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Fundchange Koodonation Social Media for Charities and Non-Profits

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Presentation given in Vancouver on April 18th, 2012 on Social Media with Elijah van der Giessen, Koodonation and Microvolunteering with Jennifer Robertson, and Fundchange and Crowdfunding with Paul Dombowsky.

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Fundchange Koodonation Social Media for Charities and Non-Profits

  1. 1. Social Media, Crowdfunding and Microvolunteering for Charities and Non-Profits Presented by: Elijah van der Giessen - Paul Dombowsky – Jennifer Robertson April 20, 2012
  2. 2. Social Media, Crowdfunding and Microvolunteering for Charities & Non-Profits | 2 April 20, 2012 AGENDA Welcome and Introductions 8:00 am – 8:15 am Social Media Primer by Elijah van der Giessen 8:15 am – 9:00 am Microvolunteering by Jennifer Robertson 9:00 am – 9:25 am Crowdfunding by Paul Dombowsky 9:25 am – 9:45 am Questions and Answers 9:45 am – 10:10 am
  3. 3. Social Media, Crowdfunding and Microvolunteering for Charities & Non-Profits | 3 April 20, 2012 Welcome Why you’re here… Today’s workshop will look at the following: • Social media and its impact on fundraising and volunteer recruitment efforts • Crowdsourcing and Crowdfunding - what are they and how can you use them • Fundchange.com - what is it, how can you participate, and lessons from our first year • Koodonation.com - what is it and how can you take advantage of its community of microvolunteers • Crowdfunding / project based fundraising – opportunities and things to watch for • Options for engaging a new generation of donors Social Media changes everything …
  4. 4. Social Media, Crowdfunding and Microvolunteering for Charities & Non-Profits | 4 April 20, 2012 Welcome Who we are … • Elijah van der Giessen • Jennifer Robertson • Paul Dombowsky Koodonation is the first ever Canadian online microvolunteering community. Koodonation has been launched and operates as a charitable, not-for-profit initiative by Koodo Mobile Fundchange is one of Canada’s first crowdfunding sites for charities, non-profits and arts groups to fund change in our communities - one project at a time. Creative Services Lead at the David Suzuki Foundation where Elijah leads their online acquisition and outreach work and has helped the Foundation create an online constituency. Eli also is the organizer of the monthly Net Tuesday meetup group, which connects nonprofits with their allies in technology and marketing.
  5. 5. Social Media Social Media, Crowdfunding and Microvolunteering for Charities & Non-Profits | 5 April 20, 2012 Elijah van der Giessen
  6. 6. http://www.NetTuesday.ca April 20, 2012 Social Media, Crowdfunding and Microvolunteering for Charities & Non-Profits | 6
  7. 7. http://www.DavidSuzuki.org April 20, 2012 Social Media, Crowdfunding and Microvolunteering for Charities & Non-Profits | 7
  8. 8. April 20, 2012 Social Media, Crowdfunding and Microvolunteering for Charities & Non-Profits | 8
  9. 9. Social Media, Crowdfunding and Microvolunteering for Charities & Non-Profits | 9
  10. 10. April 20, 2012 Social Media, Crowdfunding and Microvolunteering for Charities & Non-Profits | 10
  11. 11. Where should I start? April 20, 2012 Social Media, Crowdfunding and Microvolunteering for Charities & Non-Profits | 11
  12. 12. Is your audience there? Social Media, Crowdfunding and Microvolunteering for Charities & Non-Profits | 12
  13. 13. 98 % of Online Population Uses Social Networks Source: comScore Dec 2011 April 20, 2012 Social Media, Crowdfunding and Microvolunteering for Charities & Non-Profits | 13
  14. 14. So, what next? April 20, 2012 Social Media, Crowdfunding and Microvolunteering for Charities & Non-Profits | 14
  15. 15. 1. Goals first Social media must serve your org goals. April 20, 2012 Social Media, Crowdfunding and Microvolunteering for Charities & Non-Profits | 15
  16. 16. But don’t add social media at the end. It’s part of your communications plan. April 20, 2012 Social Media, Crowdfunding and Microvolunteering for Charities & Non-Profits | 16
  17. 17. Not another silo. PLEASE! Social Media, Crowdfunding and Microvolunteering for Charities & Non-Profits | 17
  18. 18. 2. Start small Pick one platform and approach to start April 20, 2012 Social Media, Crowdfunding and Microvolunteering for Charities & Non-Profits | 18
  19. 19. 3. Be consistent Tip: create a content calendar April 20, 2012 Social Media, Crowdfunding and Microvolunteering for Charities & Non-Profits | 19
