Fundchange Koodonation Social Media for Charities and Non-Profits

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Presentation given in Vancouver on April 18th, 2012 on Social Media with Elijah van der Giessen, Koodonation and Microvolunteering with Jennifer Robertson, and Fundchange and Crowdfunding with Paul Dombowsky.

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  • By night I’m the organizer of Vancouver’s Net Tuesday, a monthly meetup that connects nonprofits with their allies in technology and communications.
    You should join us. :-)
    Next event: Saturday, April 28.
  • By day I work at the David Suzuki Foundation as the Creative Services lead.
    We do the website, the email campaigns, and the social media work.

    Our name may be Creative Services, but at our heart we’re the marketing team for the Foundation. We support the scientists and campaigners in connecting with the public, and help build a constituency to support our work both financially and through advocacy.
  • Warning 1:
    I ain’t no expert. There are no experts.
    There are no best practices.
    Oh sure, there are people who are more experienced than you - but they don’t know what’s best for you/your product/your organization

    So I’ll tell you what works for me. And hopefully you’ll find find some clues in here for what might work for you. But YOU MUST TEST!
    And then test again. And then keep testing.
    But don’t worry. SOCIAL MEDIA IS EASY! There’s no magic sauce.
  • Put up your hand if you’ve heard of “Mercora”... “Rollyo”? Congoo?
    Not many of you... neither have I. And neither have our customers and supporters.
  • But actually, most of the time, just Facebook and Twitter.
    That’s where the people are.
    See, it looked complicated. But it ain’t!
    I told you social media was easy!
  • ie) Facebook. Daily posts.
  • ie) Facebook. Daily posts.
  • ie) Facebook. Daily posts.
  • Ie) Junior Achievement
  • So, it’s a big looong form (sigh - those policy wonks fight for exact detail over sexy copy)
    In November the senate vetoed the Climate Change Accountability Act (Greenhouse has targets) - doing something is contrary to the established tradition of the Canadian Senate. There was outrage!
    So we sent our 32,000 supporters who have done advocacy work in the past.
  • We send to email and Facebook. Equal size lists.
  • Even better, it’s not junk traffic. The red selected area shows the % of visitors for each traffic source that completed the action alert form.
    So almost 60% of visitors from our email list completed the action.
    Facebook compares well compared at 40%... visitors from a link on http://www.DavidSuzuki.org perform badly and surprise guest Reddit.com, a social news site, which delivers a chunk of much more poorly performing traffic... perhaps because they didn’t have a prior relationship with us.
    action email: 8608*.6=4985
    FB: 15995*.41=6558
    Direct/None: 13888*.19=2638
    And Reddit brought 3227*24=774 completions

  • There’s some mad social media activity going on.
    Here’s the social media activity for the action alert.

    Re-write slide in text to move delicious and Digg
  • Yes.
    But you’ve also got to make it easy.
    Be SHAMELESS in asking folks to share. Give them every opportunity.
  • Trust me. I have a chart.
    And the Chart (via Neilsen) says that the most trusted form of advertising is a recommendation from your friend.
    Well, duh.
    And that’s what social media can give you. A way for friends to recommend you to their friends.
  • So, here’s how I shamelessly asked folks to advertise the action alert on behalf of the David Suzuki Foundation....
    On the confirmation page shown after the action is completed there’s an email form where you can enter your friend’s info.
  • And a Twitter “Tweet” and Facebook “Like” button.
  • Plus copy to forward in the Thank you email sent afterwards.
  • And even the initial email ask
  • Hi, my name’s Eli.
    Sometimes I live on the internet

  • Not a listing of opportunities.
    A list of what you can actually do, right there and now.
  • Founded in July of 2008 as a for-profit social enterprise (and a certified B Corporation).

    Time spent online is humongous… this inspired The Extraordinaries into finding a way to fit volunteerism into the kind of time we spend on Facebook

    Sparked.com, launched a mobile app in 2009 and currently has 350,000 users, the web platform is being used by companies such as Google, Kraft, SAP, U.S. State Department for internal CSR initiatives.

    And it now powers Koodonation.com

  • Post online challenges = type in what your need is.
    That requests makes its way to the network of microvolunteers, who then post ideas and answers to help you out.


  • Website reviews
    Ways to improve your newsletter
    Copy you need translated
  • SIMPLE!!

