Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Leading Digital Influencer Programs: 2013 (Wikibrands)


Published on

Wikibrands' Sean Moffitt profiles the top influencer programs for 2013, some general thoughts about Influencers and requests for any additions to the list

Published in: Business, Technology, Sports
  • Be the first to comment

Leading Digital Influencer Programs: 2013 (Wikibrands)

  1. 1. Leading WorldwideInfluencer Programs 2013June, 2013 @seanmoffitt @wikibrandsWikibrands - Reinventing Your Organization in a Customer-DrivenMarketplace
  2. 2. Participation is the New Brand…BRAND ENGAGEMENT 2013
  3. 3. …but you can’t collaborate with a mob.
  4. 4. Influencers : Rare People…
  5. 5. …Influencers : Rare Skills…
  6. 6. …Influencers : Multiple Roles…
  7. 7. …Influencers : Multiple SourcesCreatives,Prosumers,HobbyistsTrendwatchers,Urban,Keen Observers,YouthEmployees,Product testers,Users, CriticsBloggers,Journalists,Power UsersSocial Media,PassionateFans,ConnectorsFamous,Leaders,Executives
  8. 8. Top 16 Influencer Programs1. Lululemon Ambassadors2. Maker’s Mark Embassy3. Fiskars Fiskateers4. Microsoft MVPs5. Mozilla Ambassadors6. WD-40 Fan Club7. Lego Ambassador Community8. Specialized Ambassadors9. Food-to-Go CrowdExchange10. American Airlines Klout11. MLB Fan Cave12. Threadless Ambassadors13. eBay Powersellers14. Julep Mavens15. Ford Fiesta Agents16. PEMCO North West Profiles
  9. 9. 1. Lululemon Ambassadors Public Awareness of Ambassadors Product Feedback Tiered Ambassador List
  10. 10. 2. Maker’s Mark Embassy Live Events Qualification Criteria Direct mail program
  11. 11. 3. Fiskars Fiskateers User generated Blog Content Separate website area Live events
  12. 12. 4. Microsoft MVPs Measured by Influence Nomination process Exclusive 0.0004%
  13. 13. 5. Mozilla Ambassadors Gear, T-Shirts and Party Join a like-minded community Merit-based performance
  14. 14. 6. WD-40 Fan Club Explore new Uses of Product Earn and redeem points Exclusive Weekly tips and monthly newsletter
  15. 15. 7. LEGO Community Product forum Regional/local representation Can become certified
  16. 16. 8. Specialized Bikes Ambassadors Niche audiences An official profile page 5 formal responsibilities – event, social, weekly blog post, feedback, knowledge
  17. 17. 9. Food To Go CrowdExchange QSR-specific Group Interaction Weekly and grand prize awards
  18. 18. 10. American Airlines Klout Based on current social footprint Immediate product benefit Website/Third Paty Integration
  19. 19. 11. MLB Fan Cave Celebrity access Central hub/local spokes Partners/sponsors Content driven by fans
  20. 20. 12. Threadless Ambassadors Specific people Specific tasks according to talent Help organize events/challenges
  21. 21. 13. eBay Powersellers Financial Incentive Quantitatively based – must maintain standing Imrpoving commitment and skills to eBay
  22. 22. 14. Julep Mavens Video testimonials Story based environment – real use Receive regular shipment of $40 of value each month Products sent based on your style quiz
  23. 23. 15. Ford Fiesta Agents Lifestyle documentary of top agents Regular Missions Twitter integration and hashtag Photo gallery
  24. 24. 16. PEMCO Northwest Profiles Extensions – Trading Cards/T-shirts 5 Step Create Your Own Profile Video contest Customer archetypes
  25. 25. Tell us at @wikibrands
  26. 26.