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INNOVAT ION GAMES
Perfecting Your Brainstorming Techniques For Killer
Products & Features
Ben SykesUser experiencebehavior design
@BenSykes
The Big Agenda
Setting The Stage
What Are Innovation Games?
In a nutshell
Actionable Takeaways
What you can expect
Introductions
A little about me
Getting To Know You
What’sYour Story?
Exercise: Failure Pledge
Achievement Unlocked
How Do You Innovate?
Defining The Problem
We NeedYouTo Innovate
Where Do Big Ideas Come From?
Triggering Creativity
Lack of Innovation Discussion
Exercise: Let’s See Your Brainstorm
Achievement Unlocked
Lack Of Innovation
Is this happening and why?
Real World Scencarios
Solved by games?
The Games
Resources & Tools
Team Best Practices
Give Them A HotTub
Exercise: Solve Europe’s refugee crisis
Remember The Future
My Worst Nightmare
Exercise; Imagine (crowd sourced) worst case
scenario
Speed Boat
Exercise: Define why innovation is lacking
Real World Application
Exercise: Improve A Feature
Exercise: Build A Concept From Scratch
When You Leave Here Today…
Feel Inspired
• The next big idea is up to you
• Have lots of ideas
Innovation Action Plan
• Culture of innovation
• Improving a feature
• Improving a product
• Building a product from scratch
Start solving real world problems
Setting The Stage
Introductions
Designing Since 1995
—————————-
‣ Oscars : Am. Beauty
‣ US Marine (combat)
‣ Microsoft, Cisco, Google
‣ Teach UX & IA
‣ Wrote the GA Curriculum
for Job Search &
Apprentice Program
‣ Have run 20+ workshops
at GA around career
development
‣ Run @IA_UXJOBS
Sam Mendes
&Paula Abdul
Setting The Stage
What’s Your Story?
Why are
you here &
what do
you hope
to gain?
How many
designers?
How many
IOS
developers?
SomethingElse?
Setting The Stage
Failure Pledge (optional)
My name is_______________________
I am giving myself permission to fail, screw up & be messy.
I realize that I'm learning something new and it may be a rocky in the
beginning just like it was for many huge successes before me.
I will remember that procrastination only delays my greatness, and I’m
going to be awesome!
Setting The Stage
@BenSykes
How Do you Innovate
How Do You Innovate
Are we trying
to solve the
right problems?
Energy
Water
Food
Environment
Poverty
Terrorism & War
Disease
Education
Democracy
Population
How Do You Innovate
Our future depends on people like you.
The world needs you to be fearless in
your innovation.
How Do You Innovate
How Do You Innovate
BIG IDEAS
Where Do They
Come From?
How Do You Innovate
Collaborative Intelligence
Go For A Walk
“Creative thinking
improves while a
person is walking
and shortly
thereafter…”
—Marily Oppezzo
http://www.apa.org/pubs/journals/releases/xlm-
a0036577.pdf
How Do You Innovate
T ime In Nature
“The more you get
away from the
stresses of daily life
and the more time
you spend outdoors,
the greater your level
of creativity.”
http://www.mnn.com/health/fitness-well-being/
stories/study-nature-inspires-more-creative-
minds
How Do You Innovate
Take A Shower
“A seemingly mindless task —
showering, fishing or driving
— might help spur creative
thoughts, as the mind
wanders from "lather-rinse-
repeat" to a recent problem,
and then back again.”
http://www.mnn.com/health/fitness-well-being/
stories/study-nature-inspires-more-creative-
minds
How Do You Innovate
Exercise : Let’s See You Brainstorm
How Do You Innovate
Goal
Come up with a few solutions to
solve Europe’s refugee crisis using an
IOS app
T ime
5 Minutes
Problem To Solve
Solving Europe’s Refugee Crisis
Problem Definition
Today, more than 19 million people have been forced to flee their
home countries because of war, persecution, and oppression,
and every day an estimated 42,500 more join them.
Many, though far from all, of them head for Europe, which is why
the crisis there can appear most acute.
(http://www.vox.com/2015/9/5/9265501/refugee-crisis-europe-
syria)
Lack Of Innovation?
How Do You Innovate
Michael Arrington’s latest
complaint that he’s bored with what
currently passes for innovation,
there is a growing chorus of people
voicing their disappointment with
Silicon Valley’s inability to push the
envelope.
http://pando.com/2013/01/03/why-silicon-valley-innovation-has-stalled/
Lack Of Innovation?
