New Opportunities 2009 - Agent Wildfire

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  • New Opportunities 2009 - Agent Wildfire

    1. 1. AGENT WILDFIRE 2009 OPPORTUNITIES Influencers  Local Buzz  Tribal Communities  Social Media  Sponsorship Properties  Events
    2. 2. 2009 Agent Wildfire Opportunities <ul><li>The Influencers </li></ul><ul><li>The Influencers in the Know </li></ul><ul><li>Generation Go </li></ul><ul><li>The League of Kickass Business People </li></ul><ul><li>The League of Kickass Under 30 </li></ul><ul><li>TrendCity </li></ul><ul><li>The Alpha Bartender Network </li></ul><ul><li>The Sisterhood of Influence </li></ul><ul><li>Plus: Agent Wildfire Base Programs </li></ul>
    3. 3. <ul><li>Canada’s Word of Mouth Community </li></ul><ul><li>A profiled group of thousands of Canadian tastemakers, trendspotters, opinion leaders, experts, social ringleaders and grassroots celebrities </li></ul><ul><li>Relaunch in February’09 with an expanded set of web functionalities content and campaign slots </li></ul><ul><li>Opportunity for clients to build brands/launches with an influential member group : </li></ul><ul><ul><li>Word of Mouth campaigns/influencer seeding </li></ul></ul><ul><ul><li>User-generated programs </li></ul></ul><ul><ul><li>Insight and research programs </li></ul></ul><ul><ul><li>Brand experience/VIP events </li></ul></ul><ul><ul><li>Promoting base Agent Wildfire programs (see slides 19-25) </li></ul></ul>i. THE INFLUENCERS
    4. 4. <ul><li>Types of Sponsors </li></ul><ul><li>New launches/product news </li></ul><ul><li>Innovation/early concept candidates </li></ul><ul><li>Brands targeting new audiences </li></ul><ul><li>Brands needing to change perceptions </li></ul><ul><li>Upcoming events/launches </li></ul><ul><li>Special rates: </li></ul><ul><ul><li>Local independent retailers </li></ul></ul><ul><ul><li>Not-for-profits </li></ul></ul>i. THE INFLUENCERS
    5. 5. <ul><li>Canada’s Online Headquarters for Leading Edge Content </li></ul><ul><li>The best trend-savvy website and blog content across 30 different subjects … all in one place </li></ul><ul><li>Over 1,000 web destinations identified with 35%+ Canadian content </li></ul><ul><li>March’09 launch </li></ul><ul><li>Opportunity to meet digital influencers in their preferred hub portal for: </li></ul><ul><ul><li>Sponsored content areas </li></ul></ul><ul><ul><li>Media positions </li></ul></ul><ul><ul><li>Sponsored blog advertorial </li></ul></ul>ii. THE INFLUENCERS IN THE KNOW
    6. 6. ii. THE INFLUENCERS IN THE KNOW
    7. 7. <ul><li>Types of Sponsors </li></ul><ul><li>New launches/product news </li></ul><ul><li>Website properties/traffic </li></ul><ul><li>Defined target audiences/categories </li></ul><ul><li>Digital influencers </li></ul><ul><li>Progressive brands </li></ul><ul><li>Leading edge retail/services </li></ul>ii. THE INFLUENCERS IN THE KNOW
    8. 8. iii. GENERATION GO <ul><li>A website, content engine, directory, event manager, passport and word of mouth service for anything that &quot;gets you off the couch&quot; </li></ul><ul><li>The local hub for what’s going on in active life in and around the city </li></ul><ul><li>Toronto –March’09 Launch/ </li></ul><ul><li>Vancouver – September’09 launch </li></ul><ul><li>Opportunity to access a sizable, high income, social and influential peer group for: </li></ul><ul><ul><li>Directory sponsors and listings </li></ul></ul><ul><ul><li>Website/blog sponsors </li></ul></ul><ul><ul><li>Event sponsorship property </li></ul></ul><ul><ul><li>Passport sponsor/advertiser </li></ul></ul>
