminate marketing cost by leveraging digital media, which in turn will increase your bottom line.
Are you interested in engaging with your online networks to support the long-term growth of your business? Facebook is one of the most recognizable social media platforms. It can be used to build a profile, connect with consumers and promote businesses. These Facebook connections can act as a gateway to further potential consumers and audiences for your own business. LinkedIn gives entrepreneurs an excellent opportunity to demonstrate their expertise and thought leadership. To grow your business further, ensure that you have a completed profile, personalize your connection invitation and keep building your connections.
You can't truly build your own brand – or your client’s for that matter – unless you include Twitter in your social mix. Even if your goal is not to reach all 330 million active users, on some level you need to engage in conversations – and learn valuable information – by mastering the ins and outs of the Twitterverse. At the October 6 IPRA lunch, you will learn from Rachel Adler, a master social media strategist with the Fairfax County Economic Development Authority, on how to use Twitter to define your digital persona and improve your professional reputation in PR, as well as brand yourself, communicate & reach the right audience.
This tutorial presentation provides a step-by-step guide on how to use Facebook, the popular social media platform. In simple and easy-to-understand language, this presentation explains how to create a Facebook account, connect with friends and family, post updates, share photos and videos, join groups, and manage privacy settings. Whether you're new to Facebook or just need a refresher, this presentation will help you navigate the features and make the most of your Facebook experience.
The Evolution of SEO: Insights from a Leading Digital Marketing AgencyDigital Marketing Lab
Explore the latest trends in Search Engine Optimization (SEO) and discover how modern practices are transforming business visibility. This document delves into the shift from keyword optimization to user intent, highlighting key trends such as voice search optimization, artificial intelligence, mobile-first indexing, and the importance of E-A-T principles. Enhance your online presence with expert insights from Digital Marketing Lab, your partner in maximizing SEO performance.
EASY TUTORIAL OF HOW TO USE G-TEAMS BY: FEBLESS HERNANEFebless Hernane
Using Google Teams (G-Teams) is simple. Start by opening the Google Teams app on your phone or visiting the G-Teams website on your computer. Sign in with your Google account. To join a meeting, click on the link shared by the organizer or enter the meeting code in the "Join a Meeting" section. To start a meeting, click on "New Meeting" and share the link with others. You can use the chat feature to send messages and the video button to turn your camera on or off. G-Teams makes it easy to connect and collaborate with others!
Exploring The Dimensions and Dynamics of Felt Obligation: A Bibliometric Anal...AJHSSR Journal
ABSTARCT: This study presents, to our knowledge, the first bibliometric analysis focusing on the concept of
"felt obligation," examining 120 articles published between 1986 and 2024. The aim of the study is to deepen our
understanding of the existing knowledge in the field of "felt obligation" and to provide guidance for further
research. The analysis is centered around the authors, countries, institutions, and keywords of the articles. The
findings highlight prominent researchers in this field, leading universities, and influential journals. Particularly,
it is identified that China plays a leading role in "felt obligation" research. The analysis of keywords emphasizes
the thematic focuses of these studies and provides a roadmap for future research. Finally, various
recommendations are presented to deepen the knowledge in this area and promote applied research. This study
serves as a foundation to expand and advance the understanding of "felt obligation" in the field.
KEYWORDS: Felt Obligation, Bibliometric Analysis, Research Trends
Project Serenity is an innovative initiative aimed at transforming urban environments into sustainable, self-sufficient communities. By integrating green architecture, renewable energy, smart technology, sustainable transportation, and urban farming, Project Serenity seeks to minimize the ecological footprint of cities while enhancing residents' quality of life. Key components include energy-efficient buildings, IoT-enabled resource management, electric and autonomous transportation options, green spaces, and robust waste management systems. Emphasizing community engagement and social equity, Project Serenity aspires to serve as a global model for creating eco-friendly, livable urban spaces that harmonize modern conveniences with environmental stewardship.
Grow Your Reddit Community Fast.........SocioCosmos
Sociocosmos helps you gain Reddit followers quickly and easily. Build your community and expand your influence.
https://www.sociocosmos.com/product-category/reddit/
This tutorial presentation offers a beginner-friendly guide to using THREADS, Instagram's messaging app. It covers the basics of account setup, privacy settings, and explores the core features such as close friends lists, photo and video sharing, creative tools, and status updates. With practical tips and instructions, this tutorial will empower you to use THREADS effectively and stay connected with your close friends on Instagram in a private and engaging way.
Surat Digital Marketing School is created to offer a complete course that is specifically designed as per the current industry trends. Years of experience has helped us identify and understand the graduate-employee skills gap in the industry. At our school, we keep up with the pace of the industry and impart a holistic education that encompasses all the latest concepts of the Digital world so that our graduates can effortlessly integrate into the assigned roles.