How Do You Innovate
Apple Loses $37BN in Value
Due to Lack of Innovation
http://www.ibtimes.co.uk/apple-loses-37bn-value-due-lack-
innovation-1449539
Lack of innovation is the biggest
threat to care providers
http://www.theguardian.com/social-care-network/2014/jan/30/
lack-innovation-threat-care-providers
One of the reasons for lack
of innovation in the Valley
is that entrepreneurs are
not exposed to enough
real-world problems
http://thenextweb.com/entrepreneur/2011/07/13/the-problem-
with-silicon-valley-is-itself/
Problems with Brainstorming
How Do You Innovate
The problem is, traditional
brainstorming sessions are
rarely the best way to ensure
innovation.
Forbes: Why most brainstorming sessions are useless
Group brainstorming exercises can lead to
fixation on only one idea or possibly blocking out
other possibilities, leading to conformity of ideas
Wired For Success : Why brainstorming doesn’t improve productivity or creativity.
Anything, even doing laundry, will
help you dream up new ideas better
than sitting in a meeting…
Debra Kaye: Why innovation by brainstorming doesn’t work
Brainstorming? Sort of
How Do You Innovate
@BenSykes
Real World Scenarios
How Do You Innovate
Scenario:
• First week on the job
• Company is not innovative
• You have full autonomy to make it so
• What do you do?
Step By Step
1. Schedule weekly innovation meetings.
• Don’t mention “games” in meeting invite.
• Incentivize games
2. Advertise innovation
• Buy display boards. Post weekly meeting
outcomes in visible location.
• Demo innovations at weekly all hands.
3. Institute quarterly hackathons
• One day - company wide
• Incentivize
Building a
culture of
innovation
Scenario:
• Google has asked you to improve the
Gmail compose experience.
• Will not give you access to user data
Conduct own
usability test
with own
users
Empathy Map
Identify
existing
painpoints
Give them a
hot tub
Improve Gmail Compose Experience
Worst
nightmare
Research Innovation Games
Scenario:
• Uber has asked your team to envision
the future of the product and what
the next version could look like.
• Full access to user data & insights
Envision UBER future-vision
Remember the
future
Give them a
hot tub
Innovation Games
Identify
existing areas
of success and
pain
Research
Scenario:
• The CEO has tasked you with finding
out why the company is not successful
or why it can’t keep top talent etc. to
compete in the marketplace.
Identify Cause of Problems
Speed Boat
Innovation Games
@BenSykes
The Games
Resources
http://bitly.com/SUPERCOOL
GameStorming
• A Playbook for Innovators,
Rulebreakers, and Changemakers
• Book by David Gray, James Macanufo,
and Sunni Brown
Innovation Games
• Creating Breakthrough Products
Through Collaborative Play
• Book by Luke Hohmann
Thinkertoys
• A Handbook of Creative-Thinking
Techniques
• Book by Michael Michalko
The Games
Tools You’ll Need
1. Pens
2. Post-its
3. Butcher paper
4. Masking tape
5. Dry erase markers
6. Mental notes
My Big Idea
The Games
Team Best Practices
Do's
• Do: Use use words like “product”,
“innovation”,“challenge”,“
• Do: Clearly state the objective & value: e.g.
- “find a solution to our compose feature”
• Do: use at team offsets
• Do: schedule a recurring weekly meeting
for this
• Do: Group, tally and share outcomes
Don’ts
• Don’t: use words like “games” or “exercise”
and be careful with “brainstorm”
• Don’t: stop
The Games
@BenSykes
Give Them A Hot Tub
Give Them A Hot Tub
The Games
Goal
• Use outrageous features to
discover hidden breakthroughs
Activity
• Write several features on post-
its. One feature per post-it.
The more outrageous the
better.
• Generate as many post-it notes
in the allocated time.
• Cluster into categories.
Improve Gmail Compose
Give Them
A Hot Tub
How it works
1. T ime: 5 minutes
2. Multiple rounds as needed
3. Write several features on post-its. One per.
4. The more outrageous the better (hot tub
integration)
5. Cluster into categories
6. Extract (excel)
7. Prioritize
8. Add to roadmap
The Games
Improve Gmail Compose
Suggested
rephrasing
based on
goals: career
driven
Weekly
analytics of
recurring word
use and
grammar re.
Recommends
new words
that make me
look smarter
Signature
templates
Every email
sent donates .5
to charity of
choice
Pre-populates
copy for
people I emailthe most
Auto themes
for friends
Never have to
check email
again - it
sends on my
behalf
Tone Checker :
This might
hurt feelings.
Rephrasing for
sender
Recommends
mentioning
personal info
of sender that
makes happy
Sends me a
visual
breakdown of
importance.