    Step 1 – create an account

    Blue button for non-profits!
    what cause best represents your organization
    What skills you are looking for
    Choose to sign up using your Facebook credentials or your email address

    **Make sure to fill out your profile and upload a photo for your non-profit and yourself. People are more likely to give their time for free

    Step 2 – click post a challenge
    Get taken to a page to help you get work into the system
    Prewritten templates or create your own

    Small summary, skills you require, how many days you want the challenge to be up.
    Then POST

    Simple, easy and quick.



  • Show visual of the non-profit
    Missing non-profit description
    Brief description of the work they are seeking to get done
    Where the microvolunteers can start helping.


  • When volunteers register, they too selected their skills and interest.
    So Koodonation matches the challenges that best fit them.
    Please note that this is a really easy process and typically takes less than five minutes


  • Two ways to thank the microvolunteers:

    A simple thank you note that gets posted. Makes the microvolunteers feel great to see you appreciated the time they spent on your challenge.
    Select up to 2 microvolunteers who were instrumental in helping you in your challenge and give them an award of excellence.
  • While an online community, having the Koodonation Challenge helped spread the word and get people aware of what microvolunteering is and how easy it is.

    The Koodonation Launch generated amazing results:
    Over 26 million audience impressions!
  • The great thing about microvolunteering is the connection between the real world and online world.
    It’s all done online and in your own time but microvolunteers are helping the real world experience and efforts of non-profits all across the country.
  • Embracing the online generation by using crowdsourcing and microvolunteering is for sure a great way to get people to volunteer.
    It does not replace traditional volunteering, but it sure complements it and encourages our community to get involved.
    And at the end of the day, that’s what’s so great about it.


