This is the Powerpoint version of the presentation on personal branding and value proposition creation for financial advisers (Slideshare do not host Prezi presentations sorry folks)
In this presentation to the students of the Public Relations Student Society of America at the University of Delaware, I talk about branding yourself as a PR professional, and five tools to help you establish a personal brand.
Personal Branding and LinkedIn Marketing Presentation 2016Jasmine Sandler
Jasmine Sandler, an expert in Personal Branding for Executives and Entreprenuers and a Global LinkedIn Marketing Trainer presents her Personal Branding and LinkedIn Presentation. She has delivered this to over 250+ organizations and corporations , helping business professionals use these marketing tactics to drive better online visibility and B2B Sales since 2006. For more info, see www.jasminesandler.com
Personal Branding presentation for the Cincinnati USA Regional Chamber's women's leadership development program - WE Lead - on February 2, 2010 by Jennifer McClure. www.cincyrecruiter.com
Don\'t like selling? This is your ticket. Learn the 4 rules of Personal /Branding and get your potential customers to arrive on your doorstep pre-sold!
In this presentation to the students of the Public Relations Student Society of America at the University of Delaware, I talk about branding yourself as a PR professional, and five tools to help you establish a personal brand.
Personal Branding and LinkedIn Marketing Presentation 2016Jasmine Sandler
Jasmine Sandler, an expert in Personal Branding for Executives and Entreprenuers and a Global LinkedIn Marketing Trainer presents her Personal Branding and LinkedIn Presentation. She has delivered this to over 250+ organizations and corporations , helping business professionals use these marketing tactics to drive better online visibility and B2B Sales since 2006. For more info, see www.jasminesandler.com
Personal Branding presentation for the Cincinnati USA Regional Chamber's women's leadership development program - WE Lead - on February 2, 2010 by Jennifer McClure. www.cincyrecruiter.com
Don\'t like selling? This is your ticket. Learn the 4 rules of Personal /Branding and get your potential customers to arrive on your doorstep pre-sold!
I spoke on the topic of personal branding October 18th in Calgary at the GBTA Energy and Resource Symposium. This presentation is relevant to anyone looking to enhance their own professional personal brand to capture more career and business opportunity.
slides used during personal branding modules, workshops and training programs.
The slides can be used to develop your own personal branding canvas and strategy to realize your professional ambitions.
The slides follow the canvas and structure described in my latest book: https://www.bol.com/nl/p/personal-branding-voor-zzp-ers/9200000043004061/
Your non-profit's brand is more than your logo. It has to do with your members and stakeholders' experiences with and recognition of your organization.
Build Your Website For Students, bit.ly/17nov-pbs. Use this canvas for self awareness of your talents and skills. Adapted from Business Model of You, CC BY-SA 3.0, http://businessmodelyou.com.
The term branding has long been relegated to companies and products, but today almost every individual has to have a personal brand as personal brand serves the brand of an employer company and its products complimentarily and it has positive impact on the way an organization and its culture is managed. Not many of us have consciously cultivated these brands, but they exist nonetheless.
The question is no longer IF you have a personal brand, but if you choose to guide and cultivate the brand or to let it be defined on your behalf. This session explains what personal branding and personal brand means and gives ways to start building an awesome personal brand.
What do you wish for people to associate with you when they think of your name? Is there a certain subject matter in which you want to be perceived as an expert or are there general qualities you want linked to your brand? Once you understand how you wish your brand to be perceived, you can start to be much more strategic about your personal brand. This doesn't mean you can’t be human. A strong personal brand can yield tremendous ROI whether you are working with an organization or leading one.
This session focuses on explaining the parts of persona, promise and brand story of a person and explains how can you strategically carve and build the personal brand – which helps you create a personal equity – to be more effective in the organization, market and society.
How To Build Your Personal Brand and Become A Local Celebrity - Ramon Ray, In...Sales Summit
In this presentation Ramon shares from personal experience, how solo professionals and growing businesses can build their personal brands and crush their competition. Attendees learn the 5 key principles it takes to have star power in their local markets and areas of expertise. A strong personal brand ensures YOUR brand is fist and foremost in the minds of your target market. While a "corporate brand" is important, it's also essential that business professionals have PERSONAL brands which can compliment and enhance their corporate brands. Attendees will leave this insightful, energized and humorous presentation with specific tools and best practices.