Custom sounds
for family
Emotional state
aware.
Adjusts mails
accordingly
Give Them
A Hot Tub
The Games
Improve Gmail Compose Give Them
A Hot Tub
Suggested
rephrasing
based on
goals: career
driven
Weekly
analytics of
recurring word
use and
grammar re.
Recommends
new words
that make me
look smarter
Signature
templates
Auto themes
for friends
Never have to
check email
again - it
sends on my
behalf
Tone Checker :
This might
hurt feelings.
Rephrasing for
sender
Recommends
mentioning
personal info
of sender that
makes happy
Custom sounds
for family
Emotional state
aware.
Adjusts mails
accordinglySends me a
visual
breakdown of
importance.
Every email
sent donates .5
to charity of
choice
Pre-populates
copy for
people I emailthe most
Exercise : Give Them A Hottub
Goal
• Use outrageous features to
discover hidden breakthroughs
Activity
• Write several features on post-its.
One feature per post-it. The more
outrageous the better.
• Generate as many post-it notes in
the allocated time.
• Cluster into categories.
T ime
5 Minutes
Problem To Solve
Using a digital means (IOS App?) Find a solution to Europe’s refugee
problem.
Problem Definition
Today, more than 19 million people have been forced to flee their
home countries because of war, persecution, and oppression,
and every day an estimated 42,500 more join them.
Many, though far from all, of them head for Europe, which is why
the crisis there can appear most acute.
(http://www.vox.com/2015/9/5/9265501/refugee-crisis-europe-
syria)
Technology Platform
+ Apple Watch | + Mobile Phone | + SmartTV | + Computer
The Games
Goal
• Envision future success
@BenSykes
Remember The Future
Remember The Future
The Games
Goal
• Envision success future success
Activity
• Imagine that it is sometime in
the future (5 years?). You’ve
been using the feature or
product for sometime now.
On post-it’s (one per) write
down what the product or
feature will have done to make
you happy.
• Generate as many post-it notes
in the allocated time.
• Cluster into categories.
UBER in 5 years
Remember
The future
How it works
1. T ime: 5 minutes
2. Multiple rounds as needed
3. Imagine that it’s sometime in the future. You’ve been
using the feature or product for sometime now.
4. On post-its (one per) write down what the product or
feature will have done to make you happy
5. Cluster into categories
6. Extract (excel)
7. Prioritize
The Games
UBER in 5 years
Recurring
scheduled
pickups
Moving parties
Driverless
Meals on
wheels -
literally
Moving into
airline & bus
space
Long distance
& vacation
travel
Package
delivery
Knows my
preferences
and pre-
enables
Drivers have
to take local
street test
Rocking GPS
Googlemaps
integration.
IOT integration
with home and
wearables
Comes with
vomit bags
Remember
The future
The Games
UBER in 5 years Remember
The future
Recurring
scheduled
pickups
Moving parties
Driverless
Meals on
wheels -
literally
Moving into
airline & bus
space
Long distance
& vacation
travel
Package
delivery
Knows my
preferences
and pre-
enables
Drivers have
to take local
street test
Rocking GPSGooglemaps
integration.
IOT integration
with home and
wearables
Comes with
vomit bags
@BenSykes
My Worst Nightmare
My Worst Nightmare
The Games
Goal
• Discover hidden worst case
scenarios. Create sweet dreams
for your product by creating
nightmares
Activity
• Imagine your worst nightmare
related to your product or
feature. (E.g. a sports drink that
induces vomiting.) Write down
one nightmare per post-it.
• Generate as many post-it notes
in the allocated time.
• Cluster into categories.
Improve Gmail Compose
My Worst
Nightmare
How it works
1. T ime: 5 minute
2. Multiple rounds as needed
3. Imagine your “worst nightmare” related to the product, service,
system, or offering
4. Example: A “worst nightmare” sports drink might induce vomiting,
cause dehydration, or simply taste bad.
5. Cluster into emotional themes
6. Extract (excel)
7. Create action plan to avoid creating worst nightmares
The Games
Improve Gmail Compose
Shocks me
when I hit
compose
Sends me to
spam
Misspells
words that are
fine
Forwards my
emails to
unwanted
Makes me feel
stupid
Sends
messages to
old girlfriends
Emails to mom
get sent to
trash
Makes emails
public
Tricks me into
giving away
sensitive info
Hides in my
closet
Deducts money
without my
knowledge
Imports and
attaches
photos
My Worst
Nightmare
The Games
Improve Gmail Compose
Shocks me
when I hit
compose
Sends me to
spam
Misspells
words that are
fine
Forwards my
emails to
unwanted
Makes me feel
/ look stupid
Sends
messages to
old girlfriends
Emails to mom
get sent to
trash
Makes emails
public
Tricks me into
giving away
sensitive info
Hides in my
closet
Deducts money
without my
knowledge
Imports and
attaches
photos
My Worst
Nightmare
The Games
Exercise : My Worst Nightmare
Goal
• Discover hidden worst case
scenarios. Create sweet dreams for
your product by creating
nightmares
Activity
• Imagine your worst nightmare
related to your product or feature.