This is the place where you become a Digital Marketing Expert.
Your LinkedIn Success Starts Here.......SocioCosmos
In order to make a lasting impression on your sector, SocioCosmos provides customized solutions to improve your LinkedIn profile.
https://www.sociocosmos.com/product-category/linkedin/
Improving Workplace Safety Performance in Malaysian SMEs: The Role of Safety ...AJHSSR Journal
ABSTRACT: In the Malaysian context, small and medium enterprises (SMEs) experience a significant
burden of workplace accidents. A consensus among scholars attributes a substantial portion of these incidents to
human factors, particularly unsafe behaviors. This study, conducted in Malaysia's northern region, specifically
targeted Safety and Health/Human Resource professionals within the manufacturing sector of SMEs. We
gathered a robust dataset comprising 107 responses through a meticulously designed self-administered
questionnaire. Employing advanced partial least squares-structural equation modeling (PLS-SEM) techniques
with SmartPLS 3.2.9, we rigorously analyzed the data to scrutinize the intricate relationship between safety
behavior and safety performance. The research findings unequivocally underscore the palpable and
consequential impact of safety behavior variables, namely safety compliance and safety participation, on
improving safety performance indicators such as accidents, injuries, and property damages. These results
strongly validate research hypotheses. Consequently, this study highlights the pivotal significance of cultivating
safety behavior among employees, particularly in resource-constrained SME settings, as an essential step toward
enhancing workplace safety performance.
KEYWORDS :Safety compliance, safety participation, safety performance, SME
Buy Pinterest Followers, Reactions & Repins Go Viral on Pinterest with Socio...SocioCosmos
Get more Pinterest followers, reactions, and repins with Sociocosmos, the leading platform to buy all kinds of Pinterest presence. Boost your profile and reach a wider audience.
https://www.sociocosmos.com/product-category/pinterest/
Telegram is a messaging platform that ushers in a new era of communication. Available for Android, Windows, Mac, and Linux, Telegram offers simplicity, privacy, synchronization across devices, speed, and powerful features. It allows users to create their own stickers with a user-friendly editor. With robust encryption, Telegram ensures message security and even offers self-destructing messages. The platform is open, with an API and source code accessible to everyone, making it a secure and social environment where groups can accommodate up to 200,000 members. Customize your messenger experience with Telegram's expressive features.
Your Path to YouTube Stardom Starts HereSocioCosmos
Skyrocket your YouTube presence with Sociocosmos' proven methods. Gain real engagement and build a loyal audience. Join us now.
https://www.sociocosmos.com/product-category/youtube/
Unlock TikTok Success with Sociocosmos..SocioCosmos
Discover how Sociocosmos can boost your TikTok presence with real followers and engagement. Achieve your social media goals today!
https://www.sociocosmos.com/product-category/tiktok/
2. The Phyllis B. Frank Pride Center of Rockland
County is a 501(c)(3) LGBTQ+ community center
with an anti-racist, social justice mission. The Pride
Center works to improve the lives of Lesbian, Gay,
Bisexual, Transgender, and Queer people through
community events, referrals and advocacy, survival
services, and professional training. We dream of a
future of abundance for our people: for Transgender
and Non-Binary people, for Lesbian, Gay, Bisexual,
and Queer people, for Black and other People of
Color.
We envision and manifest a world where LGBTQ+
people are safe, pursuing their dreams and goals,
and held by a strong, vibrant community.
Follow Rockland Pride 365 on Twitter, Facebook,
LinkedIn, Vimeo & Instagram.
To Donate: https://rockland-pride-
center.networkforgood.com/
THE PHYLLIS B. FRANK
PRIDE CENTER OF
ROCKLAND COUNTY
3. RACHEL A. ADLER
SHE | HER | HERS
Rachel A. Adler (She, Her, Hers) Account & Digital Strategy Director at Arch Street
Communications & Founder of Rad Integrated Media
She is an award-winning, forward-thinking, certified digital marketing specialist, branding
professional, and unique storyteller, bringing more than ten years of experience to ASC
clients, including managing ASC’s creation of ascRemote and various clients in government,
energy, environment, transportation and economic development. In her previous position as
Business Development Manager for Digital and 5G Telecomm Businesses for the Fairfax
County Economic Development Authority in Virginia, she established the first and second
Social Media Week Fairfax (now owned by Adweek) event and programs to attract and retain
businesses to Fairfax County, VA. Rachel also worked in public affairs at the New York State
Empire State Development, supporting economic development events and. Rachel builds
every one of her campaigns around solutions-oriented marketing. Her methodical approach to
digital media engagement and partnerships ensures the rapid growth of exposure and interest
in her clients.
