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Wikibrands 2018 Focus - Futureproofing & Transformation

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Not an agency, not a consultancy, not a software co. just the world's best futureproofing and disruption trailblazers led by Sean Moffitt & Mike Dover.

CEOs talk to consultancies. CIOs talk to technology companies. CMOs talk to agencies. Strategists talk to research firms, Business and organizational change can't be this tribalized.

Wikibrands' imperative, raison d'être, direction, assets, 3 benefits and 15 types of client engagements enclosed . www.wiki-brands.com @wikibrands

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Wikibrands 2018 Focus - Futureproofing & Transformation

  1. 1. the futureproofing and transformation experts www.wiki-brands.com WIKIBRANDS
  2. 2. Originated in 2010, consolidating plainning, research and consulting tools across customer engagement & experience, marketing, media & brand transformation and product/service innovation. Based out of the global innovation hub of Toronto, published first research study “The Buzz Report” on key marketplace trends in 2009 and 12 reports since. Globally published “Wikibrands” book in 2011 by Sean Moffitt, Mike Dover via McGraw-Hill publishing. Added transformation suites, insights, people and tools for: Business Model Transformation (2012) Technology & Digital Transformation (2013) Leadership & Strategy Transformation (2014) Culture & Talent Transformation (2015) THE BACKGROUNDER:
  3. 3. THE WORLD IS 7.7XFASTER.
  4. 4. technology sped UP… 1980 1995-1997 2011-2015 2016 2017
  5. 5. Lifespan of a fortune 500: 1960 1995 2010 2020 61yrs. 22YRS. 18YRS. 9YRS. BUSINESS sped UP…
  6. 6. customers sped UP…
  7. 7. The amount of time it takes for an incumbent organization to be disrupted: 3.1 years Source: Digital Vortex
  8. 8. CITIUS. altIUS. FORTIUS.
  9. 9. CITIUS. altIUS. FORTIUS.Let’s Add: CAPTIOSIS. UTILIS. NOVUS. (smarter). (More USEFUL). (INTERESTING).
  10. 10. We’re not an agency, A consultancy or A software co. BUT WE DO… KICKSTARTERS IMMERSIONS DEEP DIVES PARTNERED Expert-sourced Keynote Presentations business team immersions training programs transformation audiTs/REPORTS SPECIAL project leadership thoughtleader camps innovation offsites industry roundtables proprietary research transformation engagements executive briefings executive bootcamps issue-specific LabS initiative consulting digital accelerator
  11. 11. WE deliver THREE THINGS REALLY REALLY WELL … UNBLOCK YOUR DIGITAL NOW FUTUREPROOF YOUR MARKETPLACE TRANSFORM YOUR ORGANIZATIONAL FUTURE
  12. 12. I. We UNBLOCK YOUR DIGITAL NOW FUNNEL MARKETING - ATTRACTING NEW BUSINESS & CUSTOMER EXPERIENCE EMPloYER BRAND & PURPOSE - FINDING/RETAINING TALENT digital literacy - digital MINDSET/TALENT/operations BUSINESS EFFICIENCIES - AUTOMATION & INTEGRATION BUSINESS & BRAND STRATEGY - DEFINING & ALIGNING DIRECTION
  13. 13. Fact: The world is moving at breakneck speed, business service providers, agencies, technology solutions and digitally-focused consultancies need to be able to respond and adapt quickly (and affordably). Solution: A Unique, On-Demand Business Model – we have affiliated with 100+ experts and specialized agencies with common POVs, to deliver against your current and future bespoke needs, when and where you need it. Not even the biggest consultancy can hire all the expertise needed to cover the full digital spectrum.
  14. 14. WikibRANDS = Better customer, BRAND & CULTURE insight: A suite of demand generation TOOLS
  15. 15. WIKIBRANDS = Better COMMAND OF DIGITAL: Wikibrand’s e-MASTERY
  16. 16. II. We CONNECT THE DOTS OF TOMORROW’s marketplace EMERGING DIGITAL & TECHNOLOGIES marketplace SHIFTS socio-economic METAtrends media, marketing, COMMERCE & CONTENT DRIVERS talent & CULTURE SHOCKS
  17. 17. “Lots of companies don't succeed over time. What do those companies all do wrong? It's usually just that they missed the future.” — Larry Page, Co-founder – Google, CEO- Alphabet
  18. 18. Fact: There is a shortage of people who know what opportunities and threats exist around the corner and how to transition to them at the best time. As much as you need good current implementation, you also need partners that can see the future coming up quickly in the rear-view mirror. Solution: Futureproofed,Trend Aware and Tech-Driven Sherpas – we are immersed in all future market shifts by investing in proprietary research that tracks shifts in behaviour and opinion, scanning the startup and incubator worlds for emerging technology and being able to see the “forest through the trees” by predicting future implications and expected impact.