(E.g. a sports drink that induces
vomiting.) Write down one
nightmare per post-it.
• Generate as many post-it notes in
the allocated time.
• Cluster into categories.
Outcome
Imagine (CROWD SOURCED PRODUCT) Worst Case Scenarios
The Games
T ime
5 Minutes
@BenSykes
Speed Boat
Speed Boat
The Games
Goal
• Identify issues (as anchors) that
are keeping you / your team
from moving forward.
Activity
• Draw a boat on a whiteboard
or sheet of butcher paper.
You’d like the boat to move
fast. Unfortunately, the boat
has a few anchors holding it
back. The boat is your system,
and the issues (problematic
features etc) are its anchors.
Why aren’t we profitable?
Speedboat
How it works
Goal: Identify anchors keeping you from moving fast
1. T ime: 5 minutes
2. Write as many ideas related to the problem each on
a separate postit
3. Cluster
4. Extract (excel), prioritize and create solutions.
The Games
New CEO
Lack of
engineering
talent
No clear CTA
Competitors
have better
technology
Wasting time
doing this
activity
No demand?
Marketplace
isn’t ready
Value prop is
week and not
clear what
problem we’re
solving
Free lunches
Marketingefforts needto be social?
Homepage is
not clear
Why aren’t we profitable?
Speedboat
The Games
Speedboat
Why aren’t we profitable?
New CEO
Lack of
engineering
talent
No clear CTA
Competitors
have better
technology
Wasting time
doing this
activity
No demand?
Marketplace
isn’t ready
Value prop is
week and not
clear what
problem we’re
solving
Free lunches
Marketingefforts needto be social?
Homepage is
not clear
The Games
Exercise : Speed Boat
Goal
• Identify issues (as anchors) that are
keeping you / your team from
moving forward.
Activity
• Draw a boat on a whiteboard or
sheet of butcher paper. You’d like
the boat to move fast.
Unfortunately, the boat has a few
anchors holding it back. The boat
is your system, and the issues
(problematic features etc) are its
anchors.
Outcome
Using a digital means (IOS App?) define why innovation is lacking
The Games
T ime
5 Minutes
@BenSykes
Empathy Map
Empathy Map
The Games
Goal
• Get inside the head of your
customer or target user
Activity
• Give the target user a name
and a title.
• Create sectors related to 1.
hearing, seeing, thinking, saying,
feeling & doing.
• Using post-it notes assign
attributes or details to each
sector.
Empathy
Map
Hearing X
Hearing Y
Hearing Z
Seeing X
Seeing Y
Saying X
Saying y
DoingFeeling
Thinking X
From “Gamestorming”
@BenSykes
Whose Design Is It anyway
Whose Design Is It Anyway?
How it works
1. The audience, team, class is asked to come up with (in this order)
2. One Random problem to solve
3. Four random features or requirements
4. Three random design principles or success criteria
5. One random platform
6. Each person has 10 minutes to sketch a solution
7. When time is up each person will present outcomes
Problem to solve
Features
Platform
Design Principles
1. Homelessness
1. Must levitate
2. Be edible
3. Water proof
4. Biodegradable
1. Social proof
2. Variable reward
3. Delightners
1. Apple watch
Whose Design Is It Anyway?
?
Your Great Product Idea
Whose Design Is It Anyway?
@BenSykes
Product Box
Product Box
The Games
Goal
• Identify the most exciting product
features
Activity
• Divide into teams. Give each time a small
white cardboard box and have each team
design the product box they would buy
off the shelf. The box can contain
anything they want (marketing slogans,
pictures, price points). When finished ask
each team to present their product to the
rest of the group. Take a survey of who
wants to buy this product and why.
Product Box
@BenSykes
Real World Application
Exercise : Improving A Feature
Goal
• Improve on the Gmail compose
feature.
Activity
• Use two or more innovation
games. You choose.
• Cluster your results
• Pick the best ones
• Present as a narrative to the group
The Games
T ime
• 15 minutes to generate & cluster.
