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Crowdsourcing Week Venice 2015 - Opening Keynote - Sean Moffitt

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Wikibrands/CSW2's Sean Moffitt delivers messaging and new research for the crowd economy at CSW Venice - H-Farm Ventures #cswvenice - crowdsourcing, open innovation, crowdfunding, sharing economy, p2p, online communities, mass collaboration, crowd labour/creativity, citizen engagement, crowd causes, social business, customer co-creation, crowd intelligence, crowd currencies

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Crowdsourcing Week Venice 2015 - Opening Keynote - Sean Moffitt

  1. 1. Crowdsourcing : Looking Ahead to 2015 Sean Moffitt, Managing Director, Wikibrands/CSW2 @seanmoffitt @wikibrands @crowdweek #cswvenice
  2. 2. CSW in Italy = Crowdsourcing Karma?
  3. 3. Italy - Conditions for Crowdsourcing #8 Quality of Life Source: University of Leicester #5 Tourism Destination Source: United Nations #15 Strength of National Brand Source: Future Brand ---------------- #195 Economic Growth Rate Source: World Economic Forum
  4. 4. Can the Silk Road become the “Crowd” Road?
  5. 5. Some slang of Uber (e.g. Uberfication) “Disruptive” Citing Jeff Howe and 2006 “Microtasks” King Louis XVI “Gamification ” Iceland Constitution Mechanical Turk Human-based Computation Pebble Watch and how much money raised “Airbnb”-ified Internet of Things, bonus if called IoT My Starbucks Idea as Recent Example “Cloud” and “Crowd” together in same phrase Oxford English Dictionary Any word derived from the Swahili word…. Veronica Mars The Netflix Prize “Participatory design” Distributed problem Solving “Demo- cratization” Citing James Surowiecki and Wisdom of Crowds The White/Gold, Blue/Black Dress Spock/Leonar d Nimoy
  6. 6. "99% of the richest people in the US have NEVER participated in crowd or angel investment.” Jon Medved, Our Crowd
  7. 7. “Crowdfunding” - #1 in Europe You’re Interested!
  8. 8. 54% Europeans willing to rent TO others 44% Europeans willing to lease FROM others Source: 2014 Nielsen Global Sharing Economy Study A Tipping Point?
  9. 9. We’re All Be Rich! 2013 2025 Crowdfunding $5B $96B 2014 2025 Sharing Economy $15B $335B 2014 2019 Microfinance $5.7B $14B Source: The World Bank, Microfinance Outlook Report, Crowd Companies, PwC
  10. 10. Jumped The Shark
  11. 11. The Most Game Changing Sept, 2012 Kickstarter Results March, 2014 Purchase
  12. 12. Rewarding After-the- fact
  13. 13. The Most Interesting
  14. 14. The Most Disruptive
  15. 15. The Time for Crowding is Now! THE ECONOMY now demands it THE CROWD now accepts it THE TECHNOLOGY now facilitates it
  16. 16. No Matter Who You Are…
  17. 17. Take the 2015 survey #CSWVENICE @seanmoffitt
  18. 18. So much more than Kickstarter and Airbnb…
  19. 19. Six messages for 2015 … 1. 2015: The Year We All Jumped Onboard 2. Norms are Forming, Crowd Kids have turned into Teenagers 3. B2B and B2C has turned into H2H 4. It’s a Global Movement, This is not just Silicon Valley 5. Crowd is sustainable - driven by the winds of 5 Meta Trends 6. Disrupting Everything We Do
  20. 20. Source: The 2015 Global Crowd Economy Survey Compared to historical 70% annual Crowd Economy growth rates…
  21. 21. 41% 59% 26% 74% 13% 87% Women are In!
  22. 22. Big Business and Small Business are In! Source: PwC
  23. 23. Left and Right are Kinda In! Source: Crowd Companies
  24. 24. Source: The 2015 Global Crowd Economy Survey
  25. 25. @seanmoffitt @crowdweek EQUITY Source: The 2015 Global Crowd Economy Survey
  26. 26. New Norms are Forming for a New World
  27. 27. “Solves Problems from Non- Traditional Sources”“Funds New Ideas/Busi ness” “Identifies Crowd-based Insight/Surface s New Perspectives” The 2014 Podium – Top Crowdsourcing Objectives Source: The 2014 Global Crowdsourcing Pulsecheck
  28. 28. “Solves Problems from Non- Traditional Sources” “Funds New Ideas/Busi ness” “Drives Awareness/Bu zz/Publicity Value” The 2015 Podium – Top Crowdsourcing Objectives Source: The 2015 Global Crowd Economy Survey
  29. 29. What are the top 7 ingredients of….
  30. 30. Top Success Factors for a Successful Crowd Initiative Source: The 2015 Global Crowdsourcing Pulsecheck
  31. 31. 1.Crowdworthy Idea – Flint and Tinder
  32. 32. 2. Triggers, Incentives and Motivations– The Coolest Cooler
  33. 33. 3. Great Product, Step Change Innovation
  34. 34. 4. The Tools Used and Platforms Built
  35. 35. @seanmoffitt @wikibrands#cswvenice