  20. 20. April 20, 2012 Social Media, Crowdfunding and Microvolunteering for Charities & Non-Profits | 20
  21. 21. How do I know if my social media is working? April 20, 2012 Social Media, Crowdfunding and Microvolunteering for Charities & Non-Profits | 21
  22. 22. 4. Test and Measure • Google Analytics • Bit.ly • Facebook Insights April 20, 2012 Social Media, Crowdfunding and Microvolunteering for Charities & Non-Profits | 22
  23. 23. Best practices • Claim your space – create an account now! • Listen – they’re already talking about you • Build your base – ask current supporters to join you • Connect with key audiences online (media, donors, issue experts) • Flatter and thank with abandon! April 20, 2012 Social Media, Crowdfunding and Microvolunteering for Charities & Non-Profits | 23
  24. 24. The BEST practice Produce something of value – focus on the thing that YOU’RE an expect on. • Junior Achievement = financial literacy • David Suzuki = environmental policy • You = ??
  25. 25. What is social media good for? April 20, 2012 Social Media, Crowdfunding and Microvolunteering for Charities & Non-Profits | 25
  26. 26. Fundraising? Source: Blackbaud 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report April 20, 2012 Social Media, Crowdfunding and Microvolunteering for Charities & Non-Profits | 26
  27. 27. ....and most of that is via email April 20, 2012 Social Media, Crowdfunding and Microvolunteering for Charities & Non-Profits | 27
  28. 28. The big exception Social Media, Crowdfunding and Microvolunteering for Charities & Non-Profits | 28
  29. 29. Stewardship AKA relationship- building/engagement/etc April 20, 2012 Social Media, Crowdfunding and Microvolunteering for Charities & Non-Profits | 29
  30. 30. Give and get But don’t forget to give! April 20, 2012 Social Media, Crowdfunding and Microvolunteering for Charities & Non-Profits | 30
  31. 31. What is social media good for? An example April 20, 2012 Social Media, Crowdfunding and Microvolunteering for Charities & Non-Profits | 31
  32. 32. Advocacy April 20, 2012 Social Media, Crowdfunding and Microvolunteering for Charities & Non-Profits | 32
  33. 33. April 20, 2012 Social Media, Crowdfunding and Microvolunteering for Charities & Non-Profits | 33
  34. 34. April 20, 2012 Social Media, Crowdfunding and Microvolunteering for Charities & Non-Profits | 34
  35. 35. April 20, 2012 Social Media, Crowdfunding and Microvolunteering for Charities & Non-Profits | 35
  36. 36. April 20, 2012 Social Media, Crowdfunding and Microvolunteering for Charities & Non-Profits | 36
  37. 37. Tweets: 669 Shares: 3,137 Likes: 5,652 Comments: 1,781 April 20, 2012 Social Media, Crowdfunding and Microvolunteering for Charities & Non-Profits | 37
  38. 38. How do you get that kind of activity? Luck? April 20, 2012 Social Media, Crowdfunding and Microvolunteering for Charities & Non-Profits | 38
  39. 39. Source: Nielsen market research, April 2009 Social Media, Crowdfunding and Microvolunteering for Charities & Non-Profits | 39
  40. 40. April 20, 2012 Social Media, Crowdfunding and Microvolunteering for Charities & Non-Profits | 40
  41. 41. April 20, 2012 Social Media, Crowdfunding and Microvolunteering for Charities & Non-Profits | 41
  42. 42. April 20, 2012 Social Media, Crowdfunding and Microvolunteering for Charities & Non-Profits | 42
  43. 43. April 20, 2012 Social Media, Crowdfunding and Microvolunteering for Charities & Non-Profits | 43
  44. 44. What did all this activity lead to? 7,000 new names and addresses April 20, 2012 Social Media, Crowdfunding and Microvolunteering for Charities & Non-Profits | 44
  45. 45. Questions? April 20, 2012 Social Media, Crowdfunding and Microvolunteering for Charities & Non-Profits | 45
  46. 46. Eli on the internet • Email: eli@vandergiessen.ca • Blog: http://blog.vandergiessen.ca • LinkedIn: http://ca.linkedin.com/in/elijahv • Twitter: @elijah April 20, 2012 Social Media, Crowdfunding and Microvolunteering for Charities & Non-Profits | 46
  47. 47. Microvolunteering Social Media, Crowdfunding and Microvolunteering for Charities & Non-Profits | 47 April 20, 2012 Jennifer Robertson
  48. 48. KoodonationTM
  49. 49. What is Koodonation? An Online Hub Canada’s first, entirely online microvolunteering community. Supports the work of not-for-profit organizations. Encourages community engagement. Provides an alternative way to volunteer, perfect for the online generation.