Building Your Personal Brand & Your Career - February 2011Jennifer McClure
What is a Personal Brand? Why is it important in your career? Tips for developing & communicating your Personal Brand effectively.
Presentation given by Jennifer McClure - President of Unbridled Talent, LLC at the Cincinnati USA Regional Chamber Women's Leadership Development Program on February 1, 2011.
Social Media Branding 2.0 presentation created by Grace Rodriguez (President, AYN Brand) for Diverseworks Creative Capital DW2 "Public Relations and Marketing Workshop" held at Spacetaker in Houston, TX (January 2009)
егодня практически все приложения уже перешли в Интернет или имеют онлайн-аналоги. Это значит, что браузеры становятся новыми платформами для работы с приложениями, постепенно снижая роль локальных операционных систем. Что лежит в основе популярных браузеров и с чего началась их история? Как зарабатывают разработчики и почему на этом рынке с каждым днём ужесточается конкуренция? Почему предпочтения россиян отличаются от общемировых и каким будет браузер будущего?
I spoke on the topic of personal branding October 18th in Calgary at the GBTA Energy and Resource Symposium. This presentation is relevant to anyone looking to enhance their own professional personal brand to capture more career and business opportunity.
slides used during personal branding modules, workshops and training programs.
The slides can be used to develop your own personal branding canvas and strategy to realize your professional ambitions.
The slides follow the canvas and structure described in my latest book: https://www.bol.com/nl/p/personal-branding-voor-zzp-ers/9200000043004061/
Your non-profit's brand is more than your logo. It has to do with your members and stakeholders' experiences with and recognition of your organization.
Build Your Website For Students, bit.ly/17nov-pbs. Use this canvas for self awareness of your talents and skills. Adapted from Business Model of You, CC BY-SA 3.0, http://businessmodelyou.com.
The term branding has long been relegated to companies and products, but today almost every individual has to have a personal brand as personal brand serves the brand of an employer company and its products complimentarily and it has positive impact on the way an organization and its culture is managed. Not many of us have consciously cultivated these brands, but they exist nonetheless.
The question is no longer IF you have a personal brand, but if you choose to guide and cultivate the brand or to let it be defined on your behalf. This session explains what personal branding and personal brand means and gives ways to start building an awesome personal brand.
What do you wish for people to associate with you when they think of your name? Is there a certain subject matter in which you want to be perceived as an expert or are there general qualities you want linked to your brand? Once you understand how you wish your brand to be perceived, you can start to be much more strategic about your personal brand. This doesn't mean you can’t be human. A strong personal brand can yield tremendous ROI whether you are working with an organization or leading one.
This session focuses on explaining the parts of persona, promise and brand story of a person and explains how can you strategically carve and build the personal brand – which helps you create a personal equity – to be more effective in the organization, market and society.
How To Build Your Personal Brand and Become A Local Celebrity - Ramon Ray, In...Sales Summit
In this presentation Ramon shares from personal experience, how solo professionals and growing businesses can build their personal brands and crush their competition. Attendees learn the 5 key principles it takes to have star power in their local markets and areas of expertise. A strong personal brand ensures YOUR brand is fist and foremost in the minds of your target market. While a "corporate brand" is important, it's also essential that business professionals have PERSONAL brands which can compliment and enhance their corporate brands. Attendees will leave this insightful, energized and humorous presentation with specific tools and best practices.
Building Your Personal Brand & Your Career - February 2011Jennifer McClure
What is a Personal Brand? Why is it important in your career? Tips for developing & communicating your Personal Brand effectively.
Presentation given by Jennifer McClure - President of Unbridled Talent, LLC at the Cincinnati USA Regional Chamber Women's Leadership Development Program on February 1, 2011.
Social Media Branding 2.0 presentation created by Grace Rodriguez (President, AYN Brand) for Diverseworks Creative Capital DW2 "Public Relations and Marketing Workshop" held at Spacetaker in Houston, TX (January 2009)
егодня практически все приложения уже перешли в Интернет или имеют онлайн-аналоги. Это значит, что браузеры становятся новыми платформами для работы с приложениями, постепенно снижая роль локальных операционных систем. Что лежит в основе популярных браузеров и с чего началась их история? Как зарабатывают разработчики и почему на этом рынке с каждым днём ужесточается конкуренция? Почему предпочтения россиян отличаются от общемировых и каким будет браузер будущего?
Powerpoint presentation on creating your personal brand as a financial services professional, as presented at Adviser Edge 2013, Gold Coast, Australia.
