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Once Upon a Company Time - The Science and Art of Storytelling in a Digital Age

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Inspiring, educating and seed developing organizational stories with the best practices and examples of the world's best storytellers, especially geared for the digital age - a Presentation Overview from precog Digital, Wikibrands and Sean Moffitt

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Once Upon a Company Time - The Science and Art of Storytelling in a Digital Age

  1. 1. Once Upon a Company Time … The Science and Art of Storytelling in a Digital Age PRESENTATION/WORKSHOP  OVERVIEW  
  2. 2. 73%  OF  PEOPLE  WOULD   RATHER  HAVE  BUSINESSES   TELL  THEM  STORIES  THAN   SELL  THEM  STUFF.   IMPORTANCE  
  3. 3. INSPIRATION   “AUDIENCES  ARE  HARDER  TO   PLEASE  IF  YOU  ARE  JUST  GIVING   SPECIAL  EFFECTS,  BUT  THEY  ARE   EASY  TO  PLEASE  IF  IT’S  A  GOOD   STORY.”     STEVEN  SPIELBERG  
  4. 4. ENVIRONMENT/CONTEXT   “THE  AVERAGE  HUMAN  DIGITAL   ATTENTION  SPAN  IS  8  SECONDS,   DOWN  50%  VS.  2000  AND  NOW   LESS  THAN  A  GOLDFISH.”     SOURCE:  MICROSOFT  
  5. 5. OBJECTIVES   ü  INSPIRE  audiences  on  the  need  for  storytelling   and  narraVves  from  the  best  organizaVonal   storytellers   ü  EDUCATE  people  on  the  art  and  science  of  good   storytelling   ü  HELP  SEED/DEVELOP  the  audience’s  own   stories  and  provide  canvases/processes  to  achieve   success      
  6. 6. KEY  AUDIENCES   •  Execu6ve  Teams   •  Change  Agents/Intrapreneurs/Not-­‐for-­‐Profits   •  Marke6ng/Communica6ons/Agencies     •  Digital  Teams/Startups   •  Corporate/Civic/Social  Innova6on  Groups    
  7. 7. SEVEN  LEAD  COMPONENTS   q  The  Importance  of  Brand,  Purpose  &  Story   q  11  “SUCCESS”  Ideas  That  Resonate     q  The  Key  A_ributes  of  Great  Stories   q  Lead  Storytelling  Formats   q  Keeping  Stories  Afloat  in  the  Digital  Age   q  Internal  Engagement  &  External  Outreach   q  Storytelling  Canvas  &  Roadmap  
  8. 8. IDEA  SPRINGBOARDS  WITH  “SUCCESS”   Simple   Unexpected   Useful   Concrete   Credible   Contextual/Timely   CollaboraVve   EmoVonal   Escape   Social   Stories     FRAMEWORK  
  9. 9. OUR  CREDIBILITY   •  Have  built  stories  for  some  of  the  world’s  top   brands  as  clients  and  agency  leaders   •  Deeply  understand  content-­‐driven,  social  and   aPen6on  &  trust-­‐starved  digital  environments     •  Interviewed  100+  of  the  leading  customer   engagement  brands  to  learn  best  prac6ces   •  Built  an  Exis6ng  library  of  Storybuilding  Canvas/ Workshop  Tools  
  10. 10. PERFORMANCE   PRECOG  &  WIKIBRANDS  MANAGING  DIRECTOR   SEAN  MOFFITT’S  presenta6ons  and  workshops   deliver:     •  Customiza6on  for  Each  Audience   •  Credibility  &  Professional  Approach   •  Energy,  Provoca6on  &  Empathe6c  Delivery   •  Prac6cal  &  Valuable  Tools  and  Content   •  Fresh  &  Up-­‐to-­‐Date  Insights  
  11. 11. LET’S  CONNECT   WE  ACCELERATE  YOUR  DIGITAL  MATURITY   www.precog.digital   sean@precog.digtal   www.wiki-­‐brands.com   sean@wiki-­‐brands.com   For  all  presentaVon  and  workshop  enquiries,  please  contact:     Brandie  McCallum  at  (914)  621-­‐6854      brandie@precog.digital    

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