  • Fundchange Koodonation Social Media for Charities and Non-Profits

    1. 1. Social Media, Crowdfunding and Microvolunteering for Charities and Non-Profits Presented by: Elijah van der Giessen - Paul Dombowsky – Jennifer Robertson April 20, 2012
    2. 2. Social Media, Crowdfunding and Microvolunteering for Charities & Non-Profits | 2 April 20, 2012 AGENDA Welcome and Introductions 8:00 am – 8:15 am Social Media Primer by Elijah van der Giessen 8:15 am – 9:00 am Microvolunteering by Jennifer Robertson 9:00 am – 9:25 am Crowdfunding by Paul Dombowsky 9:25 am – 9:45 am Questions and Answers 9:45 am – 10:10 am
    3. 3. Social Media, Crowdfunding and Microvolunteering for Charities & Non-Profits | 3 April 20, 2012 Welcome Why you’re here… Today’s workshop will look at the following: • Social media and its impact on fundraising and volunteer recruitment efforts • Crowdsourcing and Crowdfunding - what are they and how can you use them • Fundchange.com - what is it, how can you participate, and lessons from our first year • Koodonation.com - what is it and how can you take advantage of its community of microvolunteers • Crowdfunding / project based fundraising – opportunities and things to watch for • Options for engaging a new generation of donors Social Media changes everything …
    4. 4. Social Media, Crowdfunding and Microvolunteering for Charities & Non-Profits | 4 April 20, 2012 Welcome Who we are … • Elijah van der Giessen • Jennifer Robertson • Paul Dombowsky Koodonation is the first ever Canadian online microvolunteering community. Koodonation has been launched and operates as a charitable, not-for-profit initiative by Koodo Mobile Fundchange is one of Canada’s first crowdfunding sites for charities, non-profits and arts groups to fund change in our communities - one project at a time. Creative Services Lead at the David Suzuki Foundation where Elijah leads their online acquisition and outreach work and has helped the Foundation create an online constituency. Eli also is the organizer of the monthly Net Tuesday meetup group, which connects nonprofits with their allies in technology and marketing.
    5. 5. Social Media Social Media, Crowdfunding and Microvolunteering for Charities & Non-Profits | 5 April 20, 2012 Elijah van der Giessen
    6. 6. http://www.NetTuesday.ca April 20, 2012 Social Media, Crowdfunding and Microvolunteering for Charities & Non-Profits | 6
    7. 7. http://www.DavidSuzuki.org April 20, 2012 Social Media, Crowdfunding and Microvolunteering for Charities & Non-Profits | 7
    8. 8. April 20, 2012 Social Media, Crowdfunding and Microvolunteering for Charities & Non-Profits | 8
    9. 9. Social Media, Crowdfunding and Microvolunteering for Charities & Non-Profits | 9
    10. 10. April 20, 2012 Social Media, Crowdfunding and Microvolunteering for Charities & Non-Profits | 10
    11. 11. Where should I start? April 20, 2012 Social Media, Crowdfunding and Microvolunteering for Charities & Non-Profits | 11
    12. 12. Is your audience there? Social Media, Crowdfunding and Microvolunteering for Charities & Non-Profits | 12
    13. 13. 98 % of Online Population Uses Social Networks Source: comScore Dec 2011 April 20, 2012 Social Media, Crowdfunding and Microvolunteering for Charities & Non-Profits | 13
    14. 14. So, what next? April 20, 2012 Social Media, Crowdfunding and Microvolunteering for Charities & Non-Profits | 14
    15. 15. 1. Goals first Social media must serve your org goals. April 20, 2012 Social Media, Crowdfunding and Microvolunteering for Charities & Non-Profits | 15
    16. 16. But don’t add social media at the end. It’s part of your communications plan. April 20, 2012 Social Media, Crowdfunding and Microvolunteering for Charities & Non-Profits | 16
    17. 17. Not another silo. PLEASE! Social Media, Crowdfunding and Microvolunteering for Charities & Non-Profits | 17
    18. 18. 2. Start small Pick one platform and approach to start April 20, 2012 Social Media, Crowdfunding and Microvolunteering for Charities & Non-Profits | 18
    19. 19. 3. Be consistent Tip: create a content calendar April 20, 2012 Social Media, Crowdfunding and Microvolunteering for Charities & Non-Profits | 19
    20. 20. April 20, 2012 Social Media, Crowdfunding and Microvolunteering for Charities & Non-Profits | 20
    21. 21. How do I know if my social media is working? April 20, 2012 Social Media, Crowdfunding and Microvolunteering for Charities & Non-Profits | 21
    22. 22. 4. Test and Measure • Google Analytics • Bit.ly • Facebook Insights April 20, 2012 Social Media, Crowdfunding and Microvolunteering for Charities & Non-Profits | 22
    23. 23. Best practices • Claim your space – create an account now! • Listen – they’re already talking about you • Build your base – ask current supporters to join you • Connect with key audiences online (media, donors, issue experts) • Flatter and thank with abandon! April 20, 2012 Social Media, Crowdfunding and Microvolunteering for Charities & Non-Profits | 23
    24. 24. The BEST practice Produce something of value – focus on the thing that YOU’RE an expect on. • Junior Achievement = financial literacy • David Suzuki = environmental policy • You = ??