Rachel has also been extremely active in her communities and her industry over the years as
a member and an officer of numerous governmental, public, civic, charitable, and professional
organizations in New York State, Virginia, and Washington, DC. Rachel is a fan of all things,
digital and social media, emerging technologies, parties, & innovation. Rachel hopes to help
close the digital divide in the United States, by educating anyone who needs assistance in
digital technologies.
ABOUT YOUR SPEAKER
4. ABOUT THE EVENT
This will be an interactive class so come prepared with questions and
your LinkedIn profile open and ready to learn.
Learn how to leverage LinkedIn to enhance your visibility as an individual or
for your company in this interactive online webinar. We will discuss different
tools and how to utilize each of them during this time best. Additionally, we will
talk about the importance of messaging during a time of COVID-19.
Learn about digital media and trends in 2021-2022, how to find the right
channels and how to use them for marketing.
•Learn how to get the most out of your LinkedIn whether you are working
from home or looking for a new job.
•Interact virtually to get new business
•Share, connect and grow your network
Join us for this insightful, informative, practical workshop to help you
maximize digital marketing on various social networks.
5. BEFORE THE MEETING
•Background: Be aware of what is behind you. Avoid
messy spaces, TVs, or areas that kids/pets/others will
walk into the frame.
•Lighting: Your primary lighting source should be in
front of you — not behind. Sit facing a window or put
a lamp behind your computer.
•Appearance: Get ready as if meeting these people in
public. Hair & makeup, trim beard or shave, brush
teeth, and wear a nice, appropriate top.
•Update your Display Name. Use either “First Last &
Pronouns” or “First & Last Initial & Pronouns.” (Sofia
Rodriguez (She/They) or Sofia R. | She / They)
•Don’t stare at your own image: Avoid using your
image as a mirror to groom or rearranging clothing.
IN THE MEETING
•Turn on your camera. There are many benefits for you,
you’re your peers when you are visually present. | Avoid
walking around with your camera, especially when you’re
speaking. | Look at the camera when you’re speaking, not
at the screen.
•Mute yourself when you’re not speaking. Be aware of
what sounds are in the background — TV, air conditioner,
outside noises like traffic, wind, trains, construction, etc.
•Stay Focused: Don’t do other work, scroll the medias,
play games, eat, etc. Stay engaged.
•Identify Yourself: Say your name when you start
speaking or ask a question. People may not be able to
see or tell who is speaking.
•Participate. Use the chat function to ask questions or
raise your hand if you know the speaker can see you.
VIRTUAL MEETING ETIQUETTE
6. • Be attentive
• Slides and resources will be shared
• Recording will be available within 24 hours
• PowerPoint will be shared on the Rockland
Pride Center LinkedIn Company Page
• Attendees will be muted
• Please enter questions in chat box or raise
hand
• Use #LinkedInPride365 to follow
discussions after the workshop
HOUSEKEEPING
9. GOOGLE YOURSELF
•What did you find?
•Were you able to find your LinkedIn
profile?
•What did you learn about how you
are perceived?
•Is your online presence
professional?
ACTIVITY: HOW ARE YOU PERCEIVED?
10. If the goal is professional
branding, there are certain
practices that typically yield the
best results when followed.
Here are tips for those who want
an influential personal brand on
LinkedIn.
BRANDING YOURSELF ON LINKEDIN
11. WHAT ARE YOUR GOALS?
Gain awareness (be visible)
Build trust (be consistent)
Earn loyalty (be valuable)
LET’S WORK ON THESE 3 STEPS…
1. Discover who you are
1) Your USPs (Unique Selling Points)
2) Your passions
3) Your skills
2. Create your identity
1. Consistency is key
3. Make it visible
DEVELOPING YOUR “PROFESSIONAL
BRAND” THROUGH SOCIAL MEDIA
12. WHY LINKEDIN IS A POWERFUL
PERSONAL BRANDING TOOL?
”Here's the profound, true secret that you may
have not known (no-brainer, actually), LinkedIn
has become the best tool for personal branding
and it's guilty of being that because since the
beginning of Mesopotamian times, customers
have always preferred the ‘human touch’ over a
cold and pretentious ‘corporate caress’”
- Varun Choraria,
Founder and CEO, WiseWords Interactive Studio
13. AMONG THE KEY POINTS OF
NOTE:
• Professionals are signing up to join LinkedIn at
a rate of nearly 3 new members per second.
• There are 2.9 million groups on LinkedIn,
which include industry and interest
communities, company and university alumni
groups, and professional associations.
• LinkedIn Live streams have increased 89%
since March.