By Tony Vidler
Strictly Business Ltd
This presentation is an overview to help people turn a business idea into a real business. It walks you through the questions you need to ask yourself if you're ready for entrepreneurship, if your business idea is a feasible one, what you need to do to market and brand it, and the sales effort you need to make it successful. The full Webinar series is an 8 week intensive workshop that dives into each area in depth so that the individual is ready to launch their business at the end of the workshop.
Tycoon created this presentation specifically for participants in New York's Startup Weekend Global Fashion Battle on September 5-7 2014. As dedicated sponsors in this amazing event, Tycoon covers business and marketing fundamentals such as the elevator pitch, customer empathy map, customer decision journey, marketing map and key performance indicators.
This presentation takes you through a marketing process to attract ideal customers to your small business and gives you tips and resources to help you along the way
A quick study of the basics and importance of strategic brand development. By Fanen Acho, Headstart Consultimg Limited. Headstart is a strategy and innovation company
Law Firm Marketing: Why Attorneys Hate Marketing and What They Can Do About ItEdward Brown
This information provides tips to solo practitioners for becoming recognized thought leaders on LinkedIn to gain trust and credibility, as well as maximize their income and influence within the legal community and the industries they serve.
Personal Branding To Start And Grow Your CareerDan Stuart
Social Media" is a tool and a topic. It is a challenge and an opportunity. It has the strange ability to be all around us but remain elusive to some, and a mystery to many others. The subject of this interactive session will be to demystify social media and answer the question, "How can I use social media effectively to build and promote my own personal brand to start or grow my career through building a Personal Learning Environment - and do so in a way that is manageable and effective?"
Research, recognize, and respond - the 3 R's CB Social consultant, Kristin Clifford, covered in her presentation at the 2011 Marketing Planning and Analysis Conference in Chicago.
Webinar: Corona Crisis > How your virtual services brand can stand out in tod...Gina Dunn
It’s hard to stand out when everyone else is vying for the same attention from your clients. Join me in this month’s live webinar, and I’ll get you noticed. In this interactive workshop-style webinar I’m giving you the exact strategies, tips, tools, and step-by-step guidenace that puts your virtual services brand on the center stage in a landscape where you can truly shine. You’ll learn about brand positioning, personality, and define your very own unique archetype combination that guaranteed to get you noticed in a noisey landscape.
Watch the webinar replay right here >>>>>
https://igina.webinarninja.com/live-webinars/318653/register
Presentation on marketing, social media and branding that Kate Austin-Avon delivered to the MicroEnterprise Assistance Program at SUNY Adirondack on Tuesday, March 28, 2017.
Branding overview along with general information about inbound marketing and social media and SEO tips. This goes alongside a presentation by Advokate at SUNY Adirondack on Monday, March 21, 2016. Contact Advokate, LLC, with any questions, or to schedule a marketing consultation! www.advokate.net
Using Growth Hacking & Inbound Marketing To Grow On A BudgetKennedy Andersson AB
Low cost & high impact inbound marketing can ignite growth on a limited budget, if you a start-up or feel like giving-up there are opportunities with a comprehensive inbound marketing program to grow your leads and business.
Similar to Why YOU? (AdviserEdge Melbourne 2013) (20)
Financial advisers often undersell their expertise and the work they do, and it is generally because they don't explain the type of work they CAN do and how clients can choose to engage along the way. This presentation is a simple way of positioning different types of engagements and showing the clients the choices they have, and remuneration methods with each phase.
Great practitioners tend to become good managers because they have to, and they have the smarts to figure it out. But great practitioners can benefit enormously from coaching for that very reason: they have figured out how to run their business and spend all of their management time looking internally....
to read more visit: http://tonyvidler.com/great-practitioners-can-use-a-coach/
an adviser doesn't just "advise" - they have to figure out when it is more appropriate to coach, or perhaps mentor, or counsel....and each of those knowledge delivery styles have their plusses and minuses....
read more at:
http://tonyvidler.com/dhow-to-deliver-the-right-advice-the-right-way/
Engaging with prospects while they learn and build confidence in a professional's area of authority is critical with todays consumer, and an engagement marketing process should look something like this.
Read more at:
http://tonyvidler.com/advisers-engagement-process-looks-like-this/
The need for ongoing marketing: either advisers market to create the trigger for consumers to seek and then follow advice, or we wait until lightning strikes in the form of a catalyst event in their lives - when it is too late for advice to be helpful.
