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LinkedIn at 15: From A to Z, the 26 Need-to-Knows on the World’s Business Professional Network

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On its 15th anniversary, we thought we would deep dive into the blue depths of LinkedIn and profile its growth, revenue, where it performs best, best practices, content drivers, interesting stats and quirks. All 26 wrinkles to how the world's biggest professional networks works. Benefit & enjoy.

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LinkedIn at 15: From A to Z, the 26 Need-to-Knows on the World’s Business Professional Network

  1. 1. LINKEDIN AT15: From A to Z, the 26 Need-to-Knows on the World’s Business Professional Network
  2. 2. ON MAY 5th, 2018, LINKEDIN TURNED 15 YEARS OLD… IT MADE US THINK OF A TAYLOR SWIFT SONG AND … LINKEDIN’S PAST & FUTURE
  3. 3. A. HISTORIC & FUTURE GROWTH By 2020, 700MM users, long term goal 3B
  4. 4. B. The FIRST SIX MONTHS who were tHEIR 1st 30,000 people?
  5. 5. C. NINE REASONS WHY WE LINK PROSPECTING PEOPLE, JOBS & COMPANY ARE CORE
  6. 6. D. WHERE DO WE COME FROM? THE TOP 12 COUNTRIES #1 US 128MM #2 INDIA 35MM #3 BRAZIL 25MM #4 UK 20MM #5 CHINA 20MM #6 CANADA 12MM #7 FRANCE 11MM #8 ITALY 8MM #9 MEXICO 8MM #10 SPAIN 8MM #11 AUSTRALIA 7MM #12 NETHERLANDS 6MM
  7. 7. E. AGE OF MEMBERSHIP NOT THE OLD PEOPLE’S NETWORK ANYMORE
  8. 8. F. TOP OF THE CHARTS CONNECTIONS UAE. LONDON, STAFFING & HR LOVE LINKEDIN
  9. 9. G. B-To-B EFFECTIVENESS LINKEDIN = REAL SOCIAL COMMERCE, LEADS & REVENUE Source; Demandwave
  10. 10. H. LINKEDIN CONTRIBUTION TO MICROSOFT WHEN $1B PER QUARTER ONLY MAKES YOU 7TH BIGGEST COMPANY DRIVER
  11. 11. I. LINKEDIN BREAKDOWN OF REVENUE TALent 65%, Marketing 18%, SUBSCRIPTIONS 17%
  12. 12. J. WHEN TO POST LIKE RADIO - MIDDLE OF THE WEEK- BREAKFAST, LUNCH & POST WORK Source;CoSchedule
  13. 13. K. WHAT TO POST This is not facebook, this is not twitter, THIS IS NOT YOUTUBE Neutral sentiment - 70% &122% better than negative or positive posts Long form posts - 1,900-2,300 words long Sections - 5-8 headings Best Type - Lists and How-Tos Visuals - 8+ visuals Title Length -  30-40 word titles Source; OK Diork
  14. 14. L. HOW TO POST LINKS, PICTURES, GRAPHICS
  15. 15. M. WHAT TO POST CAREER STUFF, PEOPLE STUFF, INSIGHTS & NEWS Source; Falcon.IO
  16. 16. WOULD YOU LIKE MORE?
  17. 17. READ THE LAST HALF OF THE ARTICLE… HERE AT THE WIKIBRANDS BLOG: http://bit.ly/wikibrandslinkedin
  18. 18. WE COULD LIKELY HELP WITH YOUR LINKEDIN … and a few other things
  19. 19. Originated in 2010, consolidating plainning, research and consulting tools across customer engagement & experience, marketing, media & brand transformation and product/service innovation. Based out of the global innovation hub of Toronto, published first research study “The Buzz Report” on key marketplace trends in 2009 and 12 reports since. Globally published “Wikibrands” book in 2011 by Sean Moffitt, Mike Dover via McGraw-Hill publishing. Added transformation suites, insights, people and tools for: Business Model Transformation (2012) Technology & Digital Transformation (2013) Leadership & Strategy Transformation (2014) Culture & Talent Transformation (2015) THE BACKGROUNDER:
  20. 20. WE deliver THREE THINGS REALLY REALLY WELL … UNBLOCK YOUR DIGITAL NOW FUTUREPROOF YOUR MARKETPLACE TRANSFORM YOUR ORGANIZATIONAL FUTURE
  21. 21. We’re not an agency, A consultancy or A software co. BUT WE DO… KICKSTARTERS IMMERSIONS DEEP DIVES PARTNERED Expert-sourced Keynote Presentations business team immersions training programs transformation audiTs/REPORTS SPECIAL project leadership thoughtleader camps innovation offsites industry roundtables proprietary research transformation engagements executive briefings executive bootcamps issue-specific LabS initiative consulting digital accelerator
  22. 22. wikibrandS key principals SEAN MOFFITT EXECUTIVE CMO/CDO/TRANSFORMATIONIST SPECIALTIES: Emerging technology, customer experience, great culture, startups and fitness/sports. @seanmoffitt MIKE DOVER EXEC. RESEARCHER/CONSULTANT/FACULTY SPECIALTIES: Technology, generations in the workplace, great content,operations & popular culture @doverd4s Plus hundreds of collaborative staff, collaborators and service providers
  23. 23. So what do you want? Let’s make the future together…
  24. 24. Our website hub: www.wiki-brands.com Other Connections: @wikibrands wikibrands wikibrands wikibrandsFT wikibrands admin@wiki-brands.com You don’t have to see the whole staircase, just take the first step…

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