    25. 25. What is social media good for? April 20, 2012 Social Media, Crowdfunding and Microvolunteering for Charities & Non-Profits | 25
    26. 26. Fundraising? Source: Blackbaud 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report April 20, 2012 Social Media, Crowdfunding and Microvolunteering for Charities & Non-Profits | 26
    27. 27. ....and most of that is via email April 20, 2012 Social Media, Crowdfunding and Microvolunteering for Charities & Non-Profits | 27
    28. 28. The big exception Social Media, Crowdfunding and Microvolunteering for Charities & Non-Profits | 28
    29. 29. Stewardship AKA relationship- building/engagement/etc April 20, 2012 Social Media, Crowdfunding and Microvolunteering for Charities & Non-Profits | 29
    30. 30. Give and get But don’t forget to give! April 20, 2012 Social Media, Crowdfunding and Microvolunteering for Charities & Non-Profits | 30
    31. 31. What is social media good for? An example April 20, 2012 Social Media, Crowdfunding and Microvolunteering for Charities & Non-Profits | 31
    32. 32. Advocacy April 20, 2012 Social Media, Crowdfunding and Microvolunteering for Charities & Non-Profits | 32
    33. 33. April 20, 2012 Social Media, Crowdfunding and Microvolunteering for Charities & Non-Profits | 33
    34. 34. April 20, 2012 Social Media, Crowdfunding and Microvolunteering for Charities & Non-Profits | 34
    35. 35. April 20, 2012 Social Media, Crowdfunding and Microvolunteering for Charities & Non-Profits | 35
    36. 36. April 20, 2012 Social Media, Crowdfunding and Microvolunteering for Charities & Non-Profits | 36
    37. 37. Tweets: 669 Shares: 3,137 Likes: 5,652 Comments: 1,781 April 20, 2012 Social Media, Crowdfunding and Microvolunteering for Charities & Non-Profits | 37
    38. 38. How do you get that kind of activity? Luck? April 20, 2012 Social Media, Crowdfunding and Microvolunteering for Charities & Non-Profits | 38
    39. 39. Source: Nielsen market research, April 2009 Social Media, Crowdfunding and Microvolunteering for Charities & Non-Profits | 39
    40. 40. April 20, 2012 Social Media, Crowdfunding and Microvolunteering for Charities & Non-Profits | 40
    41. 41. April 20, 2012 Social Media, Crowdfunding and Microvolunteering for Charities & Non-Profits | 41
    42. 42. April 20, 2012 Social Media, Crowdfunding and Microvolunteering for Charities & Non-Profits | 42
    43. 43. April 20, 2012 Social Media, Crowdfunding and Microvolunteering for Charities & Non-Profits | 43
    44. 44. What did all this activity lead to? 7,000 new names and addresses April 20, 2012 Social Media, Crowdfunding and Microvolunteering for Charities & Non-Profits | 44
    45. 45. Questions? April 20, 2012 Social Media, Crowdfunding and Microvolunteering for Charities & Non-Profits | 45
    46. 46. Eli on the internet • Email: eli@vandergiessen.ca • Blog: http://blog.vandergiessen.ca • LinkedIn: http://ca.linkedin.com/in/elijahv • Twitter: @elijah April 20, 2012 Social Media, Crowdfunding and Microvolunteering for Charities & Non-Profits | 46
    47. 47. Microvolunteering Social Media, Crowdfunding and Microvolunteering for Charities & Non-Profits | 47 April 20, 2012 Jennifer Robertson
    48. 48. KoodonationTM
    49. 49. What is Koodonation? An Online Hub Canada’s first, entirely online microvolunteering community. Supports the work of not-for-profit organizations. Encourages community engagement. Provides an alternative way to volunteer, perfect for the online generation.
    50. 50. What is Microvolunteering? Network-managed A non-profit staffer posts tasks (online challenges) to the site. And as microvolunteers post all of their ideas and responses, the community provides added value in rating the responses and helping non-profits decide which solutions are best. Bite-sized Tasks from the non-profits are broken into small-ish pieces, so they’re quick and easy to solve for the microvolunteer, yet helpful for the non-profit. Convenient It’s online volunteerism that fits into the individual’s schedule. And it’s all done online so individuals can also volunteer from anywhere – even their couch! Crowdsourced Anyone and everyone across the country can help.
    51. 51. Some Examples.
    52. 52. The Launch of Microvolunteering. Microvolunteering was pioneered by The Extraordinaries. They launched Sparked.com in July of 2008. TedxNASA – Ben Rigby – Microvolunteering – Giving Back for Busy People (Crowdsourcing + Volunteering) * Online Innovative combination allowing busy people to give back. =
    53. 53. How it works. Individuals join Koodonation as microvolunteers. Not-for-profit org. register to Koodonation as non-profits . The non-profits post challenges. Microvolunteers then contribute to the challenges that correspond to their skills and interests.
    54. 54. What makes a good challenge?
    55. 55. … not-for-profit organizations? - A low-maintenance way to get work done by a huge pool of talented volunteers; - A unique opportunity to save money by getting work done for free. - A way to raise awareness of your cause with many new supporters. - Convenient and simple to use. What’s in it for… … for volunteers? - Makes it easy for busy people to fit volunteerism into their schedule. - Is an entirely online form of volunteering that allows volunteers to lend their skills whenever and wherever they have time. - Makes volunteering simple with no requirements for travel. - Offers volunteers a way to contribute in areas that are of most interest to them.