• To read more in-depth: LinkedIn 2021
15. Hardworking LGBTQIA+ Conscientious Boss
Adaptable Efficient Dependable Resourceful
Digital Collaborative People-Oriented Diverse
Independent Flexible Creative Organized
ACTIVITY: LIST YOUR SKILLS
17. Using the top 3 skills you listed, write 3 sentences about yourself
Add one more sentence stating your professional goal. Here’s an example:
o Skills: Connector, Motivated and Innovative
o Sentences:
Rachel inspires, motivates and educates businesses on how to leverage emerging
technologies and digital marketing.
Rachel favorite activity in being a connector and connecting people to the right people.
A fan of all things digital and social media, emerging technologies, & innovation.
Now combine all of that into 1 sentence.
o Innovator who connects insightful people with great people who do meaningful things!
This is your creative header, your twitter bio or your personal statement.
o Remember you have 2.5 seconds to impress.
ACTIVITY: BUILD YOUR “ELEVATOR
PITCH”
18.
19. LINKEDIN CHECKLIST
Headline: Your profile headline is the first thing someone
sees after your name. Make it memorable. It should help
someone understand the role you want to do next and/or
contain key words important to your profession. You have
120 characters
Photo & Background Image: Choose a professional,
high quality headshot for your photograph. Also use the
blue space at the top of your profile to further brand
yourself by inserting an image.
Email: List all your active email addresses so they are
associated with your LinkedIn profile. You can set the
default email which will be viewable by your connections
and the account that receives InMail and updates from
LinkedIn.
Vanity URL: Your LinkedIn profile has a URL (an Internet
address). You can and should edit this by adding your
name (www.linkedin.com/in/yourname). This also looks
more professional when you include it on your resume,
business card, or email signature.
Other Web References: If you have a personal website,
professional Twitter account, or links elsewhere on the
web, you can add them to your profile within the “contact
info” section at the top. You should change the label from
“other” to a short, descriptive title.
Personal Details: Your birth date and marital status are
the least important details. You may choose not to include
this information on your profile.
Summary: Consider this section as the answer to “tell me
about yourself.” Highlight the best of your background,
experience and skills. You could also provide insight into
your leadership style, personality, values, longer term
goals, or outside interests. Keep the reader’s attention by
using short paragraphs. And make it more personal. Add a
specialties section within your summary to list important
hard and technical skills. Make the most of the 2,000
characters available.
Work Experience: Include all the significant work history
and include strong, keyword rich descriptions and
accomplishments under each position.
Embed Media: Add media (documents, video, images,
audio) to your profile to make it an online portfolio. You can
embed these links in your summary, work experience and
education sections.
Skills and Expertise: List all the skills and areas of
expertise which are most important to your profession and
you want to highlight.
Education: Include all the institutions you’ve attended. List
your concentration, major, and/or minor.
Certifications: List the most relevant and important
Projects: You can reference class projects, special work
assignments and side gigs as a project. This is another
way to showcase skills and experience.
Recommendations: Ask & Give recommendations from
colleagues, managers or even clients who know your work.
Honors & Awards, Publications, Patents: Complete
these sections with as much detail as necessary to
highlight why it is important.
Organizations, Volunteering & Causes: Provide details
about your involvement in professional associations and
the organizations you belong to or committees you serve
on. Join college alumni groups, professional associations,
and any industry related groups.
Make it An All-Star Profile: Don’t leave information blank
or overlook the criteria LinkedIn uses to boost your profile
to all-star. Your industry and location, an up-to-date current
position (with description), two past positions, education, a
minimum of 3 skills, profile photo and at least 50
connections.
Make It Public: By default, LinkedIn sets your profile to be
viewable to the public. For active job seekers this is the
best option.
20. TIP: If you don’t see people in
your industry in the section,
“People Also Viewed,” your
profile is not optimized.
COMPLETE
YOUR PROFILE
21.
22. Changing How Your Name Appears
on Your
Profile: https://lnkd.in/gUmdtT7
4 Steps LGBTQ+ Employees Say
Companies Can Take to Be More
Inclusive: https://lnkd.in/gsEktxX
PRONOUNS
23. LINKEDIN SOCIAL MEDIA IMAGE SIZES
LINKEDIN IMAGE DIMENSIONS APPEARS (Height Scaled) MAXIMUM
FILE SIZE
FILE FORMAT
PERSONAL PROFILE IMAGE 400 * 400 500 * 500 8Mb PNG, JPG, GIF
PERSONAL BACKGROUND
IMAGE
1584 * 396 1400 * 425 4Mb PNG, JPG, GIF
COMPANY LOGO IMAGE 300 * 300 110 * 100 4Mb PNG, JPG, GIF
SQUARE LOGO 60 * 60 60 * 60 2Mb PNG, JPG, GIF
COMPANY COVER IMAGE 1536 * 768 1400 * 425 4Mb PNG, JPG, GIF
BANNER IMAGE 646 * 220 646 * 220 2Mb PNG, JPG, GIF
HERO IMAGE 1536 * 768 varies between desktop and mobile 2Mb PNG, JPG, GIF
SHARED LINK 1104 * 736 552 * 289 PNG, JPG, GIF
SHARED IMAGE 1104 * 736 varies between desktop and mobile PNG, JPG, GIF
COMPANY PHOTOS 900 * 600 900 * 600 PNG, JPG, GIF
24. Max file size 8MB and file type must be PNG,
JPEG, or GIF.