Exercise : Concept From Scratch
Goal
• Design A New Apple Watch
App
Requirements
• 2 design principles (random)
• Apple Watch
• Key functionality (min 3 class
assigned - random)
• End user emotional target (class
assigned - random)
• Real world problem to solve
(class assigned - random)
• Must use min. 2 innovation
games
The Games
Activity
• Build a product using
requirements
• Cluster your results
• Pick the best ones
• Present as a narrative to
the group
T ime
• 15+ minutes to
generate & cluster.
Our future depends on people like you.
The world needs you to be fearless in
your innovation.
Thank You!
…and now you have my
phone number
Ben Sykes
(650) 681-9016
@BenSykes
If You Liked What You See Here Today, Please
Let Others Know So I Can Keep Doing It!

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Workshop : Innovation Games at NSSpain

  • 1. INNOVAT ION GAMES Perfecting Your Brainstorming Techniques For Killer Products & Features Ben SykesUser experiencebehavior design @BenSykes
  • 2.
  • 3. The Big Agenda Setting The Stage What Are Innovation Games? In a nutshell Actionable Takeaways What you can expect Introductions A little about me Getting To Know You What’sYour Story? Exercise: Failure Pledge Achievement Unlocked How Do You Innovate? Defining The Problem We NeedYouTo Innovate Where Do Big Ideas Come From? Triggering Creativity Lack of Innovation Discussion Exercise: Let’s See Your Brainstorm Achievement Unlocked Lack Of Innovation Is this happening and why? Real World Scencarios Solved by games? The Games Resources & Tools Team Best Practices Give Them A HotTub Exercise: Solve Europe’s refugee crisis Remember The Future My Worst Nightmare Exercise; Imagine (crowd sourced) worst case scenario Speed Boat Exercise: Define why innovation is lacking Real World Application Exercise: Improve A Feature Exercise: Build A Concept From Scratch
  • 4. When You Leave Here Today… Feel Inspired • The next big idea is up to you • Have lots of ideas Innovation Action Plan • Culture of innovation • Improving a feature • Improving a product • Building a product from scratch Start solving real world problems Setting The Stage
  • 5. Introductions Designing Since 1995 —————————- ‣ Oscars : Am. Beauty ‣ US Marine (combat) ‣ Microsoft, Cisco, Google ‣ Teach UX & IA ‣ Wrote the GA Curriculum for Job Search & Apprentice Program ‣ Have run 20+ workshops at GA around career development ‣ Run @IA_UXJOBS Sam Mendes &Paula Abdul Setting The Stage
  • 6. What’s Your Story? Why are you here & what do you hope to gain? How many designers? How many IOS developers? SomethingElse? Setting The Stage
  • 7. Failure Pledge (optional) My name is_______________________ I am giving myself permission to fail, screw up & be messy. I realize that I'm learning something new and it may be a rocky in the beginning just like it was for many huge successes before me. I will remember that procrastination only delays my greatness, and I’m going to be awesome! Setting The Stage
  • 9. How Do You Innovate
  • 10. Are we trying to solve the right problems? Energy Water Food Environment Poverty Terrorism & War Disease Education Democracy Population How Do You Innovate
  • 11. Our future depends on people like you. The world needs you to be fearless in your innovation. How Do You Innovate
  • 12. How Do You Innovate BIG IDEAS Where Do They Come From?
