Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.



Published on

  • Be the first to comment

  • Be the first to like this


  1. 1. + YMCA GLOBAL DIGITAL ACCELERATOR Youth Ambassador Deck January 19, 2012
  2. 2. + Who is on the Call  Dave Ball, YMCA Romford, CEO (London)  Sean Moffitt, Wikibrands, Managing Director (Toronto)  Barry Hillier, Dashboard, President (Toronto)  Romulo Dantas, World Alliance of YMCAs, Exec. Secretary (Switzerland)  Diego (Brazil)  Samuel (Columbia)  Bjorn (Germany)
  3. 3. + Objectives of Day  Get some of YMCA’s top youth leaders engaged early in a few global digital initiatives  Find out what you think about the YMCA when it comes to “digital, social media, mobile, collaboration, viral” engagement  Look for your raw, honest reaction to some of the things we’ve been dreaming up  Ask you how you might improve things
  4. 4. + Who are You?  Name?  Hobbies/Activities?  Why You Visit the YMCA?  Level of Digital Skills/ What you Like to Do Online?
  5. 5. + Questions off the Top 1. What’s your current impression on how well YMCA engages its youth online? 2. When you think of things the YMCA should be doing/should be doing better online, what do you think of?
  6. 6. + Four Global YMCA Ideas  A Global YMCA Mobile App  A Global Youth Leader Social Network  A Global Inspiring Talks Video Website  A Global Hero Leadership Video- based Website
  7. 7. + #1 YMCA Global Mobile App Any thoughts upfront on what you would like a YMCA global mobile app to do that would make you want to come back again and again?
  8. 8. + Idea #1 - Vitamin Y Mobile App  An “allthings under one roof” YMCA mobile app that covers off:  Mind, Body and Spirit  Inspiration, Education, Opportunity to be Recognized, Social, Make Life Easier/Better  A Smart App that understands who you are, where you are, what you are doing, pushes out relevant information
  9. 9. + Idea #1 – Vitamin Y Mobile App
  10. 10. + Idea #1 – Vitamin Y Mobile App Features  YMCA Location Finder  Body  Gamification/Badges for Activity/Map vs. Goals  Spot Me – find friends/invite for activity  Mind  Social forum Good Day/Bad Day for explaining your current mood  Positive messages/quotes/coping strategies  Spirit  Picture Challenges e.g. “How are you Paying it Forward Today?”  Best pictures – uploaded to website and video walls in key major YMCAs around the world  Fundraising options
  11. 11. + Idea #1 – Vitamin Y Mobile App Possible Names  Vitamin Y  Daily Y  Pocket Y  YMCA’s Small World Y Connected
  12. 12. + Mobile Apps Have we missed anything?  Answer “wouldn’t it be great if you could…”  Additional features?  Look and feel?  Other inspirations?
  13. 13. + #2 YMCA Youth Leader Social Network  Any thoughts upfront on what you would like a YMCA global youth leader social network would look like, to make you want to spend time here vs. Facebook, Twitter…etc.?
  14. 14. + Idea #2 – The Y Gen A community/social forum for leading YMCA youth to network with each other and gain access to three things:  Crowdsourced Opportunity to work with partner organizations on creative/interesting tasks for $  Ability to tap into global youth experts/ exchange information/expertise with each other on key topics of interests  Tools to socially fundraise for YMCA global projects
  15. 15. + Inspiration
  16. 16. + Inspirations
  17. 17. + Idea #2 – The Y Gen Social Networks
  18. 18. +
  19. 19. + Idea #2 – Y Gen Social Network Features  Get Involved - work on projects for dollars/points for partner and YMCA projects – insights/photos/creative tasks/tech tasks/stories  Get Input – collaborate with youth peers around the world on things you know a lot about/want to know more about  Get Action – get behind fundraising efforts behind YMCA and personally important projects  Get Recognized – based on leaderboard and voting, become a YMCA Global Digital Ambassador
  20. 20. + Idea #2 – Y Gen Social Leader Network Potential Names  The Y Hub Y Camp  General Assembly Y Y Space Y Starter
  21. 21. + Youth Leader Social Network Have we missed anything?  What would make you actually come to visit? Return again?  Additional features?  Look and feel?  Other inspirations?
  22. 22. + #3 YMCA Inspiring Video Series Any thoughts upfront on what would bring to life YMCA’s movement with youth in an inspiring, must talk about, fan, repost type of way?
  23. 23. + Idea #3 - Y I’m Here A video-based site that sets off a chain reaction of social video exchange designed to do a few things:  Expose what great deeds in the world YMCA is doing  Expose what great people/celebrities have grown out of the Y  Expose some of the amazing causes/stories that YMCA builds  Expose some of the uplifting fun that YMCAers have
  24. 24. + Inspiration
  25. 25. + Idea #3 – The Y I’m Here Inspiring Video Platform
  26. 26. +
  27. 27. +
  28. 28. +
  29. 29. + Idea #3 – Y I’m Here Inspiring Video Series Startervideo and chain reaction of user-submitted videos Abilityto vote up videos you love and leave comments Social network integration Fundraising links Y I’m Here Events
  30. 30. +Idea #3 – Y I’m Here InspiringVideo Potential Names Y Inspired  Y Talks  The Y Diaries  My Y Moment
  31. 31. + Inspiring Video Network Have we missed anything?  Would you shoot video?  Additional features?  Look and feel?  Other inspirations?
  32. 32. + Other Ideas YMCA Heroes and Mavens Videos of YMCA staff and others that inspire and educate YMCA Hero Building Project Building programs/tools for creating youth heroes and showing off what heroes YMCA produce