LinkedIn profile cover photo: 1584 wide x 396
high. This is exactly 4:1 proportion.
LinkedIn profile picture: Per LI, upload any size
between 400 x 400 pixels and 20,000 x 20,000 px.
LinkedIn blog post link shares: 1200 x 627 px.
LinkedIn photo share: 1200 x 1200 square looks
best on desktop, 1200 x 627 on mobile.
LinkedIn Page cover photo size: 1,128 x 191 px.
LinkedIn logo size: 300 x 300 square. No more
horizontal.
LINKEDIN IMAGE SPECS
RECAP
25. Utilize Canva
oCanva makes design simple for
everyone. Create designs for Web or
print, blog graphics, presentations,
Facebook covers, flyers, posters,
invitations, etc.
oIf you run a nonprofit Canva is FREE:
https://www.canva.com/canva-for-
nonprofits/
oCanva offers FREE design courses
here:
https://designschool.canva.com/
NEED HELP WITH A GRAPHIC?
26. “IF YOU’RE NOT
ON LINKEDIN YOU
MIGHT AS WELL
NOT EXIST IN THIS
WORLD.”
-GUY KAWASAKI,
ORIGINAL APPLE
EVANGELIST
27. TIP: Regularly update your status
so your network can see what
you are up to. Good status
updates: a link to an article,
information about a presentation
you are attending, or a question
inviting feedback.
KEEP IT CURRENT
28. Is it valuable?
Does it fit with my personal
brand?
Did I include source attribution?
Did I add relevant hashtags?
BEFORE YOU POST, ASK YOURSELF:
29. Content type: Snack-able content,
lists, valuable industry insights.
Concise: Introduction has 240
characters or less
Addresses audience directly:
Invites them in with questions.
Keep the URL
Strong Visuals: Attention grabbing
images such as recognized leaders,
interesting infographics
ANATOMY OF AN EFFECTIVE LINKEDIN
UPDATE
31. WHEN TO POST ON LINKEDIN DURING
THE CORONAVIRUS PANDEMIC?
Behavior on LinkedIn has stayed largely the same during
the pandemic in that users tend to be more active in the
mornings on weekdays.
The best times to post on LinkedIn during the coronavirus
pandemic are:
• Wednesdays at 3 p.m.
• Thursdays between 9 a.m. and 10 a.m.
• Fridays between 11 a.m. and 12 p.m.
Weekends and after-work hours tend to be the worst times
to post on LinkedIn for engagement and visibility (Sprout
Social, 2020).
BEST DAYS AND TIMES TO POST ON
LINKEDIN
32. Here’s a short list of some of the tasks you can
automate now and no longer waste your time
on:
•Following people back when they follow you
•Retweeting interesting messages on Twitter
•Mentioning other users in your messages
•Responding to direct messages
•Automating posts from another expert’s
website
•Posting to LinkedIn ,Twitter, or Facebook from
another network
AUTOMATE EVERYTHING – BUT BE
HUMAN
33. •Use ones relevant to your destination (research in
www.iconosquare.com )
•Add popular hashtags to relevant images to grow
audience & engagement
• #LGBT
• #ReimagineRockland
• #STEM
•Add a unique hashtag to source content and build a
community
•Communicate your hashtag in your profile
•Before you can know what to say on any social media
platform, you need to learn what your customers/prospects
want to hear.
HASHTAG = CONTENT
DISTRIBUTION & LISTENING
34. Way for members to contribute
professional insight
This is more than just regular posting;
this is the kind of publishing that can
help you establish yourself as a thought
leader and an expert in your industry.
Long-form content becomes part of your
profile
◦ Publishing articles on LinkedIn
Searchable on/off LinkedIn
◦ Read more: Writing tips
LINKEDIN PUBLISHING
35. Participate by answering
questions, sharing links to
interesting articles and engaging
in conversation with other like-
minded professionals.
◦ LinkedIn makes it easy to stay
connected with colleagues,
associates and friends.
◦ It is just a click!
CONNECT & BUILD YOUR NETWORK
36. Join Groups Based on Your:
o Interests
o Industry
o Geographical Area
Start and Join Discussions
Network!