    9. 9. <ul><li>Types of Sponsors </li></ul><ul><li>Sports/outdoor/fitness-related brands </li></ul><ul><li>Gyms/Retailers </li></ul><ul><li>Tech/Gadgets/Software </li></ul><ul><li>Travel and tourism </li></ul><ul><li>Events, causes and charities </li></ul><ul><li>Health, beauty and nutrition </li></ul><ul><li>Automotive and big ticket items </li></ul>iii. GENERATION GO
    10. 10. iv. THE LEAGUE OF KICKASS BUSINESS PEOPLE <ul><li>The social net and forum for business people slightly ahead of their time </li></ul><ul><li>The leading Canadian network for business visionaries, innovation sparks and creative mavericks </li></ul><ul><li>2009 Schedule starting Jan’09: </li></ul><ul><ul><li>Toronto –6 events </li></ul></ul><ul><ul><li>Vancouver – 2 events </li></ul></ul><ul><ul><li>Montreal -2 events </li></ul></ul><ul><li>Opportunity to access an exclusive group of influential business opinion leaders online and offline </li></ul><ul><ul><li>Event sponsorship/experience </li></ul></ul><ul><ul><li>Web sponsorship and exposure </li></ul></ul><ul><ul><li>Speaker sponsors and referrals </li></ul></ul><ul><ul><li>Full year and indvidual event sponsors </li></ul></ul>
    11. 11. <ul><li>Types of Sponsors </li></ul><ul><li>Consultants/agencies </li></ul><ul><li>Business service providers </li></ul><ul><li>Media partners & entertainment properties </li></ul><ul><li>Restaurant and hospitality venues </li></ul><ul><li>Events, causes and charities </li></ul><ul><li>Web properties/destinations </li></ul><ul><li>Tech, gadgets and wireless </li></ul><ul><li>Executive placement firms </li></ul>iv. THE LEAGUE OF KICKASS BUSINESS PEOPLE
    12. 12. v. THE LEAGUE OF KICKASS UNDER 30 <ul><li>The online headquarters for young all-stars of the business world </li></ul><ul><li>A network of the best marketing, communications, design, creative, business and entrepreneurial talent under 30 years of age </li></ul><ul><li>2009 Schedule and goals: </li></ul><ul><ul><li>5 events </li></ul></ul><ul><ul><li>2,000 members </li></ul></ul><ul><li>Opportunity to access a young exclusive group of up-and-coming talent: </li></ul><ul><ul><li>Event sponsorship/experience </li></ul></ul><ul><ul><li>Web sponsorship and exposure </li></ul></ul><ul><ul><li>Speaker sponsors and referrals </li></ul></ul><ul><ul><li>Full year and indvidual event sponsors </li></ul></ul>
    13. 13. <ul><li>Types of Sponsors </li></ul><ul><li>Consultants/agencies </li></ul><ul><li>Business service and education providers </li></ul><ul><li>Media partners & entertainment properties </li></ul><ul><li>Restaurant, bar and hospitality venues </li></ul><ul><li>Events, causes and charities </li></ul><ul><li>Web properties/destinations </li></ul><ul><li>Tech, gadgets and wireless </li></ul><ul><li>Executive placement firms </li></ul>v. THE LEAGUE OF KICKASS UNDER 30
    14. 14. vi. TREND CITY <ul><li>An invite and referral -only live gathering of style-conscious tastemakers, innovation brokers, culture-savvy trendspotters & seriously connected ringleaders who live, work, play & think ahead of the mainstream. </li></ul><ul><li>An ongoing social media outlet and community for insightful people focused on what's next </li></ul><ul><li>May’09 launch - current seed group of 1,500 members </li></ul><ul><li>Opportunity for 12 brands to get in front of valuable early adopters to harness as a: </li></ul><ul><ul><li>Launching pad </li></ul></ul><ul><ul><li>Scout network </li></ul></ul><ul><ul><li>Thinktank </li></ul></ul><ul><ul><li>Beta testing panel </li></ul></ul>
    15. 15. <ul><li>Types of Sponsors </li></ul><ul><li>New launches </li></ul><ul><li>Buzz industries –i.e. entertainment/fashion </li></ul><ul><li>Tech, gadgets, hardware and wireless </li></ul><ul><li>Innovation and insight chasers </li></ul><ul><li>Premium brands </li></ul><ul><li>Exclusive products </li></ul><ul><li>User-generated content </li></ul><ul><li>Trendspotting insight </li></ul>vi. TREND CITY
