Presentation January 23rd, 2013

1. +
YMCA GLOBAL DIGITAL
ACCELERATOR
Venture Ideas Pitch – Executive Meeting
January 23, 2013

2. +
Objectives of Session
 Generate
interest in a global digital
engagement effort
 Explain our finalist 4 ideas
 Gauge reaction/level of available funding in
delivering feasibility and bigness of idea
 Understand interest of other YMCAs not
participating
 Clarify key questions moving forward

3. +
Where Have We Come From…
26 Digital Options
59 Creative Ideas
50+ Digital Not for Profit
Initiatives

4. +
The Venture Spectrum
Fundrais Engage Drive Corporate Leverage Build
ing Youth Awareness Partner Y Scale Efficiency
Mobile ** *** ** ** *** ***
Leader *** ** ** ** *** **
Community
Ntework
Video/Eve *** *** *** *** *** **
nts
Video/Doc *** *** *** ** *** **
umenatry

5. +
YGDA – The Rules at Play
 Selling shares in ideas ($10-100k per
YMCA)
 Best assumptions on costs
 Corporate partnerships/costs?
 February 6th – dive deeper into top ideas

6. +
How We’ll Address Session
 10 minutes per idea
 Use text area for key questions
 Ifwe have time, we’ll open up to the floor
for general discussion
 Important : Survey at end of discussion

7. + Venture #1 – YMCA Global
Mobile App

8. +
YMCA Global Mobile App
– Why It’s Right
 CEO #1 Ranked Idea  Youth Behavior
– 72% wake up to
their phone
and 73% go to
bed with their
phone
 Growth in Future  Tough to Build Locally – 86
 Now 10% of web traffic, Local YMCA Apps already
doubled over last 18
months

9. +
Inspiration – Fundraising
https://itunes.apple.com/ca/app/the-
extraordinaries/id311723405?mt=8

10. +
Inspiration – Engaged Doing
http://www.charitymiles.org

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Inspiration – Picture Sharing
http://instagram.com

12. +
The Big Idea – “Vitamin Y”
Mobile App
 Anessential “all things under one roof” YMCA
mobile app that balances global and local
content and activities and covers off:
 Mind, Body and Spirit
 Inspiration, Education, Opportunity to be
Recognized, Social, Make Life Easier/Better
 A Smart App that understands who you are,
where you are, what you are doing, pushes
out relevant information

13. +
The Aha Insight – “Vitamin Y”
Mobile App
• Unless you have the utility + social + causeworthy
experience to be a top 15 app, people will not
come back to you daily
• When young people participate in sports or
exercise it’s part of a social experience
• There is growing transparency among youth to
share how they feel and reach out to one another
• Photo-sharing has become one of the most
significant forms of content generation for young
people

14. +

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“Vitamin Y” Mobile App
Architecture

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Venture #1 – “Vitamin Y” Mobile
App Features
 YMCA Location Finder
 Body
 Gamification/Badges for Activity/Map vs. Goals
 Spot Me – find friends/invite for activity
 Mind
 Social forum Good Day/Bad Day for explaining your current mood
 Positive messages/quotes/coping strategies
 Spirit
 Picture Challenges e.g. “How are you Paying it Forward Today?”
 Best pictures – uploaded to website and video walls in key major
YMCAs around the world
 Fundraising options

21. +
Vitamin Y – Timelines & Budget
Phases
•Discovery & Build:
$150k to $300k / 8 to 12 months
•Manage & Evaluate
$75k to $200k / Annually

22. + Venture #2 – YMCA Youth
Leader Social Hub

23. +
YMCA Leader Community Social
Hub– Why It’s Right
 Strategic Consistency  Youth Behavior
- 91% are on social
media, social media
+34% time, email
and IM down 22%
and 42%
 Tie Into Existing YMCA  #2 Ranked CEO Idea
Global Efforts

24. +
Inspiration - Learning
http://wonderopolis.org

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Inspiration – Cause Motivation
http://www.weday.com

26. +
Inspirations

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The Big Idea – “Y Gen” Leader
Network
A community/social forum for leading YMCA
youth to network with each other and gain
access to three things:
 Crowdsourced Opportunity to work with partner
organizations on creative/interesting tasks for $
 Ability to tap into global youth experts/
exchange information/expertise/learning with
each other on key topics of interests
 Tools to socially fundraise for YMCA global
projects

28. +
The Aha Insight – “Y Gen” Leader
Network
 There
is a gap that exists between mainstream
Facebook and small niche online communities
 Youth leaders want a peer-to-peer community
that satisfies their motivations for being
engaged
 FeelGood – engage/activate causes
 Improve Themselves – learn/self-development
 Look Good – become official youth leaders
 Get Something – earn money/status

29. +
Venture #2 – The “Y Gen” Leader
Social Networks

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31. +
Y Gen – Timelines & Budget
Phases
Discovery & Build:
$150k to $400k / 4 to 6 months
Manage & Evaluate
$150k to $200k / Annually