Top PRIDE Networking Groups:
◦ LGBT Professionals (Lesbian, Gay, Bisexual,
Trans, and Friends)
◦ National LGBT Chamber of Commerce
◦ LGBT-Friendly Jobs, Recruiters, HR, & Executives
Network by OUTstanding Lives.ORG
LINKEDIN GROUPS
37. Start with the basics – complete
your profile
Follow companies and
executives
Use hashtags for the “Big Picture
Perspective”
Your voice matters—use it!
CUSTOMIZE YOUR LINKEDIN FEED TO
HELP YOU REACH YOUR GOALS
41. LinkedIn has added an interesting
new feature to personal profiles—
the ability to add an audio
pronunciation of your name.
Record and Display Your Name
Pronunciation on Your
Profile: https://lnkd.in/gniRjMw
AUDIO
42. Now it will be easy to switch the
conversation from text
messaging to video.
You’ll be able to use Microsoft
Teams, Verizon BlueJeans and
Zoom directly from your
messages.
VIDEO
43. 1. Optimize your setup
o Lighting
o Camera Position
o Camera
o Background
o Body Language
2. Aim to capture attention from the
start
3. Put essential information upfront
4. Design for sound off
5. Include closed captions
6. Vary the shot
7. Choose the right video length
8. Close with a strong call to
action
9. Don’t forget supporting copy
10.Use the word “video” for
promotions
10 LINKEDIN VIDEO BEST
PRACTICES
44. 1. Share company news and
updates
2. Announce the launch of a new
product or service
3. Take customers behind-the-
scenes
4. Offer an explainer
5. Preview an upcoming event
6. Provide insider coverage of an
industry event
7. Introduce C-suite members
8. Tell a story with a case study
9. Let your customers know what
you stand for
10.Spotlight inspiring employees
11.Highlight the good you’re
doing
12.Share something fun
12 IDEAS FOR LINKEDIN NATIVE VIDEO
45. LINKEDIN STORIES
Stories is a new feature offering a casual way to
share photos, videos and messages.
◦ The concept offers quick, short term, less intimidating
content creation opportunities
◦ Stories is rolling out the US and Canada first, then to other
regions
◦ Stories expire 24 hours after posting.
46. Question of the day
◦ What are you working on? How
do you recharge on your day off?
Localized stickers
◦ Members can add stickers to their
stories, enhancing the local spin.
TWO UNIQUE TOOLS ACCOMPANY
LINKEDIN STORIES
47. LinkedIn has added features to
improve messaging. You can now:
◦ Recall messages
◦ Delete and edit messages (hear that,
Twitter?)
◦ Quick Reply
◦ Respond with emoji’s (already widely
used in business communication
platforms like Slack and other
collaboration tools)
◦ Tools that flag incendiary and other
harassing content.
MESSAGING
48. LinkedIn revamped its search process to
incorporate more functions into search
matches.
◦ LinkedIn is enabling personalized
searches--results from the searcher's
connections will be more likely to show
up and has added keyword filters on
mobile as well as the web version.
◦ Keywords will still be king, but if you
search a word like “Java,” results will
include people, jobs, courses, groups
and Stories related to that skill.
SEARCH
51. This tab, designed for
employees, has features such as
employee milestones to
announce promotions,
anniversaries, new hires and
trending content posted by
employees.
◦ It also shows inter-company
connection recommendations.
◦ Tools will be added soon for content
curation and live broadcasting.
MY COMPANY TAB
52. The Events tab will make the virtual events
that have popped up during the pandemic
more discoverable. It offers a view of a
company’s past and upcoming events.
◦ Events are pulled in automatically and
users can see what they are attending
and share events with others
EVENTS
53. Page owners can now see the
people who follow them and sort
their follower lists by current
company, industry and location.
• Added plus: the new feature shows
an “insight” on how and when
followers found your page
• Until now, you could only see total
numbers of followers and
demographic breakdowns.
PAGE FOLLOWERS
54. LINKEDIN IS THE
MOST POWERFUL
TOOL FOR
BUILDING YOUR
PERSONAL BRAND,
DELIVERING A
POWERFUL FIRST
IMPRESSION AND
CONNECTING WITH
OTHERS IN YOUR
PROFESSIONAL
COMMUNITY.
