Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

The Chief Digital Officer (CDO) - The New Business Transformation Leader

1,151 views

Published on

Our study tracking the fastest-rising C-Suite role, why the role now exists, successful attributes and practices and where we see the future of the CDO - part of a presentation/workshop series by Precog Digital, Wikibrands and Sean Moffitt

Published in: Business
  • Be the first to comment

The Chief Digital Officer (CDO) - The New Business Transformation Leader

  1. 1. THE  CHIEF  DIGITAL  OFFICER  (CDO)   “THE  NEW  BUSINESS  TRANSFORMATION  LEADER”  
  2. 2. The  CDO  is  ranked  third  for  the   most  sought-­‐a6er  C-­‐level  posi:on.     SOURCE:  KORN  FERRY   IMPORTANCE  
  3. 3. INSPIRATION   “RIGHT  NOW,  THERE  AREN’T  ENOUGH  PEOPLE,   WITH  THE  RIGHT  MIX  OF  TECHNICAL   KNOWLEDGE,  BUSINESS  EXPERIENCE  AND   CONSUMER  ORIENTATION  IN  THE  MARKET.”   FORBES  
  4. 4. ENVIRONMENT/CONTEXT   “THE  PERCENTAGE  OF  ADVANCED   DIGITAL  TRANSFORMATION   INITIATIVES  WILL  MORE  THAN   DOUBLE  BY  2020,  FROM  22%  OF   COMPANIES  TO  50%.”     SOURCE:  FORBES  
  5. 5. OBJECTIVES   ü  PROVIDE  ra:onale  for  the  steep  rise  in  the  hiring   of  Chief  Digital  Officers  and  the  roles  they  fulfill   inside  organiza:ons   ü  SHARE  best  prac:ces  on  what  successful  CDOs   do  and  what  a]ributes  CDO  possess  to  perform  at   all  phases  of  deployment   ü  FORECAST  how  we  see  the  evolu:on  of  the   Chief  Digital  Officer  con:nuing  and  implica:ons  to   people  and  organiza:ons  
  6. 6. KEY  AUDIENCES   •  C-­‐Suite,  ExecuBve  Boards  and  Strategists   •  Human  Resources,  Staffing  and  Change  Management   •  Business  and  Digital  TransformaBon  Change  Agents  &   CDOs   •  AssociaBons  and  Media     •  Consultants  and  Agencies  
  7. 7. SEVEN  LEAD  COMPONENTS   q  Who  are  the  Chief  Digital  Officers  (CDOs)   q  Condi:ons  That  Make  the  CDO  Role  Important   q  The  Key  Roles  and  Gaps  they  Fill  Inside   Organiza:ons     q  The  CDO  Business  &  Technology  Landscape     q  Best  Prac:ces  of  the  CDO     q  Leading  A]ributes  of  the  Successful  CDO   q  The  Future  of  the  Chief  Digital  Officer  
  8. 8. FRAMEWORK  
  9. 9. ANALYSIS  
  10. 10. OUR  CREDIBILITY   •  Have  built  consultancy  “precog  Digital”  dedicated  to   acceleraBng  organizaBon’s  digital  maturity  and   business  transformaBons     •  Interviewed  30+  CDOs  on  their  role  and  successful   pracBces   •  Defined  the  18  core  roles  and  80+  parts  of  the  Chief   Digital  Officer  landscape   •  Authored  globally  published  book    “Wikibrands”  on   how  the  best  brands  go  to  work  in  digital  everyday  
  11. 11. PERFORMANCE   PRECOG  &  WIKIBRANDS’s  MANAGING  DIRECTOR   SEAN  MOFFITT’S  presentaBons  &  workshops  deliver:     •  CustomizaBon  for  Each  Audience   •  Credibility  &  Professional  Approach   •  Energy,  ProvocaBon  &  EmpatheBc  Delivery   •  PracBcal  &  Valuable  Tools  and  Content   •  Fresh  &  Up-­‐to-­‐Date  Insights  
  12. 12. LET’S  CONNECT   WE  ACCELERATE  YOUR  DIGITAL  MATURITY   www.precog.digital   sean@precog.digtal   sean@wiki-­‐brands.com   For  all  presenta:on  and  workshop  enquiries,  please  contact:     Brandie  McCallum  at  (914)  621-­‐6854      brandie@precog.digital     www.wiki-­‐brands.com   sean@wiki-­‐brands.com  

×