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The Buzz Report - Tapping the Zeitgeist of Digital Culture, Marketplace and Technology

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Our annual review of the top cross-industry macro trends and micro trends driving business, causes, culture and government ahead, as part of process Digital's, North Collective and Sean Moffitt's presentation series.

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The Buzz Report - Tapping the Zeitgeist of Digital Culture, Marketplace and Technology

  1. 1. PRESENTATION/WORKSHOP  OVERVIEW  
  2. 2. OVER  HALF  OF  EXECUTIVES  AND   10  OUT  OF  13  INDUSTRIES     ANTICIPATE  MASSIVE   DISRUPTION  IN  THEIR  INDUSTRY   OVER  THE  NEXT  12  MONTHS.     SOURCE:  HBR   IMPORTANCE  
  3. 3. INSPIRATION   “I  LOOKED  AT  LOTS  OF  COMPANIES  AND   WHY  I  THOUGHT  THEY  DON’T  SUCCEED   OVER  TIME.  AND  I  SAID,  WHAT  DID  THEY   DO  FUNDAMENTALLY  WRONG?  WHAT   DID  THOSE  COMPANIES  ALL  DO   WRONG?     AND  USUALLY  IT’S  JUST  THAT  THEY   MISSED  THE  FUTURE.”   LARRY  PAGE,  CO-­‐FOUNDER  GOOGLE,  CEO-­‐ALPHABET  
  4. 4. ENVIRONMENT/CONTEXT   “THE AVERAGE LIFESPAN OF A COMPANY BY 2020 WILL BE 9 YEARS; MORE THAN 50 YEARS LESS THAN IT WAS IN 1960.”     SOURCE:  YALE  
  5. 5. OBJECTIVES   ü  DECODE  the  top  Metatrend  drivers  that  are   driving  business,  government  and  causes  ahead   ü  SHARE  leading  staTsTcal  shiUs,  expert  insights   and  in-­‐market  evidence  that  shows  what  actually   is  changing   ü  FURNISH  tools,  strategies  and  microtrends  to   extrapolate  opportuniTes  specific  to  your   audience,  organizaTon  or  industry.  
  6. 6. KEY  AUDIENCES   •  Innova2on  Teams  and  MarCom   •  Execu2ve  Boards/C-­‐Suite   •  Business  &  Strategic  Planning  Groups   •  Associa2ons,  Consultants  and  Agencies   •  Researchers  and  Business  Analysts    
  7. 7. SEVEN  LEAD  COMPONENTS   q  The  Lead  Buzz  Report©  15  Metatrends   q  Teaser  to  the  Buzz  Report©  120  Microtrends     q  Microsope  -­‐  Key  Opinion  &  Behaviour  ShiUs   q  Telecope  –  Expert  Future  Viewpoints   q  Kaleidoscope  –  Torchbearing  OpportuniTes   q  Periscope  –  Your  Industry  3  Year  ImplicaTons   q  Trend  Mapping  IdeaTon  Sortable  Tool  
  8. 8. FRAMEWORK  
  9. 9. OUR  CREDIBILITY   •  Conduct  annual  global  Buzz  Report©  survey  with   experts  and  industry  leaders  on  changing  beliefs  and   aOtudes   •  Interview  25+  futureproofing  experts  on  their  best   predic2ons  for  the  the  next  3  year  future     •  Own  proprietary  Trend  Mapping  tool  to  help  guide   clients  through  their  own  extrapolated  trends     •  Presenters  and  moderators  seasoned  in  full  range  of     general,  cultural,  economic,  poli2cal,  customer,  media,   technology  and  cross-­‐industry  trends  
  10. 10. PERFORMANCE   PRECOG  &  NORTH  COLLECTIVE’S  MANAGING   DIRECTOR  SEAN  MOFFITT’S  presenta2ons  and   workshops  deliver:     •  Customiza2on  for  Each  Audience   •  Credibility  &  Professional  Approach   •  Energy,  Provoca2on  &  Empathe2c  Delivery   •  Prac2cal  &  Valuable  Tools  and  Content   •  Fresh  &  Up-­‐to-­‐Date  Insights  
  11. 11. LET’S  CONNECT   WE  ACCELERATE  YOUR  DIGITAL  MATURITY   www.precog.digital   sean@precog.digtal   www.wiki-­‐brands.com   sean@wiki-­‐brands.com   For  all  presentaTon  and  workshop  enquiries,  please  contact:     Brandie  McCallum  at  (914)  621-­‐6854      brandie@precog.digital     sean@seanmoffiM.com  

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