55. WHAT NOT TO DO ON
LINKEDIN
Post inflammatory comments
Connect and sell
Tagging Unrelated People in Your Posts for Exposure
Talking Politics (unless that is your job)
Don’t post spam
Flirting
57. WRITING/EDITING
Grammarly (Free/$)
ProWritingAid (Free)
Hemingway Editor (Free)
WordTune AI (Free/$)
Writer ($)
Co:Writer (Free/$)
Otter (Free/$)
Speechnotes (Free)
Texthelp (Free/$)
NaturalReader (Free/$)
PUBLIC SPEAKING :
Take Improv
Toastmasters
Mirror – when on the phone
TOOLS TO IMPROVE COMMUNICATION
58. ESSENTIAL COMMUNICATION
SKILLS FOR SUCCESS
Active Listening: Being a good listener is one of the best
ways to be a good communicator.
Feedback: Giving feedback involves giving praise as well –
something as simple as saying "good job" or "thanks for taking
care of that" to an employee can greatly increase motivation.
Confidence: Confidence shows your co-workers that you
believe in what you’re saying and will follow through.
Friendliness: It's important to be polite in all your workplace
communications.
Open-Mindedness: A good communicator should enter any
conversation with a flexible, open mind.
59. Empathy: Using phrases as simple as "I understand
where you are coming from" demonstrate that you have
been listening to the other person and respect their
opinions.
Nonverbal Communication: Your body language, eye
contact, hand gestures, and tone of voice all color the
message you are trying to convey.
Respect: People will be more open to communicating
with you if you convey respect for them and their ideas.
Clarity and Concision: Try to convey your message in as
few words as possible. Say what you want clearly and
directly, whether you're speaking to someone in person,
on the phone or via email.
Picking the Right Medium: People will appreciate your
thoughtful means of communication and will be more
likely to respond positively to you.
ESSENTIAL COMMUNICATION SKILLS
FOR SUCCESS
60. DEDICATE 15 MINUTES PER WEEK TO YOUR LINKEDIN NETWORK
Connect with 10 new
people each
week. Send them a
personal message
asking to connect.
YOUR HOMEWORK
Send 5-7 new
messages each week to
people you have
connections with.
Keep it about them!
We all know what it’s
like to get a new
connection, only to be
followed by a lengthy
sales pitch the
following day
64. •A New Look and Feel for LinkedIn https://blog.linkedin.com/2020/september/24/a-new-look-for-linkedin-from-the-
inside-out
•New Features To Make Your LinkedIn Messaging Experience Even Better
https://blog.linkedin.com/2020/september/24/new-features-to-make-your-linkedin-messaging-experience-even-better
•LinkedIn introduces new features for Pages, including "My Company" tab, "Events" tab, and
more. https://business.linkedin.com/marketing-solutions/blog/linkedin-company-pages/2020/new-features-my-
company-tab
•LinkedIn Pages introduces new features including Invite to follow, LinkedIn Live integration and new posting
options. https://business.linkedin.com/marketing-solutions/blog/linkedin-company-pages/2020/new-features-invite-to-
follow-linkedin-live
•LinkedIn offers helpful resources to set up your retargeting campaigns. https://business.linkedin.com/marketing-
solutions/blog/linkedin-b2b-marketing/2020/improve-linkedin-retargeting-success-with-these-helpful-resource
•Video - https://www.linkedin.com/posts/ryanroslansky_very-proud-of-the-linkedin-team-as-today-ugcPost-
6714903363739258881-zjBa
SOURCES
Editor's Notes
The 700+ million members on LinkedIn span a vast array of professions, interests, functions, and career paths. Best of all, these details are readily available through profile information and content engagements, enabling marketers to understand who they should be trying to reach, and what matters to them.
What is the first thing you, personally, do when you get a referral? GOOGLE.
Therefore it makes perfect sense to Google your name, your business name and a combination of them - just as your prospective clients do.
How to check your online brand:
Next time you have 5 minutes do this:
Google your name in parentheses [“name”]
Google your name as above together with your business name and/or location
Google your name with a few keywords related to your profession - lawyer, consultant, etc.
TIP: use the incognito window or 'private' mode to get an unbiased version.
Review what Page 1 has to offer. Check page 2 - don’t stress (yet) if you’re not there, just be aware. Also review what Google Images returns - make sure your professional photos have your name in the filename.
Sure the latest SEO and various algorithms will affect individual searches - just at least be across what the general results are. Even if you’re not there - you will at least see what your clients are seeing when they look you up.
NEXT
If you have another 10 minutes spare. Search yourself across various platforms. Facebook & LinkedIn are search engines -what does your public profile look like?
These profiles will generally always make Google’s Page 1 results.
Personal Branding is all about your unique promise of value and what you bring to the table. It's (also) about getting your potential clients to choose you as the only solution to their problem.” - Dr. Sarah David
Decision Maker, Authority, Expert, Empathy, Leadership, Motivated, Alert, Practical, Entrepreneur, Time Management, Innovative and more
Skills need in 2019: https://learning.linkedin.com/blog/top-skills/the-skills-companies-need-most-in-2019--and-how-to-learn-them
Your ability to market your talents, accomplishments and value inside your organization and within your profession, industry and community are a key part of enhancing your brand.
