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Crowdweek Europe Summit - Global Trends and Crowdsourcing Pulsecheck 2014


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Sean Moffitt, Managing Director of Wikibrands, presents the key global trends and 2014 Global Crowdsourcing Survey results at #CSWEurope for @crowdweek in Copenhagen

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Crowdweek Europe Summit - Global Trends and Crowdsourcing Pulsecheck 2014

  1. 1. 2014 Global Crowdsourcing Pulsecheck Sean Moffitt, Managing Director, Wikibrands @seanmoffitt @wikibrands @crowdweek #csweurope
  2. 2. Paradox - Denmark Innovation #1 Satisfaction with Life Source: University of Leicester #1 Least Corrupt Source: Transparency International #1 Most Egalitarian Source: United Nations Gini #1 Happiest Country Source: Gallup #1 Smartest City - Copenhagen Source: Fast Company
  3. 3. What Happened? 1st 2nd 7th 9th 15th 6th 4th 3rd 16th 12th
  4. 4. Where are you on the crowd continuum? “It Makes Money” “It Creates a Better World” “It Produces Better Results”
  5. 5. No Matter Where You Are…
  6. 6. Why CSW Europe = Crowdsourcing Karma
  7. 7. “Crowdfunding” - #1 in Europe
  8. 8. “The Mainstreaming of EuroSharing” 54% Europeans willing to rent TO others 44% Europeans willing to lease FROM others
  9. 9. The Smartest
  10. 10. The Most Potential
  11. 11. The Most Civic-Minded
  12. 12. The Most Disruptive
  13. 13. The Most Infamous
  14. 14. The Most Deadly Serious
  15. 15. The Most Game Changing Sept, 2012 Kickstarter Results March, 2014 Purchase
  16. 16. Some slang of Uber (e.g. Uberfication) “Disruptive” Citing Jeff Howe and 2006 “Microtasks” King Louis XVI “Gamification ” Iceland Constitution Mechanical Turk Human-based Computation Pebble Watch “Airbnb”-ified Internet of Things, bonus if called IoT My Starbucks Idea as Recent Example “Cloud” and “Crowd” together in same phrase Any word derived from the Swahili word…. Oxford English Dictionary Veronica Mars The Netflix Prize “Participatory design” “Demo-cratization” Distributed problem Solving Citing James Surowiecki and Wisdom of Crowds ALS Ice Bucket Challenge Vikings
  17. 17. Google confirms the “crowd” has room to grow
  18. 18. What do you expect growth wise in the “crowd economy” for 2014 and 2015? “Substantially more than current growth” “More than current growth” “Same as current growth” “Less than current growth” Source: the 2014 Global Crowdsourcing Pulse Check
  19. 19. What do we call this “crowd thing”?
  20. 20. Are we warring with social media?
  21. 21. Alternate Business Model Media Business/Cause Motive Larger Set of Purposes Innovation Connection Monetary Outcome Engagement Outcome The Crowd Universe The Social Universe
  22. 22. Why are we attracted to the “crowd” movement?
  23. 23. #1 We love crowds’ disruption possibilities
  24. 24. #2 Crowds connects people with purpose
  25. 25. #3 Crowds keeps us on the leading edge
  26. 26. The big 6 “Meta” Crowd Trends
  27. 27. The Other Crowd Facilitators #1 -The rise of entrepreneurial startup culture #2 – Growth of free agents/freelancing/independent contracting #3 - Expanded global marketplaces and scale
  28. 28. Biggest Crowd Growth Sub-Segments @seanmoffitt @crowdweek
  29. 29. Biggest Industries Disrupted by the Crowd (next 3 years) * Health Care 7th, Manufacturing 8th, Education 9th, Public Service/Govt. 10th @seanmoffitt @crowdweek
  30. 30. Leading and Managing the Crowd
  31. 31. “Solves Problems from Non- Traditional “Funds Sources” New Ideas/Busi ness” “Identifies Crowd-based Insight/Surface s New Perspectives”
  32. 32. What are the top 7 ingredients….
  33. 33. @seanmoffitt @crowdweek
  34. 34. 1.Crowdworthy Idea – Taskrabbit - Your Tasks, Done.
  35. 35. 2. Triggers, Incentives and Motivations– Kiva
  36. 36. 3. Great Product, Step Change Innovation
  37. 37. Top Impasses for a Successful Crowd Initiative
  38. 38. #1 Legal & Regulatory Hurdles
  39. 39. #2 Time for Staff to Manage It
  40. 40. #3 Organizational silos/adoption issues
  41. 41. Crowdsourcing : Storm Clouds Ahead?
  42. 42. #1 Intellectual Property Rights/Plagiarism #2 Weaker Participant Commitment #3 Regulatory Prevents Expansion
  43. 43. “We will need to find significantly better ways to manage and curate crowdsourcing and crowdfunding efforts than we do now.” 82% strongly believe/believe @seanmoffitt @crowdweek
  44. 44. “Large corporations will expand their investments in crowdsourcing/crowdfunding.” 82% strongly believe/believe @seanmoffitt @crowdweek
  45. 45. “The future of equity crowdfunding will threaten venture capitalists and angel investors.” 42% strongly agree/agree 37% strongly disagree/disagree @seanmoffitt @crowdweek
  46. 46. “Crowdsourcing is nearing its height in popularity and as a term, will be considered a fad in the future.” 76% strongly disagree @seanmoffitt @crowdweek
  47. 47. “There is a need for a centralized forum for sharing learnings and best practices of crowdsourcing.” “77% Strongly Agree/Agree”
  48. 48. Key Takeaways  The world is a blur and it’s getting smaller  Crowdsourcing is growing up; no longer a play thing, it is creating real value Best crowd practices are starting to develop; crowds are disrupting and becoming the fabric of what we do  Someone has to lead the crowds