32. +
Venture #2 – Y Gen Social Network
Features
 Get Involved - work on projects for dollars/points for
partner and YMCA projects – insights/photos/creative
tasks/tech tasks/stories
 Get Input – collaborate with youth peers around the world
on things you know a lot about/want to know more about
 Get Action – get behind fundraising efforts behind YMCA
and personally important projects
 Get Recognized – based on leaderboard and voting,
become a YMCA Global Digital Ambassador

33. + Venture #3 – YMCA Inspired
Video Talks

34. +
YMCA Inspired Video Talks
– Why It’s Right
 Impact/Sociability/Values
 Video Supports
Multiple
Channels of
Fundraising –
video appears in
70% of top 100
search results
 Video  CEO #4 Ranked
Growth – A
Billion Idea
people will
watch
Youtube
every month,
20% on
mobile

35. +
Inspiration
http://www.ted.com

36. +
Inspiration
http://www.127definingmoments.com/

37. +
The Big Idea – “Y I’m Here”
Inspiring Video Platform
 A video-based site that sets off a chain reaction of social
video exchange designed to do a few things:
 Expose what great deeds in the world YMCA is doing
 Expose what great people/celebrities have grown out of the Y
 Expose some of the amazing causes/stories that YMCA builds
 Expose some of the uplifting fun that YMCAers have
 Recruit Y members, past and present, celebrity and
grassroots, who have achieved fame in sports, business,
music, movies, TV, etc. Get them involved in igniting digital
conversations with the speakers and other Y members in
common format videos

38. +
The Aha Insight – “Y I’m Here”
Behind every personal success story,
big or small, there were likely a group
of stakeholders and key learnings at
the start of their success, we’d like to
tell hear and expose their stories
 Youth are influenced by a mix of
celebrities/successful individuals and
pasisonate grassroots champions

39. +
“Y I’m Here” Video Series

40. + Venture #3 – The Y I’m Here
Inspiring Video Platform

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Y I’m Here – Timelines & Budget
Phases
Discovery & Build:
$125k to $250k / 3 to 5 months
Manage & Evaluate
$125k to $150k / Annually

45. +
Venture #3 – “Y I’m Here” Inspiring
Video Series Key Features
Startervideo and chain reaction of
user-submitted videos
Abilityto vote up videos you love
and leave comments
Social network integration
Fundraising links
Y I’m Here Events

46. + Venture #4 – YMCA Heroes
Documentary Journal

47. +
Y Heroes Video Documentaries
– Why It’s Right
 Values-driven  Building Movement 360°
 #3 Rated CEO Idea  Third Party
Credibility/Action
- 81 of top 100 Twitter
accounts are people not
organizations or brands

48. +
Inspiration - Content
http://www.cnn.com/SPECIALS/cnn.h
eroes/index.html

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Inspiration - Activities
https://becauseiamagirl.ca

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Inspiration - Activation
http://heroicimagination.org

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The Big Idea – “Y Heroes”
YMCA is in the hero business, through
video we:
- find and identify local ones
- give them a global stage
- provide them tools for fundraising
- we celebrate them at local/global
events
- we provide programs to develop

52. +
The Aha Insight – Y Heroes
Ordinary heroes do extraordinary things
everyday, oftentimes unnoticed.
Bringing these stories to life with a global
audience through the power of video,
events and programming, entrenches
YMCA’s emotional resonance with youth
everywhere

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Venture #4 – “Y Heroes” Features
 Content - Production of seed Hero videos
 User Generated content – submission and curation of other relevant
hero videos
 Social - Social media integration, comments forums and
nomination/voting
 Fundraising – videos strongly integrate with links for fundraising
 Speaker Bureau – inspirational youth heroes join the YMCA speaker
network and speak at other organization’s events
 Year Long Activity – voting and merit awards lead up to annual
global event/celebration
 Partnership/Sponsorship - with recognized organization to deliver
tangible and measurable programs activating youth heroes (Heroic
Imagination Project)

56. +
YMCA Heroic Imagination
Partnership – Dr. Philip Zimbardo
http://www.youtube.com/watch?
v=w0Wtgi3kKB8

57. +
Y Heroes – Timelines & Budget
Phases
Discovery & Build:
$100k to $250k / 3 to 5 months
Manage & Evaluate
$125k to $150k / Annually
H.I.P Strategic Partnership:
$5k per Y location with expansion upon
pilot – target $250k ongoing

58. +
Summary - The Four YGDA Ideas
 Vitamin Y Global Mobile App
 Gen Y Leader Social Network
Y I’m Here Inspiring Video Series
 YMCA Heroes Video Documentary
Looking for interest, investment, key
questions, others who might be
interested

59. +
Q&A
Important: Survey
https://www.surveymonkey.com/s/ymcagda