  50. 50. What is Microvolunteering? Network-managed A non-profit staffer posts tasks (online challenges) to the site. And as microvolunteers post all of their ideas and responses, the community provides added value in rating the responses and helping non-profits decide which solutions are best. Bite-sized Tasks from the non-profits are broken into small-ish pieces, so they’re quick and easy to solve for the microvolunteer, yet helpful for the non-profit. Convenient It’s online volunteerism that fits into the individual’s schedule. And it’s all done online so individuals can also volunteer from anywhere – even their couch! Crowdsourced Anyone and everyone across the country can help.
  51. 51. Some Examples.
  52. 52. The Launch of Microvolunteering. Microvolunteering was pioneered by The Extraordinaries. They launched Sparked.com in July of 2008. TedxNASA – Ben Rigby – Microvolunteering – Giving Back for Busy People (Crowdsourcing + Volunteering) * Online Innovative combination allowing busy people to give back. =
  53. 53. How it works. Individuals join Koodonation as microvolunteers. Not-for-profit org. register to Koodonation as non-profits . The non-profits post challenges. Microvolunteers then contribute to the challenges that correspond to their skills and interests.
  54. 54. What makes a good challenge?
  55. 55. … not-for-profit organizations? - A low-maintenance way to get work done by a huge pool of talented volunteers; - A unique opportunity to save money by getting work done for free. - A way to raise awareness of your cause with many new supporters. - Convenient and simple to use. What’s in it for… … for volunteers? - Makes it easy for busy people to fit volunteerism into their schedule. - Is an entirely online form of volunteering that allows volunteers to lend their skills whenever and wherever they have time. - Makes volunteering simple with no requirements for travel. - Offers volunteers a way to contribute in areas that are of most interest to them.
  56. 56. 56 Getting started
  57. 57. Getting started. Step 1 Create an account. Step 2 Post a challenge. Step 3 Collect your results.
  58. 58. 58 How it works
  59. 59. Once a challenge is up, the community takes over and posts answers to help solve the challenge.
  60. 60. Microvolunteers are free to respond to any challenge that interests them and matches their skills. And they can do it any time, anywhere.
  61. 61. The responses are posted on the wall of each challenge for all to see and collaborate on. Anyone who feels a microvolunteer gave a really good answer can give that person a ‘Thumbs up’!
  62. 62. It’s a two-way conversation. BTW, microvolunteers love getting feedback from the non-profits who post the challenges.
  63. 63. And once a challenge closes, don’t forget to thank your microvolunteers!
  64. 64. 64 So, is it working?
  65. 65. Our Launch, with the Koodonation Challenge. Koodonation was officially launched on October 13th, with the Koodonation Challenge. Celebrities acted as judges and Koodonation Ambassadors MTV Live Co-host Sheena Snively, Jeremy Taggert from Our Lady Peace, Daniel Johnson from Stereos, Toronto Argonaut Mike Bradwell, and leading Canadian Blogger Casie Stewart.
  66. 66. Winners of the Koodonation Challenge Durham students were awarded a $20,000 contribution for the charity of their choice, The Grandview Children's Centre.
  67. 67. Great interest from the community. - 94 online stories! - 16 print stories! - 9 radio segments! - 2 TV segments!