Prospecting is now an integrated sales and marketing process which revolves around continual engagement....
read more at:
http://tonyvidler.com/prospecting-is-a-process-not-a-thing/
technical competence is not enough to be influential - you need these 5 soft skills to succeed as an adviser today.
Read more at:
http://tonyvidler.com/the-adviser-as-an-influencer/
Begin by brainstorming the possible areas of strategic difference, and then drill down to how one might differentiate within each of those themes...
to learn more visit:
http://tonyvidler.com/begin-creating-your-value-proposition/
There are 9 components to building a practice that will stand the test of time
Read more:
http://tonyvidler.com/the-9-building-blocks-of-a-business-which-will-stand-the-test-of-time/
The key to encouraging more consumers to engage with specialised or strategic advice solutions lies in providing financial literacy - help more consumers know more and make better decisions.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
5. Importance of “Brand” with Social Media
Social Media Examiner
noted that 72% of their
clients reported closing
more business as a
result of social media
efforts, and 52%
reported increased lead
generation results.
Brand awareness
matters: brands in the
initial-consideration set
can be up to 3 times
more likely to be
purchased eventually
than brands that aren't
in it...
“Winning the Consumer Decision
Journey”. McKinsey Report, by
David Court
6.
7. The Brand challenge for Professional Advisers
Being
different...
While fitting in!
29. Value proposition + Brand identity +
Positioning = a “brand”
Mo st advice busine sse s co m pe te o n “appro xim atio n”
and “re latio nships”
All financial advice businesses are approximately
equal – to The Customer
...Until “relationships” come into the equation – this is
a differentiator
32. Are you serious?
In the abse nce of strong
brand positioning the
customer uses these
decision making filters:
Price
Delivery – availability and
convenience
Relationships
33. The Business Brand and YOURBrand meet...
IdentityIdentity PositionPosition
36. Why deal with
you?
You have to know:
1.Why are you so special?
2.Who are you targeting?
1.Why should they deal
with you?
These are the essential
ingredients of your value
proposition
37. Unique Selling Proposition Worksheet how to say......My Brilliance! + My Passion! = YOUR gain
What do you do? How would a customer describe what you do?
Customer's Alternatives Why would a potential customer choose your competitors in lieu of you?
The IDEAL Client is: A "Good" Client is:
Your Key Differentiators for the IDEAL client are: Your Key Differentiators for a Good client are:
KEY Value to the customer? KEY Value to the customer?
Secondary Value to the customer? Secondary Value to the customer
THE Essential Value Proposition
what makes me unique...
what I do to create value...
how the customer benefits from that....
YOUR Unique Selling Proposition is therefore:
38. EXAMPLE:
Adviser to the Advice Industry
(is a positioning statement)
I get my customers more customers
(is the value proposition)
My service is unique and advisers love it, as they get practical
tools and help that they can use easily and quickly to remove
risks from their business, and create new business
opportunities. The key benefits are advisers have safer and
easier businesses to run, that make more money for them
and grow in value.
(It may not be great, but it seems to work!)
39. YOURProposition Checklist
Ag re at value pro po sitio n:
Defines what you DO
Is different to competitors
Creates interest, or intrigue
Is strong and confident
Is about an outcome
Uses simple language
Is succinct
Is convincing – because
YOU believe it
44. The Strategy
Marketing systems feed the funnel
Website is the core of the content
marketing, or engagement, strategy
Social media feeds the funnel, AND,
produces content and traffic to the
website and blog.
Email, e-zines & social media
provide ongoing engagement; and
deliver content.
When they have an itch, they know I
am the scratcher
When they have an itch...the sales
process begins A CLIENT (SALE) RESULTS
47. Does it work?
My Objective: 25 clients p.a.
I need: 200 “right” prospects
I have & am actively engaged with:
Newsletter: 1,400 prospects
Linked in: 1,400 prospects
Twitter: 1,900 prospects
Blog: 2,300 prospects
Best Estimate: 2,200 “right”
prospects.
There is no prospecting problem.
48. Clarify your core offer
Know your target market
Know how they benefit from you
Put that into a “value proposition”
Work out where they are, or are going
to be, and be there.
Your value proposition HAS to fit with
the overall business branding
Marketing the brand goes beyond just
you & the customer
Customer benefit must be “outcome”
focused
Engagement marketing is critical
Creating that buzz...