    56. 56. 56 Getting started
    57. 57. Getting started. Step 1 Create an account. Step 2 Post a challenge. Step 3 Collect your results.
    58. 58. 58 How it works
    59. 59. Once a challenge is up, the community takes over and posts answers to help solve the challenge.
    60. 60. Microvolunteers are free to respond to any challenge that interests them and matches their skills. And they can do it any time, anywhere.
    61. 61. The responses are posted on the wall of each challenge for all to see and collaborate on. Anyone who feels a microvolunteer gave a really good answer can give that person a ‘Thumbs up’!
    62. 62. It’s a two-way conversation. BTW, microvolunteers love getting feedback from the non-profits who post the challenges.
    63. 63. And once a challenge closes, don’t forget to thank your microvolunteers!
    64. 64. 64 So, is it working?
    65. 65. Our Launch, with the Koodonation Challenge. Koodonation was officially launched on October 13th, with the Koodonation Challenge. Celebrities acted as judges and Koodonation Ambassadors MTV Live Co-host Sheena Snively, Jeremy Taggert from Our Lady Peace, Daniel Johnson from Stereos, Toronto Argonaut Mike Bradwell, and leading Canadian Blogger Casie Stewart.
    66. 66. Winners of the Koodonation Challenge Durham students were awarded a $20,000 contribution for the charity of their choice, The Grandview Children's Centre.
    67. 67. Great interest from the community. - 94 online stories! - 16 print stories! - 9 radio segments! - 2 TV segments!
    68. 68. Over 3,206 microvolunteers have already registered on the site, and the number grows everyday! 172 challenges have been completed to date by the microvolunteers. Ushering in a new way of volunteering. Over 220 non-profits are members of the community.
    69. 69. koodonation.com Webinar http://youtu.be/oQzQUGuuahA
    70. 70. Crowdfunding Social Media, Crowdfunding and Microvolunteering for Charities & Non-Profits | 70 April 20, 2012 Paul Dombowsky
    71. 71. Social Media, Crowdfunding and Microvolunteering for Charities & Non-Profits | 71 April 20, 2012 What is Crowdfunding? So many definitions … According to Wikipedia – crowdfunding describes the collective cooperation, attention and trust by people who network and pool their money and other resources together, usually via the Internet, to support efforts initiated by other people or organizations. Crowd funding occurs for any variety of purposes,[1] from disaster relief to citizen journalism to artists seeking support from fans, to political campaigns, to funding a startup company, movie [2] or small business[3] or creating free software. Crowdfunding is Crowdsourcing for $
    72. 72. Social Media, Crowdfunding and Microvolunteering for Charities & Non-Profits | 72 April 20, 2012 What is Fundchange? Fundchange is a crowdfunding initiative brought to you by Ideavibes and sponsored by TELUS. The site is powered by a socially innovative web application by Ideavibes designed to tap into the wisdom and generosity of the crowd to raise funds for Canadian charities to make change happen one project at a time. Fundchange is crowdfunding for CDN Charities & NFPs
    73. 73. Social Media, Crowdfunding and Microvolunteering for Charities & Non-Profits | 73 April 20, 2012 Crowdfunding - What do you need? • A crowd • Business challenge / problem / question you want answered – ideas • A process and tool for engagement • Trust and commitment in your crowd to take action • Key performance indicators – what does success look like? • Proof of action – your crowd wants to see what happened Fundchange is facilitating the activity of the crowd – and building a crowd
    74. 74. Social Media, Crowdfunding and Microvolunteering for Charities & Non-Profits | 74 April 20, 2012 The Year Behind
    75. 75. Social Media, Crowdfunding and Microvolunteering for Charities & Non-Profits | 75 April 20, 2012 The Year Ahead • More workshops – these continue to be popular • Grow corporate sponsorship for Fundchange • Work with cities and large organizations to create their own Fundchange initiatives • IE. City of Chicago could have a city specific site for local charities and non-profits • Exploring how to help social enterprises Fundchange is working to build its funder base and awareness
    76. 76. Social Media, Crowdfunding and Microvolunteering for Charities & Non-Profits | 76 April 20, 2012 Benefits & Challenges • It’s social – the crowd promotes projects it likes • It’s social – the crowd won’t promote projects that aren’t shareable • Success comes to those that actively build a crowd • A challenge for organizations new to social media • It’s the free market at work • It’s the free market at work • Build stickiness to the project • Need to pay attention to write-up to inspire funders & actively promote
