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The Chief Digital Officer (CDO) - The New Business Transformation Leader

  1. THE  CHIEF  DIGITAL  OFFICER  (CDO)   “THE  NEW  BUSINESS  TRANSFORMATION  LEADER”  
  2. The  CDO  is  ranked  third  for  the   most  sought-­‐a6er  C-­‐level  posi:on.     SOURCE:  KORN  FERRY   IMPORTANCE  
  3. INSPIRATION   “RIGHT  NOW,  THERE  AREN’T  ENOUGH  PEOPLE,   WITH  THE  RIGHT  MIX  OF  TECHNICAL   KNOWLEDGE,  BUSINESS  EXPERIENCE  AND   CONSUMER  ORIENTATION  IN  THE  MARKET.”   FORBES  
  4. ENVIRONMENT/CONTEXT   “THE  PERCENTAGE  OF  ADVANCED   DIGITAL  TRANSFORMATION   INITIATIVES  WILL  MORE  THAN   DOUBLE  BY  2020,  FROM  22%  OF   COMPANIES  TO  50%.”     SOURCE:  FORBES  
  5. OBJECTIVES   ü  PROVIDE  ra:onale  for  the  steep  rise  in  the  hiring   of  Chief  Digital  Officers  and  the  roles  they  fulfill   inside  organiza:ons   ü  SHARE  best  prac:ces  on  what  successful  CDOs   do  and  what  a]ributes  CDO  possess  to  perform  at   all  phases  of  deployment   ü  FORECAST  how  we  see  the  evolu:on  of  the   Chief  Digital  Officer  con:nuing  and  implica:ons  to   people  and  organiza:ons  
  6. KEY  AUDIENCES   •  C-­‐Suite,  ExecuBve  Boards  and  Strategists   •  Human  Resources,  Staffing  and  Change  Management   •  Business  and  Digital  TransformaBon  Change  Agents  &   CDOs   •  AssociaBons  and  Media     •  Consultants  and  Agencies  
  7. SEVEN  LEAD  COMPONENTS   q  Who  are  the  Chief  Digital  Officers  (CDOs)   q  Condi:ons  That  Make  the  CDO  Role  Important   q  The  Key  Roles  and  Gaps  they  Fill  Inside   Organiza:ons     q  The  CDO  Business  &  Technology  Landscape     q  Best  Prac:ces  of  the  CDO     q  Leading  A]ributes  of  the  Successful  CDO   q  The  Future  of  the  Chief  Digital  Officer  
  8. FRAMEWORK  
  9. ANALYSIS  
  10. OUR  CREDIBILITY   •  Have  built  consultancy  “precog  Digital”  dedicated  to   acceleraBng  organizaBon’s  digital  maturity  and   business  transformaBons     •  Interviewed  30+  CDOs  on  their  role  and  successful   pracBces   •  Defined  the  18  core  roles  and  80+  parts  of  the  Chief   Digital  Officer  landscape   •  Authored  globally  published  book    “Wikibrands”  on   how  the  best  brands  go  to  work  in  digital  everyday  
  11. PERFORMANCE   PRECOG  &  WIKIBRANDS’s  MANAGING  DIRECTOR   SEAN  MOFFITT’S  presentaBons  &  workshops  deliver:     •  CustomizaBon  for  Each  Audience   •  Credibility  &  Professional  Approach   •  Energy,  ProvocaBon  &  EmpatheBc  Delivery   •  PracBcal  &  Valuable  Tools  and  Content   •  Fresh  &  Up-­‐to-­‐Date  Insights  
  12. LET’S  CONNECT   WE  ACCELERATE  YOUR  DIGITAL  MATURITY   www.precog.digital   sean@precog.digtal   sean@wiki-­‐brands.com   For  all  presenta:on  and  workshop  enquiries,  please  contact:     Brandie  McCallum  at  (914)  621-­‐6854      brandie@precog.digital     www.wiki-­‐brands.com   sean@wiki-­‐brands.com  
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