  • 13. How Do You Innovate Collaborative Intelligence
  • 14. Go For A Walk “Creative thinking improves while a person is walking and shortly thereafter…” —Marily Oppezzo http://www.apa.org/pubs/journals/releases/xlm- a0036577.pdf How Do You Innovate
  • 15. T ime In Nature “The more you get away from the stresses of daily life and the more time you spend outdoors, the greater your level of creativity.” http://www.mnn.com/health/fitness-well-being/ stories/study-nature-inspires-more-creative- minds How Do You Innovate
  • 16. Take A Shower “A seemingly mindless task — showering, fishing or driving — might help spur creative thoughts, as the mind wanders from "lather-rinse- repeat" to a recent problem, and then back again.” http://www.mnn.com/health/fitness-well-being/ stories/study-nature-inspires-more-creative- minds How Do You Innovate
  • 17. Exercise : Let’s See You Brainstorm How Do You Innovate Goal Come up with a few solutions to solve Europe’s refugee crisis using an IOS app T ime 5 Minutes Problem To Solve Solving Europe’s Refugee Crisis Problem Definition Today, more than 19 million people have been forced to flee their home countries because of war, persecution, and oppression, and every day an estimated 42,500 more join them. Many, though far from all, of them head for Europe, which is why the crisis there can appear most acute. (http://www.vox.com/2015/9/5/9265501/refugee-crisis-europe- syria)
  • 18. Lack Of Innovation? How Do You Innovate Michael Arrington’s latest complaint that he’s bored with what currently passes for innovation, there is a growing chorus of people voicing their disappointment with Silicon Valley’s inability to push the envelope. http://pando.com/2013/01/03/why-silicon-valley-innovation-has-stalled/
  • 19. Lack Of Innovation? How Do You Innovate Apple Loses $37BN in Value Due to Lack of Innovation http://www.ibtimes.co.uk/apple-loses-37bn-value-due-lack- innovation-1449539 Lack of innovation is the biggest threat to care providers http://www.theguardian.com/social-care-network/2014/jan/30/ lack-innovation-threat-care-providers One of the reasons for lack of innovation in the Valley is that entrepreneurs are not exposed to enough real-world problems http://thenextweb.com/entrepreneur/2011/07/13/the-problem- with-silicon-valley-is-itself/
  • 20. Problems with Brainstorming How Do You Innovate The problem is, traditional brainstorming sessions are rarely the best way to ensure innovation. Forbes: Why most brainstorming sessions are useless Group brainstorming exercises can lead to fixation on only one idea or possibly blocking out other possibilities, leading to conformity of ideas Wired For Success : Why brainstorming doesn’t improve productivity or creativity. Anything, even doing laundry, will help you dream up new ideas better than sitting in a meeting… Debra Kaye: Why innovation by brainstorming doesn’t work
  • 21. Brainstorming? Sort of How Do You Innovate
  • 23. Scenario: • First week on the job • Company is not innovative • You have full autonomy to make it so • What do you do?
  • 24. Step By Step 1. Schedule weekly innovation meetings. • Don’t mention “games” in meeting invite. • Incentivize games 2. Advertise innovation • Buy display boards. Post weekly meeting outcomes in visible location. • Demo innovations at weekly all hands. 3. Institute quarterly hackathons • One day - company wide • Incentivize Building a culture of innovation
  • 25. Scenario: • Google has asked you to improve the Gmail compose experience. • Will not give you access to user data
  • 26. Conduct own usability test with own users Empathy Map Identify existing painpoints Give them a hot tub Improve Gmail Compose Experience Worst nightmare Research Innovation Games
  • 27. Scenario: • Uber has asked your team to envision the future of the product and what the next version could look like. • Full access to user data & insights
  • 28. Envision UBER future-vision Remember the future Give them a hot tub Innovation Games Identify existing areas of success and pain Research
  • 29. Scenario: • The CEO has tasked you with finding out why the company is not successful or why it can’t keep top talent etc. to compete in the marketplace.
  • 30. Identify Cause of Problems Speed Boat Innovation Games
  • 32. Resources http://bitly.com/SUPERCOOL GameStorming • A Playbook for Innovators, Rulebreakers, and Changemakers • Book by David Gray, James Macanufo, and Sunni Brown Innovation Games • Creating Breakthrough Products Through Collaborative Play • Book by Luke Hohmann Thinkertoys • A Handbook of Creative-Thinking Techniques • Book by Michael Michalko The Games
  • 33. Tools You’ll Need 1. Pens 2. Post-its 3. Butcher paper 4. Masking tape 5. Dry erase markers 6. Mental notes My Big Idea The Games
  • 34. Team Best Practices Do's • Do: Use use words like “product”, “innovation”,“challenge”,“ • Do: Clearly state the objective & value: e.g. - “find a solution to our compose feature” • Do: use at team offsets • Do: schedule a recurring weekly meeting for this • Do: Group, tally and share outcomes Don’ts • Don’t: use words like “games” or “exercise” and be careful with “brainstorm” • Don’t: stop The Games
  • 36. Give Them A Hot Tub The Games Goal • Use outrageous features to discover hidden breakthroughs Activity • Write several features on post- its. One feature per post-it. The more outrageous the better. • Generate as many post-it notes in the allocated time. • Cluster into categories.