  68. 68. Over 3,206 microvolunteers have already registered on the site, and the number grows everyday! 172 challenges have been completed to date by the microvolunteers. Ushering in a new way of volunteering. Over 220 non-profits are members of the community.
  69. 69. koodonation.com Webinar http://youtu.be/oQzQUGuuahA
  70. 70. Crowdfunding Social Media, Crowdfunding and Microvolunteering for Charities & Non-Profits | 70 April 20, 2012 Paul Dombowsky
  71. 71. Social Media, Crowdfunding and Microvolunteering for Charities & Non-Profits | 71 April 20, 2012 What is Crowdfunding? So many definitions … According to Wikipedia – crowdfunding describes the collective cooperation, attention and trust by people who network and pool their money and other resources together, usually via the Internet, to support efforts initiated by other people or organizations. Crowd funding occurs for any variety of purposes,[1] from disaster relief to citizen journalism to artists seeking support from fans, to political campaigns, to funding a startup company, movie [2] or small business[3] or creating free software. Crowdfunding is Crowdsourcing for $
  72. 72. Social Media, Crowdfunding and Microvolunteering for Charities & Non-Profits | 72 April 20, 2012 What is Fundchange? Fundchange is a crowdfunding initiative brought to you by Ideavibes and sponsored by TELUS. The site is powered by a socially innovative web application by Ideavibes designed to tap into the wisdom and generosity of the crowd to raise funds for Canadian charities to make change happen one project at a time. Fundchange is crowdfunding for CDN Charities & NFPs
  73. 73. Social Media, Crowdfunding and Microvolunteering for Charities & Non-Profits | 73 April 20, 2012 Crowdfunding - What do you need? • A crowd • Business challenge / problem / question you want answered – ideas • A process and tool for engagement • Trust and commitment in your crowd to take action • Key performance indicators – what does success look like? • Proof of action – your crowd wants to see what happened Fundchange is facilitating the activity of the crowd – and building a crowd
  74. 74. Social Media, Crowdfunding and Microvolunteering for Charities & Non-Profits | 74 April 20, 2012 The Year Behind
  75. 75. Social Media, Crowdfunding and Microvolunteering for Charities & Non-Profits | 75 April 20, 2012 The Year Ahead • More workshops – these continue to be popular • Grow corporate sponsorship for Fundchange • Work with cities and large organizations to create their own Fundchange initiatives • IE. City of Chicago could have a city specific site for local charities and non-profits • Exploring how to help social enterprises Fundchange is working to build its funder base and awareness
  76. 76. Social Media, Crowdfunding and Microvolunteering for Charities & Non-Profits | 76 April 20, 2012 Benefits & Challenges • It’s social – the crowd promotes projects it likes • It’s social – the crowd won’t promote projects that aren’t shareable • Success comes to those that actively build a crowd • A challenge for organizations new to social media • It’s the free market at work • It’s the free market at work • Build stickiness to the project • Need to pay attention to write-up to inspire funders & actively promote
  77. 77. Social Media, Crowdfunding and Microvolunteering for Charities & Non-Profits | 77 April 20, 2012 Integrating Crowdfunding into Your Organization • Crowdfunding success comes quickest to organizations that are social –media- aware and engaged. If your organization is not yet social media-enabled, it will take time and human and financial resources to do so. • Because your efforts are only as good as the crowd you are able to mobilize to your cause, it makes sense that your organization strategically manages and promotes its brand online. • Make sure your target audience is online and will give online • If you opt to post your projects on established crowdfunding sites, do your homework – be careful of the company you keep.
  78. 78. Social Media, Crowdfunding and Microvolunteering for Charities & Non-Profits | 78 April 20, 2012 Donor Generations Millennials (born ’91 and after) - ? Gen Y (born ’81-’91) – Average Donation $325 Gen X (born ’65-’80) – Average Donation $549 Boomers (born ’46-’64) – Average Donation $725 Civics (born ’45 or earlier) – Average Donation $833
  79. 79. Social Media, Crowdfunding and Microvolunteering for Charities & Non-Profits | 79 April 20, 2012 Where Donors Are Giving 0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% Checkout Donation Fundraising Event Tribute Gift Charity Gift Shop Online via Website Mailed Gift Monthly Debit In Lieu of Gift Phone Third Party Vendor SMS Social Network Site
  80. 80. Social Media, Crowdfunding and Microvolunteering for Charities & Non-Profits | 80 April 20, 2012 Online Giving “Fundraising Trends and Challenges in the Canadian Direct Marketing Sector”- a research paper from 2009 by Cornerstone Group of Companies shows: Donors who make their first gift to an organization online as opposed to via direct mail have a much higher average gift $73 vs. $36 There are now more than 4 times the number of new donors, per organization, from online initiatives than 5 years ago (9M to 40M).”