  36. 36. Source: Randstad, The New Trade The Importance of the Human Cloud and Storytelling to Crowdsourcing #H2H Crowdsourcing Activities #H2H Storytelling
  37. 37. What is driving our Global optimism?
  38. 38. Unlike nearly every other wave of technology-induced change, it actually needs the world Source: Traits of the Crowd Economy, The 2015 Global Crowd Economy Survey
  39. 39. Strongly Agree/ Agree Strongly Disagree/ Disagree Is Silicon Valley Losing It’s Grip? Source: The 2015 Global Crowd Economy Survey
  40. 40. Crowdsourcing Horizon 2020 UK Government Invests in Crowdcube Top Platforms – 99 Designs, Pozible, Freelancer.com, DesignCrowd eGov 2015 Masterplan and home of CSW Global Citizen’s Initiative Act Direct Democracy and e- Residencies Malaysia Equity Crowdfunding Top Legalized Equity Crowd- Funding - Pledge.me/Snowball Decade-long presence of platforms and media coverage
  41. 41. Crowd Economy: Fueled by a nearly perfect storm of 5 Trends
  42. 42. Crowd Change Factor #1 -The rise of entrepreneurial startup culture 60% of millennials consider themselves entrepreneurs Source: The 2015 Global Crowd Economy Survey
  43. 43. Crowd Change Factor #2 – Growth of free agents/freelancing/independent Source: The 2015 Global Crowd Economy Survey, Your Ecore
  44. 44. Crowd Change Factor #3 - Expanded global marketplaces and scale Source: The 2015 Global Crowd Economy Survey
  45. 45. 2015 Tension between 4th & 5th Trend Authenticity/Transparency vs. Monetization Source: The 2015 Global Crowd Economy Survey
  46. 46. Crowds are Disrupting Everything We Do
  47. 47. Biggest Industries Disrupted by the Crowd (next 3 years) * Health Care 7th, Manufacturing 8th, Education 9th, Public Service/Govt. 10th @seanmoffitt @crowdweek Source: The 2015 Global Crowd Economy Survey
  48. 48. Source: Efma-Infosys
  49. 49. Crowdsourcing : Storm Clouds Ahead?
  50. 50. #1 Regulatory Prevents Expansion (+2 ranks vs. 2014) #2 Poor Implementation/Perfomance(+4 vs. 2014) #3 Weaker Participant Commitment (-1 vs. 2014) #4 Opportunity for Scandal/Fraud (same rank as 2014) #5 Bad Post-Campaign Communication(+3) Source: The 2015 Global Crowd Economy Survey
  51. 51. 13 Predictions for the Crowd Economy 2015
  52. 52. Source: The 2015 Global Crowd Economy Survey -1 pts. vs. 2014 +6 pts. vs. 2014
  53. 53. Source: The 2015 Global Crowd Economy Survey +21 pts. vs. 2014
  54. 54. Source: The 2015 Global Crowd Economy Survey
  55. 55. Source: The 2015 Global Crowd Economy Survey
  56. 56. Source: The 2015 Global Crowd Economy Survey +20 pts. vs. 2014
  57. 57. “Crowdsourcing is nearing its height in popularity and as a term, will be considered a fad in the future.” 85% disagree (+8 pts. Vs. 2014) @seanmoffitt @crowdweek Source: The 2015 Global Crowd Economy Survey
  58. 58. “We will need to find significantly better ways to manage and curate crowdsourcing and crowdfunding efforts than we do now.” 91% strongly believe/believe (+7 pts. vs, 2014) @seanmoffitt @crowdweek Source: The 2015 Global Crowd Economy Survey
  59. 59. Other Predictions? 8. Startups and Angels will increasingly use crowdfunding as their Series A validation 9. Governments will slowly loosen the reigns on crowd economy, ceding to public demand @seanmoffitt @crowdweek
  60. 60. Other 2015 Crowd Predictions: 10. Peer-to-Peer Lending will skyrocket causing banks/financial service to cozy up to key players 11. Crowdsourcing participants will demand a more equitable relationship with backers @seanmoffitt @crowdweek
  61. 61. Other 2015 Crowd Predictions: 12. More effective audits will take place to ensure crowdfunders can execute & deliver their projects 13.Incumbent tech-, crowd- and sharing economy players will extend into non-traditional industries@seanmoffitt @crowdweek
  62. 62. Inductees 2014
  63. 63. 2015 Source: The 2015 Global Crowd Economy Survey
  64. 64. Recap - Six messages for 2015 … 1. 2015: The Year We All Jumped Onboard 2. Norms are Forming 3. B2B and B2C has turned into H2H 4. It’s a Global Movement, this is not just Silicon Valley 5. Driven by the winds of 5 Meta Trends 6. Disrupting Everything We Do
  65. 65. A Who’s Who Directory of the Global Crowd Economy Players
  66. 66. I. Find survey at: www.crowdsourcingweek.com @SeanMoffitt II. Full 2015 Global Crowdsourcing Paper thought paper: April’15 in time for CSW Global Conference III. Interviews over March’15: 6 Questions I still need Answered
  67. 67. Crowdsourcing Meets the Sharing Economy: Why Sharing Your Knowledge for Free Will Make You More Successful Simon Schneider, CEO & Co- founder, Zyncd

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