  19. 19. WIKIBRANDS = Better PRIMARY Insight: A Futureproofing SET OF Research Studies
  20. 20. WIKIBRANDS - Better CURATION: A FUTUREPROOFING THOUGHT LEADERSHIP TREND SERIES
  21. 21. III. We TRANSFORM YOUR FUTURE BUSINESS & ORGANIZATIONAL TRANSFORMATION digital & technology transformation customer & BRAND TRANSFORMATION CULTURE & TALENT TRANSFORMATION BUSINESS MODEL, PRODUCT, SERVICE & PROCESS INNOVATION
  22. 22. Only 17% of companies say they hire employees with the right digital transformation skills. Source: SAP
  23. 23. Change Management skills are severely lacking inside companies
  24. 24. Fact: The business transformation game is currently very tribalized.Tech companies speak to CIOs, agencies speak to CMOs and consultancies speak to the executive suite. Most implementations remain siloed, when in fact, transformations that really work have little functional bias. Solution: Holistic Business Transformation Focus We take a macro perspective – a functional, solution-agnostic viewpoint to business transformation.We see great digital organizations optimizing 10 interrelated and constituent digital, technology, customer, operational, talent, cultural, marketing, leadership, innovation and strategic parts to their business DNA. It’s a jungle out there – let us help.
  25. 25. WIKIBRANDS = Better change management FORESIGHT: business Transformation ASSETS
  26. 26. WIKIBRANDS = Better emerging tech implications & USE CASES: BRIDGING technology for business decision makers
  27. 27. futureproofing & Transformation 2018 Portfolio RESEARCH, THOUGHT LEADERSHIP & CONSULTING solutions for A FASTER cuLture, marketplace & WORLD customer & Brand Transformation culture & TALENT transformation business & ORGANIZATIONAL transformation digital & TECHNOLOGY Transformation INNOVATION & BUSINESS MODEL transformation TRENDS HOW TOSOverview Disruption - Futureproofing Your Next 3.1 Years The 2018 Buzz Report 2018 RESEARCH Business Transformation - 5 Levers/6 Stages “The 25” - Metatrends That Change Everything The 2018 Digital & Technology Periscope The 2018 Blockchain Benchmark Digital Transformation Playbook “The 30” - Emerging Technologies Five Emerging Technologies For Business Decision Makers: AI / Big Data / Blockchain / Internet of Things Immersive Media (VR/AR/360) The 2018 Customer Zeitgeist The 2018 MarCom Field Guide Elevating the Customer Experience 12 Tenets of Wikibrands Welcome to the Impact Age Optimizing the Funnel Content is Queen The Science & Art of Storytelling Engaging Your Influencers Blockchain for the CMO “The 20” - What Customers Want “The 15” Leading Brand Drivers “The 50” New Media Levers Leadership 2020 Personal & Employer Branding Change & Resilience Superheroes The 2018 /19 Employer Brand Weathervane The 2018 /19 Changemaker Labs “The 40” - Employee Engagement Pows “The 16” - Business Model & Innovation Edges Retention: New Business Models Here Comes the Crowd Economy Open Innovation P;laybook Culture Karma Innovation DNA
  28. 28. futureproofing & Transformation OFFERINGS BESPOKE SOLUTIONS FOR YOUR ORGANIZATION EVALUATION & PLANNING PROJECTS & IMPLEMENTATION CONTENT & RESEARCH OVERVIEWS & BRIEIFNGS Keynotes Executive Briefings Training Curriculum Transformation Offistes/Immersions Trend Monitor & Research Results + Custom Additions Position Papers/White Papers/Blogs Content Marketing incl. Podcasts & Videos Interviews with Experts & Influencers Transformation Audits Business Team Workshops Defining Strategies/ Proof of Concepts Qualifying Ideas, Resourcing Partners, Promoting Efforts Project Stewardship Expert Counsel Ongoing Consulting Outsourced Leader
  29. 29. wikibrand key principals SEAN MOFFITT EXECUTIVE CMO/CDO/TRANSFORMATIONIST SPECIALTIES: Emerging technology, customer experience, great culture, startups and fitness/sports. @seanmoffitt MIKE DOVER EXEC. RESEARCHER/CONSULTANT/FACULTY SPECIALTIES: Technology, generations in the workplace, great content,operations & popular culture @doverd4s Plus hundreds of collaborative staff, collaborators and service providers
  30. 30. So what do you want? Let’s make the future together…
  31. 31. Our website hub: www.wiki-brands.com Other Connections: @wikibrands wikibrands wikibrands wikibrands wikibrands admin@wiki-brands.com You don’t have to see the whole staircase, just take the first step…

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