  81. 81. Social Media, Crowdfunding and Microvolunteering for Charities & Non-Profits | 81 April 20, 2012 Who is your Crowd? Donors Prospects Event Attendees Mailing Lists Donors’ Network Prospects’ Network Event Attendees’ Network Mailing List’s Network The crowd you know The crowd you don’t know Social Media Makes the Connection
  82. 82. Social Media, Crowdfunding and Microvolunteering for Charities & Non-Profits | 82 April 20, 2012 Projects or Doable Asks • Easier for many people to wrap their head around a smaller project as opposed to a ‘cure’ or a ‘hospital wing’ • Examples: • Piece of medical equipment • Stream revitalization • Education program • Conference attendance • Sports equipment for a couple kids
  83. 83. Social Media, Crowdfunding and Microvolunteering for Charities & Non-Profits | 83 April 20, 2012 Example: Fundchange – Canada Only Not ‘All or Nothing’ – after 21 days a project can be removed Costs: $99 + hst to join includes 2 postings 3.9% processing fee
  84. 84. Social Media, Crowdfunding and Microvolunteering for Charities & Non-Profits | 84 April 20, 2012 No restrictions on who posts projects or the type of projects. Funding is All or nothing Costs: 3% Fee on money raised Example: SPONSUME - UK
  85. 85. Social Media, Crowdfunding and Microvolunteering for Charities & Non-Profits | 85 April 20, 2012 No restrictions on who posts projects or the type of projects. Funding is All or nothing Costs: 3% Fee on money raised Example: Please Fund Us (UK)
  86. 86. Social Media, Crowdfunding and Microvolunteering for Charities & Non-Profits | 86 April 20, 2012 Example: CrowdRise (US)
  87. 87. Social Media, Crowdfunding and Microvolunteering for Charities & Non-Profits | 87 April 20, 2012 Resources • Donor stats, etc. came from “The Next Generation of Canadian Giving” – Nov. 2010 – by Vinay Bhagat, et al • “The Wisdom of Crowds” – book by James Surowiecki • “Crowdsourcing” – book by Jeff Howe • “Fundraising Trends and Challenges in the Canadian Direct Marketing Sector”, a research paper released in 2009 by Cornerstone Group of Companies • Crowdfunding Whitepapers at www.ideavibes.com
  88. 88. Social Media, Crowdfunding and Microvolunteering for Charities & Non-Profits | 88 April 20, 2012 Announcement #1! Fundchange TELUS Matching Campaign - April 2012 Fundchange and TELUS are celebrating the one year anniversary of Fundchange with a Spring Matching Campaign targeted at new members – especially from the west. • First two new projects to get fully funded on Fundchange in the month of May, will receive up to $5000 in matching funds from TELUS • Total funding by TELUS: $10,000 • Organizations that have received matching funds from TELUS before are not eligible.
  89. 89. Social Media, Crowdfunding and Microvolunteering for Charities & Non-Profits | 89 April 20, 2012 Announcement #2! Receive New E-book on Social Media for you and your crowd • Fundchange and Social Media Educator, Rebecca Coleman have teamed up to provide all workshop attendees and new organizations that join Fundchange the new eBook "Social Media for Charities and Non-Profits"
  90. 90. THANK YOU! & SLIDES WILL BE ON SLIDESHARE SHORTLY Paul Dombowsky Fundchange | Ideavibes +1.613.878.1681 paul@fundchange.com @fundchange Jennifer Robertson Koodo jennifer.robertson@koodo.com @koodo Elijah van der Giessen eli@vandergiessen.ca @elijah

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