    16. 16. vii. THE ALPHA BARTENDER NETWORK <ul><li>A targeted community of urban tastemakers, hipsters and experts sponsored by an alliance of multiple premium brands. </li></ul><ul><li>Acts as a social arena and grassroots seeding platform for category-exclusive sponsored products to get their messages to spread via the best bartenders, baristas and server staff within key metropolitan areas. </li></ul><ul><li>Proposed Launch – July’09 </li></ul><ul><li>Members of the network play a key role for sponsoring brands year round in delivering: </li></ul><ul><ul><ul><li>Urban intelligence and expert insight </li></ul></ul></ul><ul><ul><ul><li>Referral targeting and database building </li></ul></ul></ul><ul><ul><ul><li>Brand Engagement at a highly social venue </li></ul></ul></ul><ul><ul><ul><li>Product seeding of new initiatives </li></ul></ul></ul><ul><ul><ul><li>Opinion leading at the point of key influence </li></ul></ul></ul>
    17. 17. <ul><li>Types of Sponsors </li></ul><ul><li>Alcohol beverage </li></ul><ul><ul><li>Beer </li></ul></ul><ul><ul><li>Wine </li></ul></ul><ul><ul><li>Spirits </li></ul></ul><ul><li>Non-alcohol beverage </li></ul><ul><li>Entertainment/fashion/music </li></ul><ul><li>Tech, gadgets, hardware and wireless </li></ul><ul><li>Media and entertainment properties </li></ul><ul><li>Retailers </li></ul>vii. THE ALPHA BARTENDER NETWORK
    18. 18. viii. THE SISTERHOOD OF INFLUENCE <ul><li>A community exclusively for influential women designed to provide interesting content, product access, social networking, live events, influence, fame and reward for its membership </li></ul><ul><li>Connecting Canada's savvy, social & opinion-leading women aged 21-49 as part of an online community, buzz marketing influencer network and lifestyle brand experience </li></ul><ul><li>Projected September’09 launch </li></ul><ul><li>Offers the opportunity for an alliance of leading brands, services and causes: </li></ul><ul><ul><li>To get intimate with these grassroots women tastemakers, prosumers and advocates within a friendly community-based environment </li></ul></ul><ul><ul><li>Serve up your next big thing from the credibility of an up-close VIP brand experience </li></ul></ul>
    19. 19. <ul><li>Types of Sponsors </li></ul><ul><li>Brands launching products and building buzz </li></ul><ul><li>Brands targeting women </li></ul><ul><li>Fashion </li></ul><ul><li>Media </li></ul><ul><li>Travel </li></ul><ul><li>Health Care </li></ul><ul><li>Automotive </li></ul><ul><li>Home </li></ul><ul><li>Retail </li></ul><ul><li>Tech </li></ul><ul><li>Entertainment </li></ul><ul><li>Food & Drink </li></ul><ul><li>Restaurants </li></ul><ul><li>Financial Services </li></ul><ul><li>Beauty & Consumer. packaged goods </li></ul>viii. THE SISTERHOOD OF INFLUENCE
    20. 20. Agent Wildfire Base Marketing Services
    21. 21. I. Communities - The Power of We <ul><ul><li>Types of Brand Communities </li></ul></ul><ul><ul><li>Brand Ambassador Programs </li></ul></ul><ul><ul><li>Key Influencer Communities </li></ul></ul><ul><ul><li>Customer Advisory Boards </li></ul></ul><ul><li>Perfect For Brands/Companies With: </li></ul><ul><li>A passionate and loyal base of followers </li></ul><ul><li>A continuing set of news and launches </li></ul><ul><li>Targeting specific niche audiences </li></ul><ul><li>Looking for better insight and solutions </li></ul>