  • 37. Improve Gmail Compose Give Them A Hot Tub How it works 1. T ime: 5 minutes 2. Multiple rounds as needed 3. Write several features on post-its. One per. 4. The more outrageous the better (hot tub integration) 5. Cluster into categories 6. Extract (excel) 7. Prioritize 8. Add to roadmap The Games
  • 38. Improve Gmail Compose Suggested rephrasing based on goals: career driven Weekly analytics of recurring word use and grammar re. Recommends new words that make me look smarter Signature templates Every email sent donates .5 to charity of choice Pre-populates copy for people I emailthe most Auto themes for friends Never have to check email again - it sends on my behalf Tone Checker : This might hurt feelings. Rephrasing for sender Recommends mentioning personal info of sender that makes happy Sends me a visual breakdown of importance. Custom sounds for family Emotional state aware. Adjusts mails accordingly Give Them A Hot Tub The Games
  • 39. Improve Gmail Compose Give Them A Hot Tub Suggested rephrasing based on goals: career driven Weekly analytics of recurring word use and grammar re. Recommends new words that make me look smarter Signature templates Auto themes for friends Never have to check email again - it sends on my behalf Tone Checker : This might hurt feelings. Rephrasing for sender Recommends mentioning personal info of sender that makes happy Custom sounds for family Emotional state aware. Adjusts mails accordinglySends me a visual breakdown of importance. Every email sent donates .5 to charity of choice Pre-populates copy for people I emailthe most
  • 40. Exercise : Give Them A Hottub Goal • Use outrageous features to discover hidden breakthroughs Activity • Write several features on post-its. One feature per post-it. The more outrageous the better. • Generate as many post-it notes in the allocated time. • Cluster into categories. T ime 5 Minutes Problem To Solve Using a digital means (IOS App?) Find a solution to Europe’s refugee problem. Problem Definition Today, more than 19 million people have been forced to flee their home countries because of war, persecution, and oppression, and every day an estimated 42,500 more join them. Many, though far from all, of them head for Europe, which is why the crisis there can appear most acute. (http://www.vox.com/2015/9/5/9265501/refugee-crisis-europe- syria) Technology Platform + Apple Watch | + Mobile Phone | + SmartTV | + Computer The Games
  • 41. Goal • Envision future success @BenSykes Remember The Future
  • 42. Remember The Future The Games Goal • Envision success future success Activity • Imagine that it is sometime in the future (5 years?). You’ve been using the feature or product for sometime now. On post-it’s (one per) write down what the product or feature will have done to make you happy. • Generate as many post-it notes in the allocated time. • Cluster into categories.
  • 43. UBER in 5 years Remember The future How it works 1. T ime: 5 minutes 2. Multiple rounds as needed 3. Imagine that it’s sometime in the future. You’ve been using the feature or product for sometime now. 4. On post-its (one per) write down what the product or feature will have done to make you happy 5. Cluster into categories 6. Extract (excel) 7. Prioritize The Games
  • 44. UBER in 5 years Recurring scheduled pickups Moving parties Driverless Meals on wheels - literally Moving into airline & bus space Long distance & vacation travel Package delivery Knows my preferences and pre- enables Drivers have to take local street test Rocking GPS Googlemaps integration. IOT integration with home and wearables Comes with vomit bags Remember The future The Games
  • 45. UBER in 5 years Remember The future Recurring scheduled pickups Moving parties Driverless Meals on wheels - literally Moving into airline & bus space Long distance & vacation travel Package delivery Knows my preferences and pre- enables Drivers have to take local street test Rocking GPSGooglemaps integration. IOT integration with home and wearables Comes with vomit bags
  • 47. My Worst Nightmare The Games Goal • Discover hidden worst case scenarios. Create sweet dreams for your product by creating nightmares Activity • Imagine your worst nightmare related to your product or feature. (E.g. a sports drink that induces vomiting.) Write down one nightmare per post-it. • Generate as many post-it notes in the allocated time. • Cluster into categories.
  • 48. Improve Gmail Compose My Worst Nightmare How it works 1. T ime: 5 minute 2. Multiple rounds as needed 3. Imagine your “worst nightmare” related to the product, service, system, or offering 4. Example: A “worst nightmare” sports drink might induce vomiting, cause dehydration, or simply taste bad. 5. Cluster into emotional themes 6. Extract (excel) 7. Create action plan to avoid creating worst nightmares The Games
  • 49. Improve Gmail Compose Shocks me when I hit compose Sends me to spam Misspells words that are fine Forwards my emails to unwanted Makes me feel stupid Sends messages to old girlfriends Emails to mom get sent to trash Makes emails public Tricks me into giving away sensitive info Hides in my closet Deducts money without my knowledge Imports and attaches photos My Worst Nightmare The Games
  • 50. Improve Gmail Compose Shocks me when I hit compose Sends me to spam Misspells words that are fine Forwards my emails to unwanted Makes me feel / look stupid Sends messages to old girlfriends Emails to mom get sent to trash Makes emails public Tricks me into giving away sensitive info Hides in my closet Deducts money without my knowledge Imports and attaches photos My Worst Nightmare The Games
  • 51. Exercise : My Worst Nightmare Goal • Discover hidden worst case scenarios. Create sweet dreams for your product by creating nightmares Activity • Imagine your worst nightmare related to your product or feature. (E.g. a sports drink that induces vomiting.) Write down one nightmare per post-it. • Generate as many post-it notes in the allocated time. • Cluster into categories. Outcome Imagine (CROWD SOURCED PRODUCT) Worst Case Scenarios The Games T ime 5 Minutes
  • 53. Speed Boat The Games Goal • Identify issues (as anchors) that are keeping you / your team from moving forward. Activity • Draw a boat on a whiteboard or sheet of butcher paper. You’d like the boat to move fast. Unfortunately, the boat has a few anchors holding it back. The boat is your system, and the issues (problematic features etc) are its anchors.
