Crowdsourcing Week - Sean Moffitt Opening Keynote

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Wikibrands' Managing Director Sean Moffitt provides opening keynote and remarks for the first-ever Crowdsourcing Week conference in Singapore (June'13)

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  • Get through 17 chapters, the real core idea is that as brand owners, managers, agencies and stakeholders, we are in the middle of the poarticpation age – whereas brands represented important distinctions in the past based on ownership, equity, aspiration, preference or affinity, now the real limus test is are you providing forums for people to engage and particiapte more deeply with your brandThe stats prove it – according to Forrrester, those that engage deeply grow their value by 18% and those that don’t 6% - chicken or egg argument
  • Crowdsourcing Week - Sean Moffitt Opening Keynote

    1. 1. - Crowdsourcing Week - KickoffJune 3-7, 2013Crowdsourcing WeekSingapore Mangagement University@Crowdweek#csw13@seanmoffitt
    2. 2. Welcome toThe United Nations of Crowdsourcing
    3. 3. Canada#1 Connected Nation
    4. 4. The COOLEST…Donottouch.org
    5. 5. THE SMARTEST
    6. 6. THE MAINSTREAMED
    7. 7. THE INFAMOUS…
    8. 8. Happy Birthday!
    9. 9. Progress in Crowdsourcing?
    10. 10. 1 Human Year = 7 DogYears of Maturity1 Human Year = 1Human YearMaturity1 Human Year = 5Digital Years ofMaturity
    11. 11. Paradigm Changes Happening 5 TimesFaster…Change 1993-2013 = Change 2013-2017
    12. 12. “No matter who you are,most of the smartest (or generous, orpassionate, or committed, or creative, or well-financed)people work for somebodyelse.”Bill Joy, Sun Microsystems
    13. 13. Is Crowdsourcing the NextSocial Media?
    14. 14. 4.2 billion resultsSocial Media Crowdsourcing7 million results
    15. 15. PurposePassionMerit$$$
    16. 16. “Something you Buy”1850“Something you Trust”1910“Something you Want”1950“Something you Prefer”1980“Something you Love”2000“Something youParticipate In”2010-2015A Premium Brand is Now a Mark of ParticipationWikibrands : A new currency on how digitallyengaged brands build business…
    17. 17. 2013 Proprietary and Confidential - WikibrandsA New Crowd-Friendly LandscapeTop 10 Technology-Affected Industriesof the Near Future#1 EDUCATION#2ENTERTAINMENT#3 MEDIA #4 ECOMMERCE #5 HEALTH CARE#6 RETAIL #7FINANCE/BANKING#8 TELE-COMMUNICATIONS#10 NOT-FOR-PROFITS/NGOs#9CONSUMER/HOUSEHOLD GOODS
    18. 18. What Tomorrow’s Customers Want andHow Crowdsourcing is Tapping Into It✓✓✓✓✓✓✓✓✓✓✓2013 Proprietary and Confidential - Wikibrands✓✓
    19. 19. TuesdayConsumer,Marketing,Brands,CreativeIndustriesWednesdayCulture,Causes,Society,Public,CitizenryThursdayFinance,Banking,Operations,Business Models,Business FuturesFridayRolling Up Sleeves
    20. 20. Today…Crowd In the Enterprise
    21. 21. Crowd Branding
    22. 22. Crowd Innovation
    23. 23. Crowd Creative
    24. 24. Crowd Media
    25. 25. Crowd Art
    26. 26. Crowd Photography
    27. 27. Crowd Design
    28. 28. Crowd Fashion
    29. 29. #CrowdWeek By The Numbers5 days51 presentations16 countries89% growth expected in crowdsourcing in 2013**Source: massolution, April 2013
    30. 30. How Knowledgable AreYou About Crowdsourcing?
    31. 31. because 894 goals can’t be wrong…"Skate to where thepuck is going,not to where it is."
    32. 32. Photo Credit – Nick BrandtCongrats to the Crowdweek organizers…
    33. 33. EmailLinkedIn:Twitter:Let’s Stay Connected…sean@wiki-brands.comca.linkedin.com/in/moffittsean@seanmoffitt@wikibrands#csw13

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