Firefox 3.5 Launch: Creative Workshop

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Help us promote the upcoming Firefox 3.5 by tapping into your creative skills. The workshop presentation covers things like:
* Why creative & visual design is important
* How to contribute
* Design guidelines
* Community store / t-shirts
* What affiliates are
* Why affiliates are important
* Existing affiliate buttons & creating new buttons

For more information, visit: http://www.spreadfirefox.com/node/4106

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Firefox 3.5 Launch: Creative Workshop

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  13. Submit New T-shirt Designs for Firefox 3.5!
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  18. OPEN COMMUNITY FAST Video secure Private browsing tabs CUSTOMIZABLE GLOBAL performance Zoom! personal organic Awesome! Free accessible Etc… IMPACT STANDARDS 3.5 BETTER Fun Foxy L10n Enhanced performance
  19. www.mozilla.com/about/logo
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  23. What you see is what you get!
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  33. http://communitystore.mozilla.org/ SUBMIT YOUR FIREFOX 3.5 DESIGNS TO THE COMMUNITY STORE
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  38. “ spread firefox ” “ fx3.5 ” TAKE PICTURES & TAG YOUR PHOTOS on Flickr
  39. www.intothefuzz.com www.musingT.com MozCreative https://mail.mozilla.org/listinfo/design BLOGS: TWEETS: DESIGN LIST: Follow us along…!
  40. Now…..lets talk Affiliates !!
  41. SpreadFirefox.com: Affiliates
  42. What is it? <ul><li>The Affiliate Program is an easy way for people to “spread” the word about Firefox by using Firefox download buttons (also known as Affiliate Buttons). </li></ul>
  43. Affiliates Buttons <ul><li>This is what Affiliates’ Buttons look like! </li></ul><ul><ul><ul><li>Come in 8 languages now </li></ul></ul></ul><ul><ul><ul><li>Different styles, shapes, colors & themes to play with! </li></ul></ul></ul>
  44. Why are Affiliates important? <ul><li>They are one of the first ways people find out about Firefox. </li></ul><ul><ul><li>For example, Affiliates helped to spread the word about Download Day ( +34 million impressions) </li></ul></ul><ul><li>They are one of the best (and simplest ways) to get people who are interested in Firefox involved in Spreading Firefox </li></ul><ul><ul><li>+800 Affiliates and counting </li></ul></ul><ul><li>They help give Firefox its’ personality </li></ul><ul><ul><li>Where people post buttons </li></ul></ul><ul><ul><li>How people make the buttons their “own”. </li></ul></ul>
  45. How do I start? <ul><li>There are four easy steps to start getting involved: </li></ul><ul><ul><li>1) Join SpreadFirefox.com </li></ul></ul><ul><ul><li>2) Get/Create Affiliates Buttons </li></ul></ul><ul><ul><ul><li>Get them: http://www.spreadfirefox.com/affiliates/homepage#getbuttons </li></ul></ul></ul><ul><ul><ul><li>Make your own: http://www.spreadfirefox.com/affiliates/create_buttons </li></ul></ul></ul><ul><ul><li>3) Post Buttons </li></ul></ul><ul><ul><ul><li>Blog/Website/Social Media Profile </li></ul></ul></ul><ul><ul><li>4) Earn Points! </li></ul></ul><ul><ul><ul><li>As people click on your Affiliates buttons, you get points </li></ul></ul></ul>
  46. So, what do I do, again? <ul><li>Here are a few things to keep in mind if you want to make sure your point totals are accurate: </li></ul><ul><ul><li>1) Make sure you’re signed on if you are downloading buttons from SFx.com. </li></ul></ul><ul><ul><li>2) After downloading the button, you need to make a few changes to the code by hand </li></ul></ul><ul><ul><ul><li>Button label </li></ul></ul></ul><ul><ul><ul><li>Make sure your id number is correct (its your SFx id number) </li></ul></ul></ul><ul><ul><ul><li>url where button is hosted </li></ul></ul></ul>
  47. For example…. <ul><li>For example, edit everything in red: </li></ul><ul><li><a href=&quot;http://www.mozilla.com/firefox?from=sfx&uid=[ MY USER ID </li></ul><ul><li>HERE] &t=[ MY BUTTON LABEL, it can be whatever i want ]&quot;><img border=&quot;0&quot; </li></ul><ul><li>alt=&quot;Spreadfirefox Affiliate Button&quot; src=&quot;[ this is the url where my button is hosted, like </li></ul><ul><li>http://www.lauramesa.com/spreadfirefoxsfximage1.png] &quot; /></a> </li></ul>
  48. Umm, then what? <ul><ul><li>3) If you are creating a new button, you should use Illustrator, Photoshop or another graphic design tool to modify the file. You can also create your own from scratch. </li></ul></ul><ul><ul><ul><li>You must still edit the source code in order to ensure you get credits for download </li></ul></ul></ul><ul><ul><ul><ul><li>Button label </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Id number (SFx id) </li></ul></ul></ul></ul><ul><ul><ul><ul><li>url where button is hosted </li></ul></ul></ul></ul>
  49. Yay! Buttons created! Now what? <ul><li>Now that you’ve finished creating your buttons and updating the code…you get to post your buttons! </li></ul><ul><li>Where? </li></ul><ul><ul><ul><li>Blogs </li></ul></ul></ul><ul><ul><ul><li>Social Media pages </li></ul></ul></ul><ul><ul><ul><li>Websites your own or manage </li></ul></ul></ul>
  50. Last thing to remember… <ul><li>Make sure any buttons you create or modify adhere to the guidelines found http://www.mozilla.com/en-US/about/logo/ </li></ul><ul><li>Happy Button Making! </li></ul>
  51. Resources <ul><li>Events Calendar: http://www.spreadfirefox.com/event </li></ul><ul><li>Materials: http://spreadfirefox.com/resources </li></ul><ul><li>Mozilla Brochure: http://mozilla.org/about/brochure/ </li></ul><ul><li>Community Marketing Guide </li></ul><ul><ul><li>https://contribute.mozilla.org/Marketing/Events </li></ul></ul><ul><ul><li>https://contribute.mozilla.org/Marketing/Public _ Speaking </li></ul></ul><ul><li>Collaboration via bi-weekly meetings, mail list & Spread Firefox news </li></ul>
  52. Tracking the Success • Write up a post on SFx (www.spreadfirefox/ cmt) • Take photos & video: ‣ #Fx3.5 (Twitter & more) ‣ “ spread firefox”, “fx3.5” (flickr) • Write up a summary on your blog • Gather testimonials
  53. How can we help? • Help formulate ideas • Help upload art/buttons • Review art work for feedback • Connect you with local community members • Find us on Mozilla IRC #marketing
  54. <ul><li>New Friends! </li></ul><ul><li>Show off your skills! </li></ul><ul><li>Gain experience! </li></ul><ul><li>Have FUN! </li></ul><ul><li>So much MORE! </li></ul>What’s in it for you?!
  55. Get in Touch • Find us on Mozilla IRC #marketing • Drop us a line at [email_address] or [email_address] • Join marketing@lists.mozilla.org • Join our bi-weekly calls marketing calls
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