26 marketing, media, research and cultural trends and 16 pieces of career advice presented to University of Toronto by Sean Moffitt, President -Agent Wildfire

1. What’s Next in Marketing, Media & Research – The Trends that are Going to Drive Business …. and Your Career Forward - U of T Graduate Night – Agent Wildfire Presentation

2. An Unbelievable Offer 26 Bankable Trends 15 Pieces of Career Advice 3 Instant Fame Offers

3. Who Am I – Sean Moffitt

4. Who Am I – Sean Moffitt

5. Our Mission @ Agent Wildfire “ Get Noticed” “ Get Talked About” “ Get Advocated”

6. Buzz Marketing Social Media Customer Collaboration Brand Communities Influencer Marketing User Generated Content Product Seeding Social Networks Referral Programs Grassroots/Cause Marketing Experiential Marketing Viral Marketing Attention Overload We Do This…We Do It Well

7. Should we Talk About The Elephant in the Room?

8. The economy is bad…like really bad

9. We are in the Big R for awhile…

10. Yikes, Advertising is taking it on the chin… - Group M forecasts media spending down 3.2% in 2009 - Zenith Optimedia forecasts 5.7% down in 2009 - Morgan Stanley could envision a +10% drop in spending depending on the economy

14. There is hope… … Don’t Despair, 26 trends to capitalize on

15. A ttention Overload 3,000 ads get pushed at us each day - 6 times the volume vs. 40 years ago…the tougher it is to breakthrough, the more we do and invest

16. A ttention Overload More Volume Captive Audience Better Filters … Be the First … Get Clever … Learn SEO

17. B rand Community Building

18. Brand Community Building Running - Nike Plus Finance- Wells Fargo Stagecoach Island Hospitality – My Starbucks Idea B-to-B - Intuit Quickbooks Community Automotive - Camp Jeep Travel – Starwood’s The Lobby Tech – Dell Ideastorm eCommerce – eBay Powersellers Mobile – Virgin Insiders

20. C ustomer Centricity Percentage of executives who believe the Customer Experience is the new battleground - 95% Percentage that believe they are delivering a positive customer experience - 80% Percentage of their customers who agree - 8%

22. D emocratized Advetising

23. The Rise of User Generated Media Net Generation Source: Harrison Group

25. Experiences

26. F ree Agent Agency Enterprise

27. Free Agent Agency Enterprise Watching/Reading Content Playing Online Games Socializing Watching Video Streaming (i.e. YouTube) Creating Personal Content Maintaining/ Sharing Photos Reading/Posting Message Boards Keeping a Blog Watching TV Online

28. G eneration Y Impacts

29. Generation Y Impacts

30. Generation Y Impacts

31. H umanization of Brand

32. So True…

33. I nfluencers “ The Ones Who Create Ideas” “ The Ones Who Spot & Scout New Stuff” “ The Ones Who Sell and Lead Opinions” “ The Ones Who Provide Credibility” “ The Ones Who Attract Attention” “ The Ones Who Connect & Spread the Word”

35. I nfluencers Turning Users, Customers and Consumers Into Authors, Producers, Scouts, Testers and Collaborators & Broadcasters Into Community Members, Advocates, Ambassadors and Evangelists Thinktank/ Sounding Board Scout/ Mystery Shopper Advisory Council/ Cause Torchbearer Seeded Adopter/ Beta Tester Customer User Consumer Collaborator/ Producer Evangelist/ Ambassador/ Advocate Community Member/ VIP Insider Influencer

36. J oint Ventures

37. K arma Capitalism

38. L ocal is Where It’s At

39. M obile Marketing

40. M obile Marketing

41. N etworking Integration

42. O nline Spending 25% If we spend 25% of our media time online… 8-12% … why do we only spend less than 8-12% of our budgets on web media?

43. P sychographic Targeting/Profiling

44. Q uasi Profile

45. R eputation Management

46. S emantic Web

48. T ransparency/Authenticity You supply commodiities - Available You control goods - Cost You improve services - Quality But you render experiences - Authenticity

49. Transparency/Authenticity

51. V isual

53. X X

54. Y ou Do It

55. Z opa

56. Future Marketing Tactics Source: Agent Wildfire What forms of word of mouth will experience the most growth in the next few years ? (top 3 choices) Social media marketing 37% Social network marketing 35% Mobile marketing 34% User-generated Content 31% Influencer marketing 28% Brand communities 20% Customer forums 17% Branded entertainment 16% Cause-related marketing 14% Brand microblogging 14% Buzz marketing 13% Corporate/brand blogging 11%

57. Future Marketing Tactics Source: Agent Wildfire What forms of word of mouth will experience the most growth in the next few years ? (top 3 choices) Social media marketing 37% Social network marketing 35% Mobile marketing 34% User-generated Content 31% Influencer marketing 28% Brand communities 20% Customer forums 17% Branded entertainment 16% Cause-related marketing 14% Brand microblogging 14% Buzz marketing 13% Corporate/brand blogging 11%

62. The Kickass Offer

64. Let’s Start Your Next Brand Conversation… Inquire: info (at) agentwildfire.com Phone: 416-255-4500 URL: www.AgentWildfire.com Join: www.TheInfluencers.ca Blog: http://BuzzCanuck.typepad.com/ http ://www.spreadslikewildfire.com/ Explore: The Buzz Report (e-newsletter) Signup at www.AgentWildfire.com Learn: Executive, WOM Seminars