12. Finding the Marketing Sweet Spot Your Org Is Good at It Important to Partner/Audience No One Else Does It/UVP Sources: BBMG and Jim Collins, Good to Great, Hedgehog Concept
65. Contests are good! â We put the information on our websiteâŚconstantly updating them [donors] as to how we were doingâŚour volunteers were really eager to try to get the matching grant, but they also reached out about our mission.â -Kristy, Bubel-Aiken Foundation