    22. 22. II. Campaigns - Accelerating Your Peer-to-Peer Grapevine <ul><ul><li>Types of Word of Mouth Campaigns </li></ul></ul><ul><ul><li>Key Influencer Campaigns </li></ul></ul><ul><ul><li>Product Seeding/Sneak Previews </li></ul></ul><ul><ul><li>Customer Experience Initiatives </li></ul></ul><ul><ul><li>Intervention/Challenge </li></ul></ul><ul><ul><li>User Generated Marketing </li></ul></ul><ul><ul><li>Buzz/Exposure Generation </li></ul></ul><ul><ul><li>Social Media Implementation </li></ul></ul><ul><ul><li>Social Media Applications </li></ul></ul><ul><ul><li>SEO/SMO </li></ul></ul><ul><li>Perfect For Brands/Companies With: </li></ul><ul><li>New Products/Launch Initiatives </li></ul><ul><li>New or Niche Audiences/Unmet Needs </li></ul><ul><li>A Need for a Novel, Different Approach </li></ul><ul><li>Conversion of Interest into Sales </li></ul><ul><li>Managing Perceptions </li></ul><ul><li>Hot, recommendation-driven categories </li></ul>
    23. 23. III. Insights - Your Early Conversation Radar <ul><ul><li>Types of Influencer Insights: </li></ul></ul><ul><li>User Collaboration Programs </li></ul><ul><li>Beta Testing/Lead User Programs </li></ul><ul><li>Expert Advisory Panels </li></ul><ul><li>Trend Scouting & Reporting </li></ul><ul><li>Marketplace Audits/Mystery Shopping </li></ul><ul><li>Social Media Monitoring </li></ul><ul><li>Perfect For Brands/Companies Needing: </li></ul><ul><li>New concept innovation stimulus </li></ul><ul><li>Quick turnaround sounding board </li></ul><ul><li>Advance beta testers for initiatives </li></ul><ul><li>Savvy crowd for better solutions </li></ul><ul><li>Feedback on in-market programs </li></ul>
    24. 24. IV. Buzz Media - Getting Noticed and Talked About Before The Mainstream <ul><ul><li>Types of Buzz Media: </li></ul></ul><ul><li>WOM Media Network Programs </li></ul><ul><li>Influencer Sampling /Intercepts </li></ul><ul><li>Social network/media outreach </li></ul><ul><li>Facebook applications/groups </li></ul><ul><li>Perfect For : </li></ul><ul><li>PR Firms </li></ul><ul><li>Buzz-driven companies </li></ul><ul><li>New Launches </li></ul><ul><li>Undiscovered brands/products </li></ul><ul><li>Not-for-Profits </li></ul>
    25. 25. V. Wiki Brand Strategy/Consulting - Making Sense of a Participation Marketplace <ul><li>Types of Strategy & Consulting Projects </li></ul><ul><li>WOM Executive Strategy Development </li></ul><ul><li>Non-Traditional, Grassroots Planning </li></ul><ul><li>Brand Story and Lingo Development </li></ul><ul><li>Innovation Development Programs </li></ul><ul><li>Perfect For: </li></ul><ul><li>Head of Marketing or Communications </li></ul><ul><li>Senior company executives </li></ul><ul><li>Head of mid-sized companies/start-ups </li></ul><ul><li>Product developers </li></ul><ul><li>Heads of innovation/research </li></ul><ul><li>Brand leaders </li></ul>
    26. 26. VI. Workshops & Presentations – A Tour Guide for Marketing 2.0, Customer Collaboration, Word of Mouth and Other Shiny Objects <ul><ul><li>Types of Buzz Media: </li></ul></ul><ul><li>Executive Team Workshops </li></ul><ul><li>Business Team Moderation </li></ul><ul><li>Word of Mouth Playbook Sessions </li></ul><ul><li>Brand Marketing Readiness and Audit </li></ul><ul><li>Deep Dive Customer Experience and Positioning Teardowns </li></ul><ul><li>Keynote and Offsite Presentations </li></ul><ul><li>Perfect For : </li></ul><ul><li>Companies with a customer orientation </li></ul><ul><li>Changing organizations (i.e. merger, new leadership) </li></ul><ul><li>Brand Planning/Innovation Sessions </li></ul><ul><li>A need for an outspoken speaker </li></ul><ul><li>A hunt for an executive level thought leader and practitioner </li></ul><ul><li>A expert moderation team </li></ul>
    27. 27. Let’s Start The Conversation… Inquire: smoffitt (at) agentwildfire.com Phone: 416-255-4500 URL: www.AgentWildfire.com Join: www.TheInfluencers.ca Blog: http://BuzzCanuck.typepad.com/ www.spreadslikewildfire.com Explore: The Buzz Report (e-newsletter) Signup at www.AgentWildfire.com Learn: Executive WOM Seminars

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