The document discusses a media product targeted at boys aged 13-23. It will feature rock music and use an informal language to engage teenagers. The target audience will have disposable income from parental support and will likely spend it on entertainment. The magazine will use an edited photo of a female model to attract the male audience through male gaze theory while both conforming to and subverting genre stereotypes. A social media marketing campaign would be effective given teenage use of social media.

1. Who would be the audience for your
media product?
How did you attract/address your
audience?

2. My target audience is boys aged 13-23. I have
chosen the genre of rock as this is a stereotypical
boy genre and that would attract them to buy the
magazine. I have also made the language in the
magazine fairly informal to ensure that teenagers
will not get bored. The people who will buy my
magazine will be of a low class, as they will most
likely still be in education. However they will have a
lot of disposable income, as their parents will
support them financially. This money will most
likely be spent on entertainment, as they do not
have a job occupying their time.

3. I used a female model to attract this male audience. This
is called male gaze theory. I edited the model in
Photoshop to make her more perfect, with brighter eyes
and less messy hair. This further backs up my idea that I
am targeting boys aged 13-23. In some ways I both
Conformed and Subverted stereotypes of my genre. I
conformed to the stereotypes of my genre by using a
model that is desirable, and would be a role model for my
audience. However I am also subverting the stereotypes
of my genre by using a female model to represent a genre
that is historically dominated by males.

4. I feel that my magazine would benefit from a
marketing campaign based on a social media
platform. This would attract my target audience
as social media is most used by teenagers. Also I
know the target audience could be targeted
specifically through advanced advertising tools.