    77. 77. Social Media, Crowdfunding and Microvolunteering for Charities & Non-Profits | 77 April 20, 2012 Integrating Crowdfunding into Your Organization • Crowdfunding success comes quickest to organizations that are social –media- aware and engaged. If your organization is not yet social media-enabled, it will take time and human and financial resources to do so. • Because your efforts are only as good as the crowd you are able to mobilize to your cause, it makes sense that your organization strategically manages and promotes its brand online. • Make sure your target audience is online and will give online • If you opt to post your projects on established crowdfunding sites, do your homework – be careful of the company you keep.
    78. 78. Social Media, Crowdfunding and Microvolunteering for Charities & Non-Profits | 78 April 20, 2012 Donor Generations Millennials (born ’91 and after) - ? Gen Y (born ’81-’91) – Average Donation $325 Gen X (born ’65-’80) – Average Donation $549 Boomers (born ’46-’64) – Average Donation $725 Civics (born ’45 or earlier) – Average Donation $833
    79. 79. Social Media, Crowdfunding and Microvolunteering for Charities & Non-Profits | 79 April 20, 2012 Where Donors Are Giving 0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% Checkout Donation Fundraising Event Tribute Gift Charity Gift Shop Online via Website Mailed Gift Monthly Debit In Lieu of Gift Phone Third Party Vendor SMS Social Network Site
    80. 80. Social Media, Crowdfunding and Microvolunteering for Charities & Non-Profits | 80 April 20, 2012 Online Giving “Fundraising Trends and Challenges in the Canadian Direct Marketing Sector”- a research paper from 2009 by Cornerstone Group of Companies shows: Donors who make their first gift to an organization online as opposed to via direct mail have a much higher average gift $73 vs. $36 There are now more than 4 times the number of new donors, per organization, from online initiatives than 5 years ago (9M to 40M).”
    81. 81. Social Media, Crowdfunding and Microvolunteering for Charities & Non-Profits | 81 April 20, 2012 Who is your Crowd? Donors Prospects Event Attendees Mailing Lists Donors’ Network Prospects’ Network Event Attendees’ Network Mailing List’s Network The crowd you know The crowd you don’t know Social Media Makes the Connection
    82. 82. Social Media, Crowdfunding and Microvolunteering for Charities & Non-Profits | 82 April 20, 2012 Projects or Doable Asks • Easier for many people to wrap their head around a smaller project as opposed to a ‘cure’ or a ‘hospital wing’ • Examples: • Piece of medical equipment • Stream revitalization • Education program • Conference attendance • Sports equipment for a couple kids
    83. 83. Social Media, Crowdfunding and Microvolunteering for Charities & Non-Profits | 83 April 20, 2012 Example: Fundchange – Canada Only Not ‘All or Nothing’ – after 21 days a project can be removed Costs: $99 + hst to join includes 2 postings 3.9% processing fee
    84. 84. Social Media, Crowdfunding and Microvolunteering for Charities & Non-Profits | 84 April 20, 2012 No restrictions on who posts projects or the type of projects. Funding is All or nothing Costs: 3% Fee on money raised Example: SPONSUME - UK
    85. 85. Social Media, Crowdfunding and Microvolunteering for Charities & Non-Profits | 85 April 20, 2012 No restrictions on who posts projects or the type of projects. Funding is All or nothing Costs: 3% Fee on money raised Example: Please Fund Us (UK)
    86. 86. Social Media, Crowdfunding and Microvolunteering for Charities & Non-Profits | 86 April 20, 2012 Example: CrowdRise (US)
    87. 87. Social Media, Crowdfunding and Microvolunteering for Charities & Non-Profits | 87 April 20, 2012 Resources • Donor stats, etc. came from “The Next Generation of Canadian Giving” – Nov. 2010 – by Vinay Bhagat, et al • “The Wisdom of Crowds” – book by James Surowiecki • “Crowdsourcing” – book by Jeff Howe • “Fundraising Trends and Challenges in the Canadian Direct Marketing Sector”, a research paper released in 2009 by Cornerstone Group of Companies • Crowdfunding Whitepapers at www.ideavibes.com
    88. 88. Social Media, Crowdfunding and Microvolunteering for Charities & Non-Profits | 88 April 20, 2012 Announcement #1! Fundchange TELUS Matching Campaign - April 2012 Fundchange and TELUS are celebrating the one year anniversary of Fundchange with a Spring Matching Campaign targeted at new members – especially from the west. • First two new projects to get fully funded on Fundchange in the month of May, will receive up to $5000 in matching funds from TELUS • Total funding by TELUS: $10,000 • Organizations that have received matching funds from TELUS before are not eligible.
    89. 89. Social Media, Crowdfunding and Microvolunteering for Charities & Non-Profits | 89 April 20, 2012 Announcement #2! Receive New E-book on Social Media for you and your crowd • Fundchange and Social Media Educator, Rebecca Coleman have teamed up to provide all workshop attendees and new organizations that join Fundchange the new eBook "Social Media for Charities and Non-Profits"
    90. 90. THANK YOU! & SLIDES WILL BE ON SLIDESHARE SHORTLY Paul Dombowsky Fundchange | Ideavibes +1.613.878.1681 paul@fundchange.com @fundchange Jennifer Robertson Koodo jennifer.robertson@koodo.com @koodo Elijah van der Giessen eli@vandergiessen.ca @elijah

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