  • 54. Why aren’t we profitable? Speedboat How it works Goal: Identify anchors keeping you from moving fast 1. T ime: 5 minutes 2. Write as many ideas related to the problem each on a separate postit 3. Cluster 4. Extract (excel), prioritize and create solutions. The Games
  • 55. New CEO Lack of engineering talent No clear CTA Competitors have better technology Wasting time doing this activity No demand? Marketplace isn’t ready Value prop is week and not clear what problem we’re solving Free lunches Marketingefforts needto be social? Homepage is not clear Why aren’t we profitable? Speedboat The Games
  • 56. Speedboat Why aren’t we profitable? New CEO Lack of engineering talent No clear CTA Competitors have better technology Wasting time doing this activity No demand? Marketplace isn’t ready Value prop is week and not clear what problem we’re solving Free lunches Marketingefforts needto be social? Homepage is not clear The Games
  • 57. Exercise : Speed Boat Goal • Identify issues (as anchors) that are keeping you / your team from moving forward. Activity • Draw a boat on a whiteboard or sheet of butcher paper. You’d like the boat to move fast. Unfortunately, the boat has a few anchors holding it back. The boat is your system, and the issues (problematic features etc) are its anchors. Outcome Using a digital means (IOS App?) define why innovation is lacking The Games T ime 5 Minutes
  • 59. Empathy Map The Games Goal • Get inside the head of your customer or target user Activity • Give the target user a name and a title. • Create sectors related to 1. hearing, seeing, thinking, saying, feeling & doing. • Using post-it notes assign attributes or details to each sector.
  • 60. Empathy Map Hearing X Hearing Y Hearing Z Seeing X Seeing Y Saying X Saying y DoingFeeling Thinking X From “Gamestorming”
  • 62. Whose Design Is It Anyway? How it works 1. The audience, team, class is asked to come up with (in this order) 2. One Random problem to solve 3. Four random features or requirements 4. Three random design principles or success criteria 5. One random platform 6. Each person has 10 minutes to sketch a solution 7. When time is up each person will present outcomes
  • 63. Problem to solve Features Platform Design Principles 1. Homelessness 1. Must levitate 2. Be edible 3. Water proof 4. Biodegradable 1. Social proof 2. Variable reward 3. Delightners 1. Apple watch Whose Design Is It Anyway? ? Your Great Product Idea
  • 64. Whose Design Is It Anyway?
  • 66. Product Box The Games Goal • Identify the most exciting product features Activity • Divide into teams. Give each time a small white cardboard box and have each team design the product box they would buy off the shelf. The box can contain anything they want (marketing slogans, pictures, price points). When finished ask each team to present their product to the rest of the group. Take a survey of who wants to buy this product and why.
  • 69. Exercise : Improving A Feature Goal • Improve on the Gmail compose feature. Activity • Use two or more innovation games. You choose. • Cluster your results • Pick the best ones • Present as a narrative to the group The Games T ime • 15 minutes to generate & cluster.
  • 70. Exercise : Concept From Scratch Goal • Design A New Apple Watch App Requirements • 2 design principles (random) • Apple Watch • Key functionality (min 3 class assigned - random) • End user emotional target (class assigned - random) • Real world problem to solve (class assigned - random) • Must use min. 2 innovation games The Games Activity • Build a product using requirements • Cluster your results • Pick the best ones • Present as a narrative to the group T ime • 15+ minutes to generate & cluster.
  • 71. Our future depends on people like you. The world needs you to be fearless in your innovation.
  • 72. Thank You! …and now you have my phone number Ben Sykes (650) 681-9016 @BenSykes If You Liked What You See Here Today, Please Let Others Know So I Can Keep Doing It!