Workshop Innovation War Room

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This presentation was used for the Innovation War Room workshop at the World creativity forum in Hasselt on Wednesday, november 16th 2011.

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Workshop Innovation War Room

  1. 1. Innovation War Room Anke Albregts, Bert Celis, Hans Haagdorens, Bjorn Kiekens, Marc Tiri and Ann Verlinden Innovation consultants www.Innovatiecentrum.be ©2011 Innovatiecentrum Limburg – All rights reserved
  2. 2. Agenda Workshop • Intro: Innovation war room • Strategie Canvas • P/M matrix • Business Model Innovation • Customer Journey Mapping ©2011 Innovatiecentrum Limburg – All rights reserved
  3. 3. Agenda Workshop • Intro: Innovation war room • Strategie Canvas • P/M matrix • Business Model Innovation • Customer Journey Mapping ©2011 Innovatiecentrum Limburg – All rights reserved
  4. 4. “Everyone whos ever taken a shower hasan idea. Its the person who gets out ofthe shower, dries off and does somethingabout it who makes a difference.” -Nolan Bushnell ©2011 Innovatiecentrum Limburg – All rights reserved
  5. 5. What is Innovation?  Innovation = creation of a new or improved product, process, service or business model with economical growth as result. ©2011 Innovatiecentrum Limburg – All rights reserved
  6. 6. Innovation strategy • Long term • Choosing direction • Innovation in different areas • Risky • Value proposition • Differentiate • Higher margins www.informationmanagement.com ©2011 Innovatiecentrum Limburg – All rights reserved
  7. 7. ©2011 Innovatiecentrum Limburg – All rights reserved
  8. 8. ©2011 Innovatiecentrum Limburg – All rights reserved
  9. 9. Innovatiecentrum presents Short workshops about Innovation tools that can be used in your company to initiate/strengthen Innovation ©2011 Innovatiecentrum Limburg – All rights reserved
  10. 10. Agenda Workshop • Intro: Innovation war room • Strategie Canvas • P/M matrix • Business Model Innovation • Customer Journey Mapping ©2011 Innovatiecentrum Limburg – All rights reserved
  11. 11. Strategy canvas • Definition – The strategy canvas compares the company with their competitors based on critical succes factors from the customers viewpoint. • Goal – Gain insight, differentiate from competitors, make the difference for the customer • Also take a look at substitutes – For ex. restaurant – cinema ©2011 Innovatiecentrum Limburg – All rights reserved
  12. 12. Strategy canvas ©2011 Innovatiecentrum Limburg – All rights reserved
  13. 13. Blue Ocean Strategy ©2011 Innovatiecentrum Limburg – All rights reserved
  14. 14. Blauwe Oceaan Strategie (BOS) • Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant [Hardcover] – W. Chan Kim (Author) – Renee Mauborgne (Author) ©2011 Innovatiecentrum Limburg – All rights reserved
  15. 15. ©2011 Innovatiecentrum Limburg – All rights reserved
  16. 16. Workshop ©2011 Innovatiecentrum Limburg – All rights reserved
  17. 17. Workshop©2011 Innovatiecentrum Limburg – All rights reserved
  18. 18. Agenda Workshop • Intro : Innovation war room • Strategie Canvas • P/M matrix • Business Model Innovation • Customer Journey Mapping ©2011 Innovatiecentrum Limburg – All rights reserved
  19. 19. Product-Service/Market matrix • Definition: – The product-service/market matrix gives an overview of the market segments for the different products and services. • Goal: – Insight in the relevance and profitability of a certain product or service group within a specific marketsegment. – Discover strategic options through brainstorming -> Ansoff Matrix ©2011 Innovatiecentrum Limburg – All rights reserved
  20. 20. Innovatiecentrum presents ©2011 Innovatiecentrum Limburg – All rights reserved
  21. 21. Agenda Workshop • Intro : Innovation war room • Strategie Canvas • P/M matrix • Business Model Innovation • Customer Journey Mapping ©2011 Innovatiecentrum Limburg – All rights reserved
  22. 22. ©2011 Innovatiecentrum Limburg – All rights reserved
  23. 23. Business Model Canvas(model Alex Osterwalder) ©2011 Innovatiecentrum Limburg – All rights reserved
  24. 24. Innovatiecentrum presents ©2011 Innovatiecentrum Limburg – All rights reserved
  25. 25. Agenda Workshop • Intro: Innovation war room • Strategie Canvas • P/M matrix • Business Model Innovation • Customer Journey Mapping ©2011 Innovatiecentrum Limburg – All rights reserved
  26. 26. Do service design ©2011 Innovatiecentrum Limburg – All rights reserved Reference unknown 26
  27. 27. Zoom in op uw klant en spot kansen voor nieuwe diensten  IntroductieDoes your customer want what you have to offer?“80% of the companies believe that they provide asuperior proposition. Only 8% of the customersagree.” ©2011 Innovatiecentrum Limburg – All rights reserved 27 [Bain & Company, Closing the delivery gap, 2005] Foto: http://www.copyblogger.com/copywriting-offers/© Copyright Innovatiecentrum 2009 - All rights reserved
  28. 28. “Customers often value how they interact with theirsuppliers as much as or more than what theyactually buy.” ©2011 Innovatiecentrum Limburg – All rights reserved 28 [Vandenbosch M. & Dawar N., MIT Sloan Management Review, 2002] 28 Foto: http://www.copyblogger.com/copywriting-offers/© Copyright Innovatiecentrum 2009 - All rights reserved
  29. 29. Customer experience is the sum of all experiences a customer has with a supplier of goods or services, over the duration of their relationship with that supplier [Wikipedia]  From awareness, discovery, attraction, interaction, purchase, use, cultivation and advocacy.Foto: http://business-success22.blogspot.com/2007/12/best-ways-to-delight-customers.html ©2011 Innovatiecentrum Limburg – All rights reserved 29
  30. 30. Customer Experience and Value Proposition ©2011 Innovatiecentrum Limburg – All rights reserved 30
  31. 31. Customer journey map: Opportunities for better service Customer journey method = Structured method to think about new services Visualize the flow of the customer Through the eyes of the customer Via structured brainstom workshop From the outside in! ©2011 Innovatiecentrum Limburg – All rights reserved 31© Copyright Innovatiecentrum 2009 - All rights reserved
  32. 32. Touch points: contact points with the customer. This can be physical, emotional or informational Customer need Costs and risks f Which are the risks and the costs for the customer? What or customer does the customer have to loose? Service solution Current solutions. Answers to the following questions: Innovation What can we do better or different? What needs to be added? What ideas for the future? How we can better differentiate? Hoe can we attract more customers? How can we automate processes? ©2011 Innovatiecentrum Limburg – All rights reserved Customer Experience (Strong) customer experiences we want to have with the touch points© Copyright Innovatiecentrum 2009 - All rights reserved
  33. 33. Innovatiecentrum presents ©2011 Innovatiecentrum Limburg – All rights reserved
  34. 34. Agenda Workshop • Intro: Innovation war room • Strategie Canvas • P/M matrix • Business Model Innovation • Customer Journey Mapping • End ©2011 Innovatiecentrum Limburg – All rights reserved
  35. 35. Contact us for information about posters orfacilitating your session Anke Albregts anke.albregts@innovatiecentrum.be Gsm 0473 59 89 03 Bert Celis bert.celis@innovatiecentrum.be Gsm 0497 57 59 59 www.innovatiecentrum.be ©2011 Innovatiecentrum Limburg – All rights reserved

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