In fact, if you don’t market, you may not have employees, advocates, volunteers, funders, clients, or children and families to serve. In fact, if you don’t market, you may not have employees, advocates, volunteers, funders, clients, or children and families to serve.
My blog story. This is a Common Craft video I bought. It only shows when it is in slide show view and you click on it.
You must follow Beth Kanter on Twitter, Facebook, and her blog. This post is about blogging as professional development in non-profits.
Discover Your Inner Marketer and Advocate with Modern Marketing Strategies, NACCRRA 2012
A Marketing and Social Media intervention Discover Your Inner Marketer: Advocating for Child Care Using Modern Marketing StrategiesNACCRRA Annual Policy Symposium March 9, 2012 Fran Simon | Engagement Strategies, LLC
My Inner Marketer/AdvocateWas lurking behind my outter child care administrator
Then, one day… Convert Awareness The (FILL IN THEEvaluation BLANK) Consideration Cycle Interest
Apply this to Convert Awareness •Enrollment •Fundraising •Recruitment ConsiderationEvaluation •Marketing •Selling •Advocacy Interest •Engagement •Romance
Lesson 1:Stories Connect PeoplePeople listen to, care about, and buy from people they know, like and trust. AUTHENTIC stories connect
MarketingMarketing is the activity, set of institutions, and processes for creating,communicating, delivering, and exchangingofferings that have value for customers, clients, partners, and society at large. (American Marketing Association)
What’s a blog? “Web log” Conceived as online journals 156 mil blogs Blogs in Plain English
Why blogs and 03Blogs websites? WebsitesLess formal FormalAllow (invite) One to manycomments communicationImmediate Reviewed and editedWeave in links to Intended to keep theother sites, blogs visitor on the siteFocused, current, Comprehensive:and topical products, services,Updated frequently More static (except news, sales, press)
Increase SEOWhy Blog? 03 Attract people Engage personally Provide commentary Humanize
Read B4 blogging• Birth to Thrive Online: http://birthtothrive.thrivebyfivewa.org/• Early Ed Watch: http://earlyed.newamerica.net/blogmain/• Lead from the Start http://circle-time.blogspot.com/• Early Stories http://earlystories.org/• Language Castle: http://languagecastle.com/wordpress• Preschool Matters Today: http://preschoolmatters.org/•The Grass Stain Guru http://grassstainguru.com/• Teach Preschool http://www.teachpreschool.org/• 140+ In The Moment http://fssimon.wordpress.com/• Early Childhood Investigationshttp://earlychildhoodwebinars.com/blog-2
Comparing the Platforms Facebook Twitter LinkedInPrimary Personal Personal & Professionalpurpose Networking Business NetworkingCore Personal Profiles Both Types Professional ProfilesEase of Complex Very Complex Straight-forwardUseECE Depends on Target Moderate, but very Moderate, butAudiences tight professionalUsers 500 M + 80 M + 120 M +Best for Connecting & Broadcasting Connecting & Listening to the Listening Building Public and Networks with community Influencers 57
Gr8 Examples of ECE on Facebook•NAEYC• McCormick Cntr 4 Early Childhood Leadership• National Head Start Association• Child Care Resource Center, Ohio *• Children’s Defense Fund *• Bright Horizons•Teach Preschool * 23,000 + (WOW!)• Teaching Strategies• Language Castle• The InvestiGator Club• Erikson Institute• Early Childhood Investigations
Final Points1. BE PROUD. You must be visible to advocate, raise funds, provide services.2. TELL YOUR STORY. People are influenced by people and organizations they like and trust.3. Nothing (good) is easy, instant, or free!4. Collect data. Focus on SEO.5. EMBRACE YOUR INNER MARKETER. Your program or cause depends on it.