The document discusses personal branding strategies for early childhood decision makers. It begins by explaining that personal branding is about how people perceive you and ensuring others see an accurate reflection of who you are. The document then discusses defining your brand through your mission statement, expertise, and values. It emphasizes differentiating yourself from others and making yourself discoverable to potential customers through various online and offline strategies. Finally, it prompts attendees to reflect on their personal mission statement, value proposition, and unique benefits to define their own personal brand.

1. Karen
Nemeth.
Ed.M.
Fran
Simon,
M.Ed.
Engaging early childhood
decision makers
How
companies,
consultants,
and
leaders
can
use
Personal
Branding
strategies
NAEYC
Annual
Conference
November,
2015

2. Fran
Simon,
M.Ed.
Engagement
Strategies
Early
Childhood
Inves;ga;ons
Karen
Nemeth,
Ed.M.
Language
Castle
Us

3.
SETTING
THE
STAGE
1
Sec;on

4. You
q Independent
consultant,
author
q Organiza;on/company
staff
member
q Other

5. You
are
here
because…
You
want
to
engage
early
childhood
decision
makers
so
you
can…?

6. Do you worry ?
Branding
is
so
commercial!
Personal
branding
is
like
bragging!

7. Don’t
worry!
The
an;dotes
to
crass
commercialism

8. It’s
as
much
about
listening
and
responding
as
it
is
about
presenHng
yourself.
8

9.
Branding?
Engaging?
2
Sec;on

10. Branding
is……
Branding
is
the
encapsula;on
of
a
company’s
mission
statement,
objec;ves,
and
corporate
soul
as
expressed
through
the
corporate
voice
and
aesthe;c.
Margie
Clayman
A
brand
is
the
emo;onal
rela;onship
between
the
consumer
and
the
product,
you
must
engage
with
consumers
and
build
posi;ve
brand
associa;ons.
The
deeper
the
rela;onship,
the
more
brand
equity
exists.
Neil
Feinstein
–
True
North
A
brand
is
the
set
of
expecta;ons,
memories,
stories
and
rela;onships
that,
taken
together,
account
for
a
consumer’s
decision
to
choose
one
product
or
service
over
another.
Seth
Godin
–
Author
of
Linchpin
30
Branding
DefiniHons
By
Heidi
Cohen
Ac;onable
Marke;ng
Guide
hYp://heidicohen.com/30-­‐branding-­‐defini;ons/

11. Word
of
Mouth
That
trainer
from
last
week’s
session
really
says
what
she
knows
and
does
what
she
says.
Hire
her!
“Earned”
raves
are
more
valuable
than
any
other
inten;onal
strategy
you
can
deploy.
Now,
how
do
brands
earn
raves?

12. WOW
them
with
WOM!
-­‐Ravtopia
Word
of
Mouth
Toolkit

13. OrganizaHons
are
mosaics
of
the
people
who
work
for
them-­‐
internally
and
externally.

14. Personal
brands
are
How
people
perceive
you
Do
others
see
a
true
reflec;on
of
you?

15. Judy
Jablon
clearly
ar;culates
what
she
represents
and
what
specific
exper;se
she
possesses.
She
authorita;vely
expresses
her
philosophies
throughout
her
websites,
in
person,
and
in
wri;ng.
Represent
what
you
believe:

16. Relevant
Sustainable
-­‐monigle.com
You
Personal
and
corporate
brands
must
be…

17. Share
your
specific
exper;se.

18. Three
goals
for
demonstra;ng
thought
leadership
Add
authen;c
value
and
create
genuine
trust
so
your
target
audience
wants
to
connect
with
you
and/or
your
organiza;on.
1

19. Goal
Differen;ate
yourself:
Make
it
clear
what
makes
you
or
your
organiza;on
unique
and
valuable.
2

20. Goal
Make
yourself
discoverable:
It’s
not
enough
to
be
good
–
people
have
to
be
able
to
find
you!
3

21. Print
Mail
Ads
Email
Promo
blasts
and
content
SEO,
SEM
and
Digital
Ads
(PPC)
Webinars
Free
Content
Wri;ng
ar;cles,
books,
blogs
TwiYer
Facebook
Blog
LinkedIn
YouTube
Online
Chats
Pinterest
Blogs
Website
Being
discoverable
Your
brand
as
it
appears
to
the
world

22. hYp://is.gd/S0f3b4
Adapted
from
Christopher
Mengel
1.
What
is
your
mission?
2.
Do
you
have
logos,
website,
visual
materials,
photographs?
What
else?
3.
What
are
your
products
and/or
services?
Ask
these
ques;ons
to
define
your
brand
4.
What
are
the
benefits
of
working
with
you?
5.
What
you
stand
for?
6.
To
whom
do
You
offer
products
and
services?
7.
What
is
your
voice
in
wri;ng
and
in
person?
8
What
makes
you
and
your
offerings
special
and
unique?

23. 1) Your
personal
mission
statement
2) The
benefits
of
working
with
you
3) Your
unique
value
proposi;on
…and
share
with
neighbors
Time to reflect…
Right here, right now!

24.
3
IDENTIFYING
YOUR
AUDIENCE
All
Early
Childhood
Educators
and
organizaHon
are
not
the
same

25. Market
Segments
and
funding
streams
Pre-­‐k
Child
Care
Head
Start
Blended
Private
• USDOE
>
States
• Low
income
families
• USHHS
>
Grantees
>Delegate
Agencies
• Low
income
families
• Tui;on
• CCDBG
>
States>
programs
• TANF>States>Subsidies
• Corpora;ons
• Military
Blended
Private

26. Who is
your
customer
?
What
are
his/her:
• challenges?
• highest
priori;es?
• needs?
• preferences
for
selec;ng
products,
services,
consultants?

27. Head
Start
Administrator
• Challenges?
• Needs?
• Requirements
for
adop;on?
Pre-­‐K
Administrator
Child
Care
Administrator

28. Know
the
landscape
What’s
going
on
with:
• compe;tors
• collaborators
• funding
• customers
• research
• related
fields

29. Listen
to
the
landscape
• Google
alerts
• Social
media
• conferences
• mee;ngs
• surveys
• journals
When
you
read
or
meet,
do
you
think,
“How
does
this
relate
to
my
brand
objec;ves?

30. Well,
in
addi;on
to
sessions,
we
should
network,
gather
“intel”
about
our
niche
and
compe;tors,
and
make
our
exper;se
shine.
What
should
we
do
while
we
are
at
the
conference?
Now
is
the
perfect
;me
to
get
started
branding
yourself.

31. Ready
to
Be
a
Thought
Leader
• hYp://amzn.to/1YbqPhO

32. The
Start-­‐up
of
You
• hYp://amzn.to/20U1QC4

33. All
Marketers
Tell
Stories
• hYp://amzn.to/1Qosb7m

34. Karen
Nemeth.
Ed.M.
Karen@LanguageCastle.com
LanguageCastle.com
@KarenNemethEDM
Fran S. Simon, M.Ed.
Fran.Simon@EngageStrat.com
EngageStrat.com
EarlyChildhoodWebinars.com
@FSSimon
Ques;ons
?