Once you find the content, let’s talk about what are some of the best practices so that you can capture your audience’s attention?
Strong visuals: a picture is worth a thousand words. Make sure you use the paperclip function to upload a new image so that you can put the most attention grabbing image that matches your content. We find that recognized leaders, colorful images work really well and drive CTR substantially
Addressing your audience directly such as hey entrepreneurs or starting with a question is a great way to engage your audience right away and also customize your message to your audience.
Being concise in your update is also very important – we see that especially for the introduction text, 140 characters or less works the best
And finally the type of content really matters: two tips here: snackable content, lists, industry insights are always great way to engage your audience on LinkedIn. But also think about matching your content to your marketing objective. If you are looking to create brand awareness for instance you probably do not want to lead the audience to a whitepaper but maybe a lighter version of the research
And don’t forget to use Direct Sponsored Content to test what works for your audience – best way to know how to appeal to your audience is to test and iterate
The best day and time to post on LinkedIn is on Wednesday from 3 to 5 p.m.
Engagement varies per day, but Tuesday through Thursday rank best.
Friday through Monday receive the least amount of engagement.
LinkedIn’s feed algorithm promotes those who post frequently.
Most advice suggests at least 1–2 times per day.
The bottom line is this: the more you automate, the more time you have to manage other aspects of your business or create great content for your posts. Simply put, it’s a must do for active business owners.
A word of caution: automation is necessary, but being human is still important. Don't fall into the trap of thinking that because you have your systems and processes automated, you don't have to actually authentically participate or engage with people in real-time anymore. Strive to automate while still keeping things personal.
You have better things to do than execute the same repetitive tasks repeatedly. When it comes to social media marketing, automation is everything.
Source: http://blog.viralheat.com/2013/09/12/instagram-for-business/
Listening. The most important tool on Social Media.
So listen to hear what people are saying about your brand or product.
The Fast 5 Steps to Publishing
Think of a great headline
Find/take a compelling photo
Write a concise post
Include strong calls to action at the bottom of your post
Share across different social media channels
The changes, LinkedIn says, respond to major growth in use of the platform, changes in how we work and to global workforce diversity. They cite these areas of seismic growth:
There has been a 50% increase in content shared on LinkedIn year over year
Over 6.3 million people attended virtual events on the platform, making it quite relevant to the new all-virtual world of work.
LinkedIn says the new batch of features is designed to “foster human connection.”
Both written and verbal communication skills are of the utmost importance in business, especially in engineering. Communication skills boost you or your teams’ performance because they provide clear information and expectations to help manage and deliver excellent work.
Leave open communication lines to those who need you. You can prevent small issues from turning into larger ones, by leaving open lines of communication.
Make rules. Make sure people in your business understand what they should and should not be saying.
Create an open-door policy. Make sure employees can talk with management at any time.
Give feedback. Be genuinely interested in issues, comments, and concerns.
Communicate the future. Update employees regularly about company goals and vision.
Know your tools
Always be listening
Answer questions when you can
Know when to ask for help
Both written and verbal communication skills are of the utmost importance in business, especially in engineering. Communication skills boost you or your teams’ performance because they provide clear information and expectations to help manage and deliver excellent work.
Leave open communication lines to those who need you. You can prevent small issues from turning into larger ones, by leaving open lines of communication.
Make rules. Make sure people in your business understand what they should and should not be saying.
Create an open-door policy. Make sure employees can talk with management at any time.
Give feedback. Be genuinely interested in issues, comments, and concerns.
Communicate the future. Update employees regularly about company goals and vision.
Know your tools
Always be listening
Answer questions when you can
Know when to ask for help
By doing so, you are communicating with them as an individual and laying the foundation for future contacts. You are starting to build the relationship. Now, get to know them. Ask what she or he does. Ask them who you can connect them to within your network. Ask how you can help them. By approaching a new connection this way, you are establishing a connection and adding value. Thereby, building trust and a solid relationship that will help to grow your business.
This does not have to be lengthy or in-depth. The message can be as simple as, “Hey there, it’s been a while since we last talked, What are you up to?” This is beneficial for 2 reasons: 1) You’re starting communication. 2) You’re front of mind again. By contacting 7 people in your network each day, you quickly get to know everyone in your network so you’re better able to connect people within your network and know who can help when and where. Post or share an update at least once/week
LinkedIn is not the appropriate platform for this. When you are good at what you do, AND you have good relationships with the people in your network, then you won’t have to tell people what you do. They will ask you and they will be happy to help you.
Leave and request a recommendation from colleague/manager