1.
THE CHIEF DIGITAL OFFICER (CDO)
“THE NEW BUSINESS TRANSFORMATION LEADER”

2.
The CDO is ranked third for the
most sought-­‐a6er C-­‐level posi:on.
SOURCE: KORN FERRY
IMPORTANCE

3.
INSPIRATION
“RIGHT
NOW,
THERE
AREN’T
ENOUGH
PEOPLE,
WITH
THE
RIGHT
MIX
OF
TECHNICAL
KNOWLEDGE,
BUSINESS
EXPERIENCE
AND
CONSUMER
ORIENTATION
IN
THE
MARKET.”
FORBES

4.
ENVIRONMENT/CONTEXT
“THE PERCENTAGE OF ADVANCED
DIGITAL TRANSFORMATION
INITIATIVES WILL MORE THAN
DOUBLE BY 2020, FROM 22% OF
COMPANIES TO 50%.”
SOURCE: FORBES

5.
OBJECTIVES
ü PROVIDE ra:onale for the steep rise in the hiring
of Chief Digital Officers and the roles they fulfill
inside organiza:ons
ü SHARE best prac:ces on what successful CDOs
do and what a]ributes CDO possess to perform at
all phases of deployment
ü FORECAST how we see the evolu:on of the
Chief Digital Officer con:nuing and implica:ons to
people and organiza:ons

6.
KEY
AUDIENCES
• C-­‐Suite, ExecuBve Boards and Strategists
• Human Resources, Staffing and Change Management
• Business and Digital TransformaBon Change Agents &
CDOs
• AssociaBons and Media
• Consultants and Agencies

7.
SEVEN
LEAD
COMPONENTS
q Who are the Chief Digital Officers (CDOs)
q Condi:ons That Make the CDO Role Important
q The Key Roles and Gaps they Fill Inside
Organiza:ons
q The CDO Business & Technology Landscape
q Best Prac:ces of the CDO
q Leading A]ributes of the Successful CDO
q The Future of the Chief Digital Officer

8.
FRAMEWORK

9.
ANALYSIS

10.
OUR
CREDIBILITY
• Have built consultancy “precog Digital” dedicated to
acceleraBng organizaBon’s digital maturity and
business transformaBons
• Interviewed 30+ CDOs on their role and successful
pracBces
• Defined the 18 core roles and 80+ parts of the Chief
Digital Officer landscape
• Authored globally published book “Wikibrands” on
how the best brands go to work in digital everyday

11.
PERFORMANCE
PRECOG & WIKIBRANDS’s MANAGING DIRECTOR
SEAN MOFFITT’S presentaBons & workshops deliver:
• CustomizaBon for Each Audience
• Credibility & Professional Approach
• Energy, ProvocaBon & EmpatheBc Delivery
• PracBcal & Valuable Tools and Content
• Fresh & Up-­‐to-­‐Date Insights

12.
LET’S
CONNECT
WE ACCELERATE YOUR DIGITAL MATURITY
www.precog.digital
sean@precog.digtal
sean@wiki-­‐brands.com
For all presenta:on and workshop enquiries, please contact:
Brandie McCallum at (914) 621-­‐6854 brandie@precog.digital
www.wiki-­‐brands.com
sean@wiki-­‐brands.com